Search results

Focusing on critical discourse analysis, this paper aims to propose a framework for analysing the way activist anti-tourism groups construct their social action of protest. The authors argue that activist groups use different narrative strategies to construct and legitimise their discourse of protest to convey social meanings for social action practices. This study represents an attempt to explain how anti-tourism activist groups have the agency to build different paradigms of protest rooted in particular views of tourism.

As a result of the lack of research in this area, this study used a comparative case study methodology drawn on four case studies in the field of anti-tourism protest. Case study is deemed adequate to explore a complex social phenomenon, how activist groups differ from each other, in a specific socio-economic context. A critical discourse analysis method is used to study primary (interviews) and secondary sources (reports, websites and online campaigns documents) of information, which express the activist group motivations and objectives to protest against tourism.

This study’s findings provide evidence in how discourse differs among the protest groups. Three narrative paradigms of protest are identified, which guide their agency: scepticism, based on a global and ecological approach; non-interventionist transformation, rooted in local community issues; and direct transformation, based on a sectoral problem-solving approach. These differences are interpreted as the consequences of the emergence and the development of different paths of protest according to specific social contexts and power relations in which anti-tourism groups are embedded.

This paper provides a contemporary approach to anti-tourism activism within the context of social movements. This case study may be of interest to practitioners and international destination managers interested in gaining a better understanding of anti-tourism protest strategies, new anti-tourism narratives following COVID-19 and the opportunities and challenges for opening a dialogue with those involved in activism and social urban movements as part of sustainable tourism governance. Our results can also help activists to rethink how they integrate differences and particular strategic positions to avoid hindering collective action. This knowledge is especially useful for managers and authorities seeking to develop more accurate collaborative governance practices with local activists, and especially those interested in fostering participative action without marginalising the diverse range of local community perspectives.

As tourism destinations grapple with declines in tourist arrivals due to COVID-19 measures, scholarly debate on overtourism remains active, with discussions on solutions that could be enacted to contain the excessive regrowth of tourism and the return of “overtourism”. As social science holds an important role and responsibility to inform the debate on overtourism, this paper aims to understand overtourism by examining it as a discursive formation.

The paper explores recurring thematic threads in scholarly overtourism texts, given the phrases coherence as a nodal-point is partially held in place by a collective body of texts authored by a network of scholars who have invested in it. The paper uses interdiscursivity as an interpretative framework to identify overlapping thematic trajectories found in existing discourses.

Overtourism, as a discursive formation, determines what can and should be said about the self-evident “truths” of excessive tourist arrivals, the changes tourists bring to destinations and the range of discursive solutions available to manage or end overtourism. As the interpellation of these thematic threads into scholarly texts is based on a sense of crisis and urgency, the authors find that the themes contain rhetoric, arguments and metaphors that problematise tourists and construct them as objects in need of control and correction.

While the persistence of the discursive formation will be determined by the degree to which scholarly and other actors recognise themselves in it, this paper may enable overtourism scholars to become aware of the limits of their discursive domain and help them to expand the discourse or weave a new one.

本文探讨了过度旅游研究文本中反复出现的主题线索, 鉴于这些短语连贯性作为一个节点, 由学者们组成的网络所研究的一组文本所组成。本文将互辩作为一个解释框架来识别现有语篇中重叠的主题轨迹。

随着旅游目的地应对因新冠病毒−19措施而导致的游客人数下降, 关于过度旅游的学术辩论仍然活跃, 通过讨论可以制定的解决方案, 以遏制旅游业的过度再生和“过度旅游”的再现。由于社会科学在有关过度旅游的辩论中扮演着重要的角色和责任, 本文试图通过将其作为一种话语形式进行考察来理解过度旅游。

作为一种话语形式, 过度旅游展现了过量游客所带来的不言而喻的“真相”、游客给目的地带来的变化以及可用于管理或结束过度旅游的一系列解决方案。由于这些主题线索在学术文本中的质询是基于危机感和紧迫感, 我们发现这些主题包含修辞、论据和隐喻, 使游客感到困惑, 并将其构建为需要控制和纠正的对象。

尽管话语形成的持续性将取决于学者和其他参与者在其中认识到自己的程度, 但本文可能会使过度旅游学者意识到其话语领域的局限性, 并帮助他们扩展话语或构建新的话语。

A medida que los destinos turísticos lidian con la disminución de las llegadas de turistas debido a las medidas del COVID-19, el debate académico sobre el “sobreturismo” permanece activo, con discusiones sobre soluciones que podrían promulgarse para contener el crecimiento excesivo del turismo y el regreso del “sobreturismo”. La ciencia tiene un papel importante y una responsabilidad en informar sobre el debate del “sobreturismo”, este artículo busca entender el constructo de “sobreturismo”, examinándolo como una formación discursiva.

El artículo explora los hilos temáticos recurrentes en los textos académicos sobre el “sobreturismo”, dada la coherencia de las frases como un punto nodal, mantenida parcialmente en su lugar, por un cuerpo colectivo de textos escritos por una red de académicos, los cuales han invertido tiempo en ellos. El artículo utiliza la inter-discursividad como marco interpretativo a la hora de identificar trayectorias temáticas superpuestas que se encuentran en las disertaciones existentes.

El sobreturismo, como formación discursiva, determina lo que puede y debe decirse sobre las “verdades” evidentes de la llegada excesiva de turistas, los cambios que los turistas traen a los destinos y la gama de soluciones discursivas disponibles para gestionar o acabar con el “sobreturismo”. Como la interpelación de estos hilos temáticos en textos académicos se basa en un sentido de crisis y urgencia, encontramos que los temas contienen retórica, argumentos y metáforas que problematizan a los turistas y los construyen como objetos que necesitan control y corrección.

Si bien la persistencia de la formación discursiva estará determinada por el grado en que los académicos y otros actores se reconozcan en ella, este artículo puede permitir a los estudiosos del “sobreturismo” tomar conciencia de los límites de su dominio discursivo y ayudarlos a expandir el discurso o tejer un discurso nuevo.

Non‐discursive practices such as the economy and political constellations have always caused shifts in history. However, in the network society of today, these shifts have become omnipresent. Globalization of health and medical tourism have created a shift or rupture in the history of healthcare provision and into the lives of different stakeholders. The purpose of this paper is to detect and assess the rupture caused by global health care or medical tourism within the field of the written media, in order to define the reality of medical tourism as a trans‐historical field.

The methodology of this study comprised an extensive discourse analysis of written and new media performed over a time frame of more than a decade. Market, medical, ethical and patient discourses were detected along scientific sources, international and local newspapers.

Results indicate that a change in the market discourse has caused a shift in the attitude towards medical tourism, where ethical voices are seen as submissive to the market logic. In the current time perspective, medical tourism has become more mature with the development of non‐ethical counterparts such as organ tourism and reproductive tourism as a consequence.

The research framework shows that the general public receives a normative message from the medical tourism sector.

Previous research acknowledges the importance of stakeholders for destination branding. However, there is a lack of studies examining which specific online user discourses are triggered by stakeholder responses to destination brand communication. To address this gap, the purpose of this study is to analyze online user discourses initiated by stakeholder’s reactions to a destination image video and thus enhance knowledge on brand communication and management.

The authors investigated 2,187 online comments to 19 medial stakeholder reactions to a destination management organization (DMO) image video both by running a manual as well as a software-based content analysis. The explorative empirical study identifies seven major categories reflecting online user discourses triggered by stakeholder reactions to destination brand communication.

The explorative study indicates that stakeholder reactions to destination brand communication trigger online comments evolving within both the inner and outer tourism system. The discourse subjects, in turn, reflect both user-generated content of brand cocreation and brand codestruction. The findings expand literature in that previous studies on brand cocreation mainly refer to service encounters.

By identifying which online user discourses are triggered by stakeholder reactions to DMO brand communication, the authors provide managerial implications. Specifically, the authors suggest guidelines for all stages of destination communication campaigns to support online user discourses reflecting brand value cocreation and preventing brand value codestruction.

The study responds to a lack of research on online user discourses initiated by stakeholder reactions to DMO brand communication. Contrary to previous studies, the authors identify specific online user discourses relating not only to the inner but also to the outer tourism interest system. Revealed discourses, in turn, reflect brand cocreation and brand codestruction.

先前的研究确认了利益相关者对于目的地品牌塑造的重要性。然而, 目前缺乏研究探讨利益相关者对目的地品牌传播的反应, 会引发哪些特定的线上使用者论述。针对这个缺口, 本研究分析由利益相关者对目的地形象影片的反应所引发的线上使用者论述, 进而增进品牌传播与管理的知识。

作者通过手动和软件内容分析, 调查了 2,187 条在线评论, 涉及 19 个媒体利益相关者对目的地管理组织形象视频的反应。这项探索性实证研究确定了七个主要类别, 反映了利益相关者对目的地品牌传播的反应所引发的在线用户讨论。

本探索性研究表明, 利益相关者对目的地品牌传播的反应, 引发了在旅游系统内部和外部演变的在线评论。话语主体反过来反映了用户生成的品牌共创和品牌共建内容。 以往关于品牌共创的研究主要涉及服务接触, 而我们的研究结果拓展了这一研究领域。

通过确定利益相关者对目的地管理组织品牌传播的反应引发的在线用户话语, 我们提供了管理方面的启示。具体来说, 我们为目的地传播活动的各个阶段提出了指导方针, 以支持反映品牌价值共创和防止品牌价值共毁的在线用户话语。

我们的研究回应了由利益相关者对目的地管理组织品牌传播的反应所引发的线上使用者论述研究的缺乏。与先前的研究相反, 我们发现特定的线上使用者论述不仅与内部旅游利益体系有关, 也与其外部有关。所揭示的论述反过来反映了品牌共创和品牌共建。

Investigaciones anteriores reconocen la importancia de las partes interesadas en la creación de marcas de destino. Sin embargo, faltan estudios que examinen si los discursos específicos de los usuarios en línea son desencadenados por las respuestas de las partes interesadas a la comunicación de la marca de destino. Para colmar esta laguna, el presente estudio analiza los discursos de los usuarios en línea iniciados por las reacciones de los grupos de interés a un vídeo de imagen de un destino, mejorando con esto los conocimientos sobre comunicación y gestión de marcas.

Los autores investigan 2.187 comentarios en línea a 19 reacciones de grupos de interés mediáticos a un vídeo de la imagen de una OMD mediante un análisis de contenido tanto manual como basado en software. El estudio empírico explorativo identifica siete categorías principales que reflejan los discursos de los usuarios en línea desencadenados por las reacciones de las partes interesadas a la comunicación de la marca de destino.

El estudio exploratorio indica que las reacciones de las partes interesadas a la comunicación de la marca del destino desencadenan comentarios en línea que evolucionan dentro del sistema turístico interno y externo. A su vez, los temas del discurso reflejan tanto el contenido generado por los usuarios como la cocreación y la codestrucción de la marca. Nuestros hallazgos amplían la literatura en el sentido de que los estudios anteriores sobre cocreación de marcas se refieren principalmente a encuentros de servicios.

Al identificar qué discursos en línea de los usuarios desencadenan las reacciones de las partes interesadas a la comunicación de marca de los OMD, aportamos implicaciones para la gestión. En concreto, sugerimos directrices para todas las fases de las campañas de comunicación de los destinos, con el fin de apoyar los discursos en línea de los usuarios que reflejan la cocreación del valor de la marca y evitar la codestrucción de dicho valor.

Nuestro estudio responde a la falta de investigación sobre los discursos en línea de los usuarios iniciados por las reacciones de las partes interesadas a la comunicación de marca de las OMD. A diferencia de estudios anteriores, identificamos discursos específicos de usuarios en línea relacionados no sólo con el sistema de intereses turísticos interno, sino también con el externo. Los discursos revelados reflejan a su vez la cocreación y la codestrucción de la marca.

The purpose of the paper is to explore how climate change and the discourses about adaptation to climate change are altering the spatial development of the tourism industry in coastal destinations. The paper also identifies how tourist development and climate change adaptation can be combined to transform space and place, especially in coastal tourism areas.

Using a theoretical approach based on the concept of production of space, the study focuses on relational space, relationships expressed through representations of space and social practices. A case study method is used to analyze the socio-geographic processes at work in the adaptation to climate change in a coastal tourism community in Quebec, Canada. The analysis of the study utilized Nvivo with thematic textual queries.

The results reveal an adaptation process at work, based on a “hold the line” strategy, where private stakeholders choose to invest in defensive structures to mitigate the impact of rising sea levels and erosion. This strategy reflects coordinated action in the face of the risk and to protect high-value land property.

This research illustrates how tourism and climate change adaptation discourses intersect. It also reveals how tourism development promotes the values and image of coastal space and how this can conflict with an efficient climate change adaptation strategy.

This research provides guidelines for coastal tourism communities, enabling them to design their own climate change adaptation strategy, taking into account how the different social discourses and tourism practices interact with climate change adaptation. It also provides some insights into the criteria that influence an effective climate change adaptation strategy.

This study aims to explore the ways in which Portuguese online news reports and opinion studies have framed the discussion about overtourism in Lisbon and its impacts on the city and its inhabitants.

Drawing on critical discourse analysis applied to media texts, this paper discusses the discursive representations of overtourism by focusing on how an emerging new discourse which constructs tourism as problematic began to challenge the established discourse – in which tourism is perceived as beneficial.

As a consequence, and to maintain the status quo, many media texts deploy strong legitimating strategies focusing on the benefits of tourism growth. These are juxtaposed with de-legitimating strategies which serve to deny problems of overtourism. Findings highlight the role the media play in shaping tourism discursively and uncover the complexities of discourses on the effects of (over)tourism and the ways in which they are constructed, disseminated and discussed.

This research is particularly relevant when newspaper opinion articles from 2021 voice the Portuguese Government’s concern in bringing back to Portugal the pre-pandemic tourist numbers as soon as possible.

This study attempts to reveal the conflicting interests and imbalances of power among different tourism stakeholders by taking a qualitative, critical approach to the analysis of media discourse as a social practice within the broader socio-political context. This study argues that from an analytical-methodological perspective, media discourse is an optimum research site to critically explore how conflicting interests are positioned in the mass media and how this shapes public opinion.

This paper aims to respond to a knowledge gap regarding the motivations of medical tourists, the term used to describe persons that travel across borders with the intention of accessing medical care. Commonly cited motivations for engaging in medical tourism are typically based on speculation and provide generalizations for what is a contextualized practice. This research paper aims to complicate the commonly discussed motivations of medical tourists to provide a richer understanding of these motivations and the various contexts in which medical tourists may choose to travel for medical care.

Drawing on semi-structured interviews with 32 former Canadian medical tourists, this study uses the Iso-Ahola’s motivation theory to analyze tourists’ motivations. Quotations from participants were used to highlight core themes relevant to critical theories of tourism.

Participants’ discussions illuminated motivations to travel related to personal and interpersonal seeking as well as personal and interpersonal escaping. These motivations demonstrate the appropriateness of applying critical theories of tourism to the medical tourism industry.

This research is limited in its ability to link various motivations with particular contexts such as medical procedure and personal demographics. However, this study demonstrates that the three commonly cited motivations of medical tourists might oversimplify this phenomenon.

By providing new insight into medical tourists’ motivations, this paper expands the conversation about medical tourists’ decision-making and how this is informed by tourism discourse. This insight may contribute to improved guidance for medical tourism stakeholders for more ethical and safe practices.

Culture is an important motivation force to people within the context of tourism. It provides new opportunities for destinations to promote cultural elements and attract more travellers. This study aims to investigate how the cultural heritage of Cyprus is promoted online and to identify whether the needs of travellers who focus on experiential aspects and prioritise culture can be fulfilled.

The research aim is fulfilled through a critical discourse analysis of selected WebPages concerning representation of the culture of Cyprus within the tourism context.

Eighteen websites were included, and the results suggest that Cyprus has Web exposure specifically promoting its cultural heritage. However, the websites have been established with different tourism scopes, with culture comprising just one part of the content. Thus, the development of specialised websites is dedicated exclusively to culture and tourism, and it seems appropriate to attract travellers interested in more educational activities with cultural and historical value. This approach would bring many benefits because this cohort of travellers is in an upper-scale tourist market.

This study is original in nature because it brings together the case of Cyprus, an island destination highly depended on tourism in relation to cultural tourism Web discourse. The promotion of cultural parameters will provide more opportunities for the island and escape from the 3S’s (sea, sun and sand) image to be positioned as a culturally sustainable destination.

The purpose of this paper is to explore how tourism investment, business and operations were aligned with the United Nations Sustainable Development Goals (SDGs) in the Abaco Cays pre-Hurricane Dorian 2019 in The Bahamas.

This paper takes an exploratory qualitative approach using the Abaco Cays, The Bahamas as the geographical study area. Semi-structured interviews were conducted face-to-face for data collection and transcribed using NVivo 12 plus. Critical discourse analysis was used to interpret interviewees’ spoken words in the broader social context of the Abaco Cays.

Results illustrate the extent of tourism alignment with the SDGs in communities, dependent on tourism for growth. Findings from tourism investment, business and operations data analysis provide insights on tourism and the SDGs from a local perspective.

This research demonstrates how tourism aligns with the SDGs in one geographical area of The Bahamas. It also highlights discourses influencing tourism and the SDGs towards achieving the 2030 Agenda.

A practical implication of this paper is adopting a bottom-up approach for a comprehensive understanding of tourism alignment with the SDGs in the Abaco Cays.

This paper provides implementation guidelines for communities in the Abaco Cays, to align local sustainable tourism plans with the SDGs. It also provides a multidisciplinary approach for greater coherence of tourism with the SDGs from the community to the national level in the Bahamas.

In the postmodern consumer society, factors such as sustainability, responsible behaviour and digital environment have direct consequences on rethinking sustainable tourism promotion through 2.0 communication policy embedded within a specific cultural context. The aim of this research is to analyse and discuss the application of 2.0 systems thinking (ST) in three countries (France, UK and Serbia) to promote sustainable tourism thinking.

Online tourism ads available on YouTube, Vimeo, and Dailymotion, related to the cultural contexts of the UK, France and Serbia, have been analysed through a qualitative approach based on the use of visual methods. Furthermore, sustainable tourism dimensions and discourses have been identified in each context by applying intra- and intertextual analysis.

The results show that the use of 2.0 ST to promote sustainable tourism should take into account environmental and socio-cultural issues in each cultural context. These findings show that both the UK and France promote sustainable tourism logic through applying a 2.0 ST. This is not the case with Serbia where online sustainable tourism videos are underrepresented and the online content is different from the one in the UK and France.

This research might help tourism researchers and professionals to understand cultural differences when promoting sustainable tourism through a 2.0 communication and online videos. The results show that tourism system has to be considered as a complex and a dynamic framework where intense interlinking of social media with political, cultural, promotional, and organizational aspects of tourism systems in different countries is present.

The proposed framework in this study represents a tool that will enable tourism professionals to improve their sustainable tourism communication, especially the environmental and socio-cultural dimensions when considering a 2.0 communication approach.

The original aspect of this research is related to the analysis of interactive videos in tourism studies and to the introduction of a new framework based on 2.0 ST, used to promote sustainable tourism in a cross-cultural context.