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Purpose: This study aims to identify communication speech acts and transaction terms in online stores (Olshop) during live streaming on Facebook amid the COVID-19 pandemic and to understand communication patterns between sellers and buyers when shopping on Facebook live streaming in Indonesia.

The Need for Research: This research is motivated by the skill gap arising from increasing buying and selling transactions through live streaming on Facebook. Cultural and demographic shifts, along with the widespread availability of modern technologies and marketing 2.0 have resulted in the global population adopting social media at rates far beyond our use of the Internet, making a compelling case by example and analogy that social media has the potential to level the playing field and is effective in reaching their target market.

Methodology: The type of research is descriptive-qualitative using corpus data instruments. The data collection technique in this study was carried out by reading and observing the data and listening to speeches about buying and selling women’s equipment from various online stores on Facebook. Then select and sort the data designated as forms, strategies, and functions of speech acts in buying and selling transactions during live streaming on Facebook. The data analysis technique has three steps: (1) reducing the amount of data; (2) presenting the data; and (3) concluding.

Findings: The results show that there are four types of speech acts between sellers and buyers in the live-streaming online shop on Facebook, namely, assertive, directive, expressive, and commissive speech acts.

Michael Holquist (1990), one of the commentators on Mikhail Bakhtin’s monumental work, stated flatly that “human existence is dialogue,” and Ivana Markova (2003) declared that “dialogism is the ontology of humanity.” Bakhtin (1985;1986) himself said that such dialogues are conducted by using “speech genres.” From another angle Kenneth Burke asked, “What is involved when we say what people are doing and why they are doing it?” and claimed – and showed – that this question can be best answered by using what he called the “grammar of motives,” which consisted of a hexad of terms: act, attitude, scene, agent, agency, and purpose. In this chapter, I examine, by using various examples, how the Burkean grammar is used in the construction of one speech genre or the other to achieve rhetorically effective dialogic communication.

This paper aims to capitalize on a linguistic perspective to analyze the rhetoric of French leaders about organizational change.

To address the research questions, the authors opted for a lexical content analysis. They use Ford and Ford’s (1995) change conversational framework and the speech act theory to analyze French CEOs’ letters to stakeholders, over the period 2007-2012.

The authors find that leaders’ rhetoric consists of three types of change conversations, namely, initiative, for understanding and for performance, that were underpinned by a network of assertive, expressive and commissive speech acts.

The results reveal that the communication of change to external stakeholders can be characterized as supportive change conversations, offering assurance on the necessity, appropriateness and expected benefits of change.

This paper is the first work, in the French context, which integrates change conversations and speech act perspectives to examine the way leaders communicate with external stakeholders through CEOs letters. Previous research focused specially on communicating change with internal stakeholders.

This study aimed to investigate the impact of social networks on learning requests by Arab undergraduate EFL students.

Furthermore, both types of requests (i.e. direct and indirect) have been compared under the same condition. A total of 40 Saudi EFL learners participated in this study. Their scores in the pre-test and post-test were compared.

Results of the post-tests indicated that the experimental groups' performance significantly outscored the control groups. However, no significant difference was reported between the two experimental groups (i.e. direct and indirect).

Requests, as a component of pragmatics, have been investigated extensively in the literature to aid second/foreign language learning. However, little is known about the manner by which social networks could foster learning requests.

How can an author verify that his writing says what he means and means what he says? Authoring systems are generally specialized in document content creation and pay little attention to techniques for making communicative intentions more explicit. The new idea defended here is that the authors of technical or educational documents can improve access to, comprehension and reuse of documents, if they can explicitly add the intentions behind their writing process. A model called ‘writing intentions’ based on Speech Act theory, which analyzes and represents the author’s intentions is described here. The intentions are coded as a set of metadata and inserted in the document. SABRE (“Système Auteur Basé sur la REutilisation”, an Authoring System Based on Reuse) is a prototype based on the model of writing intentions. It has been implemented and used by authors of educational documents. Authors can express explicitly and edit their pedagogical and communication intentions. The usefulness of such a system is measured in terms of helping authors and readers find documents more efficiently by querying in terms of authorial intentions. Authors can also benefit from such query system to find existing documents for revisions and recycling.

A major problem of business process modelling languages that primarily express the flow of activities is the limited support for actor modelling provided by rigid swimlane concepts. Thus, the aim of this work is to present a general approach for actor modelling in business processes that supports different layers of abstraction, thereby increasing the expressiveness and avoiding inaccuracy and redundancy.

The proposed actor modelling approach supports task-based assignment of actors and roles based on deontic logic and speech act theory. The semantics of the approach is formally specified based on abstract state machines.

The new approach for actor modelling is more expressive and provides the possibility to reduce the structural complexity of the process flow as shown by a case study and a comparison of an ordinary business process modelling approach using swimlanes and the actor modelling approach based on the workflow resource patterns. In particular, the evaluation showed that important patterns such as separation of duties and retain familiar are only supported by the actor modelling approach.

The research is to some degree in the context of the business process model and notation as a representative of a business process modelling language using swimlanes.

Different gradations concerning the extent to which actor modelling is supported make the new approach outstanding for modelling activities, actors, and constraints in an expressive and legible way.

The purpose of this paper is to analyse the process by which “analogue” corporate reports produced under a “paper paradigm” are translated into a machine language as required by digital reporting. The paper uses Austin and Searle’s linguistic speech act theory to examine how digitally translating reporting information into atomised data affects the infrastructure and practice of accounting.

Extensive interview and observation evidence focussed on the IFRS Foundation’s digital reporting project is analysed. An interpretive approach is informed by the concepts of L compatibility, illocution and perlocutionary acts which are drawn from speech act theory.

Two key sites of translation are identified. The first site concerns the translation of accounting standards, principles and practices into taxonomies for digital tagging. Controversies arise over the definition of accounting concepts in a site populated by accounting and IT-orientated experts. The second site of translation is in the routine production and dissemination of digital reports which impacts the L compatibility between preparers and users.

The paper highlights a previously unexplored field of translation in accounting and contributes a unique perspective that demonstrates that machine translation is no longer marginalised but is the “primary” text with effects on the infrastructure and practice of accounting. It extends speech act theory by applying it to the digital domain and in the context of translation between languages.

This chapter describes how conversational computer agents have been used in collaborative problem-solving environments. These agent-based systems are designed to (a) assess the students’ knowledge, skills, actions, and various other psychological states on the basis of the students’ actions and the conversational interactions, (b) generate discourse moves that are sensitive to the psychological states and the problem states, and (c) advance a solution to the problem. We describe how this was accomplished in the Programme for International Student Assessment (PISA) for Collaborative Problem Solving (CPS) in 2015. In the PISA CPS 2015 assessment, a single human test taker (15-year-old student) interacts with one, two, or three agents that stage a series of assessment episodes. This chapter proposes that this PISA framework could be extended to accommodate more open-ended natural language interaction for those languages that have developed technologies for automated computational linguistics and discourse. Two examples support this suggestion, with associated relevant empirical support. First, there is AutoTutor, an agent that collaboratively helps the student answer difficult questions and solve problems. Second, there is CPS in the context of a multi-party simulation called Land Science in which the system tracks progress and knowledge states of small groups of 3–4 students. Human mentors or computer agents prompt them to perform actions and exchange open-ended chat in a collaborative learning and problem-solving environment.

The paper's aim is to mine and analyze opinion formation on the basis of consumer dialogs in online forums.

The study identifies opinions, communication relationships, and dialog acts of forum users using different text mining methods. Utilizing this data, social networks can be derived and analyzed to detect influential users and opinion tendencies. The approach is applied to sample online forums discussing the iPhone.

Combining text mining and social network analysis enables the study of opinion formation and yields encouraging results. Out of the four methods employed for text mining, support vector machines performed best.

The data set applied here is fairly small. More threads on different products will be considered in future work to improve validation.

The approach represents a valuable instrument for online market research. It enables companies to recognize opportunities and risks and to initiate appropriate marketing actions.

This work is one of the first studies that combine communication content, relationships and dialog acts for analyzing opinion formation.

On Inauguration Day 2017, Milo Yiannopoulos gave a talk sponsored by the University of Washington College Republicans entitled “Cyberbullying Isn’t Real.” This chapter is based on participant-observation conducted in the crowd outside the venue that night and analyzes the violence that occurs when the blurring of the boundaries between “free” and “hate” speech is enacted on the ground. This ethnographic examination rethinks relationships between law, bodies, and infrastructure as it considers debates over free speech on college campuses from the perspectives of legal and public policy, as well as those who supported and protested Yiannopoulos’s right to speak at the University of Washington. First, this analysis uses ethnographic research to critique the absolutist free speech argument presented by the legal scholars Erwin Chemerinsky and Howard Gillman. Second, this essay uses the theoretical work of Judith Butler and Sara Ahmed to make claims concerning relationships between speech, vulnerability, and violence. In so doing, this chapter argues that debates over free speech rights on college campuses need to be situated by processes of neoliberalization in higher education and reconsidered in light of the ways in which an absolutist position disproportionately protects certain people at the expense of certain others.