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The task of changing the organizational climate of a school is only one tiny example of the fundamental issue of permanence and change. This example can only be understood in the light of a broad social and intellectual matrix. Two prime questions are: Under what conditions can the organizational climate be changed? If it can be changed, what approach is most appropriate? There is a great deal that is not known about organizational climate. Research is needed into the development of norms, the control of variables in experimental situations, the effects of size and “human density” and the influence of bureaucracy. Though we may be anxious to change organizational climate, one thing is clear—social change takes place slowly. To force its growth “out of phase” is to invite unanticipated social consequences. If the nature of social change is to be understood the planners, scientists, technologists need to maintain dialogue with each other. We must create in our society an “open” organizational climate that encourages the human dialogue.

The use of metaphoric language has grown in prevalence in recent years. Frontline organizations have become “magical kingdoms”: ethereal places where image and substance rarely coincide, and where metaphors turn into powerful tools for consultants and change agents. At the same time, scholars explore the “wonderful world of metaphors”. Once simple figures of speech, metaphors have been transformed into a respectable approach for organizational analysis. Although millenarian, the theatre metaphor constitutes an attractive system of ideas for studying organizational phenomena. In this paper, the theatre metaphor is used as a point of departure for the development of another dramaturgical metaphor: the cinema metaphor. It is suggested that the latter might provide a better perspective for studying contemporary organizations in the age of spectacle.

In the United States in 1957 a fresh intellectual excitement emerged within the field of educational administration; high hopes were held for the potential contribution of theory‐oriented research. But in retrospect from 1967 the promise of the decade does not appear to have been fulfilled. Vast Federal funding has proven to be only a mixed blessing. An obsessional preoccupation with “change” has diverted efforts away from basic research, has induced intellectual homogenization within the academic community, and has bombarded administrators with so many exigencies that their planning efforts have been increasingly concentrated upon short‐term perspectives, at best. Never before have politics, education and welfare been commingled so incestuously. Four serious concerns that must now be dealt with in our graduate programs are: the mythology of human motivations; the juggernant of “the Technological Society”; the mythology of change; and the impact of existentialism upon modern man.

Summary of Content Mein Kampf, Adolf Hitler (1925–1926), is in two parts, “Eine Abrechung” (A Reckoning) and “Die National‐Sozialistische Bewegung” (The National Socialist Movement). Written at different times, they originally appeared separately.

Sociologists of crime and deviance have devoted considerable time and effort, in recent years, to the study of deviants' accounts of their activities. There are good reasons why students of deviance in particular should be interested in what can be learned from their subjects' explanations of their social practices. Actors are normally called to account for or to explain their activities precisely when these actions are seen by significant others to be in some sense “unreasonable”. Moreover, accounts are central to the processes of law. The purpose of legal judgements is to attribute or withold responsibility. In order to assess an individual's guilt, where criminal activities are concerned, lawyers, judges, and juries pose such questions as: “Did the defendant perform an illegal act?”; “if so, can he or she explain his or her actions in reasonable terms?”; “Was the act in question pre‐meditated?” (that is, “motivated”); and, perhaps most important of all “What is the relationship between the accused's account of his or her involvement in an act, and their real involvement?”

The purpose of this article is to propose Lexicon Rhetoricae, the narrative theory of Kenneth Burke from the discipline of literary criticism, as a comprehensive model which helps to explain how symbolism and nonconscious processes influence the consumption experience, and which helps to reconcile the psychology of the consumption experience with the more observable stimuli of the marketing environment.

Lexicon Rhetoricae distinguishes two categories of literary form – symbolic and formal appeal – which describe inputs to the literary experience. A third term, eloquence, categorizes the interaction of symbolic and formal appeals, and describes how robust that experience is.

Lexicon Rhetoricae provides: a mechanism for describing how unobservable internal psychological processes (conscious or nonconscious) might work; a method for coding observable marketer‐controlled inputs to the consumption experience; and a means for demonstrating how the unobservable processes and the observable inputs interact in the consumption experience.

Lexicon Rhetoricae provides a theoretical framework for categorically combining the “black box” experiences of the consumer and the perceptible marketer‐controlled variables in the marketplace.

The purpose of this article is to present and revisit the role of rhetoric and narratives in management research and practice.

The authors revisit the insights from previous work on the role of rhetoric and narratives in management research and introduce new perspectives based on the original contributions included in this special issue.

There is an ongoing need to stress the importance of narrative and rhetorical perspectives in management research, specifically for exploring the managing of meanings, the coaching of virtues and the mediating of rhetoric.

The paper revisits and provides new insights on the role of rhetoric and narratives in management research and emphasizes the interrelationship between both, specifically by focusing on the conceptual framework of Kenneth Burke, whose work can be situated at the intersection of rhetoric and narrative.

Michael Holquist (1990), one of the commentators on Mikhail Bakhtin’s monumental work, stated flatly that “human existence is dialogue,” and Ivana Markova (2003) declared that “dialogism is the ontology of humanity.” Bakhtin (1985;1986) himself said that such dialogues are conducted by using “speech genres.” From another angle Kenneth Burke asked, “What is involved when we say what people are doing and why they are doing it?” and claimed – and showed – that this question can be best answered by using what he called the “grammar of motives,” which consisted of a hexad of terms: act, attitude, scene, agent, agency, and purpose. In this chapter, I examine, by using various examples, how the Burkean grammar is used in the construction of one speech genre or the other to achieve rhetorically effective dialogic communication.

We examine the work undertaken by salespersons in the menswear department of a well-known department store in New York City that sells specialized “luxury” clothing by using the theoretical perspective developed by Kenneth Burke, the philosopher of language and communication. He has argued that the most comprehensive way to describe human conduct is to examine what was done, what attitude did it manifest, where was it done, who did it, and how was it done. Burke summarized these questions as act, attitude, scene, agent, agency, and purpose. With these terms comprising a “hexad,” a great deal of complexity can be captured within an organizational context. Indeed, Burke refers to these terms as “the grammar of motives” – that is, the motives of human conduct (1969a, 1968). In the carefully staged menswear environment we find salesmen who negotiate the goals and purposes of the store as well as their individual motives through implicitly defined sequences of acts on the selling floor.

In previous research on rhetoric and narrative in management research, cultural narratives have been studied as tools to reflect on rhetorical situations from the perspective of management. The purpose of this paper is to present a similar exploration of rhetoric while focusing on a modern example from popular culture: the television series Mad Men.

This paper first discusses rhetorical concepts from the work of Kenneth Burke and Richard Lanham as inspirational guides, thereafter, these concepts are used to analyze the case of Mad Men. Specifically, the main character Don Draper is analyzed as a homo rhetoricus in an attention economy.

Don Draper becomes a case study of what it means to introduce a rhetorical perspective in advertising and management. It is argued that Don Draper’s reflections in the series can be described as a “perspective on perspectives” or as a “toggling” between different rhetorical perspectives.

Previous research discussed the emergence of spinning and the appearance of the “spin doctor” as a major figure in society in general and fiction in particular. In this article, it is argued that the same is also true for advertising. Mad Men is introduced as a case study about the revival of rhetoric as a major skill and an important perspective in and for our personal, professional and social lives.