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Motivating users to revisit a social networking site (SNS) by developing a long-term relationship with them is critical for SNS operators to enhance market control and competitiveness. By conceptualizing loyalty intention as an indicator of the long-term relationship, the present study, based on uses and gratification (U&G) theory, aims to explore the role played by online intimacy development with respect to loyalty intention when individuals have gained gratifications through using the SNS.

The study used a questionnaire measuring six types of Facebook gratifications as well as measuring self-disclosure breadth, self-disclosure depth, intimacy with Facebook, intimacy with Facebook friends and loyalty intention. Data, collected from the University of Economics in Vietnam, were analyzed using the partial least squares (PLS) approach.

The results support several findings: (1) the gratifications including entertainment, network extension, recognition and emotional support provided by Facebook may stimulate the users' intimacy with Facebook and/or Facebook users; (2) intimacy with Facebook and intimacy with Facebook friends facilitate users' loyalty intention; (3) having a sense of emotional support influences users to engage in self-disclosure with breadth and meaningful depth, thus leading them to develop a sense of intimacy with Facebook friends.

The study contributes to U&G research, intimacy theory and the SNS literature by offering an understanding of users' online communication self-disclosure and intimacy development, wherein the self-disclosure and intimacy stem from the users' gratifications via using specific SNS services and, in turn, create their loyalty intention toward that SNS.

Relationship marketing is now commonly acknowledged as an alternative marketing paradigm. However, despite the use of the relationship metaphor in marketing contexts for many years, recently there have been criticisms of this cross‐fertilization of theory into consumer marketing contexts. The objectives of this paper are twofold. First, it attempts to explore and elucidate how consumers' assessments of the extent of intimacy between themselves and their service providers affect their interpretation of relational ties. A second aim is that it will generate insights into consumer attitudes towards relationship marketing.

Taking an exploratory approach and using qualitative methods to allow for depth of research, this paper uses 30 semi‐structured interviews with consumers to investigate the role of intimacy in service relationships.

The findings reveal five forms of intimacy; no relationship, social intimacy, physical intimacy, emotional/psychological intimacy and sexual intimacy.

This is a qualitative study, now that some insight of the relevance of intimacy in relationship marketing has been gained, testing a model of the framework using quantitative analysis in order to make wider assertions would be beneficial.

This paper demonstrates that organizations need to be able to facilitate multiple approaches to customers. They need to be able to allow customers to engage with them, should the customers wish to do so but also allow the customers to opt out of relational interactions.

Scant research has explored the role of intimacy in service relationships; this study addresses that gap in the literature.

The behavioural changes embraced by the current generation has prompted researchers to revisit the paradigm of human relationships, especially romantic liaisons. The present study revisits the construct of romantic relationships steered by social media platforms, through the dimensions of self-disclosure, social intimacy and trust. The role of trust as a mediator to determine the success of online dating is also explored in this study.

The study uses the data collected from 225 respondents (86 females and 139 males) in the age group of 18 to 30 years. The respondents were asked to fill a questionnaire (provided they fulfilled the necessary conditions and expressed their consent to be a participant in this study).

The study validates that the extent of self-disclosure propels the degree of social intimacy. The results also confirm a significant partial mediation effect of trust on the relationship between social intimacy and the success of online dating. Thus, practitioners need to keep in mind that the probability of online dating success is higher when individuals disclose more and engage in an intimate relationship driven by trust.

The study sample is restricted to young adults ranging from 18 to 30 years, based on the author’s convenience. The study was restricted to three most popular social media platforms in India where disclosure is limited to private timelines or messages. Another limitation of this study is that a multi-variate model of analysis could not be used due to the lack of parallel variables. Further studies can also compare online versus offline dating behaviour and determinants that influence the romantic relationship between two partners.

The new perspective could be to ascertain specific built-in mechanisms providers should develop to ensure that the new generation benefits from new technology rather than falling victim to its toxins.

The study re-establishes the importance of the role of trust in any romantic relationship – may it be online or the more traditional, offline or face-to-face mode.

The study delves into the domain of existing romantic relationships established through the modernistic viewpoint of online social media platforms. The findings bring a fresh perspective on the dynamics of online romantic relationships through the mélange of self-disclosure, social intimacy and trust. Previous literature suggests that trust is dependent on self-disclosure, which is in contrast with the results of the current study. The present study corroborates that trust leads to the success of online dating.

The perception of an inferior learning experience is the main challenge for online learning, which leads to higher dropout rates in online courses. The purpose of this paper focuses on investigating how the multi-dimensional construct of social presence would affect the behavior of online learners.

A conceptual model that describes online learner behaviors is proposed by including the four social presence variables, learning satisfaction and continuance intention, which is examined via the data collected by a survey of 237 online learners from a typical online learning platform in China. The relationships between variables were tested via structural equation modeling.

The results revealed that the intimate and immersive social factors have positive impacts on learning satisfaction, which in turn results in continuous intention in online learning. Thus, online learning platform providers should seriously consider building an intimate and immersive online environment for learners. Furthermore, this research provides a more comprehensive understanding of online learning from a social presence perspective for researchers and practitioners.

The study contributes to a better understanding of the social presence which is conceptualized as a four-dimensional construct, and shows how social factors influence learning satisfaction and continuous intention, providing a deeper understanding of the core relationship between social aspects and learning performance in online learning.

The purpose of this research is to investigate how postpartum mothers conduct self-disclosure on social media may obtain social support and therefore improve their depressive mood.

The authors extract variables of self-disclosure by manual coding postpartum mothers' 835 posts from a parenting social media in China. The ordinary least squares model and the binary logistic regression model are used to test the proposed hypotheses.

The study suggests that both mothers' superficial level disclosure and personal level disclosure positively affect online social support received, and the effect of personal level disclosure on social support is much greater than that of superficial level disclosure. Online social support received is related to the content of the post and reduces mothers' depressive mood. The authors further find that the association between personal level disclosure and depressive mood is fully mediated by social support.

The data are collected from a parenting social network. Although it is the major parenting social media with the most users in China, the generalizability of this model and the findings to other social media need additional research.

This study offers implications for researchers and practitioners with regard to social media uses and impacts, which also has important implications for policy and interventions for the mental health of mothers.

This paper makes theoretical contributions to the literature of social penetration theory and social support by (1) dividing self-disclosure into superficial level disclosure and personal level disclosure according to the intimacy of self-disclosure; (2) empirically investigating the direct effect of online self-disclosure on social support and the mediating effect of social support between online self-disclosure and mothers' depressive mood.

The purpose of this paper is to identify the demographic characteristics, psychological and mental health difficulties, victimisation histories, and offending behaviours of New Zealand child pornography offenders (CPOs) who presented to community-based treatment. Findings are compared with national and international research, and with population norms. Such comparisons can help identify factors that may play a role in the development of child pornography (CP) consumption and potential treatment needs for this population.

A file audit of assessment information and service exit reports was conducted of 46 CPOs who were referred to community-based treatment service in New Zealand.

CPOs were predominantly male, European, and unemployed. Most CPOs were single or separated/divorced, and had no friends or one to five friends, which indicates possible social functioning difficulties, including intimacy. Mental health issues, such as depression and anxiety, loneliness, and childhood abuse appear to be elevated among CPOs in comparison with general population norms. Prior to referral, one-third had engaged in contact sexual offending and most had no non-sexual offending history. CP was often in the form of photos or images, and contained European pre-pubescent females. CPOs’ mental health, social isolation, intimacy deficits, and childhood abuse could be treatment targets for this population.

Limited research has been conducted concerning New Zealand CPOs. Furthermore, studies often do not compare findings with general population norms, which can help identify factors prevalent among the CPOs and treatment needs for this population.

With the advent of the Digital 2.0 era, online doctor–patient (D–P) interaction has become increasingly popular. However, due to the fact that doctors use their fragmented time to serve patients, online D–P interaction inevitably has some problems, such as the lack of pertinence in the reply content and doctors' relative unfamiliarity with their individual patients. Therefore, the purpose of this study is to excavate whether potential D–P social ties and D–P knowledge ties accentuate or attenuate the influence of patient selection (online and offline selection).

The authors used the methods of text mining and empirical analysis on the structured and unstructured data of an online consultation platform in China to examine the research hypotheses.

The findings illustrate that the potential D–P social ties increase the influence on patient selection, as do the potential D–P knowledge ties. Specifically, the effect of social ties on patient selection is positively moderated by patient health literacy. Conversely, health literacy weakens the link between knowledge ties and patient selection. In addition, the doctor's title weakens the influence of social ties on patient selection, in contrast to knowledge ties (partially).

This study provides guidance for doctors and patients on how to communicate effectively and alleviate tension within D–P relationships. The study’s findings have both theoretical and practical implications for both doctors' and online platforms' decision-making.

The pandemic of COVID-19 has pushed most of the classroom learning to an online environment with which most of the people were not familiar. This study aims to investigate the importance of social interaction on the effectiveness of online learning during the pandemic when social distancing norms are in place.

This study uses the partial least square (PLS) structural equation modeling (SEM) approach, a nonparametric method based on total variance, using the SmartPLS software 3.0. The data were collected using the snowball sampling technique from the students who were learning online due to the pandemic COVID-19 and asked them to forward the survey link in their network.

The results suggested that social interaction has a positive significant impact on the effectiveness of online learning. However, this effect is reduced in the presence of social distance norms as people give more importance to continuous learning and to saving lives rather than socializing in the online environment.

The study will be helpful for instructors and educational institutes to formalize the strategies to enhance social interaction in online learning and analyze their pedagogy to improve effectiveness.

Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.

The proposed theoretical model was empirically validated through a survey study of 556 employees in China.

The results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.

This study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

This paper aims to examine the impacts of immigration processes on the HIV risk faced by mainland Chinese immigrants in Canada.

Drawn from a larger qualitative study on the vulnerability to HIV of recent immigrants to Canada, the data presented were collected through individual, face‐to‐face, semi‐structured, in‐depth interviews with 34 mainland‐Chinese immigrant adults who perceived themselves as facing sexual health risks (including HIV infection) through engaging in unsafe sex.

Immigration processes have not only exposed these immigrants to a HIV risk that they did not face in China; they have also compromised their capacity to effectively respond to it. In light of various settlement difficulties, HIV risk is neither the only nor the most urgent challenge that they have faced in their post‐immigration lives.

The HIV risk under discussion must be understood by situating it in the processes of immigration, settlement, and transnational connections, all of which have shaped not only the dynamics of HIV risk but, also, these individuals' capacities to respond to that risk. Owing to its small‐size purposive sample, the results of this study may not be generalizable for Chinese immigrants in Canada as a whole.

Greater attention should be given to the intersections between immigrants' vulnerability to HIV and settlement processes and to holistic approaches that take into account the changing contexts and dynamics of HIV risk.

This exploratory study will contribute to knowledge of the HIV risk Chinese immigrants in Canada face – a little‐known topic.