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Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance

Xiangyu Liu (School of Management, University of Science and Technology of China, Hefei, China)
Bowen Zheng (Business School, Central South University, Changsha, China)
Hefu Liu (International Institute of Finance, School of Management, University of Science and Technology of China, Hefei, China)

Information Technology & People

ISSN: 0959-3845

Article publication date: 31 August 2021

Issue publication date: 7 December 2022

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Abstract

Purpose

Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.

Design/methodology/approach

The proposed theoretical model was empirically validated through a survey study of 556 employees in China.

Findings

The results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.

Originality/value

This study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

Keywords

Acknowledgements

This work was supported by the National Natural Science Foundation of China (NSFC: 71971202, 71921001) and Ningbo Commonweal Science and Technology Fund (202002N3138).

Citation

Liu, X., Zheng, B. and Liu, H. (2022), "Understanding the social media interactivity paradox: the effects of social media interactivity on communication quality, work interruptions and job performance", Information Technology & People, Vol. 35 No. 7, pp. 1805-1828. https://doi.org/10.1108/ITP-12-2020-0845

Publisher

:

Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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