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Article

Wei Liu, Zhaoyang Guo and Rui Chen

This study aims to examine how loneliness, romantic relationship status (single/non-single) and romantic attachment factors (sociosexual orientation index (SOI)…

Abstract

Purpose

This study aims to examine how loneliness, romantic relationship status (single/non-single) and romantic attachment factors (sociosexual orientation index (SOI), satisfaction with current relationship) interactively affect conspicuous consumption.

Design/methodology/approach

Five quasi-experimental studies were conducted with different measures of conspicuous consumption across a variety of samples (N = 1189).

Findings

Study 1 shows that loneliness increased singles’ but not non-singles’ conspicuous consumption. Study 2A further shows the mediating role of the mating motive amongst singles. Study 2B compared conspicuous and inconspicuous consumption and showed no interaction effect between loneliness and romantic relationship status in the domain of inconspicuous consumption. Studies 3 and 4 tested whether the effects of loneliness on non-singles’ conspicuous consumption were moderated by SOI and satisfaction with current relationship, respectively. Specifically, lonely non-singles with high SOI or low satisfaction with current relationship sought conspicuous consumption, but those with low SOI or high satisfaction with the current relationship avoided conspicuous consumption.

Research limitations/implications

This study did not specifically consider different roots of loneliness (lack of romantic love, friendship or family attachment) between singles and non-singles, which future research should explore.

Practical implications

The findings have implications for both marketers and policymakers regarding marketing campaigns for conspicuous products, support programmes satisfying the specific social attachment needs of different lonely people, etc.

Originality/value

This study identifies a specific social attachment desire of the lonely, namely, romantic motive, by which loneliness influences singles’ and non-singles’ conspicuous consumption in different ways. The findings suggest the value of distinguishing types of loneliness.

Details

European Journal of Marketing, vol. 54 no. 7
Type: Research Article
ISSN: 0309-0566

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Article

Laura Stockdale, Sarah Tackett and Sarah M. Coyne

The current study aimed to investigate potential sex differences in the use of verbal aggression in romantic relationships.

Abstract

Purpose

The current study aimed to investigate potential sex differences in the use of verbal aggression in romantic relationships.

Design/methodology/approach

The current study used meta‐analytic methodology to analyze 20 studies to understand gender differences in the use of verbal aggression in romantic relationships.

Findings

The results found that women used more verbal aggression than men in romantic relationships; however, overall levels of verbal aggression use were relatively high regardless of sex.

Research imitations/implications

Limitations of the current research, such as calling for less exploratory research and the need for theories grounded in human coupling research, and suggestions for future research are provided.

Practical implications

Advice for clinicians and practitioners regarding verbal aggression in romantic relationships is discussed with particular emphasis on the possibility of including measures against verbal aggression in interventions on positive couple communication.

Originality/value

The current study adds to the literature by addressing which sex uses more verbal aggression in romantic relationships and providing a critical review of the existing literature with recommendations and limitations of the field.

Details

Journal of Aggression, Conflict and Peace Research, vol. 5 no. 3
Type: Research Article
ISSN: 1759-6599

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Book part

Jerika C. Norona and Spencer B. Olmstead

Romantic dissolution is a common experience throughout the life course, particularly during emerging adulthood (ages 18–29). The purpose of this review was to summarize…

Abstract

Romantic dissolution is a common experience throughout the life course, particularly during emerging adulthood (ages 18–29). The purpose of this review was to summarize and critique theoretical approaches and empirical findings of the aftermath of dating relationship dissolution.

Article searches were conducted within PsycINFO. We utilized terms related to romantic relationship dissolution (i.e., breakup, romantic breakup, relationship termination, relationship dissolution, romantic dissolution, romantic termination, post-dissolution) in a search for key words. We narrowed the results further by limiting the search to include participants between the ages of 18 and 29.

Experiencing romantic dissolution can result in both positive and negative emotional reactions and behaviors, including personal growth and self-expansion as well as experiencing physical and emotional abuse from ex-partners. Furthermore, former romantic partners commonly form other types of friendships and casual sexual relationships after the termination of committed romantic relationships. Many theoretical frameworks are used to guide these investigations, and some articles lack a theoretical framework.

Developmental Systems Theory might be a theoretical framework that best shapes our investigations of romantic dissolution in dating relationships that occur in emerging adulthood.

Relationship education programs would be enhanced by discussing the developmental needs that are important for young people and the ways in which their romantic experiences can or cannot meet those needs. In addition to learning about how to have healthy romantic relationships, young people can also benefit from learning how to identify when romantic relationships should end, and how to end them successfully.

Details

Intimate Relationships and Social Change
Type: Book
ISBN: 978-1-78714-610-5

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Article

Burna Nayar and Surabhi Koul

The behavioural changes embraced by the current generation has prompted researchers to revisit the paradigm of human relationships, especially romantic liaisons. The…

Abstract

Purpose

The behavioural changes embraced by the current generation has prompted researchers to revisit the paradigm of human relationships, especially romantic liaisons. The present study revisits the construct of romantic relationships steered by social media platforms, through the dimensions of self-disclosure, social intimacy and trust. The role of trust as a mediator to determine the success of online dating is also explored in this study.

Design/methodology/approach

The study uses the data collected from 225 respondents (86 females and 139 males) in the age group of 18 to 30 years. The respondents were asked to fill a questionnaire (provided they fulfilled the necessary conditions and expressed their consent to be a participant in this study).

Findings

The study validates that the extent of self-disclosure propels the degree of social intimacy. The results also confirm a significant partial mediation effect of trust on the relationship between social intimacy and the success of online dating. Thus, practitioners need to keep in mind that the probability of online dating success is higher when individuals disclose more and engage in an intimate relationship driven by trust.

Research limitations/implications

The study sample is restricted to young adults ranging from 18 to 30 years, based on the author’s convenience. The study was restricted to three most popular social media platforms in India where disclosure is limited to private timelines or messages. Another limitation of this study is that a multi-variate model of analysis could not be used due to the lack of parallel variables. Further studies can also compare online versus offline dating behaviour and determinants that influence the romantic relationship between two partners.

Practical implications

The new perspective could be to ascertain specific built-in mechanisms providers should develop to ensure that the new generation benefits from new technology rather than falling victim to its toxins.

Social implications

The study re-establishes the importance of the role of trust in any romantic relationship – may it be online or the more traditional, offline or face-to-face mode.

Originality/value

The study delves into the domain of existing romantic relationships established through the modernistic viewpoint of online social media platforms. The findings bring a fresh perspective on the dynamics of online romantic relationships through the mélange of self-disclosure, social intimacy and trust. Previous literature suggests that trust is dependent on self-disclosure, which is in contrast with the results of the current study. The present study corroborates that trust leads to the success of online dating.

Details

Global Knowledge, Memory and Communication, vol. 70 no. 1/2
Type: Research Article
ISSN: 2514-9342

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Book part

Lacey A. Bagley and Claire Kimberly

The present study explored the demographics and associations between the use of technology and romantic relationships among 171 young adults.Participants completed a…

Abstract

The present study explored the demographics and associations between the use of technology and romantic relationships among 171 young adults.

Participants completed a self-administered anonymous, online survey that included 66 questions assessing demographic information, use of technology, sexting activity, and sexual behaviors. Crosstabs were performed between demographic factors and questions assessing online engagement with romantic partners. A chi-square test for independence (with Yates Continuity Correction) was done among the remaining questions on Internet use and demographic variables, with the exception of age. Independent-samples t-tests were conducted to compare age with the questions posed on how technology influences romantic relationships. The authors used Bronfenbrenner’s bioecological model and Johnson’s addition of the technosubsystem to examine the influence of the Internet on relationships.

Results showed variation with the Internet’s impact on close relationships by ethnicity; Caucasians were more likely to see the Internet as increasing their relationship while African Americans saw it as negatively impacting it. In addition, men were more likely to use technology to maintain long-distance relationships, as well as search for a partner, flirt, and ask a partner out online.

As relational scientists, it is particularly important to understand if and how interpersonal relationships are affected by the use of technology. Suggestions are provided on how to guide partners toward healthy relationships by managing the impact of technology. Studying the current trends in technology to better understand modern relationships is critical to future social scientists and relationship helpers.

Details

Intimate Relationships and Social Change
Type: Book
ISBN: 978-1-78714-610-5

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Article

Meredith E. David, Kealy Carter and Claudio Alvarez

Attachment theory is emerging as an important theoretical foundation in marketing because of the relational nature of consumption, but little guidance exists as to which…

Abstract

Purpose

Attachment theory is emerging as an important theoretical foundation in marketing because of the relational nature of consumption, but little guidance exists as to which of many attachment style measures is most suitable for use by researchers. As a result, many measures are being used with little justification, and frequently, these scales are being adapted due to poor measurement fit, length or wording unrelated to the focal attachment figure. This paper aims to evaluate seven existing attachment style measures and provides recommendations regarding which measure is the most suitable for assessing the impact of chronic attachment styles on marketing outcomes.

Design/methodology/approach

A literature review identified seven measures of attachment style for analysis. Two studies examine the psychometric properties, susceptibility to response bias and predictive validity of the seven measures (Study 1n = 325 and Study 2n = 205).

Findings

Among the seven scales evaluated, the Johnson et al. (2012) [Johnson, Whelan, and Thomson (JWT)] measure exhibited the best psychometric properties and predictive validity for general (i.e. not relationship-specific) attachment styles. In addition, two relationship-specific measures, also with strong psychometric properties, were better able to capture their respective relationships or relationship types than general attachment styles, as expected.

Research limitations/implications

This research provides guidance to researchers on which measure to use when examining the impact of attachment style in marketing.

Practical implications

This research provides marketing researchers guidance on which measure to use when examining the impact of general attachment styles. Because the JWT scale is brief, psychometrically sound and demonstrates strong predictive validity, it can be used for academic and managerial purposes. The authors also confirm previous research suggesting that relationship-specific measures of attachment style may act differently than general interpersonal attachment style measures and vary in their ability to predict marketing outcomes.

Originality/value

This research is the first to provide guidance regarding which measure of attachment style to use in marketing and consumer research. This research can serve as a reference point for future researchers in selecting measures of attachment style and may allow for convergence on a narrow set of measures to advance research in marketing.

Details

European Journal of Marketing, vol. 54 no. 12
Type: Research Article
ISSN: 0309-0566

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Book part

Nicolette Caperello and Todd Migliaccio

Popular images in romantic comedies of the gallant knight and relationships that end with “Happily Ever After” affect women's expectations of what a relationship should be…

Abstract

Popular images in romantic comedies of the gallant knight and relationships that end with “Happily Ever After” affect women's expectations of what a relationship should be like and what a man should do in the relationship. This standard is mediated by both the women's interaction with the movie and its images, along with patriarchal notions of women wanting, and even needing a relationship. Using in-depth interviews from 18 heterosexual women, this study focuses on displaying how women are impacted by romantic movies and, using a Feminist Interactionist Cultural Studies perspective, how women interact with these movies to construct meaning in their own lives and relationships, while still maintaining the gendered status quo.

Details

Studies in Symbolic Interaction
Type: Book
ISBN: 978-1-78052-156-5

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Article

Brad Shuck, Jesse Owen, Megan Manthos, Kelley Quirk and Galena Rhoades

The purpose of this paper is to examine the relation between employee engagement, decisions to be in a relationship with a co-worker, and commitment uncertainty in a…

Abstract

Purpose

The purpose of this paper is to examine the relation between employee engagement, decisions to be in a relationship with a co-worker, and commitment uncertainty in a sample of adults who identified they were currently working with their romantic partner.

Design/methodology/approach

Because workplace romance can be a taboo topic among working adults, we recruited participants anonymously from online social media websites (n=68). The use of non-experimental design limits the ability to draw causal references in relation to the variables of interest.

Findings

Participants who reported they were motivated to be in a romantic relationship with a co-worker to increase status also reported lower levels of engagement, even after controlling for other relationship (e.g. relationship adjustment) and workplace variables (e.g. intent to turnover).

Practical implications

Romantic relationships within the workplace will most certainly transpire yet the topic remains underexplored in the management literature. This work provides scholars and practitioners insight into the psychological mechanisms that influence workplace relationships and more, explores how relationships between co-workers impact performance variables such as employee engagement.

Originality/value

This is the first study to examine the influence of workplace romantic relationships in the context of employee engagement. Moreover, this is one of only a handful of studies that has documented the empirical linkage between workplace relationships and performance variables.

Details

Journal of Management Development, vol. 35 no. 3
Type: Research Article
ISSN: 0262-1711

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Article

Selcan Kara and Anna J. Vredeveld

The purpose of this study is to uncover the dimensions of shared brand use as a part of romantic relationships and examine the dynamics among shared brand use, brand…

Abstract

Purpose

The purpose of this study is to uncover the dimensions of shared brand use as a part of romantic relationships and examine the dynamics among shared brand use, brand preference similarity, brand variety seeking and relationship satisfaction.

Design/methodology/approach

A total of 1,820 MTurk respondents participated in four online surveys and data were analyzed using structural equation modeling.

Findings

The findings of the study show that shared brand use has five use dimensions: special occasion, mundane, activity, nostalgia and relational identity expression; shared brand use leads to brand preference similarity that elicits increased brand variety seeking as a part of the relationship and relationship satisfaction moderates the effect of brand preference similarity on brand variety seeking.

Originality/value

Building on extant literature on branding, variety seeking and shared consumption, the authors develop a measure that captures different facets of shared brand use as a part of romantic relationships, move beyond the existing research on variety seeking in the context of experiential purchases to show how romantic relationship partners engage in purposeful brand variety seeking as a part of their romantic relationships and document that relationship satisfaction is an important factor that influences how partners purposefully engage in brand variety seeking.

Details

Journal of Consumer Marketing, vol. 37 no. 6
Type: Research Article
ISSN: 0736-3761

Keywords

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Book part

Kayla Reed, Trent S. Parker, Mallory Lucier-Greer and Marsha L. Rehm

This study examined how parental divorce during emerging adulthood gives meaning to emerging adults’ developmental stage and interpersonal relationships.

Abstract

Purpose

This study examined how parental divorce during emerging adulthood gives meaning to emerging adults’ developmental stage and interpersonal relationships.

Methodology/approach

The participant sample consisted of 15 females from the Southeastern United States who were between the ages of 18 and 25 (M = 21.5). Qualitative methods were utilized, with a transcendental phenomenological research methodology specifically applied. Interviews were conducted focusing on perceptions of the divorce experience in relation to important aspects of emerging adulthood, namely developmental experiences and interpersonal relationships, primarily intimate partner and dating experiences. NVivo was used to allow a “bottom-up” design, emergent design, and interpretive inquiry for data analysis.

Findings

Two major themes emerged from the data: (1) developmental stage facilitates insight into the divorce process and (2) parental divorce leads to contemplating and reconceptualizing perceptions of self and interpersonal relationships.

Research limitations/implications

Results are relevant to researchers, parents, and practitioners as divorce is examined with a developmental lens. Findings suggest that the meaning and impact of parental divorce are distinct for emerging adult children, characterized by awareness and personal reflection. Implications for parenting and practice are provided.

Details

Divorce, Separation, and Remarriage: The Transformation of Family
Type: Book
ISBN: 978-1-78635-229-3

Keywords

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