Search results

1 – 10 of over 33000
To view the access options for this content please click here
Article

Barrie Gunter

An online survey was carried out with the purpose of finding out the extent to which internet users subscribe to online dating services. The paper aims to assess users'…

Abstract

Purpose

An online survey was carried out with the purpose of finding out the extent to which internet users subscribe to online dating services. The paper aims to assess users' experiences of such services and their eventual outcomes.

Design/methodology/approach

Data were obtained through a self‐completion online questionnaire survey posted on the website of a leading internet research agency, utilising its online panel of c. 30,000 UK respondents.

Findings

More than 3,800 online panellists responded of whom 29 per cent said they had used an online dating site. Most of these respondents (90 per cent) had spent up to £200 on internet dating in the past two years, with 70 per cent of users achieving at least one date, 43 per cent enjoying at least one sexual relationship, and 9 per cent finding a marriage partner.

Research limitations/implications

Despite the limitations over sample control of self‐completion surveying, a large online sample was achieved that indicated the growing importance of the internet for finding social and even sexual companionship.

Practical implications

Data indicate the kinds of factors that are important to internet daters in choosing online dating agencies and that drive eventual satisfaction with service received.

Originality/value

This survey provides original and up‐to‐date findings on a growing online and social phenomenon and represents one of the largest surveys of its kind yet carried out in the UK.

Details

Aslib Proceedings, vol. 60 no. 2
Type: Research Article
ISSN: 0001-253X

Keywords

To view the access options for this content please click here
Article

Qi Chen, Yufei Yuan, Yuqiang Feng and Norm Archer

Online dating services have been growing rapidly in recent years. However, adopting these services may involve high risk and trust issues among potential users toward both…

Abstract

Purpose

Online dating services have been growing rapidly in recent years. However, adopting these services may involve high risk and trust issues among potential users toward both online dating services and the daters they introduce to users. The purpose of this paper is to investigate how perceived benefits vs risks, and trust vs distrust affect user adoption vs non-adoption intentions toward using this rather controversial information and communications technology in the context of online dating.

Design/methodology/approach

Structural equation modeling was used to evaluate the research model using data from a survey of 451 single individuals.

Findings

The results indicated that perceived benefits play more essential roles in adoption, while perceived risks affect non-adoption more. Individuals' trust in online dating service predicts a major portion of the variation in user benefit perceptions, while distrust in online dating service and in daters that users might select significantly influence perceived risks. Moreover, benefit and risk perceptions can mediate the impacts of trust and distrust on both adoption and non-adoption decisions.

Originality/value

This study extends theories of decision-making in the use of controversial information technologies such as in the case of online dating. It investigates the coexistence of various trust and distrust beliefs as well as benefit and risk perceptions, and their different impacts on adoption and non-adoption in online dating services.

To view the access options for this content please click here
Article

Kun Peng

This paper examines how and why online daters, differentiated by gender, strategically self-present in online dating profiles when pursuing two competing goals: attracting…

Abstract

Purpose

This paper examines how and why online daters, differentiated by gender, strategically self-present in online dating profiles when pursuing two competing goals: attracting potential daters and avoiding detection as a liar.

Design/methodology/approach

A survey and a content analysis were employed to test four hypotheses.

Findings

The results revealed that seeking to project an attractive image in online dating was significantly associated with acquisitive self-presentation. The online daters adopted falsification more than any other strategies, and women were more likely than men to embellish their self-presentation, especially their physical appearance.

Originality/value

The findings clarify people's mate selection processes in light of the interpersonal deception theory (IDT) and the information manipulation theory (IMT) as well as take an evolutionary psychological perspective on computer-mediated communication. For practitioners, they provide a more nuanced picture of deceptive communication in online dating and, for online daters, can guide the adaptation of their online behaviors.

Details

Internet Research, vol. 30 no. 4
Type: Research Article
ISSN: 1066-2243

Keywords

To view the access options for this content please click here
Article

Alan D. Smith

To explore and add insight to the onlinedating services phenomena which is the next product and beneficiary of the internet revolution that offers customers a convenient…

Abstract

Purpose

To explore and add insight to the onlinedating services phenomena which is the next product and beneficiary of the internet revolution that offers customers a convenient and affordable alternate to traditional methods of dating.

Design/methodology/approach

Empirically investigated through conceptual models and statistical methods was the value proposition of online matchmaking services, which boils down to the ability to provide appropriate matches through successfully business‐to‐customer (B2C) customer service enhanced by the web and based on sound customer relations management practices.

Findings

The differentiation of the marketplace includes unique ways to collect user‐based information and customized, proprietary algorithms that generate what are believed to be the best matches, based on user and matchmaking service criteria. Online dating services use statistics, data mining, and activity monitoring to provide appropriate matches; thus, differentiating their services and understanding the success of their product offering.

Research limitations/implications

The basic strategic business model created by online dating industry that is researched in this paper is built around B2C customer service in a privacy and security conscious environment. Internet dating service providers are gaining increased acceptance though successful use of customized software that helps generate a potential valued‐added match for the masses.

Practical implications

What most companies do not define as clearly are the many privacy issues and possible protection against the people they may come in contact with through using these services. The industry has to be particular careful about the legal ramifications since much of the information it gathers from its customers must remain private and confidential in order to succeed and gain a larger market share.

Originality/value

It is apparent that online dating services are concerned with privacy and confidentiality issues as high priority by management. To date, no academic‐based research has surfaced concerning this emerging online industry and the information exchanges required to ensure a safe environment.

Details

Online Information Review, vol. 29 no. 1
Type: Research Article
ISSN: 1468-4527

Keywords

To view the access options for this content please click here
Article

Burna Nayar and Surabhi Koul

The behavioural changes embraced by the current generation has prompted researchers to revisit the paradigm of human relationships, especially romantic liaisons. The…

Abstract

Purpose

The behavioural changes embraced by the current generation has prompted researchers to revisit the paradigm of human relationships, especially romantic liaisons. The present study revisits the construct of romantic relationships steered by social media platforms, through the dimensions of self-disclosure, social intimacy and trust. The role of trust as a mediator to determine the success of online dating is also explored in this study.

Design/methodology/approach

The study uses the data collected from 225 respondents (86 females and 139 males) in the age group of 18 to 30 years. The respondents were asked to fill a questionnaire (provided they fulfilled the necessary conditions and expressed their consent to be a participant in this study).

Findings

The study validates that the extent of self-disclosure propels the degree of social intimacy. The results also confirm a significant partial mediation effect of trust on the relationship between social intimacy and the success of online dating. Thus, practitioners need to keep in mind that the probability of online dating success is higher when individuals disclose more and engage in an intimate relationship driven by trust.

Research limitations/implications

The study sample is restricted to young adults ranging from 18 to 30 years, based on the author’s convenience. The study was restricted to three most popular social media platforms in India where disclosure is limited to private timelines or messages. Another limitation of this study is that a multi-variate model of analysis could not be used due to the lack of parallel variables. Further studies can also compare online versus offline dating behaviour and determinants that influence the romantic relationship between two partners.

Practical implications

The new perspective could be to ascertain specific built-in mechanisms providers should develop to ensure that the new generation benefits from new technology rather than falling victim to its toxins.

Social implications

The study re-establishes the importance of the role of trust in any romantic relationship – may it be online or the more traditional, offline or face-to-face mode.

Originality/value

The study delves into the domain of existing romantic relationships established through the modernistic viewpoint of online social media platforms. The findings bring a fresh perspective on the dynamics of online romantic relationships through the mélange of self-disclosure, social intimacy and trust. Previous literature suggests that trust is dependent on self-disclosure, which is in contrast with the results of the current study. The present study corroborates that trust leads to the success of online dating.

Details

Global Knowledge, Memory and Communication, vol. 70 no. 1/2
Type: Research Article
ISSN: 2514-9342

Keywords

To view the access options for this content please click here
Article

George Alba

Online dating facilitates both dater interactions and rejections. Given the vast offer of potential mates and daters' limited time, several rejections may occur. On online

Abstract

Purpose

Online dating facilitates both dater interactions and rejections. Given the vast offer of potential mates and daters' limited time, several rejections may occur. On online dating platforms, most of these rejections are simply the absence of a reply (ignoring). The purpose of this paper is to compare the impact of implicit rejection (ignoring) vs explicit rejection (declining) on the behavioral intentions of daters, considering self-esteem as a moderator.

Design/methodology/approach

Experiment 1 investigated the effect of the extent of rejection (implicit vs explicit vs control) on the behavioral intentions of online daters. Experiment 2 assessed observers' recommended actions to a male (vs female) online dater following rejection (implicit vs explicit vs control).

Findings

Implicit rejections generate greater behavioral intentions than explicit rejections. Both daters (study 1) and observers of the dating scenario (study 2) indicated greater intent to revise their profiles (study 1) or recommend a profile revision (study 2) when implicitly (vs explicitly) rejected by interaction partners. Self-esteem moderated the effect of the extent of rejection. Higher levels of self-esteem eliminate and lower levels of self-esteem intensify the effect of the extent of rejection on behavioral intentions. Additionally, observers' recommendations based on the extent of rejection depend on the rejected dater's gender.

Originality/value

Ignoring is a frequent practice among dating platform users, and this paper provides an original contribution to better understand the differences stemming from implicit or explicit rejection of online daters.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0207

Details

Online Information Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1468-4527

Keywords

To view the access options for this content please click here
Article

Yi-Sheng Wang

The purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation…

Abstract

Purpose

The purpose of this paper is to explore in depth the special context and unique life experience of the online dating site and provide insights regarding an interpretation of virtual cohabitation model.

Design/methodology/approach

This study uses netnography, online interviews and the physical travel of researchers to the field for field participation and observations. The combination of netnography and online interviews combines online and offline studies to achieve more consistency in the data collection, analysis and other processes. In-person participation in observations makes the research more realistic. The combination of these qualitative methods is helpful in achieving a more comprehensive and accurate research process.

Findings

The findings of the study can be classified into a three-stage situational context approach, which is presented in the form of propositions. Finally, the insight of the virtual cohabitation context model was developed, namely, motivation (including escapism, hedonic gratification and autonomous), showing off and psychological compensation, stimulation and fantasies, emotions (including impulsiveness, emotions and desires), over-control and low self-control, behavioral control, gratification and dependence and love trap (including sex transactions and consumption traps).

Originality/value

The theoretical contribution of this study is to establish an interpretation of virtual cohabitation model and ten related propositions.

Details

Online Information Review, vol. 43 no. 4
Type: Research Article
ISSN: 1468-4527

Keywords

To view the access options for this content please click here
Book part

Lacey A. Bagley and Claire Kimberly

The present study explored the demographics and associations between the use of technology and romantic relationships among 171 young adults.Participants completed a…

Abstract

The present study explored the demographics and associations between the use of technology and romantic relationships among 171 young adults.

Participants completed a self-administered anonymous, online survey that included 66 questions assessing demographic information, use of technology, sexting activity, and sexual behaviors. Crosstabs were performed between demographic factors and questions assessing online engagement with romantic partners. A chi-square test for independence (with Yates Continuity Correction) was done among the remaining questions on Internet use and demographic variables, with the exception of age. Independent-samples t-tests were conducted to compare age with the questions posed on how technology influences romantic relationships. The authors used Bronfenbrenner’s bioecological model and Johnson’s addition of the technosubsystem to examine the influence of the Internet on relationships.

Results showed variation with the Internet’s impact on close relationships by ethnicity; Caucasians were more likely to see the Internet as increasing their relationship while African Americans saw it as negatively impacting it. In addition, men were more likely to use technology to maintain long-distance relationships, as well as search for a partner, flirt, and ask a partner out online.

As relational scientists, it is particularly important to understand if and how interpersonal relationships are affected by the use of technology. Suggestions are provided on how to guide partners toward healthy relationships by managing the impact of technology. Studying the current trends in technology to better understand modern relationships is critical to future social scientists and relationship helpers.

Details

Intimate Relationships and Social Change
Type: Book
ISBN: 978-1-78714-610-5

Keywords

To view the access options for this content please click here
Book part

Olufemi Adeniyi Fawole and Olasunkanmi Adebiyi Osho

Every society has unique factors that contribute to the selection of marriage partner among young adults. These factors have been found to equally determine marital…

Abstract

Every society has unique factors that contribute to the selection of marriage partner among young adults. These factors have been found to equally determine marital satisfaction and marital stability. This study focuses on married couples in Nigeria and factors that determined how they transcended from their dating period to marriage.

A total of 19 married couples participated in this study, which involved the use of focus group discussions to elicit data from them. Snowball sampling technique was used to obtain respondents who had similar characteristics.

The respondents were aged between 38 and 50 years, had courted for at least 7 years before marriage, and marriage was not less than 10 years. Data was analyzed using content analysis. Themes bordered on factors determining choice of partner, how they met, length of their dating, and courtship periods. Physical attractiveness, as a determining factor, was clearly evident among participants. Participants agreed that communication was vital to marriage stability.

The study brought to light that in spite of strong traditional values, Nigerians displayed romantic characteristics similar to Western societies such as the United States and the United Kingdom. The study was limited because of the method adopted for selecting participants. Also, some variables such as ethnic background and educational background were not included in the study. The study recommends future studies which may be longitudinal, involving couples’ personality traits, families of origin, and so on, in order to yield more salient issues.

Details

Intimate Relationships and Social Change
Type: Book
ISBN: 978-1-78714-610-5

Keywords

To view the access options for this content please click here
Article

Hsi‐Peng Lu and Shu‐ming Wang

The paper's aim is to explore the factors that affect the online game addiction and the role that online game addiction plays in the relationship between online

Abstract

Purpose

The paper's aim is to explore the factors that affect the online game addiction and the role that online game addiction plays in the relationship between online satisfaction and loyalty.

Design/methodology/approach

A web survey of online game players was conducted, with 1,186 valid responses collected. Structure equation modeling – specifically partial least squares – was used to assess the relationships in the proposed research framework.

Findings

The results indicate that perceived playfulness and descriptive norms influence online game addiction. Furthermore, descriptive norms indirectly affect online game addiction through perceived playfulness. Addiction also directly contributes to loyalty and attenuates the relationship between satisfaction and loyalty. This finding partially explains why people remain loyal to an online game despite being dissatisfied.

Practical implications

Online gaming vendors should strive to create amusing game content and to maintain their online game communities in order to enhance players' perceptions of playfulness and the effects of social influences. Also, because satisfaction is the most significant indicator of loyalty, vendors can enhance loyalty by providing better services, such as fraud prevention and the detection of cheating behaviors.

Originality/value

The value of this study is that it reveals the moderating influences of addiction on the satisfaction‐loyalty relationship and factors that contribute to the online game addiction. Moreover, while many past studies focused on addiction's negative effects and on groups considered particularly vulnerable to Internet addiction, this paper extends previous work by investigating the relationship of addiction to other marketing variables and by using a more general population, mostly young adults, as research subjects.

Details

Internet Research, vol. 18 no. 5
Type: Research Article
ISSN: 1066-2243

Keywords

1 – 10 of over 33000