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To explore the digital landscape, narrowing to Instagram, as a cultural space to advance sociological understanding of elite athlete mother identity meanings and lives.

Relativist narrative inquiry is outlined as a theoretical and methodological approach to expand sociological research on motherhood and sport, by exploring big and small stories on social media sites. Elite athlete mother's mediated self-portrayals on Instagram are theorized as identity stories (re)created and made possible, by cultural narrative resources.

An example of big and small story research is outlined from a larger case study of elite athlete figure skating mothers' self-portrayals on Instagram as they negotiated motherhood, and a professional sport career. Thematic narrative analysis findings include a big story plot in the post-partum period: negotiating intensive mothering and career. Two small stories that fed into fluid meanings of this big story plot are also presented: holding the baby close and working mum/new mumtrepeneur. These findings show nuanced contradictions of contemporary motherhood meanings, within sportswomen's personal and public digital stories.

A big and small story approach grounded in narrative inquiry holds value to learn more about the contemporary digital landscape's shaping of the meanings of sportswomen's identities and lives. Future research is recommended using this approach on additional social media platforms (e.g. Facebook, Twitter, YouTube) to expand intertextual understanding of elite athlete mother identities in socio-cultural context, tapping into these underexplored naturalistic data resources.

The purpose of this paper is to provide a methodological demonstration of how written and visual language in narrative and small stories about older workers might be read in multiple ways as supporting and/or constraining recent policy reform.

Critical theory and critical discourse analysis, supported by narrative analysis and visual analysis, offer a robust methodology to problematize the manner in which textually mediated discourses impact social policy reform for recruiting, retraining and retaining older workers.

The results show that still in such an “age positive” social policy environment, negative stereotypes about older workers persist, threatening to constrain social change.

An exemplary analysis of two texts, representative of those related to Australian government initiatives to reform access to work for older citizens, provides an accessible means of (re)evaluating if and how such policies are more inclusive of older workers.

This paper contributes to an emerging trend in organization studies using a critical discourse analytic approach not only to written texts, but also to the less familiar visual narratives and stories.

Arthur W. Frank's dialogical narrative analysis (DNA) has been a recent addition to the plethora of methods in analysing stories. What makes this method unique from the rest is its concern for both the story's content and its effects. Stories are seen as selection/evaluation systems that do things for and on people. This chapter aims to provide the reader a heuristic guide in conducting DNA and emphasises learning through exemplars as the way of learning DNA. It provides an outline of DNA and reviews how researchers have applied it in different disciplines. Then, DNA will be applied in in the current ‘war on drugs’ in the Philippines. The stories of the policy actors – for and against the drug war – will be analysed to explore how stories affect policy choices and actions, call actors to assume different identities, associate/dissociate these actors and show how they hold their own in telling their stories. Finally, the potential of using DNA in criminology and criminal justice will be discussed.

As more and more people decide to commit their lives to print, autobiographies constitute a significant resource to explore stories of harm, violence and crime. Published autobiography, however, presents a unique form of storytelling, unavoidably entailing the accumulation and (re)telling of a mass of stories; about oneself, others, contexts and cultures. Relatedly, paratexts – or the elements that surround the central text, such as covers, introductions and prologues – demonstrate how these texts are both individually and collectively shaped. Taking the co-constructed nature of all narratives, including self-narratives, as its starting point, this chapter seeks to demonstrate how terrorists who have authored autobiographies understand the world and their actions within it. In doing so, this chapter provides a practical demonstration of how insight derived from literary criticism can profitably be brought to bear in systematically breaking down and analysing an autobiography – that of a notable American jihadist, Omar Hammami – including its paratextual elements. In particular, I argue that considerations of genre, the inclusion of different types of events and stories collected from others all provide valuable strategies for the ‘doing’ of narrative criminology using autobiographies.

The purpose of this paper is to highlight the importance and utility of introspective accounts to ethnography when it deals with consumption experiences.

The paper reviews the changes in the way “reflexive consumers” write introspective narratives about their intimate thoughts and deep feelings lived during an experience and takes advantage of previous research carried out in different contexts, e.g. music concerts and internet‐based services.

The paper specifies the more original stages of a complete ethnographic approach to consumption experience. These include co‐immersing; organising the narratives' write‐up; combining the experience's time frame with data generated via observation and introspection; and producing interpretations that will vary depending on the consumer's expressed level of pleasure.

This type of approach does not work in all consumption situations, nor does it apply to all consumers.

The combination of observation and introspection will enrich researchers' toolboxes in the quest to unravel the increasingly complex and unpredictable experiences the consumption of today products and services affords consumers.

The paper advocates that the writing up of introspective narratives and diaries has become a common practice for reflexive consumers accustomed to telling their stories online that must be used in market research.

Purpose – The purpose of this chapter is to show how Moroccan-Dutch young people discuss national belonging in a context fraught with experiences of exclusion.

Design and Methodology – Data were collected in three rounds of focus groups with the same Moroccan-Dutch participants, addressing a different aspect of their identity in each round. To analyse the data, a narrative approach was used that considers both the import of stories as well as the contextual opportunities and constraints for sharing stories.

Findings – The analyses show how participants used ‘subjunctive stories’, which highlight the possibility of alternative meanings, to address the controversial issue of national belonging without contradicting the dominant storyline of exclusion. While the Dutch national identity could not be explicitly adopted – at least not in the company of their peers – Moroccan-Dutch young people imagined what national belonging might look like in their stories.

Research Implications – An approach to narrative that considers its subjunctive properties may sensitize researchers to the ways in which people express hopes and desires in spite of macro- and microcontextual constraints.

Value/Originality – This study takes issue with the tendency in academic research on belonging to focus on exclusion; it shows how the actual narratives reveal a longing to belong, even in the face of exclusion.

Purpose – The purpose of this chapter is to outline what narrative inquiry entails, why it is relevant for the study of sport and physical culture and how researchers might engage in its analytical methods.

Design/methodology/approach – Narrative inquiry as an approach, not simply a method, is delineated in this chapter. The design of a project is outlined. Three types of narrative analysis – holistic-content, holistic-form and meta-autoethnography – are the focus. The chapter also attends to the benefits of using multiple forms of analysis and representation as part of engaging with the methodology of crystallisation.

Findings – Key findings of narrative research on sport and physical culture are illuminated throughout.

Research limitations/implications – The limitations of narrative analysis are highlighted, including how in many narrative studies the interactional dynamics of storytelling are often neglected.

Originality/value – The chapter provides a succinct introduction to why narratives matter, how narrative analysis as a craft might be practised and what theoretical assumptions underpin it. The authors also highlight innovative practices for deepening understandings of sport and physical culture. These include time-lining, mobile interviewing, analytical bracketing, crystallisation, meta-autoethnography and analysis as movement of thought.

Post-structural autoethnography is untidy. Our ability to write about our own experience is hindered both by the very idea of “the self” as well as by the hope that, even if such a thing exists, we could possibly know it. Rather than abnegate self-writing, however, in this chapter the author uses the construct of story-as-identity in order to create a kind of map of the self – a map that can be used to trouble tidy notions of the autonomous “I”. Specifically operating out of a context of racial identity, the author – a white man – (re)tells several stories from his experience, introducing three questions that are central to the idea he is calling narrative mining: a method to get behind the paradox of post-structural autoethnography (Gannon 2006) and the barriers to autoethnography (Wamsted 2012). In this act, he is accessing something close to an authentic self – not what we say we believe about who we are, but something approaching our actual operating systems. Two stories are (re)told – the story of his first racial memory and the story of his first black friend – and a demonstration of how autoethnographers could trouble tidy notions of the self is provided in the form of an exploration of the three questions. The chapter closes with a look at how narrative mining could be of benefit not only to autoethnographers but also to the education community writ large; operating in alterity is a fundamental skill for the public school teacher, and this method could be a powerful tool for both pre- and in-service teachers.