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Article
Publication date: 28 August 2020

Coralie Haller, Isabelle Hess-Misslin and Jean-Paul Mereaux

Several studies in management science have called for a better understanding of the experience economy approach to develop wine tourism. Few studies, however, have…

Abstract

Purpose

Several studies in management science have called for a better understanding of the experience economy approach to develop wine tourism. Few studies, however, have analysed experiential dimensions in the context of French wine-growing regions. The purpose of this paper is to focus on the difference between what wine tourism providers consider relevant in their market offer and what customers expect from their wine tourism experience. A new categorisation of wine tourists’ expectations based on Pine and Gilmore’s (1998) four realms model and Quadri-Felliti and Fiore’s model (2012) are developed.

Design/methodology/approach

A mixed methodology, qualitatively analysing 17 semi-structural interviews with the main wine tourism stakeholders in the Alsace region in north-east France and quantitatively analysing 233 questionnaires on wine tourists’ expectations and behaviours are adopted.

Findings

The study reveals a difference between experiential offers predicated on an educational approach and the explicit expectations of wine tourists (combining aesthetics, conviviality and authenticity, whose central focus is an encounter with the winemaker). Overall, the findings point to a need for greater inclusion of the experiential aspect in the offer designed for wine tourists.

Originality/value

The study identifies a gap between the educational dimension that professionals tend to promote in their offers and the real expectations of wine tourists who express more interest in the aesthetic dimension provided by an attractive visit environment and an enjoyable experience. At the heart of the authentic experience for wine tourists is meeting the winegrower, making authenticity a major factor.

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Article
Publication date: 1 June 2015

Sylvie Lacoste and Keith Blois

This paper aims to incorporate material derived from four case study analyses of industrial business-to-business relationships. Although there is a substantial amount of…

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1872

Abstract

Purpose

This paper aims to incorporate material derived from four case study analyses of industrial business-to-business relationships. Although there is a substantial amount of literature on the concept of power, there is little academic research studying the “perception” of power – especially that of key customers’ suppliers – relative to that of the buying company. This paper develops a framework, which provides a different set of perceptions regarding the nature of supplier-key customer relationship.

Design/methodology/approach

The case studies involve four firms that have been long-term suppliers to a number of global industrial companies and who have set up key account programs to work with them. Three suppliers are in the corrugated cardboard industry (two large and one medium-sized company) and one supplier (a medium-sized company) is in the coding equipment industry.

Findings

The study develops a power framework, which can be used in the analysis of buyer/supplier power and points out the risk that can arise when one or more of the parties involved operates on the basis of perceptions that are incorrect.

Originality/value

The results suggest that the actors’ power perceptions are important constructs, which have so far been neglected in the academic literature, and stress the role of “subjectivity” in the actors’ analysis of power.

Details

Journal of Business & Industrial Marketing, vol. 30 no. 5
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 12 July 2013

Jens Blumrodt, Michel Desbordes and Dominique Bodin

The subject of CSR is nowadays widely discussed, as is its relevance to the sport entertainment industry. The objective of this research was to investigate corporate…

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3083

Abstract

Purpose

The subject of CSR is nowadays widely discussed, as is its relevance to the sport entertainment industry. The objective of this research was to investigate corporate social responsibility (CSR) actions in the professional European football league and its impact on clubs’ brand image.

Design/methodology/approach

The first part of this research discusses some particular points of the world's biggest sport entertainment, which is soccer. Then a definition of the meaning of CSR for this particular sector will be outlined. The CSR values adopted by sport clubs are observed in first division football in France. This approach has been combined with brand theories.

Findings

The specific research protocol evaluates consumers’ perceptions. The method which is developed measures and analyses the impact of CSR commitment on spectators’ brand perception. In linking CSR to brand image, two managerial viewpoints are discussed. CSR is synonymous with a company's social and ethical commitment. Brand theories outline the nature of brand equity. The authors apply these two complementary considerations to professional football clubs and argue that Keller's model of customer‐based brand equity has to be reconsidered for football clubs.

Practical implications

This research highlights that CSR has to become part of management strategies.

Originality/value

The authors draw attention to the argument that the professional sport entertainment industry requires a specific CSR management strategy which goes beyond the local level or the operational level of one single club. These clubs have to perform well in competition. But, as in no other industry, they have also to be “good” brands.

Details

Sport, Business and Management: An International Journal, vol. 3 no. 3
Type: Research Article
ISSN: 2042-678X

Keywords

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Article
Publication date: 12 March 2021

Hanene Oueslati, Martine Deparis and Saloua Bennaghmouch-Maire

The digitalization of an organization implies centralizing the data collected. Nevertheless, the management of customer data in franchise networks is a delicate…

Abstract

Purpose

The digitalization of an organization implies centralizing the data collected. Nevertheless, the management of customer data in franchise networks is a delicate, complicated and little studied issue. The purpose of this paper is to investigate its challenges and the keys to success, by developing a conceptual framework resulting from a qualitative study and a literature review.

Design/methodology/approach

A qualitative study was carried out with around 30 franchisors, franchisees and franchise experts in the light of the General Data Protection Regulation (GDPR). The results of the qualitative study helped to clarify our theoretical framework and to position ourselves on the side of the founding theories of relationship marketing. A research model was then defined and tested using a quantitative survey administered to a total sample of 192 franchisors and franchisees.

Findings

The results of the various studies show that relationship quality, through inter-organizational commitment, explains the achievement of marketing performance in franchise networks. In addition, the place of relationship quality depends on four essential variables: inter-organizational communication, franchisee autonomy, technical and human resources and contractualization of customer data management.

Originality/value

This study focuses on a topic that has received very little attention, particularly in franchise networks. It uses a mixed-methods design that has enabled the identification of key variables contributing to the achievement of marketing and sales performance in a data management context.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 7
Type: Research Article
ISSN: 0959-0552

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Book part
Publication date: 29 January 2013

Juan Antonio Carrasco, Cristián Bustos and Beatriz Cid-Aguayo

Purpose — In the context of the study of the role of social networks in travel behavior, this chapter adds to that body of knowledge by presenting a new data collection…

Abstract

Purpose — In the context of the study of the role of social networks in travel behavior, this chapter adds to that body of knowledge by presenting a new data collection effort, which collects a wide array of information about the social, urban, and temporal context where social activity-travel behavior occurs.

Methodology/approach — The study was developed in Concepción, Chile, involving 240 respondents from four different urban contexts and their personal networks. The analysis concentrates on the challenges and opportunities of different techniques to build personal networks as a way of studying the social dimension of travel behavior. Although most of the current methods to study personal networks rely on emotional closeness, this approach may not be sufficient, since these “elicited” people may not include daily contacts that could be relevant to study social activities. Tackling this issue, the data instrument also collects those daily “revealed” people, on a two-day time use diary and a social activities listing. With this information, the chapter presents a comparative analysis between these “elicited” and “revealed” personal networks.

Findings — Overall, the results illustrate the dependence of the name generator technique on what is observed in terms of social activity-travel behavior, specifically on aspects such as personal network size, average distance, and frequencies of interaction. In addition, the comparison between the different methods to construct the personal networks, illustrates how name generators provide the opportunity to further understand transport related questions, such as the role of income and access to amenities on spatial and temporal patterns of social interactions, and their effect on social capital.

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-78-190288-2

Keywords

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Article
Publication date: 1 April 1991

Franc¸oise Chevalier

Quality circles are a sign of the times, and their success provokes legitimate irritation for those confronted with their development. They often spark off controversy and…

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712

Abstract

Quality circles are a sign of the times, and their success provokes legitimate irritation for those confronted with their development. They often spark off controversy and generate subjective points of view that denote a downright unwillingness to regard them fairly. What is the bottom line? Should quality circles be discontinued? Are they a means of zeroing in on total quality and, if so, how can the circles become fully integrated and contribute to instituting total quality? These issues are examined.

Details

International Journal of Quality & Reliability Management, vol. 8 no. 4
Type: Research Article
ISSN: 0265-671X

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Article
Publication date: 7 January 2014

Sylvie M. Lacoste

The paper aims to investigate how business-to-business key accounts deal with the consequent tension between cooperation and competition, and how they can resolve that…

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1300

Abstract

Purpose

The paper aims to investigate how business-to-business key accounts deal with the consequent tension between cooperation and competition, and how they can resolve that relational paradox, using framework contracts.

Design/methodology/approach

The paper argues that the role played by framework contracts can be ambivalent: as a tool to define cooperation with suppliers while simultaneously organising competition within suppliers, but by formalising such ambivalence, it does help to ease the tensions that may arise. To clarify such a conceptual and counter-intuitive ambivalence, the paper uses a case study that shows how framework contracts are used to solve the inherent tensions between cooperation with “preferred suppliers” and their price competition with invited “challengers”, in a competitive bidding situation.

Findings

This study is a first step in an investigation of the role of framework contracts in a customer-supplier relationship, aiming to explain their use as they highlight the “coopetitive” nature of the relationship, turning it into something tangible and psychologically acceptable.

Research limitations/implications

Because of the complexity of vertical “coopetition” and the research method adopted, the findings may not be generally applicable.

Practical implications

This research offers an enlarged perspective for suppliers as well as customers to think over their own relationships (in an industrial setting).

Originality/value

Little research has been conducted to date on vertical coopetition and the role and effects of framework contracts in the context of such complex customer-supplier relationships. This case study offers insights for practising managers and academics into the effective use of framework contracts.

Details

Qualitative Market Research: An International Journal, vol. 17 no. 1
Type: Research Article
ISSN: 1352-2752

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Book part
Publication date: 21 November 2018

Abstract

Details

Improving Flood Management, Prediction and Monitoring
Type: Book
ISBN: 978-1-78756-552-4

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Article
Publication date: 20 November 2017

Jane Elisabeth Frisk and Frank Bannister

Evolving digital technologies continue to enable new ways to collect and analyze data and this has led some researchers to claim that skillful use of data analytics and…

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4125

Abstract

Purpose

Evolving digital technologies continue to enable new ways to collect and analyze data and this has led some researchers to claim that skillful use of data analytics and big data can radically improve a company’s performance, but that in order to achieve such improvements managers need to change their decision-making culture and to increase the degree of collaboration in the decision-making process. The purpose of this paper is to create an increased understanding of how a decision-making culture can be changed by using a design approach.

Design/methodology/approach

The paper presents an action research project in which the authors use a design approach.

Findings

By adopting a design approach organizations can change their decision-making culture, increase the degree of collaboration and also reduce the influence of power and politics on their decision-making.

Research limitations/implications

This paper proposes a new approach to changing a decision-making culture.

Practical implications

Using data analytics and big data, a design approach can support organizations change their decision-making culture resulting in better and more effective decisions.

Originality/value

This paper bridges design and decision-making theory in a novel approach to an old problem.

Details

Management Decision, vol. 55 no. 10
Type: Research Article
ISSN: 0025-1747

Keywords

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Book part
Publication date: 12 September 2018

Fabian Weber, Maria Juschten, Carina Fanninger, Christiane Brandenburg, Alexandra Jiricka-Pürrer, Christina Czachs and Wiebke Unbehaun

With an increase in hot days, tropical nights, and heat waves, assumedly more residents of large cities will seek rest and recreation in higher-altitude tourism…

Abstract

With an increase in hot days, tropical nights, and heat waves, assumedly more residents of large cities will seek rest and recreation in higher-altitude tourism destinations during the summer. This phenomenon is referred to as the revival of ‘Sommerfrische’ (summer freshness or summer retreat). This chapter examines the impact of climate change on summer tourism in the Alps by urban residents. It scrutinizes the historical perception of the term Sommerfrische, as well as the understanding and perception of this term today, based on an extensive literature review and two focus-group discussions. The findings form the basis for specifying the attributes that can be used to describe a modern form of Sommerfrische. The results indicate that today’s understanding of what Sommerfrische could be and the attributes of Sommerfrische travel are very different from the historical phenomenon. Nowadays, summer excursions and short trips to destinations close to cities are considered to be Sommerfrische as long as they have escape from the heat as a common motive. The results demonstrate the broad interest of urban residents in Sommerfrische and also suggest avenues for further research on the adaptative behavior of town-dwellers in hot summers with respect to the extent of their actual and potential future travel behavior.

Details

Contemporary Challenges of Climate Change, Sustainable Tourism Consumption, and Destination Competitiveness
Type: Book
ISBN: 978-1-78756-343-8

Keywords

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