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Sculpted by the elements and inhabited by an established corpus of local families, Kandovan Village is a rare example of functioning cultural heritage largely overlooked by international tourists. Within this context, this chapter demonstrates how heritage sites can use their inherent sociocultural characteristics to stimulate tourism. Leveraging this encourages site managers to draw upon less tangible elements, such as the sincerity of local inhabitants and the potential for their site to serve as a platform for social interaction, in order to engage tourists, stimulate memorable experiences, and encourage repeated visits and recommendations to others. In doing so, this chapter highlights the importance of prior knowledge, word of mouth, and co-creation in crafting cultural heritage tourism experiences.

This article analyzes research on digital transformation in the tourism sector, providing insights into leading work, authors, journals, trends and future research opportunities. However, limited in-depth research exists on this topic, and the existing studies lack an understanding of its development, scope and relevant areas.

The study utilized the Scopus database to identify 61 articles on digital transformation in the tourism sector. The research employed VOSviewer software to analyze publication and citation structure, incorporating bibliometric variables like co-authorship, co-citation network, keywords co-occurrence network and bibliographic coupling.

The study yielded valuable insights from top-cited articles, revealing their contributions to digital transformation in tourism research. It also highlighted publication trends and the impact of authors, journals and studies and conducted co-occurrence, co-authorship and bibliographic analyses to identify key trends and issues in the tourism sector. The study calls for further examination of the digital revolution in tourism research and outlines future opportunities for researchers in this area.

To enhance the comprehensiveness of data collection, it is recommended that researchers consider including publications from databases such as WOS (Web of Science), Dimensions and PubMed in addition to the Scopus database. This broader inclusion of sources can provide different network structures and valuable insights from the field of digital transformation in the tourism sector.

The research provides substantial value to the study of digital transformation in tourism by focusing on bibliometric data from the Scopus database for the period from 2017 to 2022. By analyzing this data, it identifies significant trends in digital transformation within tourism research. Additionally, the study uncovers new areas of digitization in the tourism sector, further enhancing its value and relevance.

Heritage management is underpinned by preservation, sustainability and generativity; concerns of obvious interest to domestic audiences. However, domestic tourists are not homogenous and can be differentiated by various characteristics, including proximity to the sites they visit. Drawing upon the consumer-based model of authenticity, this study investigates whether the influence of authenticity, self-connection and serious leisure hold over experience memorability differs for distinct domestic visitor groups.

To investigate perceptual differences between “local” and “non-local” domestic visitors, the authors developed and tested a conceptual model using a sample of 320 heritage site visitors within Tabriz, Iran, investigating the effects of self-connection, serious leisure and perceived authenticity on memorable tourism experiences (MTEs) for both groups.

Significant inter-group differences regarding the influence of serious leisure and self-connection on visitors' perceptions of authenticity emerged. Similarly, the extent to which serious leisure, self-connection and authenticity influenced MTEs also differed. The effect sizes for all proposed relationships were larger for local visitors.

Hospitality and tourism literature often focuses on the boon that inbound international and non-local domestic tourism can bring to local sites and attractions. However, the findings encourage heritage tourism managers to focus greater attention on attracting custom from “closer to home”. With local visitors demonstrating strong pre-, during and post-visit outcomes, the findings suggest local domestic visitors are a market ripe for greater investigation given ongoing international travel restrictions and Iran's historically-limited international appeal.

Existing literature on state socialist and communist heritage as a form of tourist consumption predominately focuses on destination contexts, such as the former Soviet countries and the few remaining state communist countries (i.e. China, North Korea and Cuba). As a result, the visitation to places linked to the history of socialism and communism in the so-called western pluralist democracies has often been overlooked and, at most, unacknowledged, especially as most research on “socialist” heritage focuses on sites connected to statist heritage rather than sites connected to socialist movements. The paper aims to discuss these issues.

This paper aims to fill the gap in terms of research focusing on these types of sites, with evidence from a range of countries in Europe and the Americas. It does so by illustrating the presence and engagement with official and non-official communist/socialist heritage at varying levels of commodification.

The paper concludes that not only is there a need to broaden the concept of socialist heritage but that its framing needs to continue to be understood from present day ideological discourses and struggles with respect to the marking of urban heritage tourist locations.

This contribution advocates the broadening of the concept of socialist heritage by acknowledging the relevance of “hidden” urban sites related to key socialist thinkers, socialist opposition to fascism, and civil wars in which the socialist movement was involved, while also drawing parallels between the levels of socialist/heritage recognition and use as a commodity in relation to the historical narrative within the studied countries.

Iran is a country with substantial tourism potential. Iran’s tourism industry, however, was side-lined for decades due to international sanctions. The election of President Hassan Rouhani and the subsequent deal on Iran’s nuclear programme (reached on 14 July 2015) has resulted in softening of nuclear-related international sanctions and brought much needed relief to a struggling tourism industry in Iran. The purpose of this paper is to focus on the emergence of cruise tourism—as an attractive option for both domestic and international markets—with the introduction of the Iran’s first cruise ship, named “Sunny”, since the 1979 revolution.

This study is a short viewpoint piece based on the author’s interpretation of cruise tourism development in Iran and its future opportunities and challenges.

Following the nuclear deal, Iran has seen a substantial growth in inbound tourist numbers and attracted considerable investment in tourism-related infrastructure such as air transport and the hospitality sector. While cruise tourism is and remains an emerging phenomenon in Iran, it is evident that the country has a vested interest in developing this lucrative sector due to the country’s strong domestic market and potential to serve the international market.

This is an original topic which has never been investigated before. Cruise tourism is an emerging market in Iran and this study sheds new light on this new development. The paper focuses on the historical, current and future development of the tourism industry in Iran with a specific emphasis on cruise tourism.

Tourism in Cuba is a relatively unexplored area in terms of research. Therefore, the main purpose of this article is to shed some light on the past, present and future potential of tourism in Cuba. The author has monitored trends of tourism in Cuba since 1994. He visited Cuba for the first time in 1997. He met President Fidel Castro in 1998, and had a brief but friendly conversation. The research methodology included a combination of personal observations, e´lite interviews and desk research. The article analyses tourism in Cuba during three different phases between 1945 and 2002. Based on his research, the author predicts that by 2010. Cuba will become the number one tourist destination in the Caribbean, a position it enjoyed for a long time until the revolution in 1959. In conclusion, the key arguments to justify this prediction for 2010 are presented.

This chapter illustrates the key concepts that are related to cultural tourism, including the destination’s heritage, language and lifestyle, among other aspects. The authors discuss the effects of using creative marketing strategies as they explain their H2LM model of tourism development. This model represents a functional framework that identifies the key strategies for the destination marketing of Italy’s cultural product. In a nutshell, the H2LM model consists of four main elements: Heritage, Language, Lifestyle and ‘Made in Italy’. The authors maintain that these dimensions ought to be considered by destination marketers, particularly if they want to promote Italy’s culture.

The revitalisation of tangible and intangible urban heritage can foster social cohesion and drive creativity and innovation in a changing global environment. Recognising its potential for economic development, many local municipalities are putting forward efforts to revitalise these areas. However, this has caused these sites to face new pressures, such as gentrification, demographic shifts and commercial exploitation. Therefore, a sustainable redevelopment of urban heritage sites that strikes a balance between the economic, environmental and social dimensions is needed. To plan and manage this balance, a strong and clear indicator to measure the sustainability of urban heritage is required. The study systematically reviewed through Scopus indexed journals the dimensions to develop sustainable indicators of urban heritage sites and highlighted the gaps for future research. It identified the existing studies and explored publications, research methods, challenges and suggestions to develop the indicators.

The study applied Preferred Reporting Items for Systematic reviews and Meta-Analyses (PRISMA) 2020 Statement. The Boolean search was in Scopus indexed journals for papers related to indicators in sustainable urban heritage sites.

Most of the literature highlighted the interconnected relationships between the indicators for the sustainability of urban heritage sites: social, economic and environmental dimensions. It further revealed that for a more robust management of sustainable monitoring tools, it is crucial to include governance dimensions. Plus, technology is the intertwined aspect for the four dimensions, with culture identified as the centre for sustainability of urban heritage sites.

The paper only focused on secondary data using literature review papers that recommend gaps for future research. Possible future research includes alternative, niche literature reviews and the implementation of indicators in regional urban heritage sites.

It created a new insight into the dimensions recommended to develop sustainable indicators for urban heritage sites.

This article examines the borders of memory inherent to a Japanese World Heritage site, and their significance for the 2020 opening of the Industrial Heritage Information Center in Tokyo. The Center was constructed to disseminate information regarding the widely dispersed “Sites of Japan's Meiji Industrial Revolution”, which was recognized as a “serial site” by UNESCO in 2015. As with the original nomination, the opening of this Centre resulted in stringent protests from South Korea, who sought to have UNESCO consider revoking its original listing of these 23 Industrial Sites as collectively constituting the heritage of the world. This Center materializes a “border of memory” between Japan and South Korea that is the outcome of the displacement and re-siting of the heritage associated with Japan's Meiji Industrial Sites.

Research material is derived from nomination documents, site visits, and newspaper reports in order to contextualize and analyse the disputes associated with this particular World Heritage nomination.

The paper points to how the borders of memory present at heritage sites may shift through contestation. Efforts to fix the meaning of heritage find themselves subverted by connections across such borders of memory.

The paper traces the process by which the geographically-dispersed “Sites of Japan's Meiji Industrial Revolution” have been collectivized through UNESCO's recognition into a single “border of memory” between Japan and Korea, one which the Information Center subsequently succeeded in materializing and reproducing within Japan's national capital.

At the turn of 2018 and 2019, a certain era in the history of Polish Internet came to an end. Most of the websites of rural tourism facilities hosted on free servers no longer exist; however, the very phenomenon has significantly distinguished itself in the promotion of rural tourism in Poland. The paper presents archaic websites or rural tourism facilities in Poland as digital cultural heritage assets. Its purpose is to propose attributes potentially indicative of content or phenomenon being part of digital cultural heritage.

In total, 211 websites of rural tourism facilities in Poland, hosted on free servers, were analysed. The study investigated digital artefacts, i.e. only the websites that no longer exist but whose archival copies are found at the Internet Archive (IA).

The structure of most websites of rural tourism facilities was based on tables. None of the websites were responsive. The graphics of 132 websites (65%) were never changed, with the oldest recorded copies dating back to 2001 and the newest ones to 2018. On many websites, components that are relatively rarely found these days were noted, e.g. “marquee”-type “floating” objects or online surveys.

The phenomenon of using free-of-charge hosting services by rural tourism facilities in Poland in the years 2004–2012 is part of the history of Polish Internet and an example of digital cultural heritage. Archaic websites of rural tourism facilities in Poland are digital artefacts but not all of them have cultural values. In total, three groups of attributes are proposed that can be important for determining whether a website, content or phenomenon can be considered digital cultural heritage assets.