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Book part
Publication date: 11 October 2022

Elaine Borges Scalabrini and Juliana Alves

This chapter explores some examples of good and not-so-good practices implemented worldwide, especially in Southern Europe, in Creative Tourism activities developed by…

Abstract

This chapter explores some examples of good and not-so-good practices implemented worldwide, especially in Southern Europe, in Creative Tourism activities developed by entrepreneurs. The case studies used in the present chapter are located either in urban territories, small cities or rural areas. The global market introduces some difficulties in achieving good practices, highlighting the need to improve solid partnerships. The support from private and public sectors to institutions and enterprises developing creative tourism activities is analysed. Administrative and economic difficulties are also considered, and some proposals for the future survival of institutions and enterprises. In a global market, the definition of clusters is playing an increasing role in the survival of local and regional economies. In the tourism market, where seasonality is also a significant problem with difficult resolution, creating clusters can also be a great tool to contradict this. However, the success of implementing clusters in the tourism market depends on strong leadership and in-depth monitoring of results planned to be achieved. The present chapter considers clustering in Creative Tourism and the difficulties of implementing it in South Europe. Cultural and organisational issues are highlighted, as well as the need to construct thematic clusters that feature the needs of tourists.

Details

Creative Tourism and Sustainable Territories
Type: Book
ISBN: 978-1-80262-682-7

Keywords

Book part
Publication date: 11 October 2022

Juliana Alves and Mansour Ghanian

This chapter provides the results of the motivations and the profile of the creative tourist. Results originate from the major studies done worldwide, concerned with the different…

Abstract

This chapter provides the results of the motivations and the profile of the creative tourist. Results originate from the major studies done worldwide, concerned with the different types of activities. This analysis is essential to design new products based on Creative Tourism and sustainability. Also, because at an international level, including South Europe, the profile of the creative tourist has not been characterised, especially the one that visits medium-sized cities and rural areas. This chapter intends to answer the following questions: Who is the participant in Creative Tourism activities? Is he/she mainly domestic or an international tourist? Why does this type of tourist participate in these creative experiences? What type of information sources do these tourists use to find the experiences in which he/she participates? This chapter uses primary and secondary data. The secondary data follow a content analysis approach of activities offered by Airbnb Experiences Platform. Regarding the primary data, 595 questionnaires applied in 45 creative experiences in the Northern region of mainland Portugal were analysed. The creative experiences were divided into seven categories: ‘creative festivals’, ‘nature and creativity’, ‘photography workshop’, ‘gastronomy experience’, ‘industrial experience’, ‘technology and creativity’ and ‘art and crafts’. The methods used were quantitative in nature. The questionnaire used consisted of 31 closed questions aimed at the profile and the motivations of the creative experience participants. Descriptive statistical analysis was used. The main results showed that participants in the seven categories of Creative Tourism experiences have relatively large differences in terms of demographic and socio-economic characteristics. These differences were also evident in their motivations for participating in Creative Tourism experiences.

Book part
Publication date: 28 December 2016

Caroline Couret

This chapter aims to share practical experiences in creative tourism management, in order to propose some basic guidelines for DMOs and DMCs interested in designing activities…

Abstract

Purpose

This chapter aims to share practical experiences in creative tourism management, in order to propose some basic guidelines for DMOs and DMCs interested in designing activities that cater to this new demand. Specifically, our intention is to analyze and highlight the basic criteria that most weighs to fit such a singular demand.

Methodology/approach

As practitioners, most of the examples, observations, and analyses are based on our daily management of the Creative Tourism Network® (CTN) and the solutions found by our members in the development of their creative tourism programs all over the world. These observations rely also on surveys and literature references.

Findings

(i) The emergence of the experiential tourism in general, and the creative one in particular, is only the visible part of the paradigm shift that is affecting the tourist industry, leading to the appearance of new opportunities and challenges. (ii) Amidst such a new and versatile context, it’s important to analyze the factors that contribute to the experience achievement, in order to adapt them and guarantee the best practices. (iii) This enables to list down some guidelines and practical advises for managers to cater this new demand.

Research limitations/implications

This chapter is written simultaneously with the paradigm shift and thus limits the distance we can have on its evolution as well as on the study’s completeness. It thus just pretends to provide a provisional balance of the current situation, contrasted with literature reviews.

Practical implications

The emergence of creative tourism implies a completely new form of management for both cultural and tourist fields that leads to the creation of specific skills and general guidelines to be adapted for different contexts.

Originality/value

The study, based on examples proposed by the CTN, offers a transversal overview of creative tourism, a sector that has not been deeply analyzed yet given its increasing growth. It is thus a novel approach, close to the practitioners’ daily challenges.

Details

The Handbook of Managing and Marketing Tourism Experiences
Type: Book
ISBN: 978-1-78635-289-7

Keywords

Abstract

Details

The Creative Tourist: A Eudaimonic Perspective
Type: Book
ISBN: 978-1-83753-404-3

Book part
Publication date: 11 October 2022

Paula Remoaldo and José Cadima Ribeiro

This chapter pinpoints a chronological and thematic literature review on the concept of Creative Tourism. Even if the concept emerged 21 years ago, its definition keeps being…

Abstract

This chapter pinpoints a chronological and thematic literature review on the concept of Creative Tourism. Even if the concept emerged 21 years ago, its definition keeps being discussed, and different approaches are available. Born in the late 1990s, it developed rapidly due to a very open, flexible and local context design, enabling the development of personal capacity, authentic experiences and involving local culture and communities. This new approach to tourism envisages bringing together local people, their habits and practices in real and everyday contexts to the heart of the tourism experience provided to visitors. Therefore, it looks to be a promising path towards sustainability. Keeping this in mind, one can wonder if Creative Tourism can be a lever for territories' economic, social, cultural and environmental sustainability. In particular, can Creative Tourism's growing importance in Southern Europe be considered a major contribution to the sustainability of those territories? The literature review concludes that most of the studies on Creative Tourism take positive impacts on territories as a kind of ‘belief’. Such an effect is not granted as a beneficial impact on a communities' well-being; it does not result just from the type of resources explored or from the participation of members of the community on the products/services supplied.

Book part
Publication date: 11 July 2018

Agusdin Agusdin

The main purpose of this chapter is to discuss the design and development of creative ventures and activities in tourism-related industries. This chapter also aims to provide…

Abstract

Purpose

The main purpose of this chapter is to discuss the design and development of creative ventures and activities in tourism-related industries. This chapter also aims to provide prospective entrepreneurs with practical guidance to pursue business opportunities and manage creative tourism business.

Methodology/approach

Literature review was conducted on main conceptual issues and practical aspects of entrepreneurship and creative tourism business. These issues have been illustrated by case studies from the business world.

Findings

This chapter outlines and highlights the main components/segments of the creative tourism, the profile of entrepreneurs in this industry, the main elements of creative tourism experiences, as well as the requirements and expectations of creative tourists.

Research limitations/implications

This chapter is explorative in nature based on a literature review and case studies. It takes an entrepreneurial perspective and approach.

Practical implications

An in-depth understanding the concept of creative tourism and its implementation is really useful in designing, managing and marketing the appropriate offering of experience opportunities in the creative tourism business. Therefore, to provide high-quality offering and memorable experiences in this field, prospective entrepreneurs should fully understand and apprehend the characteristics, the requirements and expectations of creative tourists.

Originality/value

This chapter analyses conceptual frameworks and presents practical examples of business ventures through case study development. In doing so, it provides a better understanding of the entrepreneurship in the field of creative tourism.

Details

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
Type: Book
ISBN: 978-1-78743-529-2

Keywords

Book part
Publication date: 7 November 2022

Laurentina Vareiro, Raquel Mendes, Bruno Sousa and Marco Valeri

Considering the classification of the Portuguese cities of Amarante, Braga and Barcelos as UNESCO Creative Cities in 2017, this study employs the case study approach to understand…

Abstract

Considering the classification of the Portuguese cities of Amarante, Braga and Barcelos as UNESCO Creative Cities in 2017, this study employs the case study approach to understand local residents' perceptions of the implications that this classification can bring to each of these cities, to their communities and to local tourism development. More specifically, the research explores the perceived tourism-induced impacts and destination recovery on the three cities, given their certification as Creative Cities. An online questionnaire was used in April 2018 to collect the opinions of local residents. The main findings of this study reveal that most of the respondents are familiarised with the UNESCO Creative Cities classification and are aware that their municipality was awarded this classification in 2017. The findings also reveal that the residents of the three cities have a strongly positive perception of the UNESCO Creative Cities classification. The large majority considers that the classification is important for the tourism development of the cities. A variety of tourism-induced impacts are perceived by the local communities. Overall, the positive impact perceptions outweigh the perceived negative effects. This study contributes to the tourism literature, destination (management) recovery and to local development and place policies of tourist destinations.

Details

The Emerald Handbook of Destination Recovery in Tourism and Hospitality
Type: Book
ISBN: 978-1-80262-073-3

Keywords

Article
Publication date: 1 November 2007

Kaija Lindroth, Jarmo Ritalahti and Tuovi Soisalon‐Soininen

Purpose ‐ The aim of this article is to identify the stakeholders’ attitudes, values and feelings on destination development in the framework of creative tourism

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Abstract

Purpose ‐ The aim of this article is to identify the stakeholders’ attitudes, values and feelings on destination development in the framework of creative tourism. Design/methodology/approach ‐ The research questions focus on tourist participation, innovative partnership, guest‐host meetings and money spent in the destination. The focus group method with snowball sampling was chosen as the research method. Findings ‐ Central outcomes can be divided into ten different categories: socio‐physical environment of the destination, service structure, consumer behaviour, information and communication technologies, traffic, logistics and accessibility, networking, tourism demand and supply, local resources, marketing and PR. Research limitations/implications ‐ Although focus group research has many advantages, there are limitations. In this case the moderators did not have full control all the time due to the more topical themes that interested the participants; focus group research is often open‐ended. Practical implications ‐ The whole issue of the present case revolves around the question why destinations want to be creative or why they need to be creative in the present competitive situation. Creativity should be an integral part of the tourism offering just as tourism is an integral part of the planning and development of a destination. Originality/value ‐ It can be concluded that the future issues and research topics seem to focus on five themes. Most of what was said can be ascribed to the need for a forum for decision makers and tourism actors to discuss holistic and long‐term planning of tourism in the destination.

Details

Tourism Review, vol. 62 no. 3/4
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 18 April 2016

Anne de Bruin and Daniela Angelina Jelinčić

While the “creative turn” in everyday life has led to rapid development of creative tourism, not all forms of creative tourism use the same intensity of creative involvement. It…

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Abstract

Purpose

While the “creative turn” in everyday life has led to rapid development of creative tourism, not all forms of creative tourism use the same intensity of creative involvement. It is possible to distinguish between more passive and active involvement. In parallel, a “social turn” has led to popularity of forms of tourism, such as volunteer tourism, involving active participation. The purpose of this paper is to put forward ideas and present eclectic observations on active tourist participation around both the creative and social turns. Hence, it should be treated as a springboard and testing ground for these ideas and observations.

Design/methodology/approach

This study is based on theoretical conceptualisation with empirically derived supporting examples.

Findings

A new descriptor, “participatory experience tourism”, is advanced and argued to be preferable to reframing “creative tourism” to capture varied forms of experience involving active tourist participation. “Participatory experience tourism” is put forward as an extension of creative tourism and as an umbrella construct is further expanded upon to include notions of value addition.

Research limitations/implications

Structured empirical substantiation of the conceptual ideas in this paper is a future research need.

Originality/value

The paper provides an original theoretical construct to better account for forms of active tourist participation that have emerged from the creative and social turns that characterise contemporary society, and also heightens awareness of a key link in the experience value addition chain.

Details

Tourism Review, vol. 71 no. 1
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 22 June 2021

Zhaoyu Chen, Xiaolian Chen and Barry Mak

This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by…

Abstract

Purpose

This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices.

Design/methodology/approach

Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism.

Findings

A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts.

Research limitations/implications

This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information.

Practical implications

Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity.

Originality/value

Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 15 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

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