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This chapter compares two protected natural parks as specific experiential contexts providing two different experiences for visitors: extraordinary and memorable versus ordinary and mundane (Carù & Cova, 2006, 2007). Each experiential context enables the distinction of actual visitors’ experiences (Pine & Gilmore, 1999) inside each park. A qualitative study collected information to differentiate each protected natural park based on three dimensions: the geophysical environment, the recreational practices, and product and service offer management. A quantitative study analyzed the effect of a specific experiential context through a comparison of actual visitors’ experiences on four dimensions (esthetics, escapism, education, and entertainment) in both countries (500 in each country). Results of the qualitative study show that the Taiwanese park provides an experiential context with more extraordinary and memorable experiences while the French park provides an experiential context with more ordinary and mundane experiences. The results of the quantitative study show the distinction of actual visitors’ experiences inside each park: more immersion through esthetics and escapism in Taiwan and more absorption through education and entertainment in France. Each park manager has to build one’s own positioning and should offer a unique experiential context based on the three dimensions to provide more extraordinary and memorable or more ordinary and mundane experiences. this study highlights the interest of an analysis framework of experiences adapted from Carù and Cova (2006, 2007) and Pine and Gilmore (1999) underlining the link between experiential context and actual experiences.

In recent years, Portugal has witnessed the siting of 250 wind farms, particularly in mountainous and rural areas. Even though, unlike other European countries, general public consensus seemed at first to prevail, protests by local population and ENGOs have been increasing of late (many broadcast by the media) – the outcomes of Environmental Impact Assessments (EIAs) provide a good example. This chapter has two main objectives. On one hand, it examines how rural landscapes are discursively framed in the press when the Portuguese media picks up wind energy issues. On the other hand, by analysing EIA reports, it aims at identifying the social actors involved in the decision process of the siting of wind farms in rural or peri-urban areas, the arguments for and against the location of these facilities and how the (rural) landscape is framed and represented. The empirical material is drawn on three different sources: media analysis of the public discourse on landscape issues related to wind farms; an analysis of EIA reports regarding wind farms in Portugal and an analysis of official positions on this issue assessed through the Environmental Impact Declarations (EID) of EIA processes. It is concluded that despite the lack of media attention to landscape impacts’ of wind farms, the existing discursive frames are often attached to dichotomized cultural meanings: it either deems wind farms as technological tools for landscape progressive transformation or as a risk to its pristine image. As to the EIA reports, landscape matters are more visible and important and at times sufficient to reject approval or change of the siting of a wind farm.

Economic and market-based instruments are not “the” answer for nature-based solutions (NBS) in cities, but they are “part” of the answer. Regulatory instruments are needed when specific behaviors must be avoided. Voluntary instruments may be effective, especially at the local scale, but do not often guarantee the pursued performance result. Economic instruments, if well designed, implemented, and used, often have a comparative advantage in terms of efficiency and performance. They are also a source of funding for financing NBS. Too many policy experts and decision-makers are ready to propose public expenditure and subsidies, including for urban policies, and for policies in favor of natural capital, ecosystems services, and biodiversity. Yet, they too often forget to indicate where the revenues to finance the initiatives must come from, however excellent and ambitious they might be. Without using also economic instruments in the policy portfolio, many objectives for sustainable cities will be much more difficult to achieve, especially in the perspective of the Paris Agreement on climate change and of the UN Agenda 2030 with its Sustainable Development Goals.

The Travel and Tourism sector is continuously changing over the years. Indeed, a wide range of interests has been evidenced worldwide. Since the beginning of the COVID-19 pandemic, tourists have experienced a drastic change in their expectations and necessities, demanding new kinds of services added value, among other variables. Uncertainty and COVID-conscious tourists remain evidenced after postpandemic recovery. Moreover, domestic, eco and digital tourism grow exponentially due to the current trends. The public and private sectors must understand the tourists' patterns and adapt their strategies to help the sector recover. Thus, by working together, tourism, despite being affected by COVID-19, regained its strength and continues to grow, inviting local and international tourists to travel to different destinations, adding the adaptation of those who offer services in this industry to meet the expectations of new trends and consumer behaviors.

Integrating tourism and sustainability in achieving an eco-friendlier industry, this chapter highlights current trends in sustainable tourism, both in hospitality and recreational activities. The chapter describes sustainable, tourism, hospitality, and recreation trends. The research analyzes the origin of these trends, the vast majority motivated by the aftermath of the pandemic.