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Article
Publication date: 10 November 2014

Mónica Montenegro, Jorge Costa, Daniela Rodrigues and João Gomes

This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis for the…

1382

Abstract

Purpose

This article aims to identify the image of Portugal as a tourist destination in international markets and the impacts of the economic crisis on that image. As the basis for the analysis, the results from the past three years of an ongoing research by IPDT – Institute of Tourism on this topic were used. The findings were used to support a discussion on the need for social and political stability and a climate of creativity and innovation in the tourism sector to foster growth and success.

Design/methodology/approach

The article is based on official tourism information, research by IPDT on the tourists’ profile in Portugal and an ongoing research on “the image of Portugal as a tourist destination” carried out using as population the United Nations World Tourism Organization (UNWTO) Affiliate Members directory.

Findings

The international tourism market recognizes and appreciates the destination – Portugal, recognizing that the present context of crisis does not negatively affect Portugal’s touristic image. The results presented and discussed indicate a preference by respondents for “Wine” as the main touristic product that should be associated to Portugal in its international tourism promotion. This perception is clearly aligned with the prominence that Portuguese wines have been taking internationally and a perspective that indicates alternative products to the traditional “sun and sea” associated with the country’s tourism image.

Practical implications

The research results presented and the supporting discussion allow for a better understanding on the present image of Portugal as a tourist destination and the alternative attributes to traditional “sun and sea” that may be used in its international promotion. These results may indicate the need for a repositioning of the destination by the introduction of new elements in the promotional messages. The reflexions presented may be of great use for decision-makers in-charge of international tourism promotion.

Originality/value

This article analysis the impact of the economic crisis on the image of Portugal as a tourist destination, based on an international study carried out over a 3-year period. The results alert for possible discrepancies between the destinations positioning and the perceptions and desires of the markets.

Details

Worldwide Hospitality and Tourism Themes, vol. 6 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 10 November 2014

Sérgio Palma Brito

The purpose of this paper is address two questions: “Did the context of economic crisis affect the image of Portugal as a tourist destination? And What were the answers and…

Abstract

Purpose

The purpose of this paper is address two questions: “Did the context of economic crisis affect the image of Portugal as a tourist destination? And What were the answers and lessons learned?”.

Design/methodology/approach

The authors have no information to assess the effect of the crisis on the brand image of Portugal as a tourist destination. The paper limits itself to what is a first step in this assessment and assumes that periods of low demand for destination Portugal are linked in some way to the economic crisis. The paper examines the UK market demand for holiday travel to Portugal from 2009 to 2013 and additionally the revenue contribution from tourism to Portugal’s balance of payments. The data are analyzed in the context of two decisions relating to Portuguese tourism governance: the anti crisis measures of 2009 and the new model for tourism promotion of 2013.

Findings

The paper assumes that during the period 2009-2013 the demand for Portuguese tourism was not affected by the crisis and, if any damage has been done to the international brand image of destination Portugal, its consequences are not dramatic. In fact, the demand for destination Portugal in the UK market remained strong and is higher than the market as a whole. The same applies to destination Greece and the decline in demand for destination Turkey seems to be linked to social and political crisis in the country. Given this context, it is interesting to note that revenue from travel and tourism in Portugal achieved a growth rate that had not occurred before in the recent past.

Research limitations/implications

The scope for analyzing empirical data is limited to the statistical information for Tourism in Portugal. However, it is possible to identify patterns of demand behavior of demand that help provide clues to the variations in tourism flows.

Practical implications

In 2013, the index of overnight stays and income to the Portuguese hospitality industry exceeded that of 2009, but the index of average revenue per overnight stay at current prices was still lower than that of 2009. It would appear that the anti-crisis measures that the government took in 2009 had little or no impact nor do the changes to the tourism promotion Model in 2013 reveal why the Government considered 2013 to be “the best tourist year ever” or in 2014 “an historic year”.

Originality/value

The paper provides a bottom-up perspective, based on observation, measurement and analysis.

Details

Worldwide Hospitality and Tourism Themes, vol. 6 no. 5
Type: Research Article
ISSN: 1755-4217

Keywords

Book part
Publication date: 3 September 2021

Inês Almeida

This chapter presents a theoretical reflection on the possible impact of politicians' positive Word of Mouth (pWOM) on the tourists' risk perception and destination image of…

Abstract

This chapter presents a theoretical reflection on the possible impact of politicians' positive Word of Mouth (pWOM) on the tourists' risk perception and destination image of Portugal in the context of the COVID-19 pandemic. The reflection is based on the collection of remarks or comments made by international politicians collected using Google as the search engine and subsequent manual textual content analysis. The results show five recurring themes in the politicians' pWOM: general praise, pandemic numbers, politician positioning, health care and population attitude. The discussion includes a reflection on the outputs of the channels used for the dissemination of the messages and the importance of the politicians' countries of origin to a market strategy that highlights Portugal as a tourism destination.

Details

Pandemics and Travel
Type: Book
ISBN: 978-1-80071-071-9

Keywords

Open Access
Article
Publication date: 19 January 2023

Luisa Helena Pinto, Emilia Fernandes and Li Xinyan

To date, research on migration and entrepreneurship has rarely focused expat-preneurs. Based on recent developments in both fields, this paper aims to investigate the…

1082

Abstract

Purpose

To date, research on migration and entrepreneurship has rarely focused expat-preneurs. Based on recent developments in both fields, this paper aims to investigate the under-researched phenomenon of Chinese self-initiated expatriates who choose to temporarily live and do business abroad on their own volition.

Design/methodology/approach

To address this research gap, 15 in-depth semi-structured interviews with Chinese expat-preneurs living in Portugal were conducted, exposing their narratives about their multiple challenges.

Findings

The findings corroborate the theoretical need to look beyond narrow economic explanations for why individuals engage in transnational entrepreneurship and entrepreneurial itinerancy. A collective identity and ethnic community are important because they influence how opportunities are identified and pursued.

Research limitations/implications

This is a qualitative and interpretative study in a limited geographical area, which does not intent to ensure generalizability. More research is needed to further understand the phenomenon of entrepreneurial itinerancy in Europe and among other ethnic communities.

Practical implications

The findings provide insightful inputs to Portuguese policymakers and locals on how to support ethnic entrepreneurship. Chinese expat-preneurs also benefit from understanding how to strength their ethnic social ties in connection with local communities.

Originality/value

This study contributes to the entrepreneurship and international mobility literatures by providing new insights into the nature and dynamics of Chinese “expat-preneurs”, including their entrepreneurial itinerancy, necessary to properly understand entrepreneurs’ diversity and assist in extending transnational entrepreneurial theory.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 18 no. 2
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 3 December 2018

Pedro Machado

This paper aims to consider the state of the art of the tourism sector in Portugal, identifying the main problems and some challenges and solutions for the future.

Abstract

Purpose

This paper aims to consider the state of the art of the tourism sector in Portugal, identifying the main problems and some challenges and solutions for the future.

Design/methodology/approach

The main political decisions related to tourism were analyzed and related to the sector´s future performance.

Findings

Portugal has been elected the best leading destination of the world, but it is important to outline the strategies needed to retain the quality of life of Portuguese residents and to keep and improve the experience of the tourist. This could be achieved by promoting “Portugal as a whole” (“Portugal por Inteiro”), applying policies of cohesion – policies that promote the development of the entire country, from the interior to the coastline, from the north to the south and the islands.

Originality/value

This paper presents the perspective of the Center of Portugal Tourism Entity (Turismo Centro de Portugal) and how this tourist destination contributes to the national strategies outlined for the coming years.

Details

Worldwide Hospitality and Tourism Themes, vol. 10 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 1 March 2007

Susana Margarida Jorge, João Baptista da Costa Carvalho and Maria José Fernandes

Until the end of 1997, governmental accounting in Portugal was characterised as essentially cash-based budgetary accounting, using singleentry as the bookkeeping method. The only…

Abstract

Until the end of 1997, governmental accounting in Portugal was characterised as essentially cash-based budgetary accounting, using singleentry as the bookkeeping method. The only compulsory accounting system was Budgetary Accounting. As many countries all over the world, nowadays Portugal is implementing a reform of the whole governmental accounting, which has as most important innovations the use of double-entry within a system compulsorily integrating accrual-based Financial and Cost Accounting along with Budgetary Accounting (still essentially cash-based). The main purpose of this paper is to describe and analyse the reform and current situation of governmental accounting in Portugal, especially discussing the accrual basis implementation. In particular, it shows that not only governmental accounting reform in Portugal has been going towards international harmonization, but also problems that have arisen are common to others faced by several countries. Perspectives of future evolution are also presented.

Details

Journal of Public Budgeting, Accounting & Financial Management, vol. 19 no. 4
Type: Research Article
ISSN: 1096-3367

Article
Publication date: 1 January 2001

George E. Nakos, Keith Brouthers and Robert Moussetis

The international economic trade environment has been transformed in recent years by the rise of several regional trade blocks. The most important of these regional trade…

Abstract

The international economic trade environment has been transformed in recent years by the rise of several regional trade blocks. The most important of these regional trade associations has been the European Union. Many Eastern European countries are currently applying to join this regional group, hoping that it will help their future economic growth. This paper examines the trade impact of EU membership on Portugal, a country that joined the EU in 1986. Portugal experienced significant positive and negative changes in its trade flows in the years following its EU entry. The analysis of the trade data for the first seven years following Portugal's accession shows a deterioration of the Portuguese trade deficit and a vary rapid re‐direction of Portuguese trade towards EU countries.

Details

Competitiveness Review: An International Business Journal, vol. 11 no. 1
Type: Research Article
ISSN: 1059-5422

Article
Publication date: 4 December 2017

João Gomes, Daniela Alves and Catarina Pacheco

This study aims to identify the perceptions and satisfaction of tourists while visiting Portugal.

Abstract

Purpose

This study aims to identify the perceptions and satisfaction of tourists while visiting Portugal.

Design/methodology/approach

This study is based on ongoing research by Instituto de Planeamento e Desenvolvimento do Turismo (IPDT) on “Tourist perceptions while visiting Portugal”.

Findings

This study identifies the places chosen by tourists who visited Portugal, as well as the atributes they most valued in the country. With this study, the level of satisfaction of those visiting the country can also be verified as being quite high.

Practical implications

This study provides knowledge about the perceptions and satisfaction of tourists while visiting Portugal, including the main aspects they valued and their satisfaction about Portugal’s main attributes.

Originality/value

This study aims to identify tourists’ opinion about Portugal, identifying the most valued attributes of the country as well as the main doubts about the impacts of tourism on the originality of Portuguese cities.

Details

Worldwide Hospitality and Tourism Themes, vol. 9 no. 6
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 15 June 2020

Lela Mélon and Rok Spruk

Because of the renewed interest in public purchasing and the strategic use of public funds under the requirements of sustainable development, the question arose once again as to…

1088

Abstract

Purpose

Because of the renewed interest in public purchasing and the strategic use of public funds under the requirements of sustainable development, the question arose once again as to how to curb the fall of institutional quality once criteria other than price are inserted into the decision-making in public purchasing. E-procurement has been repeatedly named as one of the most efficient tools to that effect and the present paper sets out to discover whether the implementation of e-procurement in a particular country per se entails also higher institutional quality, allowing for a wider implementation of green and sustainable procurement at the national, regional and municipal level without the fear of worsening the country’s institutional quality. By analyzing the implementation of e-procurement in Denmark, the Netherlands and in Portugal, this paper aims to verify the hypothesis that the implementation of e-procurement implies better institutions in terms of public purchasing. As such, the conclusions will be used in further research on the prerequisites for a successful implementation of green public procurement across the European Union.

Design/methodology/approach

Gathering data on institutional quality of three early e-procurement adopters (Denmark, the Netherlands and Portugal) allows for comparison of institutional quality pre- and post-e-procurement implementation. By using difference-in-differences comparison the paper seeks to answer the question how doesmandatory e-procurement influence institutional quality on the national level.

Findings

The paper finds that the reform is generally associated with a relatively stronger control of corruption in the Netherlands and Denmark, while a similar reform in Portugal failed to translate into a stronger control of corruption. Furthermore, while using the quality of regulation as a dependent variable, a positive and robust effect on the quality of regulation in Denmark was shown, while the quality of reputation in the Netherlands and Portugal declined in the post-reform period, with the drop in the quality of regulation in Portugal being considerably greater, a two-fold higher amount than the estimated drop in the Netherlands. The paper suggests that in spite of the same aims, the reform yielded substantially different or even opposing effects compared to Denmark.

Research limitations/implications

By examining three examples of early adopters, further research with broader impact is needed to deduce general implications for e-procurement implementation. Furthermore, implementation of e-procurement at the regional or local level can also yield distinct results.

Social implications

Understanding the actual impact of e-procurement on institutional quality is indispensable for further study on the matter. The present study argues that e-procurement needs to be accompanied by additional measures or variables to yield a positive impact on institutional quality in public procurement.

Originality/value

As to originality, the present paper uses a law and economics approach, originating or better said drawing motivation from green public procurement concerns, trying to provide an insight in terms of tools that can be used to eliminate concerns regarding institutional quality when implementing green public procurement practices.

Details

Journal of Public Procurement, vol. 20 no. 4
Type: Research Article
ISSN: 1535-0118

Keywords

Article
Publication date: 1 February 1988

Stephen F. Witt and Christine A. Martin

Tourism plays an important role in the Portuguese economy. It employs 3.5 per cent of the working population and is the most rapidly growing economic activity in Portugal (OECD…

Abstract

Tourism plays an important role in the Portuguese economy. It employs 3.5 per cent of the working population and is the most rapidly growing economic activity in Portugal (OECD, 1986). Mendonsa (1983, p.218) notes that Portugal ‘is a poor country which has only managed to maintain a favorable balance of trade because of tourism and the remittances of its many emigrants working abroad’. Portuguese tourism is also increasingly successful compared to other destinations; Kendell and de Haast (1986, p. 12) point out that Portugal ‘has one of the fastest growing tourism sectors in Western Europe’.

Details

The Tourist Review, vol. 43 no. 2
Type: Research Article
ISSN: 0251-3102

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