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The purpose of this paper is to explore the inter-relationship of dimensions for consumer-based brand equity and brand loyalty with customer satisfaction as a mediator for oral care segment with special reference to Delhi and connecting areas.

For achieving the objective of this study, the theoretical model was tested through structural equation modelling. Research scales from the literature were modified for suitability. Data were collected from 250 respondents.

The results indicate that for the oral care segment, customer satisfaction is significantly related to the perceived quality, brand trust, perceived value of cost and lifestyle congruence. Moreover, customer satisfaction partially mediates the relationship of perceived quality and perceived value of cost with brand loyalty, whereas it fully mediates the relationship of lifestyle congruence and brand trust with brand loyalty. Thus, even for low-involvement products, consumer purchases are based on the attributes of the brand rather than being merely habitual.

The literature supports the direct influence of brand equity on brand loyalty. However, no other study has investigated the mediating role of customer satisfaction on the relationship between brand equity and brand loyalty for low-involvement products.

The study focuses on drug safety regulation capture, reveals the inner mechanism and evolutionary characteristics of drug safety regulation capture and provides suggestions for effective regulation by pharmacovigilance.

The article introduces prospect theory into the game strategy analysis of drug safety events, constructs a benefit perception matrix based on psychological perception and analyzes the risk selection strategies and constraints on stable outcomes for both drug companies and drug regulatory authorities. Moreover, simulation was used to analyze the choice of results of different parameters on the game strategy.

The results found that the system does not have a stable equilibrium strategy under the role of cognitive psychology. The risk transfer coefficient, penalty cost, risk loss, regulatory benefit, regulatory success probability and risk discount coefficient directly acted in the direction of system evolution toward the system stable strategy. There is a critical effect on the behavioral strategies of drug manufacturers and drug supervisors, which exceeds a certain intensity before the behavioral strategies in repeated games tend to stabilize.

In this article, the authors constructed the perceived benefit matrix through the prospect value function to analyze the behavioral evolution game strategies of drug companies and FDA in the regulatory process, and to evaluate the evolution law of each factor.

The purpose of this paper is to examine how consumers’ value evaluation and personality factors influence consumers’ intention to adopt mobile coupon (M-coupon) applications in China. The moderating effect of gender on the relationships between personality factors and consumers’ adoption intention is also tested.

This study conducted a survey to collect data from M-coupon application users. In total, 271 valid responses were analyzed using structural equation modeling (SEM) technology.

The results indicate that perceived value, personal innovativeness, and coupon proneness positively affect consumers’ acceptance of M-coupon applications. Personal innovativeness has more positive impact on behavioral intention for males than for females. However, the differential effects of coupon proneness on behavioral intention are not significant between males and females. In addition, the findings show that perceived convenience, perceived enjoyment, and perceived money savings positively influence perceived value, whereas perceived fees and perceived privacy risk negatively influence it.

This study helps M-coupon application providers to identify who is positive toward their services and how to improve consumers’ perceived value of the services, eventually expanding their user base.

Prior studies mainly focussed on the usage behavior of M-coupons and overlooked the important role of M-coupon applications in promoting M-coupon use. This research fills this gap. The research findings offer insights into the factors influencing consumers’ behavioral intention to adopt M-coupon applications. Besides, the results of gender’s moderating effect advance the understanding of the differences in males’ coupon usage intentions between the contexts of M-coupon applications and paper-based coupon services, which enrich couponing research.

This paper aims to measure customer-based brand equity in the context of hotels, and to develop and empirically validate a new scale, named guest-based hotel equity (GBHE), by incorporating the customer perceived value of hotels as a multidimensional construct in addition to its traditional dimensions (i.e. brand awareness and brand image).

A structured and self-administered survey was used, targeting 348 hotel guests who were surveyed about their experience with the last hotel they had stayed in during the previous year. Exploratory and confirmatory factor analyses were used to assess the research constructs dimensions, unidimensionality, convergent and discriminant validity and composite reliability.

The empirical findings indicate that GBHE is a multidimensional construct with nine dimensions, namely, hotel awareness, hotel overall image and seven dimensions of customer perceived value (i.e. the values of price, quality, self-gratification, aesthetics, prestige, transaction and hedonism). The new scale is found to have excellent psychometric properties; it has demonstrated its predictive power on behavioral intentions.

Although the authors believe that the sample size was reasonable and adequate for conducting CFA analysis, a bigger sample would be better and might increase the robustness of the proposed scale. In addition, to avoid the retrieval failure problem, hotel guests should be surveyed just after their stay in the hotel or not long afterwards. Further, the hotel classification or hotel star rating was not considered in developing and validating the GBHE scale.

The findings of this study provide hotel managers with a new tool to use in assessing the experiential value of the hotel brand equity, other than conventional hotel awareness and brand image. Further, using the multidimensional construct of perceived value provides hotel managers with more insights into what aspects of hotel brand equity they should focus on to influence the behavioral intentions of their guests.

The originality of this research is highlighted in several points. First, it develops and empirically validates a new scale to measure customer-based brand equity in the hotel context, that is, GBHE. Second, it incorporates the customer perceived value of hotels not as a unidimensional construct that is concerned only with cost, but as a multi-dimensional construct which includes in the GBHE scale dimensions that are both cognitive (i.e. of price and quality) and affective (i.e. of self-gratification, aesthetics, prestige, transaction and hedonism) in addition to its traditional dimensions (i.e. brand awareness and brand image). Third, it assesses the predictive power and relative importance of the GBHE dimensions for behavioral intentions (i.e. loyalty to hotels). Finally, no research has been done so far on the brand equity of hotels in the United Arab Emirates (UAE), although it is considered a fertile soil for tourism in the Arabian region.

The purpose of this research is to identify motivators (i.e. self-efficacy, perceived behavioural control and perceived benefits) and inhibitors (i.e. perceived cost and anxiety) that affect behavioural intentions to book hotel rooms using smartphones.

Utilising survey data collected from online consumers who have booked hotels in London, two stages of structural equation modelling were applied to estimate the proposed model.

The results of this research indicate that perceived behavioural control appears to be the core motivator for the use of smartphones to book a hotel with perceived benefits, whereas anxiety plays a negative role in leading to mobile booking behaviours. It is also identified that self-efficacy indirectly influences intentions to reserve hotel accommodation.

This study suggests that hospitality marketers should simplify the mobile purchasing process to enhance self-confidence in controlling the system during transactions, educate current and potential online consumers to become aware of the competitive benefits of using smartphones and create alliances with credit card companies to relieve anxiety when users are asked to provide personal or banking information.

In light of the substantial literature regarding the adoption of technology in terms of user experience (i.e. TAM), this study integrates two theoretical foundations of understanding consumer behaviours (i.e. a concept of consumer values and theory of planned behaviour) to assess motivators and inhibitors in behaviours related to booking hotel accommodation via smartphones.

Marketing scholars have long debated whether marketing programs and processes can be standardized across countries. However, empirical examination of cross‐national applicability of marketing models, which are originally generated for a single market – usually the USA – are rare. This study tests the standardizability of the Dodds, Monroe, and Grewal model that explains consumers’ willingness to buy based on extrinsic cues – such as brand name, price, and retailer reputation – and on their perceptions of quality, sacrifice, and value. The study examines the model via experiments conducted in the USA, Belgium, and Sweden. The results suggest that while the model is supported across countries, the relative importance of the extrinsic cues may vary across countries.

Aiming to investigate the direct and indirect effects of community involvement on residents’ life satisfaction, this study builds a conceptual framework through the mediation effect of perceived impacts and trust in government based on social exchange theory. The moderating effect of place attachment among these variables is proposed and empirically examined.

The conceptual model and causal relationships were estimated by adopting structural equation modeling, a serial mediation and moderation analysis. A total of 362 valid questionnaire data from residents in five rural tourism communities of China were collected and used for data analysis.

The results indicate that residents’ community involvement directly influences their life satisfaction and indirectly through perceived benefits and trust in government. Place attachment is also found to moderate the effect of community involvement on residents’ life satisfaction.

This study tests the effect of community involvement on residents’ life satisfaction that evolves from linking community involvement to perceived tourism impacts and trust in government to increase life satisfaction within the rural tourism context. It simultaneously detects place attachment as a moderating variable. The findings of this study can provide valuable insights for rural tourism managers to improve residents’ life satisfaction.

为了探究社区参与对居民生活满意度的直接和间接影响, 本研究基于社会交换理论构建了通过感知影响和政府信任作为中介效应的理论模型。同时, 提出并实证检验了地方依恋在这些变量关系中的调节作用。

采用结构方程模型和一系列的中介和调节分析来估计概念模型和变量之间的因果关系。从中国五个乡村旅游社区收集了362份有效问卷并进行数据分析。

结果显示, 居民的社区参与不仅直接影响他们的生活满意度, 并且通过感知收益和政府信任对他们的生活满意度产生间接影响。研究还发现,地方依恋可以调节社区参与对居民生活满意度的影响关系。

本研究探讨了乡村旅游可持续发展中社区参与对生活满意度的影响, 这种影响从链接社区参与与旅游感知效应到政府信任, 从而提高生活满意度,同时检验了地方依恋的调节作用。本研究能够为乡村旅游管理者提高居民生活满意度提供有价值的建议。

Con el objetivo de investigar los efectos directos e indirectos de la participación de la comunidad en la satisfacción con la vida de los residentes, este estudio construye un marco conceptual a través del efecto mediador de los impactos percibidos y la confianza en el gobierno basado en la teoría del intercambio social. Se propone y examina empíricamente el efecto moderador del apego local entre estas variables.

La relación causal entre el modelo conceptual y la estructura se estima a través del modelo de ecuación estructural, y se lleva a cabo una serie de análisis de mediación y regulación. Los datos fueron recolectados de 362 cuestionarios válidos de cinco comunidades de turismo rural en China.

Los resultados muestran que la participación comunitaria de los residentes influye directamente en su satisfacción con la vida, e indirectamente a través de sus ingresos percibidos y la confianza en el Gobierno. El estudio también encontró que el apego local puede regular la participación de la comunidad en la satisfacción de los residentes con la vida.

Este estudio explora el impacto de la participación comunitaria en la satisfacción con la vida en el desarrollo sostenible del turismo rural, que va desde la vinculación de la participación comunitaria y la percepción turística hasta la confianza del Gobierno, mejorando así la satisfacción con la vida. Al mismo tiempo, se examina la función reguladora del apego local. Los resultados de este estudio proporcionan información de referencia valiosa para que los administradores del turismo rural mejoren la satisfacción de los residentes con la vida.

This study proposes a research model to identify the relevant constructs of employee resistance and symbolic adoption in pre-implementation stage of enterprise resource planning systems in manufacturing industries, drawing suitable support from the existing body of literature. The proposed model is a combination of the status quo bias theory and absorptive capacity theory to measure employee resistance that negatively lead to symbolic adoption of a user.

This research used a self-administered questionnaire to survey 221 participants from five organizations in the manufacturing industry, all working towards deploying enterprise resource planning (ERP) systems.

The results show that factors contributing to status quo bias and absorptive capacity impact end-user grumbling. Furthermore, end-user grumbling affects symbolic adoption substantially.

This study provides researchers, practitioners and ERP vendors a broader overview of employees' resistance and motivation for using newly deployed systems.

In the past two decades, both practitioners and academicians are investigating the technical and non-technical features that assist end-users to adopt the system. Information system theories center on the post-deployment stage, with rare attempts to identify users' resistance and mental willingness to accept technology in the pre-adoption phase, which is very crucial for the success of ERP.

Based on the authors’ study, the main purpose of this paper is to ascertain a systematic long-term solution for the corruption problem in the Indonesian public sector from the knowledge management perspective. To achieve its objectives, this paper applies multiple perspectives and theories of corruption and knowledge management on the corruption problem in Indonesia.

This paper is based on the authors’ study to assess the corruption problem in the Indonesian public sector in the past decade through the examination of reports from various institutions and other relevant documents to highlight various behavioral issues in knowledge management in the Indonesian public sector and how they relate to corruption.

The authors establish that a major factor behind corruption’s ability to regenerate over time in the Indonesian public sector is the fact that it has become part of knowledge conversion in Indonesian public institutions for so long that removing it would be a very challenging task. To remove corruption from Indonesian public institutions is to remove it from the existing knowledge conversion spiral within these institutions by means of organizational unlearning and re-learning. The primary focus of the unlearning and re-learning process should be to eliminate the knowledge of corruption, in both tacit and explicit forms, and replace it with the knowledge of good governance, accountability and integrity. Through systematic organizational unlearning and re-learning along with other more repressive measures, the risk of corruption in public institutions in Indonesia will gradually diminish over time.

This study is relying on documentary analysis to highlight the trend in behavioral problems in relation to knowledge conversion in the Indonesian public sector. Future studies should incorporate interviews with corruption offenders and local leaders to gain a more accurate view of how knowledge conversion plays its role in the growth and regeneration of corruption in the Indonesian public sector.

This paper contributes to the development of corruption eradication strategy by proposing a framework for systematically removing corruption knowledge from an organization. With this, framework resources can be allocated more effectively and efficiently to achieve the objectives of corruption prevention.

This paper highlights the importance of behavior-oriented approaches in mitigating corruption in the Indonesian public sector.

The purpose of this study is to examine employees' perceived influence of the learning organization culture and learning goal orientation on their knowledge sharing attitude and intention across multiple industries. In connecting these concepts, the researchers incorporated theories of the knowledge-based firm, goal orientation and reasoned action.

A survey was used to collect data from a total of 323 responses from eight South Korean organizations to examine the influence of organizational and individual learning factors on employees' knowledge sharing. Structural equation modeling showed that the proposed research model was supported by item internal consistency and model-fits.

Results indicated that employees' learning goal orientation, knowledge sharing attitude and learning organization culture positively influence employees' knowledge sharing intention. This study highlights that those employees are more likely to share knowledge when employees with high learning goal orientation form a positive attitude toward knowledge sharing in a learning supportive culture and structure.

This study added to the literature of learning organizations by identifying a strong positive connection between the learning organization culture and employees' knowledge sharing. The theoretical contribution of this study lies in which the important roles were extended that the learning goal orientation exerts on employee behaviors when they perceive the organization valuing learning.