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Article
Publication date: 19 March 2024

Rizwana Hameed, Naeem Akhtar and Anshuman Sharma

Utilizing the theoretical foundation of the stimulus-organism-response framework, the present work developed and investigated a conceptual model. The work explores the effects of

Abstract

Purpose

Utilizing the theoretical foundation of the stimulus-organism-response framework, the present work developed and investigated a conceptual model. The work explores the effects of perceived risk of COVID-19 on tourists' choice hesitation and choice confidence. Furthermore, it examines the impacts of choice hesitation and choice confidence on psychological distress, which, in turn, influences purchase intentions and risk-protective behavior. Additionally, the study assesses the boundary effects of vulnerability on the association between choice hesitation, choice confidence, and psychological distress.

Design/methodology/approach

An online survey was administered in China during COVID-19 to assess the postulated hypotheses. We collected 491 responses using purposive sampling, and covariance-based structural equation modeling (CB-SEM) was performed to investigate the relationships.

Findings

Results show that the perceived risk of COVID-19 positively influences the choice hesitation and negatively impact choice confidence. It was also found that choice hesitation and choice confidence positively developed psychological distress, which, in turn, negatively triggered purchase intentions and positively developed risk-protective behavior. Additionally, perceived vulnerability had a significant moderating impact on the proposed relationships, strengthening psychological distress.

Originality/value

In the current context, this study measures bipolar behavioral outcomes using the S-O-R model. Because cognitive processes influence participation in health preventative behavior during the spread of diseases, we highlighted how the perception of risk and vulnerability to a pandemic serves as a reliable indicator of certain behaviors. This study advances understanding of how the psychological mindset of tourists copes with such circumstances. Due to the pandemic, tourists face limitations in their choices and are placing greater emphasis on adopting protective measures to mitigate associated risks.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

Keywords

Article
Publication date: 26 March 2021

Viraiyan Teeroovengadum, Boopen Seetanah, Eric Bindah, Arshad Pooloo and Isven Veerasawmy

This study aims to confirm the expected impact of coronavirus (COVID-19) related to perceived travel risk on the likelihood of tourists to visit a destination. It then aims at…

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Abstract

Purpose

This study aims to confirm the expected impact of coronavirus (COVID-19) related to perceived travel risk on the likelihood of tourists to visit a destination. It then aims at identifying the key predictors of perceived travel risk in the aftermath of the COVID-19 pandemic. A theoretically grounded framework is proposed which can be further improved to understand and predict international travel behaviours within the context of global pandemics.

Design/methodology/approach

A mixed-methods design is adopted. In the first phase referred to as Study 1, a cross-sectional design is used based on a sample of 217 international outgoing tourists surveyed at the Mauritian International Airport and data is analysed using hierarchical regression. In Phase 2, referred to as Study 2, a purposive sample of tourists around the world are interviewed and data is analysed using the thematic analysis technique.

Findings

The results show that amongst those tourists who are willing to travel in the aftermath of the COVID-19 crisis, the related perceived risk is likely to influence their travelling intention. Several key predictors of perceived travel risks are uncovered, those are categorised as COVID-19 status; transportation services; national sanitary measures; health-care services; accommodation services; ecotourism facilities. Moreover, the potential effects of those factors on perceived COVID-19 related travel risk are likely to be moderated by the trustworthiness of the information.

Practical implications

The implications of the study are important for researchers and policymakers to better understand and predict travellers’ behaviour in times of pandemics. These implications are also important to tourism marketers and transport and hospitality service providers to more effectively manage and mitigate the effect of such events.

Originality/value

The study provides an original comprehensive model grounded in the social cognitive theory and protection motivation theory to understand the predictors of perceived travel risks in relation to COVID-19 at a destination.

设计/方法/途径

本文采用了混合的研究方法设计。在研究1的第一阶段中, 本文采用了横向比较研究设计, 对在毛里求斯国际机场进行调查收集的217名国际出境游客样本, 使用分层回归分析了数据。在第二阶段(研究2)中, 采用了立意取样的抽样方法, 采访了来自世界各地的旅游者, 并使用主题分析技术对数据进行了分析。

目的

这项研究证实了与COVID-19相关的感知旅行风险对游客访问目的地的可能性的预期影响。然后, 它旨在确定COVID-19大流行后感知的旅行风险的关键影响因子。

结论

结果表明, 在COVID-19危机之后愿意旅行的那些游客中, 相关的感知风险很可能会影响他们的旅行意图。感知的旅行风险的几个关键影响因素分为:COVID-19状况; 运输服务; 国家卫生措施; 医疗服务; 住宿服务; 生态旅游设施。而且, 这些因素对与COVID-19相关的感知旅行风险的潜在影响可能会受到信息的可信度的调节影响。

实践意义

该研究对于研究人员和决策者更好地了解和预测大流行期间旅客的行为, 以及旅游营销人员以及运输和酒店服务供应商提供有效管理和减轻此类事件的影响具有重要意义。

原创性/价值

该研究提供了一个原创且全面的模型, 以了解与目的地COVID-19相关的感知旅行风险的影响因素。

Diseño/metodología/enfoque (límite 100 palabras)

Se adopta un diseño de métodos mixtos. En la primera fase, denominada estudio 1, se adopta un diseño transversal basado en una muestra de 217 turistas internacionales encuestados salientes del Aeropuerto Internacional de Mauricio y los datos se analizan mediante regresión jerárquica. En la segunda fase, denominada estudio 2, se entrevista a una muestra intencional de turistas de todo el mundo y se analizan los datos mediante la técnica de análisis temático.

Propósito (límite de 100 palabras)

Este estudio confirma empíricamente el impacto esperado de la percepción del riesgo de viaje relacionado con COVID-19 sobre la probabilidad de que los turistas visiten un destino. A continuación, tiene por objeto identificar los principales factores de predicción del riesgo percibido de los viajes tras la pandemia de COVID-19.

Hallazgos (límite de 100 palabras)

Los resultados muestran que entre los turistas que están dispuestos a viajar tras la crisis de COVID-19, es probable que el riesgo percibido relacionado influya en su intención de viaje. Se han descubierto varios predictores clave de los riesgos percibidos de los viajes, que se clasifican como: Situación de COVID-19; servicios de transporte; medidas sanitarias nacionales; servicios de salud; servicios de alojamiento; instalaciones de ecoturismo. Además, es probable que los posibles efectos de esos factores en la percepción de los riesgos de viaje relacionados con COVID-19 se vean moderados por la fiabilidad de la información.

Consecuencias prácticas (límite de 100 palabras)

Las repercusiones del estudio son importantes para que los investigadores y los encargados de formular políticas comprendan y prevean mejor el comportamiento de los viajeros en épocas de pandemia y también para que el mercado turístico y los proveedores de servicios de transporte y hostelería gestionen y mitiguen más eficazmente el efecto de esos acontecimientos.

Originalidad/valor (límite 100 palabras)

El estudio proporciona un modelo original y completo para comprender los predictores de los riesgos percibidos en los viajes en relación con COVID-19 en un destino.

Article
Publication date: 14 April 2023

Mohammadjavad Shabankareh, Jagangir Hamzavi, Alireza Ranjbaran, Somayeh Jelvehgaran Esfahani and Gissa Izadi

Gripped by the COVID-19 pandemic, the airline industry has faced many restrictions. Based on the determining factor of repurchase intention, this research paper addresses the…

Abstract

Purpose

Gripped by the COVID-19 pandemic, the airline industry has faced many restrictions. Based on the determining factor of repurchase intention, this research paper addresses the roles of brand engagement (BE) and consumer trust during the pandemic.

Design/methodology/approach

A number of 439 out of 500 questionnaires, which were distributed among the Iranian airlines' customers, were completed and returned (an 87% response rate). SmartPLS 3 was used to carry out the confirmatory factor analysis (CFA) and exploratory factor analysis (EFA) in order to validate the research hypotheses.

Findings

The results show that during the COVID-19 pandemic, BE had a significant effect on customer purchase intention. In addition, BE boosted customer trust and thereby increased repurchase intention. Perceived risks of COVID-19 moderated these relationships. The findings also show that airline customers are highly sensitive to various perceived risks and were especially so during the COVID-19 pandemic. These perceived risks have major impacts on customers' intention to reuse the services of airline companies. High levels of perceived risk decrease customer trust, BE and repurchase intention rates, and vice versa.

Practical implications

This paper provides authorities and decision-makers of the air transport industry with several practical recommendations based on the research findings. As the results confirmed, there is a worthwhile relationship between BE and customer trust; regarding the both direct and indirect benefits of customer trust for for-profit firms and the huge importance of trust in creating competitive advantages, different airline companies need to implement various strategies to engage customers with their brand names, and thereby institutionalize trust in their customers' minds during the pandemic. Since customer trust was also found to improve repurchase intention rates significantly, authorities of the airline industry must take actions to reduce feelings of mistrust and risk among consumers and increase customer trust during COVID-19.

Originality/value

This paper is the first to explore the effect of BE on airline customers' repurchase intentions during the COVID-19 pandemic. It has produced practical suggestions to employees and activists of the air transport industry regarding the use of BE as a tool to restore customer trust during and after the COVID-19 epidemic. This research focuses on the airline industry, which is particularly interesting given the industry's intensely competitive environment and the dramatic effect of COVID-19 on the industry.

Details

Journal of Hospitality and Tourism Insights, vol. 7 no. 1
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 6 April 2023

Sunwoo Tessa Lee and Kyoung Tae Kim

The COVID-19 pandemic has caused hundreds of thousands of people to suffer severe illness or die and has had severe effects on individuals’ financial well-being as well…

Abstract

Purpose

The COVID-19 pandemic has caused hundreds of thousands of people to suffer severe illness or die and has had severe effects on individuals’ financial well-being as well. Unfortunately, it is very likely that the pandemic has had a disproportionate effect, particularly on vulnerable and underserved groups, including immigrants in the USA. This study aims to examine the association between perceived health risk and perceived financial risk attributable to COVID-19, and focuses on their heterogeneous effects depending upon immigrant status.

Design/methodology/approach

The study used the Understanding America Study (UAS) COVID-19 National Survey data collected from April 2020 to July 2021. Sets of ordinary least squares (OLS) regression and fixed effects regression analyses were conducted on the perceived risk COVID-19 poses on households’ finances. The main focal variables of interest were immigrant status and perceived risk of COVID-19 infection and death.

Findings

The results showed that the correlation between health risk and perceived financial risk was much higher among first- and second-generation immigrants. Surprisingly, various types of government aid did not have a consistent and significant effect on the recipients’ perception of the risk that COVID-19 poses to their household finances.

Originality/value

This study is one of the few attempts to empirically examine the association between perceived health risk and financial risk during the COVID-19 pandemic by focusing on the heterogeneity by immigrant status. The authors used an appropriate methodology that considered the panel structure of the UAS COVID-19 National Survey’s data. The study provides important implications for researchers and policymakers related to immigrants’ financial well-being.

Details

International Journal of Bank Marketing, vol. 41 no. 5
Type: Research Article
ISSN: 0265-2323

Keywords

Article
Publication date: 16 June 2021

Fitri Rahmafitria, Karim Suryadi, Hera Oktadiana, Heru Purboyo H. Putro and Arief Rosyidie

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and…

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Abstract

Purpose

The paper aims to examine the effect of physical distancing control on the intention to travel during the pandemic and to assess the influence of knowledge, social concern and perceived risk on the theory of planned behavior (TPB).

Design/methodology/approach

A total of 1,068 Indonesian respondents through a purposive sampling approach, filled out online questionnaires during the pandemic. The collected data were analyzed using partial least squares-structural equation modeling.

Findings

The results indicated that subjective norm as the external factor of the TPB has a stronger effect than the internal factors; attitude and behavioral control. It appears that in a collectivist society, prohibition enforced by family and friends, as well as the government’s sanctions have a stronger influence on one’s decision to travel. The findings also suggested that knowledge, perceived risks and social concern effect tourists’ behavior. Uncertainty and inadequate knowledge will decrease the level of perceived risk, which leads to lower control in practicing physical distancing and increasing intention to travel during the pandemic.

Research limitations/implications

The research has limitations in its use of a convenient sampling method. This method may not represent the whole population, causing the results to be difficult for generalization. There is also the need for extending the TPB model with different variables in the context of tourism and pandemic. This study enriches the existing tourism literature by applying TPB to examine tourists’ behavior during the Covid-19 pandemic, focusing on knowledge, social concern and perceived risk theory.

Practical implications

This paper offers useful insights for tourism planners in the government and private destination management levels. It is crucial for a destination management organization to understand the relationship between knowledge, perception and social concern with tourists’ behavior while traveling during pandemics. The understanding of tourist’s behavior when traveling during the pandemic will assist in developing and creating activities and designing health protocols at tourist attractions.

Originality/value

This study extended the TPB to analyze tourists behavior during the pandemic by applying knowledge, social concern and perceived risk elements.

研究目的

本研究旨在解释疫情期间社交距离控制对出行意图的影响,并分析知识,社会意识和风险感知在计划行为理论中的作用。

研究设计和方法

在新冠肺炎疫情期间,通过目的性抽样的方法, 1,068名来自印度尼西亚的受访者参与了网络问卷调查。所获数据通过PLS-SEM分析。

研究结果

结果表明,主观规范作为计划行为理论的外部因素比内部因素(态度和行为控制)具有更强的作用。在集体主义社会中,来自亲友的禁令以及政府的制裁似乎对旅行决策产生了更大的影响。研究结果还表明,知识、风险感知和社会关注会影响游客的行为。不确定性和知识不足将降低风险感知的水平,从而导致人们对距离控制的疏忽,并在疫情期间增加旅行意向。

研究实施局限性

该研究存在局限性在于使用了方便样本。此样本不能代表整个群体,因此研究结果可能不具有极高的普适性。未来关于疫情下出游的研究,需要继续延申计划行为理论,探讨该模型与其他变量的关联。本研究丰富了现有的游客研究,主要贡献针对计划行为理论在疫情下出游这一场景中的应用,和与知识、社会意识和风险感知的理论建构。

研究实际意义

这项研究为公共与私人旅游区的管理做出了重要贡献。 目的地管理组织(DMO)必须了解在疫情期间的游客的行为与知识、风险感知和社会关注之间的关系。这些疫情下游客行为的理论建构能够帮助开发游客活动,并为疫情下旅游区游客健康守则提供设计参考。

研究原创性或新颖性

这项研究是对计划行为理论的拓展,并且是对该理论模型在疫情下出游的具体应用;研究分析了此理论模型与知识、社会关注和风险感知的关联。

关键词:社交距离,疫情期间的出游,新冠肺炎疫情,计划行为理论,风险感知,社会关注

文章类型:研究论文

Propósito

Este artículo analiza los efectos del control de la distancia física en la intención de viajar durante la pandemia y la influencia del conocimiento, la preocupación social y riesgo percibido en la teoría del comportamiento planificado (TPB).

Diseño/ metodología

A través de un sistema de muestreo por conveniencia, se obtuvo una muestra de 1.068 participantes de Indonesia que completaron la encuesta online durante la pandemia. La información recopilada fue analizada a través del PLS-SEM.

Resultados

Los resultados indicaron que la norma subjetiva como factor externo de la teoría del comportamiento planificado ejerce un efecto superior al de los factores internos; actitud y control del comportamiento. Resulta que, en una sociedad colectivista, la prohibición reforzada por la familia y amigos, así como las sanciones del gobierno ejercen una influencia mayor en la decisión individual de viajar. Los resultados también sugieren que el conocimiento, los riesgos percibidos y la preocupación social afectan al comportamiento del turista. La incertidumbre y el desconocimiento disminuyen el nivel de riesgo percibido lo cual conduce a un menor control a la hora de cumplir con el distanciamiento físico y a una mayor intención de viajar durante la pandemia.

Limitaciones del estudio/implicaciones

Las limitaciones de esta investigación tienen su origen en el sistema de muestreo de conveniencia utilizado en esta investigación. Este método puede no representar al total de la población, lo cual provoca dificultad en la generalización de los resultados. También existe la necesidad de ampliar el modelo de la teoría del comportamiento planificado (TPB) incorporando variables propias del contexto turístico y de la pandemia. Este estudio supone una aportación a la literatura existente en turismo al aplicar la teoría del comportamiento planeado al análisis del comportamiento de los turistas durante la pandemia del covid-19, con un enfoque en el conocimiento, la preocupación social y la teoría del riesgo percibido.

Implicaciones prácticas

Esta investigación es de utilidad para los responsables de la planificación de la actividad turística tanto a nivel gubernamental como privado. Es crucial para que las organizaciones responsables de la gestión del destino (DMO) comprendan la relación existente entre conocimiento, percepción y preocupación social, con el comportamiento de los turistas cuando viajan en tiempos de pandemia. La comprensión del comportamiento de los turistas cuando viajan durante la pandemia ayudará a desarrollar, crear actividades y diseñar protocolos de salud en las atracciones de los turistas.

Originalidad/valo

Este estudio extiende la teoría de comportamiento planificado al análisis del comportamiento de los turistas durante la pandemia a través de la aplicación del conocimiento, preocupación social y elementos de riesgo percibido.

Article
Publication date: 17 May 2022

Wilson K.S. Leung, Man Kit Chang, Man Lai Cheung and Si Shi

Virtual reality (VR) technology is a potential tool for tourism marketers to maintain the attractiveness of their destinations and recover from the COVID-19 pandemic. However, the…

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Abstract

Purpose

Virtual reality (VR) technology is a potential tool for tourism marketers to maintain the attractiveness of their destinations and recover from the COVID-19 pandemic. However, the effectiveness of VR technology in motivating potential tourists' visit intention under lockdown conditions remains unknown. An integrated model based on the experience economy framework and mood management theory was, therefore, used to explain how tourists' VR experiences affect their mood management processes and subsequent behaviors. This research also examined how perceived travel risk influenced the relationship between mood management processes and future decisions.

Design/methodology/approach

This study used a cross-sectional design based on a sample collected from a Chinese survey company, Sojump. The author surveyed 285 respondents who had experienced VR tourism activities during the COVID-19 pandemic. The research model was tested using partial least squares–structural equation modeling.

Findings

The results demonstrated that the four dimensions of VR experiences differently affected mood management processes, while perceived travel risk differently moderated the influence of mood management processes on visit intention and VR stickiness. This provides insights for tourism marketers to adapt to the current tourism environment and develop recovery strategies.

Originality/value

In response to gaps in the literature, this research examined the effectiveness of VR technology in driving tourists' visit intention during the COVID-19 pandemic, providing insights for tourism marketers to successfully implement VR tourism and plan timely recovery strategies.

Details

Information Technology & People, vol. 36 no. 3
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 7 June 2021

Fatemeh Khozaei, Mi Jeong Kim, Narges Nematipour and Asif Ali

COVID 19 has had a profound effect on peoples’ activities and the use of public spaces. Before the COVID 19 pandemic urban parks, as healthy places, were of the most favorable…

Abstract

Purpose

COVID 19 has had a profound effect on peoples’ activities and the use of public spaces. Before the COVID 19 pandemic urban parks, as healthy places, were of the most favorable places for urban citizens, but nowadays no vitality is found in urban parks due to the absence of people. The perceived risk seems to affect peoples’ decision-making for the visit to urban parks. This study aims to examine the impact of COVID 19 perceived severity and vulnerability on peoples’ visit to the urban parks and further exercise avoidance. It is expected that the result of this study would shed light on the people’s perception of healthy urban parks to exercise during COVID 19.

Design/methodology/approach

The participants were recruited from a neighborhood with the greenest and largest parks in Iran that were selected for the study. It was to assure that participants have access to the urban parks within their walkable distance. The mixed-method approach was applied to achieving the research goals. A total of 404 participants attended the survey. A series of semi-structured interviews were conducted to examine the strategies that reduce peoples’ worries about using urban parks during the COVID 19. Data were analyzed using SmartPLS.

Findings

The study hypothesized that peoples’ awareness of COVID 19 affects their perceived risk and disease prevention efficiency. Besides, it was hypothesized that perceived risk and efficacy effects outdoor activities worries exercise avoidance and behavioral avoidance in the urban parks. The result of the study supported the research hypothesis. The more knowledge people acquire of COVID 19 and the lack of efficacy of treatments, the higher they will avoid outdoor activities and exercise. The means of knowledge and perceived risk were higher than previously reported studies.

Originality/value

The result of this study is very important, as it statistically proves that peoples’ priorities and factors that affect their willingness to use public spaces are very much affected by their perception of a healthy environment. It also canonizes the role of facility managers in bringing peoples’ trust in the use of public spaces and more specifically urban parks during pandemic disease distributions.

Details

Journal of Facilities Management , vol. 19 no. 5
Type: Research Article
ISSN: 1472-5967

Keywords

Open Access
Article
Publication date: 24 July 2023

Baojuan Ye, Shunying Zhao, Hohjin Im, Liluo Gan, Mingfan Liu, Xinqiang Wang and Qiang Yang

This study aims to examine how the initial ambiguity of COVID-19 contributed to tourists' intentions for visiting a once-viral outbreak site in the future.

Abstract

Purpose

This study aims to examine how the initial ambiguity of COVID-19 contributed to tourists' intentions for visiting a once-viral outbreak site in the future.

Design/methodology/approach

The present study (N = 248) used partial least-squares structural equation modeling (PLS-SEM) to examine whether perceptions of ambiguity and mismanagement of COVID-19 are indirectly related to intentions to travel to Wuhan in a post-pandemic world through perceptions of risk and tourism value. Further, whether the model effects differed as a function of individual safety orientation was examined.

Findings

Perceptions of COVID-19 risk and tourism value serially mediated the effects of perceived COVID-19 ambiguity on post-pandemic travel intentions. Safety orientation did not moderate any paths. Perceived risk was a negative direct correlate of post-pandemic travel intentions.

Originality/value

The current study's strength is rooted in its specific targeting of post-pandemic travel intentions to Wuhan—the first city to experience a widescale outbreak of COVID-19 and subsequent international stigma—compared to general travel inclinations.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 11 February 2021

Vikas Gupta, Ignatius Cahyanto, Manohar Sajnani and Chetan Shah

This study aims to analyse the factors that caused Indian tourists to avoid travelling abroad because of the recent outbreak of COVID-19 in 2020. It will also identify the…

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Abstract

Purpose

This study aims to analyse the factors that caused Indian tourists to avoid travelling abroad because of the recent outbreak of COVID-19 in 2020. It will also identify the relationship between the perceived risk of travelling and the probability of travel evading in India owing to COVID-19.

Design/methodology/approach

This study used an online structured questionnaire to collect data from Indian tourists to study six independent variables linked with their behavioural intentions (travel evading). The health belief model was used to examine tourist behaviour.

Findings

The results revealed a positive correlation between the perceived risk associated with COVID-19 and travel avoidance. Familiarity with COVID-19 was positively correlated with travel evading behaviours.

Practical implications

This study will assist stakeholders from around the world to adequately identify and thoroughly plan for logistical problems associated with travel such as travel insurance and pre-travel booking expenses to reduce travel evading behaviour and promote travel.

Originality/value

While a few studies have been conducted related to pandemics (Ebola, MERS-CoV, SARS), there is a paucity of literature that examines the factors which influence tourists’ travel evading behaviour owing to COVID-19. Moreover, most of the previous literature on pandemics is concentrated on American and European countries, whereas studies on the Indian sub-continent are very scarce. This study will fill this gap and will identify the factors which influence tourists in India to evade travel in response to COVID-19.

Details

Journal of Tourism Futures, vol. 9 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 26 December 2023

Barney G. Pacheco and Marvin H. Pacheco

The global impact of the COVID-19 pandemic has been well documented, but there is still limited insight into the complex interaction of factors that determine its longer-term…

Abstract

Purpose

The global impact of the COVID-19 pandemic has been well documented, but there is still limited insight into the complex interaction of factors that determine its longer-term effects on the most vulnerable sectors of society. The current study therefore develops an integrated conceptual framework to investigate how consumers' fear of mortality and the perceived risk of severe illness associated with COVID-19 act as critical determinants of consumer food choices and perceived well-being.

Design/methodology/approach

An online survey was utilized to collect data from a sample of 407 adult, low-income consumers across Trinidad and Tobago. The PROCESS macro was used to empirically test the hypothesized relationships in a moderated mediation model.

Findings

The results confirm that an increase in the perceived risk of severe illness has a significant negative effect on the consumption of healthy foods and perceived well-being. Moreover, consumers' choice of healthy foods mediates the negative relationship between consumers' perceived risk of severe COVID-19 illness and subjective well-being. Finally, the negative relationship between perceived risk of illness and healthy food choice weakens as an individual's fear of pandemic-related mortality increases.

Originality/value

This research integrates multiple related theoretical constructs to provide a more nuanced understanding of the lingering impact that risk perceptions and fear have on consumer food choices and associated well-being among a vulnerable Caribbean population. The changes identified have important implications for researchers interested in consumer food preferences as well as policymakers seeking to promote a healthy lifestyle among individuals coping with psychologically stressful circumstances.

Details

British Food Journal, vol. 126 no. 4
Type: Research Article
ISSN: 0007-070X

Keywords

1 – 10 of over 14000