Search results

Adopting a customer-dominant logic perspective, the purpose of this paper is to understand how some tourists decide on unusual trips and how they associate meanings to transform their experience into an event.

This research is exploratory and involves three qualitative data collection techniques. The authors conducted individual interviews complemented by travel narratives with tourists that decided to undertake off-track travel. The third method is ethnographic and focuses on tourists participating in a singular ritualistic festival.

Several factors explained how off-track travelers associate meanings to turn their real-life experience into a successful event. These factors cover three main concepts: discovery, social link and identity.

The authors propose managerial implications for ordinary service providers in the tourism sector. Managers should attempt to provide tourists with a framework within which they can create their own events and take initiatives. They must be supportive of tourists re-enhancing their experience and making efforts to create their own event.

This research explains how services must be less standardized to satisfy tourists looking for immersion, exoticism and authenticity and to support their initiatives.

The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience.

A historical review of the development of the concept of consumption experience is conducted from its introduction 35 years ago by Holbrook and Hirschman’s (1982) seminal paper to the most recent advances, including the articles selected for this special issue.

First, the authors show that the introduction of the concept of consumer experience was a major (r)evolution on the theoretical, methodological and managerial levels. Second, the authors examine the theoretical risks associated with a biased conceptualization of the consumption experience. Third, the authors highlight future avenues for research on the consumption experience from both macro- (“zoom-out”) and micro-analytic (“zoom-in”) perspectives.

This paper offers a comprehensive view on one of the most disruptive concepts in marketing theory.

Purpose: Seventeen sustainable development goals (SDGs) are included in the UN’s 2030 agenda of sustainable development that aims to provide a shared blueprint for sustainability and call for urgent action by all member countries. The study aims to study the role of tourism in delivering sustainable solutions for the planet.

Research Methodology: The present chapter compiles available studies on sustainable tourism and critically analyses sustainability principles and their relevance to SDGs.

Findings: The chapter comprehensively studies the SDGs – 8, 12, and 14 and reveals a strategic roadmap to achieve the SDGs through sustainable tourism practices. The observations may provide deep insights to the government and policymakers to prioritise actions in order to achieve the goals.

Research Limitations: Future research studies may be conducted to empirically verify the results from the perspective of different countries.

Practical Implications: According to United Nations (2023), ‘The tourism sector accounts for approximately 10% of the world’s GDP, about 30% of overall service exports across sectors, and provides for 1 out of 10 jobs globally’. Sustainable tourism has particularly been embraced as an important area under the 8th SDG of sustainable economic growth; in the 12th SDG of sustainable production and consumption and in the 14th SDG pertaining to sustainable use of oceans and marine resources, thus highlighting its importance.

Value: The chapter is a novel attempt to comprehensively analyse the role of sustainable tourism and the strategic roadmap for achieving the SDGs.

The purpose of this paper is to provide insights to the relevant past discussions, theories and projects; and sustainable tourism development in the Niagara region.

Each of the key four sections of this paper zooms in to specific areas. Outcomes from elite discussions involving 47 experts are followed by a concise literature review on sustainable tourism. The paper then analyses the concept of economic sustainability and reviews the outcomes from a blueprint for sustainable tourism development.

This paper discusses the economic pillar of sustainable tourism by outlining the negative and positive economic effects of the worldwide travel and tourism industry. In addition to reviewing the relative competitiveness of the world's travel destinations; with a focus on Canada's performance, it outlines strategies for Niagara region to enhance its competitiveness to support sustainable tourism.

In the recent years not much research has been carried out on the topic of sustainable tourism specific to the Niagara region. Therefore, this paper should be useful to a range of tourism stakeholders in Niagara region as well as readers involved in regional tourism development in other parts of the world. The versatility of the four authors – an administrator who chaired the Niagara Gateway Project, an academic researcher who has focused on sustainable tourism for a long period, a partner of a leading consulting firm and an applied researcher with significant international experience, makes the paper interesting.

The international tourism options have been enriched due to several factors: new transport technology, more flexible legislation, the globalization process, and political openness regarding some areas dominated by dictatorship regimes. Antarctica is one of the new possibilities for adventure and ecological travel. It is the wildest, most well‐preserved and most isolated continent on the planet. About 10,000 tourists can appreciate its dazzling landscapes each austral summer and tourism operations have increased considerably in the region during the 1990s. This article presents a history of travel to Antarctica, an analysis of the tour operators and of the Antarctic Treaty on tourism, and reports an experience on board one of the cruise ships in the Antarctica Peninsula.

Airports and urban developments in their vicinity constitute a highly specialized type of agglomeration based on air connectivity that epitomizes the importance of mobility in the modern service economy. However, in a frictionless world of backyard capitalism and perfect competition, such agglomeration of civil aviation services would not have been necessary. Thus, concepts such as imperfect markets, path dependence, and cumulative causation may be alternatively used to explain the spatial aspects of airport developments. Focusing on “second-nature” concentration, the “new geographical economics” (NGE) literature offers a potential theoretical framework that organizes these concepts into a coherent economic framework. This chapter aims to highlight the unique relevance of the NGE approach in developing an economics-based understanding of the spatial distribution of airports. Drawing from the existing NGE knowledge-base, this conceptual chapter explains that the NGE approach can be adopted as a micro-foundation to show how the spatial aspects of airport development, including core-periphery dynamics of regional disparity and parity, can emerge from economic mechanisms. The chapter concludes with potential implications for airport economics and regional policy, along with the discussion of some of the main critiques of the theory.

This paper explains how the location of motorsports events is an integral part of the marketing of the sport of motor racing and of all its attendant commercial interests. Case studies of the major motorsports events staged in public street circuits in Australia are used to illustrate how the locations have particular symbolic significance that adds legitimacy to the sport of motor racing, and the messages and impacts associated with these events. The paper examines the wider significance of allowing special public spaces in cities to be used for motorsports events, and contends that the marketing of sporting events should not be considered independently of the major challenges facing the world.

This chapter studies the link between urban planning and health. Access to safe drinking water is already a very serious issue for large urban populations in fast-growing economies such as India. Water availability is further being impacted by climate change, leading to the drastically increased spread of water-related diseases.

Leh Town, which is located in an ecologically vulnerable semi-arid region of the Himalayas in Ladakh, has been considered for this study because it is undergoing large-scale transformation due to rapid growth in its tourism industry. In 2012–2013 our interdisciplinary group comprising researchers from Germany and India conducted field surveys, including geographic information system-based (GIS) mapping of point sources of water pollution, questionnaire surveys of 200 households and 70 hotels and guesthouses and semi-structured interviews. We also reviewed secondary medical data.

We found that diarrhoeal incidence has increased in the local population in Leh in the past decade, which may be linked to water pollution: Further, we found that rapidly increasing water consumption coupled with a lack of adequate water and sanitation infrastructure is causing serious water pollution.

Further, data is needed for causal connections between water pollution and health impacts to be conclusively drawn.

This study discusses the use of GIS to support a call for the need for more integrated urban planning and decision-making that holistically addresses water and health challenges in Leh and advocates the development of a decentralized or hybrid sanitation system to support water resources conservation as a central dimension of an integrated health management approach.

GIS is also a very useful platform for supporting participatory urban planning in Leh.

With such an integrated urban planning approach, Leh would be a lighthouse example for other towns in the region.

Online marketing become a trend in recent years focussed on online social networks, such social networks have rapidly grown in popularity; providing platforms to the marketing of products and services for the hospitality industry. Online marketing offers media technologies that can facilitate online functionality and monitoring perspectives wherein the data gathered can be used to develop their services for customer satisfaction. The purpose of this study is to study the impact of online marketing in travel agency. The data collected using google online survey and analysed using SPSS. The findings stressed that online marketing in travel agency has a positive relationship in increasing the sale of packages in travel agency. Travel agencies who use online marketing more frequently receive more correspondence. Therefore, travel agencies should use online marketing to generate more income. The value of time has also changed, making communication a process that has to be instant and simplified. Hence, travel agencies have to use online marketing and taking into account travellers feedbacks and complaints as well as delivering information about products and services in real time. Travel agencies have no chance to face their competitors if they don’t adopt online marketing strategies.