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Consumption experience: past, present and future

Damien Chaney (Groupe ESC Troyes, Troyes, France)
Renaud Lunardo (Department of Marketing, Kedge Business School, Talence, France)
Rémi Mencarelli (IAE Savoie Mont Blanc, Université Savoie Mont Blanc, Annecy le vieux, France)

Qualitative Market Research

ISSN: 1352-2752

Article publication date: 10 September 2018

Issue publication date: 10 September 2018




The purpose of this paper is to propose both a retrospective and a prospective look at one of the most powerful concepts in marketing research: consumption experience.


A historical review of the development of the concept of consumption experience is conducted from its introduction 35 years ago by Holbrook and Hirschman’s (1982) seminal paper to the most recent advances, including the articles selected for this special issue.


First, the authors show that the introduction of the concept of consumer experience was a major (r)evolution on the theoretical, methodological and managerial levels. Second, the authors examine the theoretical risks associated with a biased conceptualization of the consumption experience. Third, the authors highlight future avenues for research on the consumption experience from both macro- (“zoom-out”) and micro-analytic (“zoom-in”) perspectives.


This paper offers a comprehensive view on one of the most disruptive concepts in marketing theory.



Chaney, D., Lunardo, R. and Mencarelli, R. (2018), "Consumption experience: past, present and future", Qualitative Market Research, Vol. 21 No. 4, pp. 402-420.



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Copyright © 2018, Emerald Publishing Limited

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