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The crucial 'where' of motorsport marketing: is motorsport now "a race out of place"?

Paul J. Tranter (Senior Lecturer in Geography, School of Physical, Environmental & Mathematical Sciences University College, University of New South Wales Australian Defence Force Academy Canberra ACT 2600, Australia)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 October 2009

378

Abstract

This paper explains how the location of motorsports events is an integral part of the marketing of the sport of motor racing and of all its attendant commercial interests. Case studies of the major motorsports events staged in public street circuits in Australia are used to illustrate how the locations have particular symbolic significance that adds legitimacy to the sport of motor racing, and the messages and impacts associated with these events. The paper examines the wider significance of allowing special public spaces in cities to be used for motorsports events, and contends that the marketing of sporting events should not be considered independently of the major challenges facing the world.

Keywords

Citation

Tranter, P.J. (2009), "The crucial 'where' of motorsport marketing: is motorsport now "a race out of place"?", International Journal of Sports Marketing and Sponsorship, Vol. 11 No. 1, pp. 55-74. https://doi.org/10.1108/IJSMS-11-01-2009-B005

Publisher

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Emerald Group Publishing Limited

Copyright © 2009 by Winthrop Publications Limited

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