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Given the great tourist attractiveness of Spain at international level, tourism has become one of the main sources of income and employment, as well as a basic pillar of the Spanish economy. With these ideas in mind, this paper aims to study how the different promotion strategies implemented in the industry have influenced the evolution of tourism in Spain since the early 20th century.

The research is a general review, providing a historical examination of the diverse promotion strategies deployed in the tourism industry in Spain over the past decades. It focuses on the descriptive approach of these strategies and their implications throughout the 20th century and the beginning of the 21st century.

The findings reveal a shift in recent years from strategies focused on Marketing 1.0 to strategies that, apart from being centered on consumer values (therefore, Marketing 3.0), are beginning to rely to a greater extent on information and communication technologies (ICT) and sustainability, more in line with the more recent Marketing 4.0 and even Marketing 5.0.

This work has many implications for the management of public and private operators in the industry, including the need to incorporate the latest marketing trends – most notably the advances in ICT and sustainability.

The study offers an in-depth understanding of how marketing strategies have been used in the tourism sector in Spain from the end of the 19th century to the present day, which is highly original compared to previous studies.

The aim of the study is to determine the benefits of transforming a destination into smart destination (SD) to restart tourism after the COVID-19 outbreak, to match the dimensions of SD with restarting strategies, and to make conceptual inferences to serve this. For this purpose, two reports published by the World Tourism Organization (WTO) in 2020 were examined: Priorities for Tourism Recovery and Global Guidelines to Restart Tourism. Then, the contents of these reports and the dimensions of SDs were matched and a guiding model for tourism decision-makers was developed.

The purpose of this study is to analyse Benidorm, San Sebastián, Gijón, Málaga, Tenerife Island and Santander smart tourist destinations (STDs) as a touristic model and example to follow by other destinations in Spain and all over the world.

To fulfil the stated objective, this study follows several phases that introduce and classify a set of measures implemented by the six Spanish smart destinations to be designed as a STD.

Findings suggest that being a STD requires a high cost, and this is only accessible to big destinations with enough resources. Of the 50 Spanish provinces, eight are STDs, and these are localised in coastal areas. Obviously, this challenge is not within the reach of any Spanish city. Moreover, findings of the current study prove that the six Spanish smart destinations have a good air accessibility through their six airports, but the accessibility in a STD is not just physical; this must provide digital accessibility to tourists through destination marketing organisation’s website and app that will supply them with information on a wide range of services, including accommodations, tourist attractions, restaurants, public transport, museums and monuments’ locations, amongst many others.

From a resident point of view, a STD cannot be only focused on a technological and tourism context; a STD also requires knowing and meeting the needs of local residents and having a voice in decision-making processes. Hence, this study shows a new perspective on STDs that will benefit the literature on STDs.

The positioning of a tourism destination can easily change due to external uncontrolled factors, such as a pandemic. In this scene, the purpose of this study can be summerized in two main points: to investigate the main topics associated with a religious tourism destination (Vatican City) before and from the pandemic crisis, and to identify potential topics that could be highlighted to reposition this tourism destination more favorably.

The information was extracted from Trip Advisor, specifically from the web Vatican City (7,152 reviews). This information was analyzed using text mining software applied to English text data.

The results show that the image of Vatican City has evolved, from a larger cultural, artistic and historical destination to a destination with a strong religious orientation, probably due to the growing influence of tourists and pilgrims in search of spiritual consolation in a global health crisis. New comments have emerged in the pandemic on topics such as Pope, Catholicism and love.

The authors recommend repositioning this tourism destination under what they have dubbed the umbrella of the three “Rs”: religion, renaissance and relaxation. Also, two outstanding attractions are frequently mentioned by tourists in this more spiritual scenario: Saint Peter’s Basilica and Sistine Chapel.

Studies about religious tourism are scarce, and those considering an urban city as a key religious tourism destination even more.

Today, collaborative fashion approaches are a popular method of reimaging and positioning in contested markets. Fashion collaborations see brands, designers, artists, and companies come together, offering consumers new, alternative products. While shopping continues to be a popular leisure and touristic activity, it is becoming comparable across cities. At present, scholars and practitioners have paid scant attention to collaborative fashion consumption (Botsman & Rogers, 2010). This chapter considers how destinations should become involved with fashion collaborations and drop culture from the offset, establishing specific events for tourists to experience. Ultimately, changing the culture and behavior of shopping tourists to one of event experience and not solely product ownership.

The conceptualization of smart emerged by technological advancements penetrated the tourism industry with the pace of globalization transformed the destinations providing digitalized products. Even though smart tourism destinations are initiated by advanced technologies, the notion evolved in embracing Sustainable Development Goals (SDGs) project economic, social, and environmental proliferation. A tourism destination is counted as “smart” which provides advanced technologies to improve the quality of tourists' experiences and enhance the residents' quality of life. The structure of a smart tourism destination is established on four basic pillars that cover technology, innovation, accessibility, and sustainability issues. Designating the notion of smart into tourism destinations is extremely vital since the shifting paradigm of tourists’ demands concern sustainability. The development of smart in a tourism destination is a crucial concern for destination management organizations (DMOs) integrating key destination components with the dimensions of a smart city to enhance the tourists' satisfaction and competitiveness of the destination. Therefore, one aim of this chapter is to elucidate the association between key destination components with the dimensions of a smart city to reveal the related smart tourism destination applications. Moreover, cultural heritage in smart tourism destinations forms an important part of tourism both with its tangible and intangible resources which have been involved in the emergent era of digitalization inevitably with all parties and processes. Hence, another aim of this chapter is to examine the dimensional shift in cultural heritage tourism within the framework of digitalization. Sharing cases of digitization of cultural heritage from different parts of the world, this chapter also reflects that it is inevitable to benefit from digitization and ICTs in order to reach the SDGs on the scale of smart tourism destinations. Analysis of academic publications and the national and international reports of the related authorities sums the methodology used to conclude the study with suggestions of future research paths to develop the field.

The primary objective of the current study is to unveil this relatively new phenomenon in the context of travel and tourism. In line with this purpose, the study provides a comprehensive overview of the concept of digital nomadism through a tourism perspective, discusses the relationship between digital nomadism, travel and tourism, examines the opportunities and threats of digital nomadism, and finally uncovers its transformative impact.

This conceptual study examined secondary data, i.e. existing literature. In this data, the focus has been on the tourism aspect of the digital nomad phenomenon.

The results suggest that digital nomadism introduces a novel perspective on the nature of travel and tourism mobility, along with a distinct tourist typology characterized by unique traits. Moreover, the results indicate that, while digital nomadism contributes to the local economy and cultural change on the one hand, it poses challenges in terms of regulations and taxation on the other. In this context, one can conclude that legislators should establish regulations for the employment of digital nomads, while managers should engage in activities that attract potential digital nomads on an international scale.

The study comprehensively reviews relevant literature in various ways, conducts a conceptualization of digital nomad tourists and makes a noteworthy theoretical contribution within the context of tourism. It addresses the gaps in the existing literature, particularly in specific contexts such as the legal status of digital nomads, taxation, prevention of gentrification, cultural exchanges, identity transformation and the impact on travel and tourism.

This chapter aims to provide a comprehensive overview of virtual tourism and its potential contribution to sustainable development in the tourism industry.

In this chapter, a qualitative approach is used to analyse relevant documents and resources to explore the relationship between virtual tourism and sustainability.

The findings of this study indicate that virtual tourism has numerous applications in the tourism industry, with evident potential for the future. Furthermore, this research identifies virtual tourism as a promising alternative for sustainable tourism, offering the potential to address key sustainability issues in the field.

This chapter adds to the existing literature by examining the link between virtual tourism and sustainability, highlighting the potential of virtual tourism as an alternative to traditional sustainable tourism practices. The insights generated from this study can inform the practices of both academics and practitioners in the tourism industry, promoting more sustainable and responsible tourism practices.

This conceptual paper aims to explore government regulatory responses of social networking platforms (SNP) and tourism destination evangelism. This research draws on a two-phase data source review of government legislations that guarantee social media users and empirical papers related to social media platforms. The results revealed that Ghana has adopted specific legislations that manage and control SNP. To the best of the author’s knowledge, this study is the first of its kind that synthesized government legislation and empirical papers on social networking platforms in evangelising destinations which have been missing in extant literature.

This paper aims to review the literature on the use of the notion of performativity and its related concepts in accounting research. The literature uses the term performativity in almost diametrically different ways, yet most papers assume that the meaning of the term is self-evident. We build on recent reviews of the notion of performativity and explicate the implicit tensions in the accounting literature, discovering a need to clarify how the accounting literature has explored the processes – how accounting becomes performative – and effects – what is performed – of accounting performativity. The paper develops suggestions for future theoretical and empirical research.

The authors have searched in six leading accounting journals (Accounting, Organizations and Society, Accounting, Auditing and Accountability Journal, Management Accounting Research, Critical Perspectives on Accounting and Qualitative Research in Accounting and Management) for the terms “performativity” and/or “performative” and/or “performable”. This yielded 289 results from which we distilled a core sample of 92 papers which substantially draw on the concept and explicate their use of the term.

The authors find that the accounting literature has paid almost equal attention to the conforming and amplifying effects of performativity but has mostly explored how conditions of performativity are built. Less attention has been paid to how accounting generates multiple worlds and how differences in these worlds are coordinated by accounting. Building institutions and searching for accounting incompleteness have been developed as the two main processes where accounting is made performative.

The paper develops avenues for future research, highlighting the potential for a deeper understanding of how the notion of performativity can be used. We do not advocate homogenizing the literature, instead exploring its fruitful tensions to discover a renewed interest in how accounting is constitutive of existing and/or new worlds. We illustrate this potential by reflecting on the debates about accounting incompleteness and the boundaries of accounting. The authors also suggest the potentials for concepts of performativity in studying emerging phenomena such as big data and sustainability and revisiting the ethics of using accounting as a social and organizational practice.

The literature review explicates differences in the use of the term performativity, which usually remain implicit in the literature. The study develops a framework that attends to both the processes – problematizing the conditions for performativity or not – and effects – conforming and amplifying – of performativity accounting studies have drawn upon, which clarifies how the accounting literature has mobilized the notion of performativity and the contributions the accounting literature has added. Further, the authors extend Vosselman’s (2022) review both in scope and nuance.