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Article
Publication date: 6 August 2020

Chi Nguyen Thi Khanh and Le Thai Phong

This study examines the direct and indirect impact of environmental belief, nature-based destination image and time perspective on tourist attitude towards ecotourism.

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Abstract

Purpose

This study examines the direct and indirect impact of environmental belief, nature-based destination image and time perspective on tourist attitude towards ecotourism.

Design/methodology/approach

Data was collected through a structured questionnaire survey conducted in Vietnam. The dataset consists of 479 valid responses by Vietnamese tourists. Correlation analysis and structural equation modeling (SEM) were used to test the causal relationships among time perspective, environmental belief, nature-based destination and ecotourism attitude. Confirmatory factor analysis (CFA) is conducted to verify the reliability and validity of each latent construct, and to evaluate the discriminant validity, convergent validity, composition reliability and average variance extracted (AVE) for the latent constructs.

Findings

This study finds statistically significant and positive effects of time perspective, environmental belief and nature-based destination image on ecotourism attitude. The results also indicate that environmental belief is found to have statistically significant effects both direct and indirect on ecotourism attitude; its indirect effect is transmitted through nature-based destination image. Our findings demonstrate empirically that tourists are mainly attracted by natural environment sites and that tourists having environmental beliefs are likely to engage in ecotourism than other types of tourism by first influencing their attitude.

Research limitations/implications

One limitation is associated with our measurement method, which relies on respondents’ self-ratings of their activities. Second, our study is based on internal consistency assessments for establishing construct reliability and validity, which might be the problem of measurement misspecification in tourism research and hinder us to adequately capture the dynamic nature of the variables and the underlying relationships. Third, the survey is conducted in one specific ecotourism nation like Vietnam, and thus, the findings must also be explained in this case.

Practical implications

Policymakers need to pay careful attention to the planning and conservation of local resources, as well as infrastructure, for ecotourism development. Moreover, the management of eco-site needs to maintain ecology properly, provide an authentic ecotourism experience to improve ecotourism destination. Otherwise, ecotourism operators should focus on marketing strategies to increase traditional and natural values and promote eco-friendly social standards for fostering demand.

Originality/value

This study examines an integrated model analyzing the impact of time perspective, environmental belief and nature-based destination on tourist attitude towards ecotourism. This study reveals the understanding of how individuals’ view towards belief in environment and location image, influences their attitude to engage in ecotourism. The study provides several implications for practice.

Details

Journal of Hospitality and Tourism Insights, vol. 3 no. 4
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 1 February 2021

Vanessa Gaffar, Benny Tjahjono, Taufik Abdullah and Vidi Sukmayadi

This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations

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Abstract

Purpose

This paper aims to explore the influence of social media marketing on tourists’ intention to visit a botanical garden, which is one of the popular nature-based tourism destinations in Indonesia.

Design/methodology/approach

This study sent questionnaires to 400 followers of the botanical garden’s Facebook account who responded to the initial calls for participation and declared that they have not visited the garden before. Analyses were conducted on 363 valid responses using the structural equation model.

Findings

The findings revealed several key determinants influencing the image of the botanical garden and its future value proposition, particularly in supporting the endeavour to shift from a mere recreational destination to a nature-based tourism destination offering educational experiences.

Originality/value

This paper offers a fresh look into the roles of social media marketing in increasing the intention to visit a tourism destination that is considerably affected by the destination image.

研究目的

本文探讨了社交媒体营销对游客参观植物园的意图的影响, 植物园是印度尼西亚最受欢迎的自然旅游胜地之一

研究设计/方法/途径

我们向植物园的Facebook帐户的400位关注者发送了调查表, 他们回应了我们最初的参与邀请, 并宣布他们以前从未访问过该花园。 使用结构方程模型(SEM)对363个有效响应进行了分析。

研究发现

调查结果揭示了影响植物园形象及其未来价值主张的几个关键因素, 特别是在支持从单纯的娱乐性目的地向提供教育经历的自然旅游目的地转变的努力中。

原创性/价值

本文重新审视了社交媒体营销在增加受目的地形象显着影响的旅游目的地的访问意向中的作用。

Me gusta, etiqueta y comparte: reforzar el marketing en redes sociales para mejorar la intención de visitar un destino turístico basado en la naturaleza

Objetivo

Este documento explora la influencia del marketing en las redes sociales en la intención de los turistas de visitar un jardín botánico, que es uno de los destinos turísticos más populares en Indonesia.

Diseño/metodología/enfoque

Enviamos cuestionarios a 400 seguidores de la cuenta de Facebook del jardín botánico que respondieron a nuestras llamadas iniciales de participación y declararon que no habían visitado el jardín antes. Los análisis se realizaron en 363 respuestas válidas utilizando el Modelo de Ecuación Estructural (MEE).

Resultados

Los hallazgos revelaron varios determinantes clave que influyen en la imagen del jardín botánico y su propuesta de valor futura, particularmente en el apoyo al esfuerzo de cambiar de un mero destino recreativo a un destino turístico basado en la naturaleza que ofrece experiencias educativas.

Originalidad/valor

Este documento ofrece una nueva mirada a las funciones del marketing en redes sociales para aumentar la intención de visitar un destino turístico que se ve considerablemente afectado por la imagen del destino.

Article
Publication date: 5 March 2018

Monica Adele Breiby and Terje Slåtten

The aim of this study is to examine the role of aesthetic experiential qualities for tourist overall satisfaction and three types of loyalty.

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Abstract

Purpose

The aim of this study is to examine the role of aesthetic experiential qualities for tourist overall satisfaction and three types of loyalty.

Design/methodology/approach

A national tourist route in Norway was chosen as an empirical context for this study. Totally, the role of five aesthetic experiential qualities were examined, namely, scenery, cleanliness harmony, art/architecture and genuineness.

Findings

The findings reveal that the three aesthetic experiential qualities, scenery, harmony and genuineness, were all positively related to tourist overall satisfaction with the tourist road. Moreover, tourist overall satisfaction had a direct influence on three types of loyalty, referring to tourists’ intentions to recommend the tourist road to other, to revisit same tourist road and to visit similar tourist roads in the future. However, the findings reveal that only two aesthetic qualities, cleanliness and genuineness, had a direct effect on intention to revisit the same tourist road, and thus indicates a more complex explanatory pattern concerning tourist loyalty.

Research limitations/implications

This study is limited to five aesthetic experiential qualities in a specific nature-based tourist context. The results open up some of the areas for future research on the role of aesthetics in man-made environments (in addition to the natural environment) in nature-based tourism. When most of the other variables are similar, aesthetic experiential qualities may make a difference to a nature-based product’s performance, and thus provide the competitive edge.

Practical implications

Destination managers and marketers should focus on aesthetic experiential qualities to increase tourist satisfaction and loyalty, and thereby strengthen a destination competitiveness and value creation.

Originality/value

Responding to the need to focus on aesthetic experiential qualities in a nature-based tourism context, this study measures the effects of the aesthetic experiential qualities for tourist satisfaction and loyalty in an original destination setting.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 12 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 15 March 2024

Yingqi Long and Chung-Shing Chan

The study aims to draw on the self-congruity theory to investigate the relationship among destination personality (DP), self-congruity and tourists’ pro-environmental behavioral…

Abstract

Purpose

The study aims to draw on the self-congruity theory to investigate the relationship among destination personality (DP), self-congruity and tourists’ pro-environmental behavioral intention (BI) among Guangzhou citizens who have experienced nature-based tourism (NBT).

Design/methodology/approach

The survey-based quantitative research was divided into two rounds, namely, a preliminary study exploring the dimensions of DP and the verification of whether the DP dimensions that significantly affect pro-environmental BI in step one would be selected for the main research to validate the conceptual model.

Findings

The results suggest that wholesome, one of the destination personalities, strongly predicts tourists’ pro-environmental BI, while actual self-congruity plays a mediating role between sincere, another DP, and tourists’ pro-environmental BI.

Practical implications

In practice, it offers multidimensional knowledge and robust evidence-based recommendations for the sustainable development and destination branding of NBT destinations in the post-epidemic era.

Originality/value

The study presents pioneering work that reveals previously underestimated factors influencing pro-environmental BI.

Details

International Journal of Tourism Cities, vol. 10 no. 2
Type: Research Article
ISSN: 2056-5607

Keywords

Book part
Publication date: 15 July 2009

Mehmet Mehmetoglu

This investigation studied a sample of 900 prospective international tourists to Norway with respect to their attitudes towards environmental sustainability on holiday…

Abstract

This investigation studied a sample of 900 prospective international tourists to Norway with respect to their attitudes towards environmental sustainability on holiday. Sustainability was measured using a single item according to which the sample was first divided into highly sustainable tourists and low-sustainable tourists. Later, using a CHAID analysis, predictors of sustainability were identified. These included gender, nationality, being a nature-based tourist or not, and being interested in authenticity or not. The results showed that people who considered authenticity as important on holiday had a higher probability of being highly sustainable tourists. Further, different segments were identified. For instance, the segment that had the greatest likelihood of being highly sustainable tourists was represented by German tourists who were highly interested in authenticity on holiday.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-84855-675-1

Open Access
Article
Publication date: 8 June 2020

Lesedi Tomana Nduna and Cine van Zyl

The purpose of this study is to investigate benefits tourist seek when visiting a nature-based tourism destination to develop a benefit segmentation framework.

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Abstract

Purpose

The purpose of this study is to investigate benefits tourist seek when visiting a nature-based tourism destination to develop a benefit segmentation framework.

Design/methodology/approach

The study used quantitative research methods, with 400 self-administered survey administered to a sample of 400 tourists visiting the Kruger, Panorama, and Lowveld areas in Mpumalanga.

Findings

Cluster analysis produced two benefit segments. Binary logistic regression benefits that emerged from the cluster analysis were statistically significant predictors of the attractions tourists visited and the activities in which they participated during their stays in Mpumalanga. Factor-cluster analysis and binary logistic regression results were used to develop a benefit segmentation framework as a marketing planning tool.

Research limitations/implications

The study was only based on Mpumalanga Province and therefore, the results cannot be generalised. The study was conducted over one season, the Easter period

Practical implications

The proposed benefit segmentation framework provides a tool that destination management organisations can use to plan effectively for marketing.

Social implications

Effective marketing may lead to increased tourism growth which can have a multiplier effect on the destination.

Originality/value

This article is based on a master’s study conducted in Mpumalanga and results are presented on this paper.

Details

International Journal of Tourism Cities, vol. 6 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 12 August 2014

Ulrike Pröbstl-Haider, Verena Melzer and Alexandra Jiricka

This paper aims to address lack in destination leadership and to propose a new typology of approaches. Frequently, rural tourism is suggested as a remedy that should enhance the…

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Abstract

Purpose

This paper aims to address lack in destination leadership and to propose a new typology of approaches. Frequently, rural tourism is suggested as a remedy that should enhance the local economy, create new jobs, strengthen the regional identity and finance the infrastructure.

Design/methodology/approach

Case study analysis shows that regions, communities, tourism organizations and managers use different strategies to strengthen their tourism offers or to develop new ones. The paper analyzes different development approaches among destinations and discusses their respective leadership structure.

Findings

The typology of tourism development models makes the different development options transparent and easy to understand. This may aid a community to support tourism development with spatial planning and avoid conflicts with other forms of land uses. Overall, leadership for rural tourism development should lead to a strategic cooperation between tourism businesses and other organizations based on a commitment to destination coherence.

Research limitations/implications

The chosen research approach is based on the analysis of Central European case studies. Therefore, researchers of other geographical backgrounds are encouraged to test the proposed propositions further.

Practical implications

The presented typology illustrated four distinct options of coherent development strategies, which can support communities/regions to find a long-term decision frame.

Originality/value

The presented typology facilitates collaborative planning, helps operationalize rural tourism development policies and provides the foundation for spatial planning, all of which furthers the linkages between tourism and other sectors in the rural economy.

Details

Tourism Review, vol. 69 no. 3
Type: Research Article
ISSN: 1660-5373

Keywords

Article
Publication date: 21 November 2023

Li Ding and Caifen Jiang

This study aims to explore the impact of tourists’ perceptions of two rural destination attractiveness dimensions on tourists’ environmentally responsible behavioral intentions…

Abstract

Purpose

This study aims to explore the impact of tourists’ perceptions of two rural destination attractiveness dimensions on tourists’ environmentally responsible behavioral intentions (ERBI). Further, the mediating effects of tourists’ green self-identity on the relationship between the perception of rural destination attractiveness and ERBI are investigated.

Design/methodology/approach

This study collected survey data from 188 tourists who had visiting experiences in rural attractions located in the Guangdong Province of China. Partial least squares structural equation modeling (PLS-SEM) was used to test the proposed hypotheses.

Findings

The results found that rural destination specialty fresh food attractiveness perceived by tourists was positively associated with their ERBI. Moreover, tourists’ green self-identity positively mediated the perception of rural destination attractiveness and ERBI.

Originality/value

This study explains how the tourists’ perceptions of two rural destination attractiveness dimensions influence their ERBI. By exploring the mediating role of tourists’ green self-identity, this study also emphasizes the transforming mechanism from tourists’ perceived experience to their ERBI. The study provides insights into nature-based tourism destination management and sustainability practices.

Details

Journal of Global Responsibility, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2041-2568

Keywords

Article
Publication date: 9 August 2011

Aram Son

The purpose of this study is to identify Western travelers' image of Zhangjiajie, China as a tourist destination, drawing on data from contents of web travel blogs.

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Abstract

Purpose

The purpose of this study is to identify Western travelers' image of Zhangjiajie, China as a tourist destination, drawing on data from contents of web travel blogs.

Design/methodology/approach

The study taps the rich content of travel blogs as an alternative research instrument to measure and understand negative and positive images of destinations formed by travelers. Analysis of content drawn from travel blog data followed qualitative methodology techniques and utilized NVivo software.

Findings

The study shows that travel blogs can form a good basis for measuring Western travelers' image of destination. This was the case for Zhangjiajie, where analysis of travelers' blogs indicated that they were impressed overall by the destination's beautiful natural scenery and were highly satisfied with nature‐based tourism attractions. The study also expounds on certain aspects of the destination that can be improved to satisfy Western travelers.

Originality/value

The majority of destination image studies rely on structured surveys developed from the researchers' point of view. This study attempts to explore tourists' own perspectives on the nature of a tourist destination by using travel blogs.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Open Access
Article
Publication date: 5 August 2021

Daniel William Mackenzie Wright, David Jarratt and Emma Halford

The visitor economy of Forks now clearly relies upon a niche form of tourism – as fans of The Twilight Saga are drawn to the setting and filming location of the films. The purpose…

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Abstract

Purpose

The visitor economy of Forks now clearly relies upon a niche form of tourism – as fans of The Twilight Saga are drawn to the setting and filming location of the films. The purpose of this study is to consider the process of diversification and subsequently present recommendations that could inform a future diversification strategy for Forks, in preparation for a post-film tourism scenario.

Design/methodology/approach

The research methods employed in this study have two interlinked but distinct elements. Firstly, the Twilight Effect in Forks (WA, USA) is considered as an illustrative case study to shed light on the issues facing a destination that has seen a tourism boom as a direct result of popular culture – The Twilight Saga Franchise. Secondly, a scenario thinking and planning approach is applied when considering the “long-view” future of tourism in Forks.

Findings

This article presents a post-film tourism future scenario for Forks; it suggests tourism diversification and a shift towards cultural heritage and wellness. Forks is well placed to afford such tourism experiences, as it offers unique cultural and natural characteristics; furthermore, these could be utilised to create and maintain a distinctive destination image. In doing so a more socially and environmentally sustainable industry can be established, one which supports the local community, including the Quileute tribe.

Originality/value

The article offers original discussions within the film-tourism literature with novel approaches to understanding the management and pre-planning opportunities for destinations that have become popular film tourism locations, with the application of a “Tourism Diversification Model”. The model is adapted from Ansoff Matrix and can be applied as a framework in future studies exploring destination diversification. The investigation of Forks as a post-film tourism case study alone is unique, and the discussions and findings presented are original.

Details

Journal of Tourism Futures, vol. 9 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

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