Search results

The visitor economy of Forks now clearly relies upon a niche form of tourism – as fans of The Twilight Saga are drawn to the setting and filming location of the films. The purpose of this study is to consider the process of diversification and subsequently present recommendations that could inform a future diversification strategy for Forks, in preparation for a post-film tourism scenario.

The research methods employed in this study have two interlinked but distinct elements. Firstly, the Twilight Effect in Forks (WA, USA) is considered as an illustrative case study to shed light on the issues facing a destination that has seen a tourism boom as a direct result of popular culture – The Twilight Saga Franchise. Secondly, a scenario thinking and planning approach is applied when considering the “long-view” future of tourism in Forks.

This article presents a post-film tourism future scenario for Forks; it suggests tourism diversification and a shift towards cultural heritage and wellness. Forks is well placed to afford such tourism experiences, as it offers unique cultural and natural characteristics; furthermore, these could be utilised to create and maintain a distinctive destination image. In doing so a more socially and environmentally sustainable industry can be established, one which supports the local community, including the Quileute tribe.

The article offers original discussions within the film-tourism literature with novel approaches to understanding the management and pre-planning opportunities for destinations that have become popular film tourism locations, with the application of a “Tourism Diversification Model”. The model is adapted from Ansoff Matrix and can be applied as a framework in future studies exploring destination diversification. The investigation of Forks as a post-film tourism case study alone is unique, and the discussions and findings presented are original.

The rhythmic patterns of urban mobilities, and their fluctuations and modifications across the day, give the streets their perceived and experienced atmosphere and character. This paper examines such street atmospheres and focusses on the role of embodied mobility rhythms in the (re)making of the atmospheres throughout the day. Utilising a rhythmanalytical framework and research data comprising videoed site observations and on-site fieldnotes, the study analyses ‘crepuscular’ (behaviour taking place during the twilight hours of the day, at dawn and dusk) mobility rhythms that reveal internal tensions and modalities of urban sites across a 24-hour period. The analysis highlights the connections between fluctuating pressures of motor traffic and mobile embodied appropriations of the space in the making of the streetscape and its changing atmospheres between the ‘day-time city’ and the ‘night-time city’. The chapter demonstrates that an analytical focus on such ‘in-between’ temporalities of the twilight can help to map the complex and multifaceted urban polyrhythmia, which, in turn, might provide new insight for rhythm-based perspectives towards urban atmospheres and street spaces as sites of urban social life.

THE Deutsche Versuchsanstalt für Luft‐fahrt—known for short as the D.V.L.—at Berlin‐Adlershof, is the central establishment for aeronautical research in Germany. Hitherto the D.V.L. had as its special prerogative the testing of aircraft and aero‐engines for certificates of airworthiness. Since April 1, 1933, the Inspection Department has passed under the authority of the “Reichsamt für Flugsicherung” (Air Security Board), but it has not actually been separated from the D.V.L., continuing to have its premises at the D.V.L. establishment. (Further details of the Inspection Department are given later.)

Amazon Explore is a new online experience product from Amazon, which offers live stream sightseeing of destinations around the world. This paper aims to provide a first insight into how exactly Amazon Explore enters the virtual experience (VE) industry, and discuss the possible implications of its business model for the future of virtual and offline travel experiences.

Qualitative and quantitative methods of content analysis methods were employed in this study. The sample of this research consisted of 175 Amazon Explore products. Firstly, the authors analysed the content of each product, and then quantitative method were used to present the data. With this analysis, the authors presented how Amazon Explore is testing the foundations for new business models, and discuss the possible implications for the future of tourism. One year later, those same Amazon Explore products were reviewed again to check development progress. The following were the main questions regarding VE: How interactive are Amazon Explore products? How does Amazon Explore aim to ensure the monetisation of these products in an economically sustainable way in order to go beyond the “freemium” business model, often associated with VE as just another destination marketing tool?

This article presents the discussions of VE and virtual reality (VR). The authors determined the level of interactivity of the diverse VE offered themes with a model of four levels of interactivity. The results show that the analysed products achieve mostly only low levels of interaction. Regarding monetisation, Amazon Explore shows three possible future directions in the development of VE: as a marketing tool, as an extension of the offline experience and as potentially someday replacing real travel as part of the future monetisation scenario.

The article offers the first insights into Amazon's extension into the realm of VE in two time periods in 2020 and 2021, and, based on these preliminary results, discusses four possible scenarios for the future development of VE monetisation.

This chapter focuses on the importance of social media for pop culture fans. A web survey for fans of the Twilight Saga is implemented, using the concepts of cognitive, affective, and evaluative social identity and personal, product, and situational involvement. The purpose is to examine to what degree social identity and involvement can explain pop culture fans’ future intention to travel, make recommendations to others, and use social media. Findings show that pop culture fans use social media to a large extent and that these means are important for making decisions about traveling and event participation. Moreover, the chapter shows that involvement dimensions are more important than social identity dimensions to explain future intention to travel, to recommend to others, and to use social media.

This research aims to analyse the degree of influence that viewing frequency and preferences for movies and television (TV)/platforms series and aspects related to movie destinations have on the socio-demographic profile of the tourist interested in film tourism.

An artificial neural network (ANN) is used, in which the input values correspond to the questions asked through the questionnaire and the estimated output values are the socio-demographic profile.

Low frequency of attendance at movie theatres, especially amongst the youngest. Profiles with a higher level of education value the cultural elements in the destination more. A high-income profile is revealed that considers the visit to the film destination as a secondary reason for their trip since they value the proximity to the main holiday destination and show that this visit does not bring them greater satisfaction than other activities. Experiential tourism is another aspect valued by the profiles with the highest income, which can be easily related to film tourism.

Customised input values estimate specific output values, building “identikits” of tourists based on the responses incorporated into the model and easily customisable by the researcher, making them useful in film tourism products and service elaboration. Although this method has been used successfully on other tourist profile types, no studies of this type applied to film tourism were found, and this work aims to pioneer this line.

In many public sector reform processes, employees’ roles as professional experts are shifting toward more entrepreneurial and market-oriented roles, a change that entails a shift in the demands made of these employees. The purpose of this paper is to investigate the reflections, considerations, and experiences of such employees regarding the spaces of possibility open to them in which to act in accordance with this new role.

Two ethnographic studies were carried out in drug and alcohol treatment services and in city and business development in the Danish welfare system.

Although the areas of investigation are not related in their daily practices, the authors trace similar responses to the demands made of their respective employees as their role shifts from that of professional experts to include more entrepreneurial aspects. The authors observe that employees are often eager to align new demands and practices, and the authors identify various challenges in respect of the structural public set-up of these services, which often leaves the employees to operate in what could be described as a “twilight zone” between the public and the private.

While scholars often have accounted for situations where such pluralistic roles create conflict, the authors also answer calls to capture moments of synergy where tensions of role paradox are constructively exploited. In this process of ongoing production, images of hierarchy and bureaucracy, rather than merely casting shadows over more bottom-up process of entrepreneurship, are actively used, alongside images of entrepreneurship, in the mutual construction of different roles and the constantly shifting relationality between them, conflicting or synergetic. The definitions and interpretations of the role of the public sector employee are not entirely fixed, but rather subject to ongoing (re)construction in the daily workings of public organizations.

A micro level study was undertaken in a local labour market (LLM) comprising one small town and two industrial villages, each within commuting distance of the town. The boundary of the LLM was clearly defined in that it was surrounded by open countryside free of industry. Analysis of collected data shows that commuting to any other neighbouring industrial settlement was rare, and that the LLM was characterised by relatively high female participation. The aim of the research was to identify the relationships of demand for female in‐factory manual workers and to compare these with those of twilight workers and homeworkers who performed identical work for the same employers. The major industry, that of hosiery and knitwear manufacture, was surveyed to provide a large body of information, but this article extracts only those data relevant to recruitment practices. A pre‐pilot study of a hosiery and knitwear manufacturing company in a different LLM, and a pilot study of footwear manufacturing establishments in the same LLM, revealed that the industry was likely to generate sexually segregated labour forces. Consequently, it was necessary to collect some data for men in order to put into perspective the demands for women.