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Open Access
Article
Publication date: 26 February 2018

Elena Cavagnaro, Simona Staffieri and Albert Postma

The purpose of this paper is to better understand the tourism experience of millennials by connecting their value orientations to the meaning that they give to travel. In doing…

35410

Abstract

Purpose

The purpose of this paper is to better understand the tourism experience of millennials by connecting their value orientations to the meaning that they give to travel. In doing so, it also aims at discovering profiles of young tourists that can be targeted both now and in the future by tourism organisations.

Design/methodology/approach

A survey based on validated scales reached 423 Dutch millennials. An integrated multidimensional research strategy has been applied where models that reduce the gathered data to fewer components (principal component analyses) were followed by a cluster analysis.

Findings

Ten value orientations (Schwartz, 1994) and four travel meanings have been identified. By combining these ten value orientations and four meanings, nine clusters have been identified representing groups of millennial tourists with different needs. For example, while two clusters fit into the popular description of young travellers seeking only unpretentious enjoyment, millennials represented in two other clusters are strongly motivated by self-transcending values, distance themselves from the travel meaning escapism and relaxation and will therefore not positively respond to a merely hedonic travel offer.

Research limitations/implications

Replication of this research is recommended in other national contexts, possibly using a longitudinal approach.

Practical implications

The nine clusters should be approached with a dedicated travel offer. In particular, at least two clusters of millennials may be successfully approached with a sustainable tourism offer.

Originality/value

The combination of value orientations and travel meanings portrays a detailed and realistic picture of the tourism experience looked for by millennials.

Details

Journal of Tourism Futures, vol. 4 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 16 March 2015

Elena Cavagnaro and Simona Staffieri

If the only viable future for tourism is sustainable tourism then ways should be sought to increase the demand for sustainable offers. The purpose of this paper is to explore…

13867

Abstract

Purpose

If the only viable future for tourism is sustainable tourism then ways should be sought to increase the demand for sustainable offers. The purpose of this paper is to explore whether sustainability values influence the travel needs of students. The aim is to discover cues in the present behaviour of young tourists that can enhance sustainable travel choices and therefore secure the future of the tourism industry. Moreover, the study provides a solid basis for predicting the future travel behaviour of young tourists.

Design/methodology/approach

Data were collected in The Netherlands in 2013 through a survey. A non‐probabilistic sample of 365 students (a sub‐group of young tourists) was reached. Multivariate analyses were used to test whether position in the social structure and value orientation influence the travel need. The logistic models allowed youth tourism behaviour to be predicted.

Findings

Respondents with a biospheric value orientation associate travel with being in contact with nature and chose rest as a motivation. This is highly interesting from a future perspective because biospheric values are considered the most stable antecedent of sustainable behaviour. Findings also highlight women's role as the sustainable tourists of the future: women harbour strong sustainability values and see travel as a growth opportunity.

Research limitations/implications

This research focuses on travel needs because this is the most future‐oriented phase of the tourism experience, and on students because they tend to travel independently. Future research might include travel consumption and evaluation as well as non‐students in the sample to give a more balanced view on young tourists. Future research might also include values not related to sustainability to assess their relative strengths in influencing youth tourism.

Practical implications

Both policy makers and industry could capitalise on the sustainability values already present in young people's need for travel to nudge this group – who represents tourism's future – towards a sustainable tourism choice. For example, strengthening sustainability values through marketing and education will increase demand for a sustainable offer.

Originality/value

Values related to sustainability influence general tourism choices by young travellers, and not only choices related to a sustainability offer. This finding suggests a path to address the classic dilemma between individualism and sustainability and assure tourism's future by showing young travellers that they already harbour sustainability values.

Details

Journal of Tourism Futures, vol. 1 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 2 May 2019

Elaine Chiao Ling Yang, Mona Ji Hyun Yang and Catheryn Khoo-Lattimore

This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and…

2612

Abstract

Purpose

This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and Western-centric tourism space.

Design/methodology/approach

In-depth interviews were conducted with 35 Asian solo female travellers from ten Asian countries/societies and analysed using constructivist grounded theory. The interpretation was guided by a critical stance and intersectionality lens.

Findings

The findings show that solo travel provides a means for self-discovery but the path was different for Asian women, for whom the self is constructed by challenging the social expectations of Asian women. Western-centric discourse was identified in the participants’ interactions with other (Western) travellers and tourism service providers, as well as in the ways these Asian women perceive themselves in relation to Western travellers. In addition to gendered constraints and risks, the findings also reveal the positive meaning of being Asian women in the gendered tourism space.

Research limitations/implications

By labelling Asian women, the study risks adopting an essentialised view and overlooking the differences within the group. However, this strategic essentialism is necessary to draw attention to the inequalities that persist in contemporary tourism spaces and practices.

Originality/value

This study investigated Asian solo female travellers, an emerging but under-researched segment. It provides a critical examination of the intersectional effect of gender and race on identity construction for Asian solo female travellers. This study shows the need for a more inclusive tourism space.

Details

Tourism Review, vol. 74 no. 5
Type: Research Article
ISSN: 1660-5373

Keywords

Open Access
Article
Publication date: 12 March 2021

Daniel William Mackenzie Wright

The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The…

4012

Abstract

Purpose

The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare. The current challenges should be used as a motivation to change the meaning of travel to support the global warming crisis. This paper aims emphasis that, by means of new stories, new values, beliefs and ultimately travel behaviours can be rewritten.

Design/methodology/approach/

This study embraces a pragmatic approach to research. To ensure plausibility, credibility and relevance, the research carried out multi-disciplinary analysis of secondary data, information, knowledge and draws on current developing trends.

Findings

The travel community needs to take responsibility and start reducing its carbon footprint and as carbon neutrality is increasingly a global priority. Accordingly, this research considers potential future travel-related behaviours that could support more carbon-neutral travel. Significantly, it notes how the COVID-19 outbreak has offered insights into potential positive changes. To benefit from these changes, new stories for industry providers are necessary to encourage more carbon-neutral travel practices.

Originality/value

This paper offers timely and original discussions on the future of travel as a result of COVID-19 impacts. It draws on the power of storytelling as a means of achieving behavioural change in the travel community to support the challenge of climate change.

Details

Journal of Tourism Futures, vol. 9 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Book part
Publication date: 25 January 2022

Diana Gavilan, Adela Balderas-Cejudo and Gema Martinez-Navarro

This chapter explores in-depth the particularities of the luxury travel industry during the coronavirus pandemic. The chapter begins with a literature review on the concept of the…

Abstract

This chapter explores in-depth the particularities of the luxury travel industry during the coronavirus pandemic. The chapter begins with a literature review on the concept of the experience referred to as luxury travel, followed by a brief overview of the measures adopted globally in the tourism sector for the prevention of COVID-19. Due to the impact of the crisis, high-net-worth individuals (HNWIs) have changed their motivations, preferences and behaviour. To meet the new demands prompted by the pandemic, the luxury travel industry has adopted a wide range of strategies that have been classified into three groups: (1) reducing new moments of friction; (2) experiencing protection and (3) building new memorable experiences. A selection of examples from the luxury travel industry illustrates each category. The chapter ends with a case study that describes the strategy adopted by Fiji to respond to the pandemic. The manner in which Fiji has tackled the pandemic may be inspiring for other tourism-dependent destinations as Fiji has been able to protect the health and safety of the inhabitants of its islands while preserving the local economy, which relies on tourism.

Details

The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

Keywords

Book part
Publication date: 25 January 2022

Vinay Chauhan, Suvidha Khanna and Sandeva Khajuria

Throughout history, the concept of luxury has had different emphases. It was scaling its existence in tourism, from the lifestyles of ancient kingdoms to the Roman empire's…

Abstract

Throughout history, the concept of luxury has had different emphases. It was scaling its existence in tourism, from the lifestyles of ancient kingdoms to the Roman empire's witnessing sightseeing trips, tourist attractions in townships to business tours and luxury hotels in Paris to the British phenomenon of ‘The Grand Tour’ and the ‘Golden Age of Travel’. The chapter also covers its spread across the small number of affluent societies and groups of wealthy consumers hailing from not only developed but developing economies in the early twentieth century.

Presently, the concept has become ‘mass’ as the Digital-First Millennial and Generation X, and also the affluent female market is all contributing to reshape the concept and the demand of luxury travel in the emerging scenario. Therefore, to understand it fully, it is imperative to review what has gone before and the influences of factors such as economic development, technological innovation and the consumption behaviour for luxury in different societies. Thus, the chapter is an attempt to understand the historical progression of luxury tourism for giving directions for future implications for the sustainable growth of this form of tourism across the globe and in India. The chapter concludes by noting the applied and social approaches in the development of luxury tourism, leaving many academic researchers and those in the tourism industry to resolve the real progression of luxury tourism and its development with the support of a cross-cultural perspective.

Details

The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

Keywords

Article
Publication date: 1 June 1970

M.R. Denning, L.J. Sachs and L.J. Karminski

March 5, 1970 Insurance — Employers' liability — Cover for injury to person employed “arising out of and in the course of” employment by the insured — Meaning — Employee travelling

Abstract

March 5, 1970 Insurance — Employers' liability — Cover for injury to person employed “arising out of and in the course of” employment by the insured — Meaning — Employee travelling to work as passenger in car provided by employers under arrangement for transport of employees to and from work — Passenger injured on public road by fellow employee's negligent driving — No obligation to travel in car — Accident not arising out of and in the course of employment — No indemnity under policy — Accident arising in circumstances requiring compulsory insurance “in the case of a vehicle in which passengers are carried … by reason of … a contract of employment” — National Insurance (Industrial Injuries) Act, 1946 (9 & 10 Geo. VI, c. 62), s. 9(1) — Road Traffic Act, 1960 (8 & 9 Eliz. II, c 16), s. 203(4X6), proviso,

Details

Managerial Law, vol. 8 no. 3
Type: Research Article
ISSN: 0309-0558

Article
Publication date: 24 August 2012

Tuan‐Dung Cao and Quang‐Minh Nguyen

The growth of online data and services on the Web have have led to the Web become an indispensable tool for the tourist industry. It is not denied that various approaches bring…

1020

Abstract

Purpose

The growth of online data and services on the Web have have led to the Web become an indispensable tool for the tourist industry. It is not denied that various approaches bring benefits for visitors, in supporting their searching for tourist attractions, such as interesting places for the visit, eating or staying. However, like a coin has two sides, too much information would present a difficulty for people when planning their journeys. Generally, tourists usually have problems when trying to find satisfactory accommodation if references to nearby restaurants, sights or event locations are lacking. In addition, travelers suffer from the information overload when they look for information about potential destinations, events and related services. Providing relevant and up‐to‐date information for the tourists with different personal interests is still a challenging task for the tourist guide information systems. The purpose of this paper is to propose a semantic approach for searching tourist information and generating travel itinerary.

Design/methodology/approach

The paper focus on introducing an ontological model for representation of tourist resources as well as traveler's profile. Based on this model, smart user interfaces facilitating the semantic search have been implemented in the mobile travel guide application. In addition, the authors propose an algorithm for generating travel itinerary which combines semantic matching with ant colony optimization technique.

Findings

The Semantic Tourist informAtion Access and Recommending (STAAR) system, which has been implemented to promote the travel activity in Hanoi, reveals the advantages of the semantic approach in the development of smart application with ontology‐based, user‐friendly interface and high precision information search features. An experiment was conducted to show that the proposed algorithm generates travel itinerary relevant to both criteria of itinerary length and user interest.

Originality/value

This paper presents a novel algorithm for planning a travel itinerary that is optimized on the length as well as semantically matching the user interests.

Details

International Journal of Web Information Systems, vol. 8 no. 3
Type: Research Article
ISSN: 1744-0084

Keywords

Article
Publication date: 9 October 2009

Natan Uriely

The purpose of this paper is to provide researchers with an analytical tool for deconstructing well‐established tourist typologies in which motivations and meanings are coupled…

5936

Abstract

Purpose

The purpose of this paper is to provide researchers with an analytical tool for deconstructing well‐established tourist typologies in which motivations and meanings are coupled together with practices of travel arrangements.

Design/methodology/approach

In line with the distinction between types and forms of tourism, the analysis examines the motivations and meanings (type‐related attributes) of tourists who comply with conventional travel arrangements and practices (form‐related attributes) of backpacking. The backpackers' motivations and meanings are analyzed in light of a revised version of Cohen's phenomenological typology of tourist experiences.

Findings

The analysis suggests that contemporary backpacking is a form of tourism that can be further segmented into sub‐types by the variety of meanings backpackers assign to their experiences.

Research limitations/implications

The distinction between type and form can be used for deconstruction of tourist categories other than backpackers. However, this distinction cannot be expected to completely cover the complexity and variety of tourists' behaviours and attitudes.

Originality/value

The study presents evidence to suggest that the implicit inclination that tourists who travel in the same manner also share the same motivations and meanings is open to doubt. Accordingly, the paper stresses the need for cautious and sensitive tourist typologies that capture the existing variety in tourism.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 3 no. 4
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 2 September 2014

Pamela Lirio

The purpose of this paper is to understand how global managers from the generation born 1965 to 1980 (“Generation X”) manage demands of international business travel with desires…

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Abstract

Purpose

The purpose of this paper is to understand how global managers from the generation born 1965 to 1980 (“Generation X”) manage demands of international business travel with desires for family involvement. A portrait evolves of how travel within a global career might be optimized for both business and family life.

Design/methodology/approach

A qualitative methodology was used as little research has focussed on alternative forms of global work or work-family issues in a global context. The author conducted in-depth interviews with 25 Gen X global managers in dual-career families (“Global Gen Xers”) pursuing global careers from the USA and Canada.

Findings

The author uncovered how Global Gen Xers experienced “work-life balance” through executing personal discretion over travel and substituting in technology. The construct of travel discretion reveals these approaches. Mutual flexibility on the part of global managers and organizations tamed the demanding nature of work spanning divergent locations and time zones.

Research limitations/implications

The findings represent experiences from a self-select group of global Gen X managers interviewed at one point in their careers. The author did not obtain reflections from their families on work-family functioning.

Practical implications

The findings encourage companies to foster flexibility among their global managers around travel decisions. The author can consider how and when international travel can be replaced through technology in order to control costs and sustain global workforces.

Originality/value

This study provides one of the first examinations of work-life balance among younger global managers. It also highlights experiences of those not on expatriate assignments, but performing global work through international travel and technology.

Details

Journal of Global Mobility, vol. 2 no. 2
Type: Research Article
ISSN: 2049-8799

Keywords

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