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Open Access
Article
Publication date: 26 February 2018

Elena Cavagnaro, Simona Staffieri and Albert Postma

The purpose of this paper is to better understand the tourism experience of millennials by connecting their value orientations to the meaning that they give to travel. In doing…

34744

Abstract

Purpose

The purpose of this paper is to better understand the tourism experience of millennials by connecting their value orientations to the meaning that they give to travel. In doing so, it also aims at discovering profiles of young tourists that can be targeted both now and in the future by tourism organisations.

Design/methodology/approach

A survey based on validated scales reached 423 Dutch millennials. An integrated multidimensional research strategy has been applied where models that reduce the gathered data to fewer components (principal component analyses) were followed by a cluster analysis.

Findings

Ten value orientations (Schwartz, 1994) and four travel meanings have been identified. By combining these ten value orientations and four meanings, nine clusters have been identified representing groups of millennial tourists with different needs. For example, while two clusters fit into the popular description of young travellers seeking only unpretentious enjoyment, millennials represented in two other clusters are strongly motivated by self-transcending values, distance themselves from the travel meaning escapism and relaxation and will therefore not positively respond to a merely hedonic travel offer.

Research limitations/implications

Replication of this research is recommended in other national contexts, possibly using a longitudinal approach.

Practical implications

The nine clusters should be approached with a dedicated travel offer. In particular, at least two clusters of millennials may be successfully approached with a sustainable tourism offer.

Originality/value

The combination of value orientations and travel meanings portrays a detailed and realistic picture of the tourism experience looked for by millennials.

Details

Journal of Tourism Futures, vol. 4 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Open Access
Article
Publication date: 16 March 2015

Elena Cavagnaro and Simona Staffieri

If the only viable future for tourism is sustainable tourism then ways should be sought to increase the demand for sustainable offers. The purpose of this paper is to explore…

13585

Abstract

Purpose

If the only viable future for tourism is sustainable tourism then ways should be sought to increase the demand for sustainable offers. The purpose of this paper is to explore whether sustainability values influence the travel needs of students. The aim is to discover cues in the present behaviour of young tourists that can enhance sustainable travel choices and therefore secure the future of the tourism industry. Moreover, the study provides a solid basis for predicting the future travel behaviour of young tourists.

Design/methodology/approach

Data were collected in The Netherlands in 2013 through a survey. A non‐probabilistic sample of 365 students (a sub‐group of young tourists) was reached. Multivariate analyses were used to test whether position in the social structure and value orientation influence the travel need. The logistic models allowed youth tourism behaviour to be predicted.

Findings

Respondents with a biospheric value orientation associate travel with being in contact with nature and chose rest as a motivation. This is highly interesting from a future perspective because biospheric values are considered the most stable antecedent of sustainable behaviour. Findings also highlight women's role as the sustainable tourists of the future: women harbour strong sustainability values and see travel as a growth opportunity.

Research limitations/implications

This research focuses on travel needs because this is the most future‐oriented phase of the tourism experience, and on students because they tend to travel independently. Future research might include travel consumption and evaluation as well as non‐students in the sample to give a more balanced view on young tourists. Future research might also include values not related to sustainability to assess their relative strengths in influencing youth tourism.

Practical implications

Both policy makers and industry could capitalise on the sustainability values already present in young people's need for travel to nudge this group – who represents tourism's future – towards a sustainable tourism choice. For example, strengthening sustainability values through marketing and education will increase demand for a sustainable offer.

Originality/value

Values related to sustainability influence general tourism choices by young travellers, and not only choices related to a sustainability offer. This finding suggests a path to address the classic dilemma between individualism and sustainability and assure tourism's future by showing young travellers that they already harbour sustainability values.

Details

Journal of Tourism Futures, vol. 1 no. 2
Type: Research Article
ISSN: 2055-5911

Keywords

Book part
Publication date: 16 August 2014

Anne-Maria Holma

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network…

Abstract

This study provides a comprehensive framework of adaptation in triadic business relationship settings in the service sector. The framework is based on the industrial network approach (see, e.g., Axelsson & Easton, 1992; Håkansson & Snehota, 1995a). The study describes how adaptations initiate, how they progress, and what the outcomes of these adaptations are. Furthermore, the framework takes into account how adaptations spread in triadic relationship settings. The empirical context is corporate travel management, which is a chain of activities where an industrial enterprise, and its preferred travel agency and service supplier partners combine their resources. The scientific philosophy, on which the knowledge creation is based, is realist ontology. Epistemologically, the study relies on constructionist processes and interpretation. Case studies with in-depth interviews are the main source of data.

Details

Deep Knowledge of B2B Relationships within and Across Borders
Type: Book
ISBN: 978-1-78190-858-7

Keywords

Article
Publication date: 2 May 2019

Elaine Chiao Ling Yang, Mona Ji Hyun Yang and Catheryn Khoo-Lattimore

This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and…

2422

Abstract

Purpose

This study aims to explore the meanings of solo travel for Asian women, focussing on how Asian women construct and negotiate their identities in the heteronormalised, gendered and Western-centric tourism space.

Design/methodology/approach

In-depth interviews were conducted with 35 Asian solo female travellers from ten Asian countries/societies and analysed using constructivist grounded theory. The interpretation was guided by a critical stance and intersectionality lens.

Findings

The findings show that solo travel provides a means for self-discovery but the path was different for Asian women, for whom the self is constructed by challenging the social expectations of Asian women. Western-centric discourse was identified in the participants’ interactions with other (Western) travellers and tourism service providers, as well as in the ways these Asian women perceive themselves in relation to Western travellers. In addition to gendered constraints and risks, the findings also reveal the positive meaning of being Asian women in the gendered tourism space.

Research limitations/implications

By labelling Asian women, the study risks adopting an essentialised view and overlooking the differences within the group. However, this strategic essentialism is necessary to draw attention to the inequalities that persist in contemporary tourism spaces and practices.

Originality/value

This study investigated Asian solo female travellers, an emerging but under-researched segment. It provides a critical examination of the intersectional effect of gender and race on identity construction for Asian solo female travellers. This study shows the need for a more inclusive tourism space.

Details

Tourism Review, vol. 74 no. 5
Type: Research Article
ISSN: 1660-5373

Keywords

Open Access
Article
Publication date: 12 March 2021

Daniel William Mackenzie Wright

The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The…

3744

Abstract

Purpose

The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare. The current challenges should be used as a motivation to change the meaning of travel to support the global warming crisis. This paper aims emphasis that, by means of new stories, new values, beliefs and ultimately travel behaviours can be rewritten.

Design/methodology/approach/

This study embraces a pragmatic approach to research. To ensure plausibility, credibility and relevance, the research carried out multi-disciplinary analysis of secondary data, information, knowledge and draws on current developing trends.

Findings

The travel community needs to take responsibility and start reducing its carbon footprint and as carbon neutrality is increasingly a global priority. Accordingly, this research considers potential future travel-related behaviours that could support more carbon-neutral travel. Significantly, it notes how the COVID-19 outbreak has offered insights into potential positive changes. To benefit from these changes, new stories for industry providers are necessary to encourage more carbon-neutral travel practices.

Originality/value

This paper offers timely and original discussions on the future of travel as a result of COVID-19 impacts. It draws on the power of storytelling as a means of achieving behavioural change in the travel community to support the challenge of climate change.

Details

Journal of Tourism Futures, vol. 9 no. 1
Type: Research Article
ISSN: 2055-5911

Keywords

Article
Publication date: 2 March 2012

Sung Jae Park

The purpose of this study is to provide a full understanding of library use patterns in their full temporal and spatial environment. By analyzing individuals' daily travel

1188

Abstract

Purpose

The purpose of this study is to provide a full understanding of library use patterns in their full temporal and spatial environment. By analyzing individuals' daily travel activity, this study seeks to measure the travel distance and travel time of library users in multi‐destination trip settings.

Design/methodology/approach

The data set for analysis was collected from the Metropolitan Travel Survey Archive, which stores 79 household daily travel data sets. Daily activities of 409 people who visited public libraries were extracted from the Puget Sound Region data set.

Findings

Through the analysis, four library access patterns were identified: single‐destination, en route, base camp, and trip‐chaining trips. Only 20 percent of library users made single‐destination trips, while 80 percent of users made trips of a multi‐destination nature; these are depicted by the latter three listed patterns. In particular, 62.2 percent of the activities fell into the trip‐chaining travel pattern. Such a pattern is defined as “discretionary activities which include a library visit.” Findings indicate that although travel distance is still a constraint to library access, travel time is a more informative factor than travel distance for gaining a richer understanding of the nature of library visits.

Originality/value

This study develops new measurements of travel distance and time, Dlibrary and Tlibrary respectively, enabling more accurate measures of travel distance and time, and further supporting precise measurements of the portions of multi‐destination trips most relevant to library visits.

Article
Publication date: 10 October 2016

Edwin N. Torres

For most customers, the vacation experience is enjoyed in the company of others; thus, studying customer-to-customer interactions becomes critical. This research aims to explore…

2498

Abstract

Purpose

For most customers, the vacation experience is enjoyed in the company of others; thus, studying customer-to-customer interactions becomes critical. This research aims to explore customer-to-customer interactions and their impact on the guest experience.

Design/methodology/approach

An ethnographic approach was taken to study a tour group over the course of two weeks. The author was a covert researcher and a member of the touring group.

Findings

Individuals gained social status both among fellow travelers and also among friends and family by virtue of their travels, the stories told, pictures shared and social media postings. The group became highly cohesive in a short time span, which led to an “in” and “out” group dynamic. Informants were more prone to take risks, owing to both their status as travelers and the group dynamics. The consumption of alcohol was observed along with its positive and negative effects. It was also noted that group members influenced one another during the process of assigning gratuities to the tour guide.

Practical implications

The marketing of hospitality and tourism services can stress benefits that go beyond one single vacation. Companies can engage in more vigorous efforts to facilitate positive customer-to-customer interactions to enhance the guest experience. Finally, given the speed of group processes and formation of a cohesive environment, organizations should be vigilant of how both employees and customers interact in the early stages of group development.

Originality/value

Even though mature travelers have been the subject of much research attention, the interactions, habits and influence of young travelers in the literature is underrepresented. Furthermore, the present research challenges the previously held assumption that services are simultaneously produced and consumed. Using pictures, social media posting and stories, informants recall and continue to experience benefits from their vacation.

Details

International Journal of Contemporary Hospitality Management, vol. 28 no. 10
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 2 November 2009

Christophe Terrier

The importance of tourism for France's economy and society means that proper knowledge of tourism flows is essential. But designing a measuring system and periodic gathering of…

Abstract

The importance of tourism for France's economy and society means that proper knowledge of tourism flows is essential. But designing a measuring system and periodic gathering of statistical data raise several difficulties. First, tourism is, by definition, based on movement, and all phenomena involving movement are difficult to measure. Second, there are many different forms of tourism, including holidays and business trips, short and long stays and so forth. Third, the notion of tourism flows has different meanings for those in charge of road, rail or air traffic management, and for those in charge of tourist visits.

This paper first discusses the ambiguities of the notions used in tourism studies. It emphasises the distinction between tourist flows along transportation routes and those in specific places. It then reviews the proper calculation rules for each of the geographical objects used for measuring tourism phenomena, which are primarily lines and areas. It also addresses some of the problems raised by the failure to comply with these rules in published information.

Third, this paper presents the various systems used to measure tourist flows and inflows, and discusses their usefulness and limitations, before discussing some new developments in the field.

Finally, it examines the potential value of modern communication technologies for mobility studies. More specifically, it raises the issue of striking the right balance between statistical accuracy and individual freedom.

Details

Transport Survey Methods
Type: Book
ISBN: 978-1-84-855844-1

Abstract

Details

Transport Survey Quality and Innovation
Type: Book
ISBN: 978-0-08-044096-5

Book part
Publication date: 25 January 2022

Vinay Chauhan, Suvidha Khanna and Sandeva Khajuria

Throughout history, the concept of luxury has had different emphases. It was scaling its existence in tourism, from the lifestyles of ancient kingdoms to the Roman empire's…

Abstract

Throughout history, the concept of luxury has had different emphases. It was scaling its existence in tourism, from the lifestyles of ancient kingdoms to the Roman empire's witnessing sightseeing trips, tourist attractions in townships to business tours and luxury hotels in Paris to the British phenomenon of ‘The Grand Tour’ and the ‘Golden Age of Travel’. The chapter also covers its spread across the small number of affluent societies and groups of wealthy consumers hailing from not only developed but developing economies in the early twentieth century.

Presently, the concept has become ‘mass’ as the Digital-First Millennial and Generation X, and also the affluent female market is all contributing to reshape the concept and the demand of luxury travel in the emerging scenario. Therefore, to understand it fully, it is imperative to review what has gone before and the influences of factors such as economic development, technological innovation and the consumption behaviour for luxury in different societies. Thus, the chapter is an attempt to understand the historical progression of luxury tourism for giving directions for future implications for the sustainable growth of this form of tourism across the globe and in India. The chapter concludes by noting the applied and social approaches in the development of luxury tourism, leaving many academic researchers and those in the tourism industry to resolve the real progression of luxury tourism and its development with the support of a cross-cultural perspective.

Details

The Emerald Handbook of Luxury Management for Hospitality and Tourism
Type: Book
ISBN: 978-1-83982-901-7

Keywords

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