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Article
Publication date: 20 September 2011

Elizabeth Newcomb and Cynthia Istook

This study aims to investigate the apparel fit preferences of Mexican‐American women between the ages of 18 and 25 years old from the Southwestern USA. The study also seeks to…

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Abstract

Purpose

This study aims to investigate the apparel fit preferences of Mexican‐American women between the ages of 18 and 25 years old from the Southwestern USA. The study also seeks to analyze the effect of body shape perception, body mass index, and clothing size on apparel fit preferences.

Design/methodology/approach

Data were collected in an online survey using an original fit preference assessment scale. Sampling was restricted in terms of gender, age, subculture, and geography to control for the variability that exists in apparel preferences and the Hispanic market due to these factors. Descriptive and inferential statistics were used to describe the sample's fit preferences for casual pants, tops, skirts, and dresses and to determine whether physical body characteristics impact these preferences.

Findings

Overall, young Mexican‐American women preferred semi‐fitted apparel across all garment categories studied. Physical body characteristics tended to impact on the sample's preferences for close and loose‐fitting garments, with respondents who had narrower waists and smaller body sizes more likely to prefer close‐fitting garments. Respondents who had less defined waists and larger body sizes were more likely to prefer loose‐fitting garments.

Originality/value

Many apparel firms wish to create targeted products for the Hispanic consumer, given the substantial growth in the size and purchasing power of this market. However, firms have frequently had to rely on cultural stereotypes due to a lack of information. The study documented in the paper developed an original fit preference scale to obtain important information that can be used to impact on apparel product development for this consumer.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 15 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 31 May 2013

Ei Chaw Hlaing, Sybille Krzywinski and Hartmut Roedel

The aim of the research is the development of 3D virtual models of lower female bodies from scanned data of different body types for computer‐aided 3D product development of…

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Abstract

Purpose

The aim of the research is the development of 3D virtual models of lower female bodies from scanned data of different body types for computer‐aided 3D product development of loose‐fitting garments.

Design/methodology/approach

In order to develop reproducible construction of fashionable/functional outerwear (e.g. ladies’ trousers) on the basis of generated scalable 3D virtual female models, 3D‐CAD methods have to be developed. In doing so, the variable parameters are predefined and the block pattern of a trouser design can be modified by changing the parameters for the variety of trouser models. Two‐dimensional (2D) pattern pieces are then automatically generated and modified if necessary. According to morphological changes, the whole process proceeds automatically up to 2D patterns and thus corresponds to a grading in 3D.

Findings

The generated 3D virtual model and trouser design corresponding to a basic design or block pattern can be offered to the garment industry. The task of the designer or stylist is only to define the intended pattern design on the created trouser shell. Therefore, the approach is also very feasible for pattern makers who are not skilled in computer technology. The goal of this research is to provide an indispensable basis for an effective new technology for the construction of fit‐relevant, loose‐fitting garments, and in doing so, further accelerate the textile chain.

Originality/value

This paper provides methods of creating 3D garment design as well as grading in 3D, based on scalable virtual models of female lower bodies, which are worked out using a new German size designation system. Since the data processed for the generation of virtual models derives from direct scan data from women (taking into account different body types), the targeted German population is reflected.

Details

International Journal of Clothing Science and Technology, vol. 25 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 3 June 2014

Catherine Bachleda, Nicolas Hamelin and Oumaima Benachour

– The purpose of this paper is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting.

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Abstract

Purpose

The purpose of this paper is to explore whether religiosity impacts the clothing style Moroccan Muslim women choose to wear in the public setting.

Design/methodology/approach

The framework chosen for this study was the theory of planned behaviour. Data were gathered by a questionnaire administered to 950 Muslim women located throughout in Morocco.

Findings

Results indicate that a woman’s religiosity cannot be determined simply by what she wears, with age, marital status and education found to have far greater impact on a woman’s choice of clothing than religiosity.

Practical implications

In countries where women have freedom to choose what they wear, Muslims should not be treated homogeneously, but rather as a heterogeneous segment with different social classes, different sects and different ways of expressing and experiencing their faith in daily life.

Originality/value

Currently there is limited literature that explores the relationship between religiosity and a woman’s choice of dress, outside of the hijab. Moreover, in spite of the significance of religion in the lives of many individuals, its role in consumer choice is not clear. This research provides some clarity within the context of clothing choice for Moroccan Muslim women.

Details

Journal of Islamic Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 19 January 2023

Niromi Seram and Dulshani Nimesha Maduwanthi

Adjustable children’s clothing is being acknowledged as the best solution worldwide to reduce the unnecessary squandering of money and accumulation of waste materials in landfills…

Abstract

Purpose

Adjustable children’s clothing is being acknowledged as the best solution worldwide to reduce the unnecessary squandering of money and accumulation of waste materials in landfills because provision for size adjustment helps to increase the lifespan of a garment. There are no studies on the preferences of both children and their parents for adjustable children's clothing, although they are equally involved as consumers in the children’ clothing market. Thus, this paper aims to explore the preferences of children and their parents about adjustable children’s clothing.

Design/methodology/approach

Five children’s wear fashion outlets in the Colombo District were studied to explore the types of children’s clothing that are available in the Sri Lankan market. A questionnaire survey was conducted with parents who have children between the ages of 8 and 12 years to determine their perceptions on the use of adjustable children’s clothing. Five children living in the Colombo District were also interviewed.

Findings

According to the questionnaire survey results, 53% of the respondents who have children in the age group 8–12 years were unaware of the existence of adjustable children's clothing, whereas 47% had at least some knowledge of them. Interviews with the five children showed that only two children were aware of garments with adjustment features. As it turned out though, four children were indeed wearing them but did not realize those were adjustable garments. It was found that if adjustable children's clothing were freely available in the Sri Lankan market, 79.5% of the respondents would prefer to buy them because they could appreciate the financial and environmental benefits that would result. Clothing made of standard, high quality, durable and comfortable materials were all in demand. In addition, parents expected adjustable children's clothing products to be available at affordable prices.

Originality/value

This study provides important knowledge that can fill the gap in the existing literature on adjustable children’s clothing. The findings will be beneficial for the children’s clothing product designers and developers, as well as academia.

Details

Young Consumers, vol. 24 no. 2
Type: Research Article
ISSN: 1747-3616

Keywords

Article
Publication date: 4 July 2024

Hyo Jung (Julie) Chang, Mohammad Abu Nasir Rakib, Md Kamrul Hasan Foysal and Jo Woon Chong

The comfort of apparel is not only a feeling of perception but also a tangible measure. The fit and fabric of clothing can exert a perception of comfort for the wearer, whereas…

Abstract

Purpose

The comfort of apparel is not only a feeling of perception but also a tangible measure. The fit and fabric of clothing can exert a perception of comfort for the wearer, whereas actual comfort largely depends on physiological and emotional soothing. However, there is still no solid work on connecting the bridge between physiological and emotional feelings to the comfort of clothing. In this study, we have conceptualized, formulated and proven the relation between physiological and emotional parameters with clothing fit and fabric to find the true comfort of the wearer.

Design/methodology/approach

A mixed-method research design using physiological and emotional parameters for different fabric and fit combinations were used for this study. The physiological comfort parameters (i.e. heart rate and respiration rate) are extracted from the subjects using gold-standard clinical devices for various fit and fabric combinations. For the emotional response, a survey was conducted for the same subjects wearing all the fit and fabric combinations. Statistical analysis and modeling were performed to obtain the results.

Findings

Physiological indicators such as heart rate are closely linked with user comfort. Due to the limitations in environmental control, the physiological changes obtained did not significantly vary for different fabric and fit combinations of the clothing. However, a significant change in emotional response indicated a definite relationship between different fabric and fit types. Based on the participants’ responses, weather conditions, size of the clothing item, types of fabrics and style also influence the participants’ choice of clothing.

Originality/value

The research was conducted to discover the relation between true comfort (physiological and emotional parameters) and clothing (fit and fabric), which is unique to the field. This study closes the gap and builds up the relationship, which can help introduce clothing comfort to users in the future. The findings of this study help us understand how fabric types (natural or synthetic) and clothing fit types (loose or fitted) can affect physiological and emotional responses, which can provide the consumer with satisfactory clothing with the suitable properties needed.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 5
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 30 November 2020

Miao Tian and Jun Li

The purpose of this study is to determine the effect of ventilation openings and fire intensity on heat transfer and fluid flow within the microclimate between 3D human body and…

Abstract

Purpose

The purpose of this study is to determine the effect of ventilation openings and fire intensity on heat transfer and fluid flow within the microclimate between 3D human body and clothing.

Design/methodology/approach

On account of interaction effects of fire and ventilation openings on heat transfer process, a 3D transient computational fluid dynamics model considering the real shape of human body and clothing was developed. The model was validated by comparing heat flux history and distribution with experimental results. Heat transfer modes and fluid flow were investigated under three levels of fire intensity for the microclimate with ventilation openings and closures.

Findings

Temperature distribution on skin surface with open microclimate was heavily depended on the heat transfer through ventilation openings. Higher temperature for the clothing with confined microclimate was affected by the position and direction of flames injection. The presence of openings contributed to the greater velocity at forearms, shanks and around neck, which enhanced the convective heat transfer within microclimate. Thermal radiation was the dominant heat transfer mode within the microclimate for garment with closures. On the contrary, convective heat transfer within microclimate for clothing with openings cannot be neglected.

Practical implications

The findings provided fundamental supports for the ease and pattern design of the improved thermal protective systems, so as to realize the optimal thermal insulation of the microclimate on the garment level in the future.

Originality/value

The outcomes broaden the insights of results obtained from the mesoscale models. Different high skin temperature distribution and heat transfer modes caused by thermal environment and clothing structure provide basis for advanced thermal protective clothing design.

Details

International Journal of Clothing Science and Technology, vol. 33 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 30 November 2017

Arzu Vuruskan and Susan P. Ashdown

The design and testing of clothing for activewear requires complex assessments of the suitability of the clothing when the body is in motion. The purpose of this paper is to…

Abstract

Purpose

The design and testing of clothing for activewear requires complex assessments of the suitability of the clothing when the body is in motion. The purpose of this paper is to investigate full body 3D scanning of active body poses in order to develop “watertight” digital models and half-scale dress forms to facilitate design, pattern making and fit analyses. Issues around creating a size set of scans in order to facilitate fit testing of activewear across a size range were also explored.

Design/methodology/approach

Researchers experimented to discover effective methods for 3D body capture in the cycling position and reconstruction of the body in a reliable way. In total, 25 cyclists were scanned and size representatives were selected from these participants. Methods of creating half-scale forms were developed that make optimum use of modern materials and technologies. Half-scale dress forms were created in two active positions in a range of sizes for fit testing and design. A set of half-scale and full-scale bike shorts in two styles were manufactured and fit tested on the half-scale forms compared to fit testing on the scan participants to test validity of this method of assessing fit.

Findings

Issues in capturing and reconstructing areas occluded in the scanning process, and reconstructing the interface with the bicycle seat were addressed. Active digital forms were developed across the size range, from which both digital avatars and physical mannequins were developed for pattern development and fit testing. The production and use of precisely half-scaled tools for garment testing was achieved and validated by comparing fit test results in active positions on the half-scale forms and on participants who were scanned to create these forms.

Originality/value

Design modifications for active positions to date are based on linear measurements alone, which do not define the 3D body adequately. Despite much research using body scanners, only limited data exist on the body in active poses, and the concept of creating half-scale forms by scanning fit models throughout the size range in active body positions is a novel concept. The progress made in resolving material and process experiments in creating the actual half-scale forms, and testing their suitability for fit testing provides a basis for further research aimed at developing similar dress forms for other activewear garments.

Details

International Journal of Clothing Science and Technology, vol. 29 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Book part
Publication date: 13 December 2023

Francine Richer and Louis Jacques Filion

Shortly before the Second World War, a woman who had never accepted her orphan status, Gabrielle Bonheur Chanel, nicknamed ‘Little Coco’ by her father and known as ‘Coco’ to her…

Abstract

Shortly before the Second World War, a woman who had never accepted her orphan status, Gabrielle Bonheur Chanel, nicknamed ‘Little Coco’ by her father and known as ‘Coco’ to her relatives, became the first women in history to build a world-class industrial empire. By 1935, Coco, a fashion designer and industry captain, was employing more than 4,000 workers and had sold more than 28,000 dresses, tailored jackets and women's suits. Born into a poor family and raised in an orphanage, she enjoyed an intense social life in Paris in the 1920s, rubbing shoulders with artists, creators and the rising stars of her time.

Thanks to her entrepreneurial skills, she was able to innovate in her methods and in her trendsetting approach to fashion design and promotion. Coco Chanel was committed and creative, had the soul of an entrepreneur and went on to become a world leader in a brand new sector combining fashion, accessories and perfumes that she would help shape. By the end of her life, she had redefined French elegance and revolutionized the way people dressed.

Article
Publication date: 20 March 2023

Annu Kumari and Noopur Anand

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings…

Abstract

Purpose

Body positivity movement empowered plus-size women globally to speak up boldly about their clothing needs. Retailers cannot satisfy this group with some classic style offerings anymore. By taking clue from existing literature, this study aims to identify clothing preferences and problems related to ready-made plus-size clothing in India. Although many past literature pointed out about poorly fitted and size unavailability issues worldwide, very few of them addressed about clothing style preferences.

Design/methodology/approach

A self-administered close-ended questionnaire was used to answer a set of objectives. A pilot study with 40 plus-size women was carried out to check the reliability and validity of the instrument. Four hundred subject's data were gathered from six Indian cities with a purpose of varied geographical importance. Statistical tests like binomial distribution was used to analyze fit-related problems of 12 bodily sites such as shoulder, upper arm, lower arm, bust, waist, stomach, abdomen, hip, thigh, lower leg, armhole and elbow, and frequency charts were used to examine Likert scale data of sizing problems. The choices of 12 clothing styles were mapped through four factors which affect the purchasing decision of a plus-size woman.

Findings

Poor-fitted clothes at 10 body sites out of the 12 reflected about the fit aspect of plus-size clothing in India. Findings associated to sizing issues like unavailability of trendy clothes in appropriate sizes, which also adorn Indian curvy figure, shows synonymy to the worldwide researcher's findings related to sizing chaos. Classic silhouettes like Straight Indian kurti, A-line dresses and regular-fit trousers were majorly preferred by women. Hiding body bulges was mostly preferred while purchasing loose-fitted garments, and fitted garments were preferred only if these suits to the curvy body proportion. Appropriate fit and size availability are always a prime requisite for this class of women.

Originality/value

The outcomes of research will help Indian retailers/manufacturers to update their patterns in order to provide desired fit. In this lacuna of standard size chart, the study will add value in the development of Indian plus-size women's size chart. The factor mapping with clothing preferences will be useful to reduce rejections and inventories.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 27 no. 6
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 17 May 2018

Sahar Ejeimi, Diane Sparks and Ruoh-Nan Yan

The purpose of this study was to collaboratively design eight professional dress ensembles incorporating Hejazi tribal embroidery and to evaluate Saudi female academics’…

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Abstract

Purpose

The purpose of this study was to collaboratively design eight professional dress ensembles incorporating Hejazi tribal embroidery and to evaluate Saudi female academics’ perceptions about those ensembles as appropriate for professional attire. The concept aimed to offer the potential for increased cultural identity by wearing modernized ethnic dress as everyday workplace attire that was relatively practical, affordable and expressive of Saudi cultural identity.

Design/methodology/approach

The goal in this research was to engage Saudi female academic professionals in designing clothing that integrated Saudi textile and costume traditions into contemporary styles appropriate for the academic work environment. Two models guided the research. The FEA model (Lamb and Kallal, 1992) was used to organize the questions in the survey questionnaire around an integration of culture with functional, aesthetic and expressive aspects of apparel. The second model guiding the research was an adaptation of the USAP participatory co-design model (Demirbilek and Demirkan, 2004). This model was used to engage study participants in the design process.

Findings

Qualitative results showed that participants were willing to wear the garments in this study, as the garments represented heritage, looked contemporary in terms of style lines, had comfort and interchangeable garment components, embroidery and printed fabric, fabric used in garment designs and color. Quantitative results showed that the ratings for the final garments were generally higher than the first sketches in the first phase. Results of the eight designs in the collection revealed that the aesthetic aspect was the most referenced by the participants among the FEA aspects. Results also indicated that silver waves design received the highest rating among the designs in terms of FEA aspects.

Originality/value

This research provides greater understanding of the ethnic culture of the Western region of Saudi Arabia for Western scholars. Previous research has indicated an interest in having garment manufacturing take place in Saudi Arabia (Turkustani, 1995). Findings from this research may lead to future study on the state of apparel production in Saudi Arabia and the potential feasibility of establishing a center for training in digital technology to support small business opportunities for Saudi women who are trained for work in the apparel industry.

Details

Research Journal of Textile and Apparel, vol. 22 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

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