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Article
Publication date: 17 May 2018

Sahar Ejeimi, Diane Sparks and Ruoh-Nan Yan

The purpose of this study was to collaboratively design eight professional dress ensembles incorporating Hejazi tribal embroidery and to evaluate Saudi female academics’…

172

Abstract

Purpose

The purpose of this study was to collaboratively design eight professional dress ensembles incorporating Hejazi tribal embroidery and to evaluate Saudi female academics’ perceptions about those ensembles as appropriate for professional attire. The concept aimed to offer the potential for increased cultural identity by wearing modernized ethnic dress as everyday workplace attire that was relatively practical, affordable and expressive of Saudi cultural identity.

Design/methodology/approach

The goal in this research was to engage Saudi female academic professionals in designing clothing that integrated Saudi textile and costume traditions into contemporary styles appropriate for the academic work environment. Two models guided the research. The FEA model (Lamb and Kallal, 1992) was used to organize the questions in the survey questionnaire around an integration of culture with functional, aesthetic and expressive aspects of apparel. The second model guiding the research was an adaptation of the USAP participatory co-design model (Demirbilek and Demirkan, 2004). This model was used to engage study participants in the design process.

Findings

Qualitative results showed that participants were willing to wear the garments in this study, as the garments represented heritage, looked contemporary in terms of style lines, had comfort and interchangeable garment components, embroidery and printed fabric, fabric used in garment designs and color. Quantitative results showed that the ratings for the final garments were generally higher than the first sketches in the first phase. Results of the eight designs in the collection revealed that the aesthetic aspect was the most referenced by the participants among the FEA aspects. Results also indicated that silver waves design received the highest rating among the designs in terms of FEA aspects.

Originality/value

This research provides greater understanding of the ethnic culture of the Western region of Saudi Arabia for Western scholars. Previous research has indicated an interest in having garment manufacturing take place in Saudi Arabia (Turkustani, 1995). Findings from this research may lead to future study on the state of apparel production in Saudi Arabia and the potential feasibility of establishing a center for training in digital technology to support small business opportunities for Saudi women who are trained for work in the apparel industry.

Details

Research Journal of Textile and Apparel, vol. 22 no. 2
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 1 December 2020

Mohsin Shafi, Lixi Yin, Yue Yuan and Zoya

This study aims to examine issues affecting the growth and survival of traditional handicraft enterprising community in Pakistan, and analyzes their strengths, weaknesses…

1012

Abstract

Purpose

This study aims to examine issues affecting the growth and survival of traditional handicraft enterprising community in Pakistan, and analyzes their strengths, weaknesses, opportunities and threats, as well as develops strategic solutions to overcome the problems identified for their revival.

Design/methodology/approach

This exploratory study is based on a descriptive approach because it attempts to investigate the critical issues faced by traditional handicraft enterprising community. To operationalize the theoretical approach, this paper used a SWOT analysis of craft enterprising community. After thoroughly reviewing relevant literature, this study put forward strategic solutions for the revival of the traditional enterprising community. Moreover, secondary data on employment and gender wage gap were used to provide empirical evidence of the issues identified and emphasize the importance of strategic solutions.

Findings

This study found that traditional handicraft producers are facing many problems that hinder their survival and growth. This paper, therefore, makes some essential strategic recommendations on how to overcome these issues. The current research argues that Pakistan’s handicraft industry must be revived; else, centuries-old traditional culture and patrimonial knowledge will vanish. Moreover, there is a need to attract foreign investment to overcome resource limitations and improve the competitive capability of the enterprising community. Notably, government intervention is necessary for the revival of the traditional handicraft industry.

Originality/value

This study provides in-depth knowledge of issues faced by the Pakistani traditional handicraft enterprising community and suggests possible strategic solutions for the problems identified. Unlike previous studies, this research also discusses the essential characteristics of traditional handicrafts that differentiate them from identical mechanized products.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 15 no. 4
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 1 March 2000

Joe S.C. Au, Gail Taylor and Edward W. Newton

This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four…

1910

Abstract

This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed; specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 4 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 21 September 2018

Nirali Shah

This paper aims to provide an understanding of how brands acquire meanings in a historical context. It examines the politico-economic environment that led to emergence of khadi in…

423

Abstract

Purpose

This paper aims to provide an understanding of how brands acquire meanings in a historical context. It examines the politico-economic environment that led to emergence of khadi in India.

Design/methodology/approach

The paper uses historical data to examine political economy of khadi. The author uses both written text and visuals for data collection and analysis.

Findings

It elucidates how the significance of khadi changed from being a mere cloth to a product of self-sufficiency and national importance in India’s freedom movement. This work is based on the analysis of Gandhian activities, especially consumption of khadi and usage of spinning wheel, during Indian freedom movement. The work analyzes the evolution of khadi in its historical, social and political context in colonial India. This paper reveals how and why brands acquire certain historical meanings.

Research limitations/implications

The paper is developed in colonial India.

Originality/value

This paper examines the role of institutions, social and political movements in the creation, development and nurturing of a brand and its meanings.

Details

Journal of Historical Research in Marketing, vol. 10 no. 3
Type: Research Article
ISSN: 1755-750X

Keywords

Article
Publication date: 6 October 2015

Marnie Collins and Marcia Weiss

The purpose of this paper is to analyse the role that provenance holds within the luxury textiles market. It defines similarities and differences in the perception and acceptance…

2008

Abstract

Purpose

The purpose of this paper is to analyse the role that provenance holds within the luxury textiles market. It defines similarities and differences in the perception and acceptance of provenance as a key strategy for luxury textile brands in the USA and the UK. Its purpose is to establish a framework of identifiable communication strategies for future growth of the luxury brand sector.

Design/methodology/approach

The study consisted of adopting an ethnographic approach to define the role of provenance within luxury brands in the USA and the UK. Attention was focused on textile heritage labels in the USA and in Scotland, to gain insight into how historic artisanship impacts the perception of luxury and authenticity by the consumer. Interviews with key strategists were conducted, and a comparison of the discussions disseminated.

Findings

The narrative behind a product, its authenticity and provenance, are key drivers in luxury textile brands, with the perception of quality of utmost importance. Long-standing companies have interwoven provenances with their spiritual birthplaces, people and environment which can be leveraged in product introductions and branding.

Practical implications

The paper provides a framework of key features of provenance to inform practitioners on dilemmas such as de-localization, re-localization and transcendence within the luxury brand sector.

Originality/value

The paper furthers academic research by investigating contemporary issues in luxury consumer behaviour; specifically in relation to the perception of provenance. While research focuses on Western luxury textile brands and consumers, it provides reference criteria and recommendations to luxury brand strategists that can be adopted and adapted for different fields and geographic locations.

Details

International Journal of Retail & Distribution Management, vol. 43 no. 10/11
Type: Research Article
ISSN: 0959-0552

Keywords

Article
Publication date: 3 January 2023

Atcharee Chantamool, Choopug Suttisa, Thom Gatewongsa, Apiradee Jansaeng, Narongsak Rawarin and Hanvedes Daovisan

This study aims to explore how indigenous knowledge, cultural heritage preservation and ethnic identity influence the production of traditional ikat textiles in northeast Thailand.

Abstract

Purpose

This study aims to explore how indigenous knowledge, cultural heritage preservation and ethnic identity influence the production of traditional ikat textiles in northeast Thailand.

Design/methodology/approach

A qualitative research method used an ethnographic perspective with a realistic design. Purposive sampling was used to conduct 30 in-depth ethnographic interviews with members of Phu Thai ikat textile groups in Kalasin province. Interview transcripts were studied using thick descriptive analysis (themes, categorisation, coding and keywords).

Findings

The ethnographic study shows that natural dyeing, traditional crafts, materials, designs and patterns are used in Phu Thai ikat textile weaving. The results reveal that indigenous knowledge, cultural heritage preservation and ethnic identity are relevant to traditional ikat textiles.

Originality/value

To the best of the authors’ knowledge, this study uniquely focuses on a deeper theoretical understanding of indigenous knowledge and cultural heritage preservation, to sustain traditional ikat textiles.

Details

Global Knowledge, Memory and Communication, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9342

Keywords

Article
Publication date: 13 March 2017

Cecilia McInnis-Bowers, Denise Linda Parris and Bella L. Galperin

This paper aims to explore the relationship between entrepreneurship and resilience in an indigenous context. The overarching research questions are: What are the mechanisms that…

1047

Abstract

Purpose

This paper aims to explore the relationship between entrepreneurship and resilience in an indigenous context. The overarching research questions are: What are the mechanisms that link entrepreneurial thought and action to resilience in a marginalized context? How can entrepreneurial thought and actions lead to building economic, community and cultural resilience?

Design/methodology/approach

An exploratory-naturalistic case study methodology was used to examine the entrepreneurial journey of the Boruca. Data were collected from in-depth semi-structured and unstructured interviews among 10 informants over a five-year period. Constant comparative method was used to analyze the data.

Findings

Due to the need to survive, the Boruca engaged in entrepreneurial thought and action, which, in turn, led to the development of community, cultural and economic resilience. The authors developed a conceptual model to illustrate how individual resiliency gained through entrepreneurial thought and action led to community, cultural and economic resiliency of the Boruca.

Research limitations/implications

This paper examines the entrepreneurial journey of one of the eight indigenous tribes of Costa Rica. Future research should expand their sample to include the other indigenous contexts.

Practical implications

From a practical standpoint, this paper suggests the need for entrepreneurial training among indigenous businesses as a key factor in developing resiliency. This is applicable for non-profit, for-profit and public organizations interested in preserving world ethnic cultures and empowering indigenous people.

Social implications

Gaining deeper and richer insights into the linkages of resilience and entrepreneurial success is important for supporting efforts of those seeking to forge pathways out of poverty.

Originality/value

This paper suggests a different view of the relationship between resilience and entrepreneurship when the context is outside of the resource-rich context of the developed world.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 11 no. 1
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 20 November 2007

George K. Stylios

Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects…

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Abstract

Examines the thirteenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 19 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 9 January 2020

Parijat Upadhyay and Amit Kundu

The purpose of this study is to report the apparent linkage between knowledge management (KM) practices in a semi-structured sector and business sustainability. Micro, small and…

Abstract

Purpose

The purpose of this study is to report the apparent linkage between knowledge management (KM) practices in a semi-structured sector and business sustainability. Micro, small and medium scale enterprises in developing economies are constrained by accessibility to resources and have not been able to reap the benefits of structured KM practices to fine-tune their business processes. Insights derived from business operations of such enterprises can be formalized into relevant knowledge creation. An effective KM can help in revival strategies for many traditional organizations like handloom that operate as a co-operative. Such business has come under immense challenges from new-age organizations in that particular sector. This study reports the brand revival and business sustainability journey of a handloom co-operative through effective knowledge assimilation and dissemination.

Design/methodology/approach

In this paper, the authors have assessed the governance of small co-operative units in handloom and their supervision, which pose serious challenges for business sustainability. Their business data pertaining to productivity, sales and income for the period from 1997-1998 to 2015-2016 have been analyzed for business sustainability. A time-series analysis has been done on the above data set to track business sustainability of the handloom co-operative. The findings have been analyzed through a case-based study approach.

Findings

Over a period of one and half-decade, the handloom co-operative has been able to improve its product offering, which, in turn, led to the revival of the brand. Such transformation has resulted in revival of decades old brand through effective knowledge sharing, which is mainly tacit in nature. This case study based paper showcases that despite their inherent constraints, micro, small and medium enterprise organizations (many of which are semi-structured or unstructured in nature) can reap huge benefits by making efforts to put in place an effective KM mechanism.

Originality/value

There are very few reported studies, which have explored the linkage between tacit KM practices and business sustainability. Studies in context to a semi-structured small- and medium-scale enterprises are not available in published literature.

Details

VINE Journal of Information and Knowledge Management Systems, vol. 50 no. 3
Type: Research Article
ISSN: 2059-5891

Keywords

Article
Publication date: 1 June 2003

Hyunjoo Oh and Moon W. Suh

The textile and apparel industries in North America have experienced dramatic changes in the past decade. The North American Free Trade Agreement (NAFTA) has prompted the…

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Abstract

The textile and apparel industries in North America have experienced dramatic changes in the past decade. The North American Free Trade Agreement (NAFTA) has prompted the formation of apparel supply networks throughout the Western Hemisphere combining textile industries and retailers in the USA with apparel industries in Mexico to compete against Asian countries. Contrary to the widely acclaimed intent of NAFTA, the increased apparel production in Mexico has not led to a growth for the US textile industry. Instead, the US textile industry has continuously lost ground in global competition, giving up a large portion of its manufacturing. Today, the US textile industry is undergoing negative profits, countless plant closings, layoffs, and eventual bankruptcies. This study analyzes the impact of NAFTA and US textile companies’ corporate strategies on the performance of the textile industry and examines the pending strategic issues for maintaining US textile companies’ competitiveness in global markets.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 7 no. 2
Type: Research Article
ISSN: 1361-2026

Keywords

1 – 10 of 339