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Article
Publication date: 29 July 2014

Chiahsu Lin

The purpose of this paper is to improve the complicated pairwise comparison problem and the consistency of analytic hierarchy process (AHP), the consistent fuzzy…

Abstract

Purpose

The purpose of this paper is to improve the complicated pairwise comparison problem and the consistency of analytic hierarchy process (AHP), the consistent fuzzy preference relation (CFPR) method is applied to select the best fashion design scheme in this study.

Design/methodology/approach

The first stage is to review the traditional AHP for fashion design scheme evaluation. The second stage is based on the procedure of CFPR to select the best fashion design scheme. The procedure includes: establishment of the fuzzy preference relation matrix of pairwise comparisons, calculation of criteria weight, and calculation of the evaluation value for ratings of fashion design schemes with respect to criteria. The final stage is to compare the procedures and results between AHP and CFPR for the evaluations of fashion design schemes.

Findings

For fashion design scheme selection, there are 76 data for fashion design scheme evaluation in AHP, but only 31 in CFPR. Comparing both AHP and CFPR methods, the rankings of the criteria weight are identical and the priority scores of the fashion design scheme are similar. The CFPR is more efficient than AHP, obviously, to solve the inconsistency of hierarchical decision-making problem.

Originality/value

This paper proposes the CFPR method for the selection of the best fashion design scheme. According to the finding of this study, the CFPR is proposed as a practicable option for solving complicated pairwise comparison problems in fashion design decision.

Details

International Journal of Clothing Science and Technology, vol. 26 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

Book part
Publication date: 25 January 2013

Therèsa M. Winge and Mary C. Embry

The Fashion Design Podcast Initiative educated students about podcasting by having the students share in the teaching activities as part of learning. The faculty…

Abstract

The Fashion Design Podcast Initiative educated students about podcasting by having the students share in the teaching activities as part of learning. The faculty implemented Lernen durch Lehren (LdL) or “Learning by Teaching” pedagogy and Bloom's revised taxonomy to encourage and support creativity, independence, confidence, and soft skills (i.e., teamwork, communication, decision making, research, exploration, and presentation skills) with emerging technologies. By creating educational podcasts, students developed skills in new technologies and disseminated information to educate others about fashion design. Faculty and students discovered the benefits and drawbacks with emerging technologies as teaching strategies.

Details

Increasing Student Engagement and Retention Using Mobile Applications: Smartphones, Skype and Texting Technologies
Type: Book
ISBN: 978-1-78190-509-8

Article
Publication date: 20 September 2010

Helen Goworek

The purpose of this paper is to investigate contemporary practice in product development for clothing sold by UK fashion retailers, focusing on three essential types of…

8513

Abstract

Purpose

The purpose of this paper is to investigate contemporary practice in product development for clothing sold by UK fashion retailers, focusing on three essential types of participant: textile designers, fashion designers, and fashion buyers.

Design/methodology/approach

Interviews were conducted with practitioners working in textile design, fashion design and fashion buying in clothing suppliers, a design agency and fashion retailers, from which case studies were compiled.

Findings

The case studies provide evidence that communication skills have become particularly significant to enable effective collaboration during fashion product development. The three roles discussed in the paper have a high degree of congruence in their responsibilities, particularly in terms of awareness of fashion trends and market.

Originality/value

There is an overlap between textile design, fashion design, fashion buying and other roles in the fashion business, evidenced by the case studies in the paper. Therefore the congruence between various roles and processes within the fashion business could potentially be analysed. The paper has concentrated on the mass market fashion business in the UK and the same roles mentioned here could be investigated in other countries or at different market levels.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 14 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 7 November 2016

Shi-Woei Lin and Mohammad Adam Jerusalem

The purpose of this paper is to develop comprehensive criteria for evaluating fashion design schemes and used an integrated model which considers the interrelation between…

Abstract

Purpose

The purpose of this paper is to develop comprehensive criteria for evaluating fashion design schemes and used an integrated model which considers the interrelation between the clusters of evaluation and the influence between criteria for evaluating alternative fashion design schemes.

Design/methodology/approach

The integrated approach uses the advantages of all three methods: the Decision-Making Trial and Evaluation Laboratory (DEMATEL) can be used to analyse the interrelations between the major clusters of fashion design evaluation. The analytical network process can calculate the criterion weight that is adjusted based on the influence between different elements in the decision framework. The Visekriterijumska Optimizacija I Kompromisno Resenje (VIKOR) determines the best fashion design by ranking a set of designs by using ten conflicting criteria.

Findings

Style is the decisive dimension because it is highly affected by other clusters. The comfort of the style is the most crucial criterion. “Veracious” is the best and most preferred design scheme.

Originality/value

The study develops the decisive cluster and criteria in designing a fashion design scheme. The proposed approach can be used as a decision analysis tool in fashion design and other fields and has various advantages (e.g. considering interrelations between clusters and influences between criteria, and ranking a set of alternatives), and therefore, is appropriate for practical circumstances.

Details

International Journal of Clothing Science and Technology, vol. 28 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 August 2018

Katherine Townsend, Anthony Kent and Ania Sadkowska

An ageing population in the developed world has become a significant topic in the contemporary research agenda. The purpose of this paper is to report on the development…

1151

Abstract

Purpose

An ageing population in the developed world has become a significant topic in the contemporary research agenda. The purpose of this paper is to report on the development of a new small-scale business model based on facilitating in-depth understanding and responding to mature female consumers’ needs and expectations towards fashionable clothing.

Design/methodology/approach

Two complementary approaches are used: interpretative phenomenological analysis allows the researchers to employ the life-course perspective and to develop in-depth understanding of individuals’ present experiences in relation to their past. Action research offers the possibility to develop participatory, co-design processes based on collective creativity and mutual knowledge exchange between the stakeholders.

Findings

The research finds a strong interest in fashionable clothing by women, irrespective of their age. The action-based co-design process involving collaborative encounters with mature consumers creates a dynamic capability for alternative fashion design methodologies. This approach can contribute to a small-scale fashion business model for the mature women’s fashion market.

Practical implications

The women in the study stress the need for a more inclusive design process and expressed a willingness to buy from a brand/retailer who would offer them such a collaborative opportunity. There are practical implications for how a more flexible sizing approach to the design of fashion for older women could be implemented.

Originality/value

This research makes a contribution to practice-based design solutions for mature women and a new inclusive business model based on emotional durability. The innovative methodological approach contributes to the field of ethical and sustainable fashion design.

Details

Management Decision, vol. 57 no. 1
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 March 2001

James Poon Teng Fatt

Focuses on entrepreneurship in the fashion industry in Singapore, especially in the business of apparel fashion designing and retailing. Examines the factors that…

2558

Abstract

Focuses on entrepreneurship in the fashion industry in Singapore, especially in the business of apparel fashion designing and retailing. Examines the factors that contribute to that success of this industry. Considers the support given to the fashion entrepreneur and the fashion schools in Singapore, including the difficulties encountered in starting and running such a business and the success factors. Concludes that the limited domestic market and lack of capital are the major difficulties. Suggests that whilst support has increased over the years, talent, the availability of capital and hard work seem to be the deciding factors determining success.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 13 no. 1
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 17 May 2022

Lisa Westover Piller

Australians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has…

Abstract

Purpose

Australians consume twice the global average of textiles and are deeply engaged in a linear take/make/waste fashion model. Furthermore the Australian fashion sector has some unique supply chain complications of geographical distances, sparse population and fragmentation in processing and manufacturing. This research aims to examine how Australian fashion small to medium enterprises (SMEs) are overcoming these challenges to run fashion businesses built around core principles of product stewardship (PS) and circularity.

Design/methodology/approach

SMEs make up 88% of the Australian apparel manufacturing sector. This qualitative exploratory study included in-depth interviews with three Australian fashion SMEs engaged in circular design practice, and a focus group of 10 Western Australian fashion advocates of sustainability. Analytic coding and analysis of the data developed eight distinct themes.

Findings

This study examines the barriers to circular economy (CE) that exist in the Australian fashion sector, and maps the practice of Australian SMEs with circular business models in overcoming these barriers. In CE innovation, Australian SMEs may have an advantage over larger fashion companies with more unwieldy structures. Employing design-thinking strategies, Australian SMEs with a foundation of PS and circular purpose are creating new systems of viable closed-loop business models and design processes.

Originality/value

The themes from this research contribute to the limited literature on circular innovation examples that link CE theory with practice in the fashion sector. The model for circularity maps the practice of three SMEs built around core principles of PS and circularity in overcoming the barriers to CE in an Australian context, and may be used as a visual tool in education and understanding.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 March 2000

Joe S.C. Au, Gail Taylor and Edward W. Newton

This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four…

1710

Abstract

This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed; specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 4 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 1 March 1998

Christopher M. Moore and Linda Shearer

While much is made of the contribution of design to the achievement of competitive advantage within the British fashion retail sector, little attempt has been made to…

Abstract

While much is made of the contribution of design to the achievement of competitive advantage within the British fashion retail sector, little attempt has been made to examine the processes in which design is managed, integrated and developed within such companies. With the cooperation of 11 of the UK's most successful fashion retailers, this research identifies that the responsibility for design direction and development has moved from supplier to fashion retailer, in order that the latter can fully exploit and protect the opportunities afforded to them through own‐branding. Suggesting that design control affords greater supply chain control, the research also provides a valuable insight into the varying roles and responsibilities of the designer as well as the differing ways in which the design function is managed by fashion retailers. In addition, the research identifies that for some of the most successful fashion retailers, the contribution of the designer has been extended and his or her creativity incorporated into areas of decision making not traditionally associated with that of the fashion designer.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 2 no. 3
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 28 August 2019

Sumith Gopura, Alice Ruth Payne, Laurie Buys and Deepthi Chandrika Bandara

Developing countries engaged in apparel value chain are going global, seeking opportunities to upgrade the industry through providing higher value-added products and…

Abstract

Purpose

Developing countries engaged in apparel value chain are going global, seeking opportunities to upgrade the industry through providing higher value-added products and services. The purpose of this paper is to investigate how Sri Lankan apparel industry designers interact with the western fashion world in the apparel value chain process, and how they acquire, adapt and apply the knowledge needed to develop high-value fashion products in their fashion design practice.

Design/methodology/approach

The study adopts a qualitative approach through semi-structured interviews conducted with fashion design and product development professionals in the Sri Lankan apparel industry. An inductive thematic analysis is used in identifying participants’ experience of the western fashion world within their fashion design practice.

Findings

The study proposes a “fashion knowledge bridge” illustrating the ways in which Sri Lankan designers acquire and merge high-value fashion consumer culture and lifestyle knowledge with the manufacturing industry, through multisensory and virtual experience, termed “exposure”, in their interactions with the western fashion world as well as the manufacturing culture of the Sri Lankan apparel industry. Designers’ exposure improves the feasibility and reliability of their apparel products, aligning to the end-consumer needs. The study also proposes a “designers’ exposure framework” that illustrates gains made by the Sri Lankan apparel industry resulting from knowledge enhancement through the designers’ exposure.

Research limitations/implications

The study is based on a qualitative methodology that has potential subjective biases on the part of the researchers; in this case only the Sri Lankan designers’ perspectives were used in synthesising the findings.

Originality/value

The findings propose frameworks with theoretical and managerial implications for developing designers’ capabilities in apparel manufacturing countries that seek industrial upgrading through value-added fashion design practice.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 23 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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