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Open Access
Article
Publication date: 1 August 2022

Qian Chen, Mats Magnusson and Jennie Björk

Firms increasingly rely on both external and internal crowdsourcing to capture ideas more broadly and enhance innovative problem-solving. Especially in internal crowdsourcing

2050

Abstract

Purpose

Firms increasingly rely on both external and internal crowdsourcing to capture ideas more broadly and enhance innovative problem-solving. Especially in internal crowdsourcing, knowledge sharing that contributes to develop or further the understanding of the problem the idea is focused on solving can take place between critical employees, and in that way improve ideas generated by others. This far, most crowdsourcing practices have focused on identifying solutions to proposed problems, whereas much less is known about how crowds can be used to share problem-related knowledge. There is thus an untapped potential in leveraging crowds not just to generate solution-oriented ideas but also to share knowledge to improve ideas and even to reframe problems. This paper aims to explore the effect of problem- and solution-related knowledge sharing in internal crowdsourcing for idea development.

Design/methodology/approach

Data on ideas and comments were collected from an idea management system in a Swedish multinational company. The investigation captures the influences of the problem- and solution-related knowledge sharing on ideas based on content analysis and logistic regression analysis.

Findings

The results from this study show that sharing knowledge related to solutions in idea development impacts idea acceptance positively, whereas sharing knowledge related to problems in idea development has a negative effect on the likelihood of idea acceptance and these effects of knowledge sharing are moderated by the active author responses.

Practical implications

This research provides managerial implications for firms to deliberately manage knowledge sharing in peer communities in internal crowdsourcing, especially by providing suggestions on problem reframing and solution refining for ideas.

Originality/value

The results contribute to existing theory in terms of extending the view of crowdsourcing in ideation to include how crowds contribute to the development of the problem and the solution during the development of ideas and providing new insights on knowledge sharing in internal crowdsourcing based on problem-solving theory.

Details

Journal of Knowledge Management, vol. 26 no. 11
Type: Research Article
ISSN: 1367-3270

Keywords

Article
Publication date: 7 June 2024

Divya Mishra and Nidhi Maheshwari

The purpose of this research is to examine the impact of crowdsourcing-based social connections on the development of innovation competence (IC). The conflicting results in…

Abstract

Purpose

The purpose of this research is to examine the impact of crowdsourcing-based social connections on the development of innovation competence (IC). The conflicting results in existing studies regarding the influence of crowdsourcing-based social linkage on IC necessitate a thorough investigation into this relationship.

Design/methodology/approach

The research uses a sample of 300 senior managers from various industries in India. The data is analyzed using partial least squares (PLS), a component-based approach to structural equation modeling.

Findings

The results of the analysis indicate that knowledge transfer effectiveness and absorptive capacity (ABC) play a significant role as mediators in the relationship between social linkages based on crowdsourcing and IC. This suggests that the effectiveness of knowledge transfer and the organization’s ability to absorb and apply new knowledge are crucial factors in leveraging crowdsourcing-based social connections for enhanced innovation capabilities.

Practical implications

The findings of this study hold crucial implications for managerial practices. The research highlights that successful crowdsourcing outcomes necessitate more than mere establishment of external social linkages. Managers must recognize that internal organizational readiness plays an equally critical role. This study offers two key managerial insights: first, exclusive focus on external linkages is inadequate; internal capabilities such as ABC and optimized knowledge transfer processes must be actively nurtured. Second, the concept of “crowdsourcing maturity” is introduced, emphasizing the evolving dynamic capabilities over time. Managers are urged to adopt a balanced approach, aligning external partnerships with internal adaptability, to fully optimize IC.

Originality/value

This research contributes to the existing body of knowledge by shedding light on the mediating variables that influence the conversion of crowdsourcing-based social linkage into improved IC. By considering the role of knowledge transfer effectiveness and ABC, the study provides insights into the mechanisms through which social linkages based on crowdsourcing can impact innovation capabilities. These findings offer valuable implications for organizations seeking to leverage crowdsourcing for innovation purposes and enhance their overall IC.

Article
Publication date: 13 October 2022

Silvia Vermicelli, Livio Cricelli, Michele Grimaldi, Benito Mignacca and Serena Strazzullo

Academics and practitioners are increasingly discussing the role of crowdsourcing initiatives in dealing with the challenges imposed by the COVID-19 pandemic, along with their…

Abstract

Purpose

Academics and practitioners are increasingly discussing the role of crowdsourcing initiatives in dealing with the challenges imposed by the COVID-19 pandemic, along with their role in an emergency context in general. However, empirical evidence about the role of crowdsourcing initiatives in an emergency context is still scarce. This paper aims to address this gap in knowledge.

Design/methodology/approach

The authors adopted an inductive approach to investigate how companies leveraged crowdsourcing initiatives to address the issues posed by COVID-19. Data were collected through semi-structured interviews. The selection of the interviewees was based on a purposive sampling strategy. Data were analysed through thematic analysis.

Findings

The analysis led to the identification and examination of drivers (e.g. preserving relationships with customers), advantages (e.g. increased demand for services) and disadvantages (e.g. increased platform cost) of implementing crowdsourcing initiatives during COVID-19. By leveraging the findings, this paper suggests future research opportunities. Relevant future research opportunities include: (1) quantitatively evaluating the economic impact of crowdsourcing initiatives during a disruptive event and (2) examining how the sector in which the company operates influences the beneficial and detrimental effects of crowdsourcing initiatives on company performance.

Originality/value

The involvement of crowds as innovation partners has provided unique opportunities for companies to innovate and address the challenging scenario. The scientific literature about the role of crowdsourcing during COVID-19 is growing. However, there is still a scarcity of empirical evidence about the mechanisms underpinning the use of crowdsourcing during the pandemic. By leveraging semi-structured interviews, this paper addresses this relevant gap in knowledge.

Details

European Journal of Innovation Management, vol. 27 no. 3
Type: Research Article
ISSN: 1460-1060

Keywords

Open Access
Article
Publication date: 7 March 2020

Fausto Di Vincenzo, Daniele Mascia, Jennie Björk and Mats Magnusson

This paper analyzes how the distribution and structure of employees' attention influence idea survival in an organizational internal crowdsourcing session.

2009

Abstract

Purpose

This paper analyzes how the distribution and structure of employees' attention influence idea survival in an organizational internal crowdsourcing session.

Design/methodology/approach

Data from an online internal crowdsourcing session carried out within a multinational company with headquarters in Sweden were used to explore how idea attention influenced idea survival.

Findings

Our findings indicate that the positive relationship between attention allocation and idea survival is mediated by idea appreciation, i.e. positive comments and suggestions that employees provide in response to ideas. In addition, we find that competition for attention negatively moderates the relationship between idea attention and positive comments. Finally, our results indicate that ideas are more likely to survive if they are submitted earlier in the crowdsourcing process and when the elapsed time since previously posted ideas in the session is longer.

Practical implications

This study provides organizers of internal crowdsourcing sessions with new insights about factors influencing idea survival and about potential systematic biases in idea selection due to timing and competition between ideas.

Originality/value

This paper contributes to the literature highlighting the relevance of attention-based theory in the context of crowd-based creativity and innovation management.

Details

European Journal of Innovation Management, vol. 24 no. 2
Type: Research Article
ISSN: 1460-1060

Keywords

Article
Publication date: 3 August 2021

Yuanyuan Jiao, Yepeng Wu and Linna Hao

This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating effect of…

Abstract

Purpose

This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating effect of network connectivity.

Design/methodology/approach

The sample (n = 104) was collected from a leading social product development website; the fuzzy-set qualitative comparative analysis and two-stage least square methods were used in the investigation.

Findings

Three design attribute feature configurations (rational, emotional and kinesthetic value configurations) are conducive to firms’ adoption of design crowdsourcing and there are two configurations in which firms do not adopt design crowdsourcing. Design crowdsourcing influences new product performance positively. Network connectivity has an inverted U-shaped effect on the relationship between design crowdsourcing and new product performance.

Originality/value

These findings not only enrich crowdsourcing and social network studies but also guide crowdsourcing firms to better manage their processes and community members.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 3
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 27 April 2012

Mervi Vuori

This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.

6779

Abstract

Purpose

This study aims to enhance understanding of using Web 2.0 technologies and social media in a global corporation.

Design/methodology/approach

A qualitative case study in a global corporation was conducted to illustrate the main uses of social media and to describe the related service portfolio.

Findings

The main uses of social media were identified and conceptualized based on the case company data. Internally, social media was used to for internal communication and knowledge transfer, to reach personnel and to conduct internal idea crowdsourcing. Externally, social media was used to enhance communications related to the company brand, to enable dialogue with customers, to build communities with various stakeholder groups and to engage external stakeholders in idea generation via a crowdsourcing platform. A categorization of social media uses for communication, collaboration and connecting vis‐à‐vis external and internal uses was created. Idea creation practices were further conceptualized as the main enactment of Web 2.0 social media technology.

Research limitations/implications

This study is a single case study and thus the results cannot be generalized.

Practical implications

As Web 2.0 technologies and social media have become a topic of interest for many companies, it is essential to understand how social media can be used in a business context. The classification of social media uses is deployed to highlight the possible implications for company operations, and the human factor is emphasized in system adoption and use. Challenges related to social media implementation are described.

Originality/value

As of to date, there is a lot of anecdotal evidence on uses of social media. This research is based on a case study, allowing an in‐depth insight into the phenomenon and related issues.

Details

Journal of Systems and Information Technology, vol. 14 no. 2
Type: Research Article
ISSN: 1328-7265

Keywords

Book part
Publication date: 4 October 2019

Linus Dahlander, Lars Bo Jeppesen and Henning Piezunka

Crowdsourcing – a form of collaboration across organizational boundaries – provides access to knowledge beyond an organization’s local knowledge base. Integrating work on…

Abstract

Crowdsourcing – a form of collaboration across organizational boundaries – provides access to knowledge beyond an organization’s local knowledge base. Integrating work on organization theory and innovation, the authors first develop a framework that characterizes crowdsourcing into a main sequential process, through which organizations (1) define the task they wish to have completed; (2) broadcast to a pool of potential contributors; (3) attract a crowd of contributors; and (4) select among the inputs they receive. For each of these phases, the authors identify the key decisions organizations make, provide a basic explanation for each decision, discuss the trade-offs organizations face when choosing among decision alternatives, and explore how organizations may resolve these trade-offs. Using this decision-centric approach, the authors continue by showing that there are fundamental interdependencies in the process that makes the coordination of crowdsourcing challenging.

Details

Managing Inter-organizational Collaborations: Process Views
Type: Book
ISBN: 978-1-78756-592-0

Keywords

Article
Publication date: 27 May 2024

Divya Mishra and Nidhi Maheshwari

This research paper aims to provide a comprehensive overview of the determinants influencing organisations decisions to adopt crowdsourcing. By synthesising existing literature…

Abstract

Purpose

This research paper aims to provide a comprehensive overview of the determinants influencing organisations decisions to adopt crowdsourcing. By synthesising existing literature, it seeks to identify critical factors that act as enablers or inhibitors in the adoption process and propose a framework for understanding crowdsourcing adoption within organisational contexts.

Design/methodology/approach

This study employed a systematic literature review methodology to examine the determinants influencing organisations' decisions to adopt crowdsourcing. The review encompassed research articles from the Web of Science and Scopus databases, spanning 2006 to 2021. Additionally, morphological analysis was conducted to categorise the identified determinants into three distinct contexts: technological, organisational and environmental. This methodological approach facilitated a comprehensive exploration of the factors shaping crowdsourcing adoption within organisational settings, allowing for a nuanced understanding of the phenomenon across different dimensions.

Findings

The study identifies 12 determinants influencing crowdsourcing adoption, categorised into technological, organisational and environmental dimensions. These determinants include technological compatibility, organisational readiness, top management support, crowd readiness and availability of third-party platforms. While some determinants primarily act as enablers, others exhibit dual roles or serve as inhibitors depending on contextual factors.

Research limitations/implications

The findings offer valuable insights for scholars, practitioners, and organisational leaders seeking to leverage crowdsourcing as a strategic tool for innovation and competitiveness. The assessment scale of drivers and barriers developed in this research offers a systematic approach for evaluating the factors influencing crowdsourcing adoption, providing a nuanced understanding of innovation adoption dynamics. Theoretical implications include advancements in morphological analysis methodology and a nuanced understanding of innovation adoption dynamics. Managerial implications highlight strategies for enhancing organisational readiness, leveraging leadership support and mitigating adoption risks. Overall, the study provides a foundation for future empirical research and practical guidance for organisations planning to adopt crowdsourcing initiatives.

Originality/value

This research contributes significantly to crowdsourcing by presenting an integrated and theoretically grounded framework. By consolidating adoption determinants from diverse contexts, this study clarifies the understanding of crowdsourcing adoption. The framework offers practical value to managers and decision-makers, equipping them with a structured approach to assess and navigate the challenges associated with effectively adopting crowdsourcing. As such, this study contributes to advancing crowdsourcing practices and supports more informed managerial decision-making in innovation and knowledge sourcing.

Details

International Journal of Organizational Analysis, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1934-8835

Keywords

Article
Publication date: 22 July 2019

Amanda Blair, Thomas Martin Key and Matthew Wilson

The purpose of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks…

Abstract

Purpose

The purpose of this paper is to illustrate and conceptualize how crowdsourcing can be implemented as a potential means to address gaps in service quality within service networks and to provide guidance to marketing practitioners on the use of crowdsourcing within service networks.

Design/methodology/approach

This paper conceptualizes how crowdsourcing can be used to address service quality gaps in service networks and provides propositions regarding the effects of crowdsourcing on service quality gaps.

Findings

Conceptual paper with a literature review, suggested a model for service quality gaps in service networks and propositions regarding the effects of crowdsourcing to manage service quality gaps.

Research limitations/implications

This research contributes to the literature on crowdsourcing by theorizing how crowdsourcing impacts service quality in service networks.

Practical implications

Considerations for managers implementing crowdsourcing strategies and activities within service networks are provided. In particular, implications with regard to forming the crowd, developing the most appropriate approach and integrating value into the firm are discussed.

Originality/value

This paper offers an original contribution linking crowdsourcing to service quality.

Details

Journal of Business & Industrial Marketing, vol. 34 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 4 October 2019

John Winsor, Jin Paik, Mike Tushman and Karim Lakhani

This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.

Abstract

Purpose

This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.

Design/methodology/approach

Discussion related to observation, experience and case studies related to incumbent organizations and their efforts to adopt open source models and business tools.

Findings

Companies that let their old culture reject the new risk becoming obsolete if doing so inhibits their rethinking of their future using powerful tools like crowdsourcing, blockchain, customer experience-based connections, integrating workflows with artificial intelligence (AI), automated technologies and digital business platforms. These new ways of working affect how and where work is done, access to information, an organization’s capacity for work and its efficiency. As important as technological proficiency is, managing the cultural shift required to embrace transformative industry architecture – the key to innovating new business models – may be the bigger challenge.

Research limitations/implications

Findings are based on original research and case studies. Insights are theoretically, based on additional study, interviews, and research, but need to be tested through additional case studies.

Practical implications

The goal is to make the transition more productive and less traumatic for incumbent firms by providing a language and tested methods to help senior leaders use innovative technologies to build on their core even as they explore new business models.

Social implications

This article provides insights that will lead to more effective ideas for helping organizations adapt.

Originality/value

This article is based on original research and case experience. That research and experience has then been analyzed and viewed through the lens of models that have been known to work. The result is original insights and findings that can be applied in new ways to further adoption within incumbent organizations.

Details

Strategy & Leadership, vol. 47 no. 6
Type: Research Article
ISSN: 1087-8572

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