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Article
Publication date: 2 August 2021

Yuanyuan Jiao, Yepeng Wu and Linna Hao

This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating…

Abstract

Purpose

This study aims to investigate the antecedents of design crowdsourcing decision-making, the impact of design crowdsourcing on new product performance and the moderating effect of network connectivity.

Design/methodology/approach

The sample (n = 104) was collected from a leading social product development website; the fuzzy-set qualitative comparative analysis and two-stage least square methods were used in the investigation.

Findings

Three design attribute feature configurations (rational, emotional and kinesthetic value configurations) are conducive to firms’ adoption of design crowdsourcing and there are two configurations in which firms do not adopt design crowdsourcing. Design crowdsourcing influences new product performance positively. Network connectivity has an inverted U-shaped effect on the relationship between design crowdsourcing and new product performance.

Originality/value

These findings not only enrich crowdsourcing and social network studies but also guide crowdsourcing firms to better manage their processes and community members.

Details

Journal of Business & Industrial Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 2 September 2020

Sevil Bektaş Durmuş

Introduction – In the twenty-first century, which is the age of communication and information, the time and space concepts have changed with new media technologies and…

Abstract

Introduction – In the twenty-first century, which is the age of communication and information, the time and space concepts have changed with new media technologies and changes have occurred in habits and ways of doing business using the Internet. In this respect, crowdsourcing concept comes first among the new applications with which internet users can share content. The crowdsourcing, which may be understood as ‘mass-based work’ or ‘crowded resource’, consists of a combination of ‘crowd’ and ‘source’, and refers to the use of a great number of human societies to do a common work. The crowdsourcing concept, used commonly as of the 2000s for different purposes, is included in the literature as a concept showing the power of crowds. It is a method in which communication and internet technologies are used with efficacy in the advertising and marketing fields.

Purpose – The objective of the present study is to determine the pros and cons of the crowdsourcing concept through new media applications in the form of critical evaluations by examining sample case studies that use the crowdsourcing concept, which is becoming widespread in Turkey and in the whole world in recent years.

Methodology – In this study, the ‘Case (Sample Event) Study Analysis’, which is one of the qualitative research methods and which is a methodological approach that includes examining how the crowdsourcing system works in-depth, will be used.

FindingsCrowdsourcing is becoming a worldwide business model and allows anyone with free time and an internet connection to contribute to economic productivity. This study has discussed the importance of crowdsourcing for companies in contextual terms and has made predictions on how to make this concept become a better model in which fields.

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Book part
Publication date: 11 July 2018

Vincent Grèzes, Roland Schegg and Antoine Perruchoud

The aim of this chapter is to present techniques to involve the crowd in the ideation and funding process of tourism ventures. The typologies of those techniques are…

Abstract

Purpose

The aim of this chapter is to present techniques to involve the crowd in the ideation and funding process of tourism ventures. The typologies of those techniques are presented before analysing their key success factors and advantages. Finally, a design model is presented in order to help managers and project holders to implement a crowd ideation and funding process.

Methodology/approach

Literature review, quantitative and qualitative methods such as data analysis and interviews were employed to encompass several aspects of crowdsourcing related to tourism ventures.

Findings

This chapter highlights the key success factors and advantages of crowdsourcing and crowdfunding for tourism ventures, formulates recommendations and proposes a concrete tool for every project holder or manager who would like to engage in those activities.

Research limitations/implications

Although several types of crowdsourcing are operative, we only focused on two particular types that are interesting for tourism entrepreneurs.

Practical implications

The key success factors and key advantages presented in this chapter constitute tracks for reflection and for action for the managers and project holders. The crowdsourcing design model is a tool to help entrepreneurs to elaborate campaigns of crowdsourcing/crowdfunding.

Originality/value

This chapter summarises the evolution of involving the crowd in the innovation and funding process of a project. The reasons and success factors are exposed and illustrated with numerous examples from the tourism industry. Finally, a practical model is presented in order to allow the creation of a crowdsourcing/crowdfunding campaign.

Details

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
Type: Book
ISBN: 978-1-78743-529-2

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Book part
Publication date: 4 October 2019

Linus Dahlander, Lars Bo Jeppesen and Henning Piezunka

Crowdsourcing – a form of collaboration across organizational boundaries – provides access to knowledge beyond an organization’s local knowledge base. Integrating work on…

Abstract

Crowdsourcing – a form of collaboration across organizational boundaries – provides access to knowledge beyond an organization’s local knowledge base. Integrating work on organization theory and innovation, the authors first develop a framework that characterizes crowdsourcing into a main sequential process, through which organizations (1) define the task they wish to have completed; (2) broadcast to a pool of potential contributors; (3) attract a crowd of contributors; and (4) select among the inputs they receive. For each of these phases, the authors identify the key decisions organizations make, provide a basic explanation for each decision, discuss the trade-offs organizations face when choosing among decision alternatives, and explore how organizations may resolve these trade-offs. Using this decision-centric approach, the authors continue by showing that there are fundamental interdependencies in the process that makes the coordination of crowdsourcing challenging.

Details

Managing Inter-organizational Collaborations: Process Views
Type: Book
ISBN: 978-1-78756-592-0

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Book part
Publication date: 24 September 2018

Diana-Maria Cismaru and Raluca Silvia Ciochina

The aim of this research was to identify the importance of trust as a determinant of participants’ behaviour and the weight of different motivational factors that enhance…

Abstract

Purpose

The aim of this research was to identify the importance of trust as a determinant of participants’ behaviour and the weight of different motivational factors that enhance the amount and the quality of contribution.

Methodology

Quantitative research methods (online survey of 450 respondents and content analysis of 250 reviews) were applied on a Romanian crowdsourcing platform founded in 2008, with the mission to help potential tourists to take the most informed decision in their travel choices.

Findings

The data collected showed that the majority of the active members have a positive outlook over their experience within the community, admitting its trustworthy characteristics. The findings show that most of the top-rated members of the community were not motivated by material rewards such as money or prizes, but rather by socially related factors or by individual factors (positive feedback through comments or acquiring knowledge).

Research Limitations

The findings cannot be generalised to other crowdsourcing models, which are subject to different task designs, outcomes, local contexts and even functionalities.

Practical Implications

The results of this research can contribute to the design and implementation of customer-centred platforms, which might represent a way of development of organisational communication in the future.

Originality

The research posits that individuals’ experience within colloraborative crowdsourcing communities needs to be meaningful, as participants act based on a reciprocity norm, of giving something back to the community which is useful for fulfilling their own information-seeking purposes.

Details

Public Relations and the Power of Creativity
Type: Book
ISBN: 978-1-78769-291-6

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Book part
Publication date: 28 August 2018

Peter Robbins

In his inauguration speech of 1961, John F. Kennedy, the first Catholic and youngest-ever holder of the office of US President, famously exhorted citizens to ‘Ask not what…

Abstract

In his inauguration speech of 1961, John F. Kennedy, the first Catholic and youngest-ever holder of the office of US President, famously exhorted citizens to ‘Ask not what your country can do for you; ask what you can do for your country.’ At the time, few would have interpreted this as a call for open innovation or even citizen crowdsourcing: neither the language nor the architecture then existed for either. But the sentiment he expressed marked the beginning of a campaign of citizen engagement in developing ideas for government. It was, in effect, the first national exhortation for the crowdsourcing of ideas, and Kennedy’s words have subsequently been adapted by Jeff Howe for the modern crowdsourcing context.

Citizen crowdsourcing is now well-established. This chapter sets out to assess how successful it has been as a mechanism for finessing original and meaningful ideas that advance social goals. We look briefly at leading examples of crowdsourcing for social good. We also look at the underlying factors that support it, including the knowledge and input solicited from the crowd; the crowd’s willingness to participate; and the mechanisms through which the crowd can engage. We trace the idea and practice of crowdsourcing back to Socrates in ancient Athens. We look at prosocial behaviour, exploring selected annals of public intellectuals, including Emerson. We examine citizen science as a forerunner of crowdsourcing, then move into the business strategy of open innovation and, finally, we arrive at crowdsourcing for social good in various guises. In conclusion, we explore what has been learned from initiatives that can now be considered current best practice in this area.

Details

Exploring the Culture of Open Innovation
Type: Book
ISBN: 978-1-78743-789-0

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Article
Publication date: 4 February 2021

Ali Saif Said Al-Aufi, Nabhan Al-Harrasi and Azhar Al-Abri

The purpose of this study was to identify the status of using crowdsourcing to develop information services through the Twitter platform and to determine the factors…

Abstract

Purpose

The purpose of this study was to identify the status of using crowdsourcing to develop information services through the Twitter platform and to determine the factors affecting such usage.

Design/methodology/approach

A qualitative action research approach was employed to achieve the objectives of the study and to provide answers to the research questions. The effectiveness of using crowdsourcing technique for improving information services has been explored through five procedural stages: diagnostics, action planning, action taking, evaluation and determined learning. Three tools were used to collect data: open interviews, content analysis of the sampled accounts on Twitter and users' perceptions regarding information services.

Findings

The results of the study revealed that crowdsourcing was not used in the development of information services per se, but it has been used for other purposes. The results also revealed that several factors influenced the adoption of using crowdsourcing to develop information services, including factors related to the institutional trust in crowds' capabilities, the nature of service and type of the needed development, and finally, the platform used to conduct crowdsourcing. The results of the action research proved that using crowdsourcing to develop information services could be effective.

Practical implications

The study suggests a model that can be used to test changes implemented in organizations, especially regarding adoption of crowdsourcing as a framework to achieve the objectives of the institution, particularly in the planning processes.

Originality/value

This research paper produces new knowledge through using a qualitative action research approach to understand the potential of social media in crowdsourcing. There have been no similar studies conducted in the region for the specified research design. The results add to the level of learning and raise awareness within the research community regarding the effectiveness of using crowdsourcing via social media platforms to improve the efficiency of information services.

Details

Library Hi Tech, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0737-8831

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Book part
Publication date: 8 August 2013

Ivan Župič

The purpose of this study is to investigate how social media features enable crowdsourcing and to gain rich understanding of mechanisms that lead from online community…

Abstract

Purpose

The purpose of this study is to investigate how social media features enable crowdsourcing and to gain rich understanding of mechanisms that lead from online community design practices to success in crowdsourcing initiatives.

Methodology/approach

Inductive qualitative methods were used for investigating the case of crowdsourcing-based microstock business model. Twenty-three in-depth interviews with stock photography industry insiders were combined with netnography data and documents.

Findings

Two mechanisms influencing participants’ motivation and peer-to-peer learning were identified. Both extrinsic and intrinsic motivations are important for participants’ engagement.

Research limitations/implications

Findings of this inductive effort should be replicated in other industry settings and used to develop testable propositions of antecedents and outcomes of crowdsourcing implementations.

Practical implications

Companies embarking on crowdsourcing initiatives can enhance participants’ motivations through social media and enable learning through online communities. Managers must understand who participates in the crowd and what their motivation is.

Originality/value

This study is investigating under-researched peer-vetted creative production crowdsourcing model. Managers can use presented ideas for developing crowdsourcing online communities.

Details

Social Media in Human Resources Management
Type: Book
ISBN: 978-1-78190-901-0

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Article
Publication date: 3 March 2021

Xiaoxiao Shi, Wei Pan, Wei Pan and Wei Shan

Crowdsourcing communities enable companies to post challenges that are completed by solvers (workers); their success depends on engagement, requiring both creativity and…

Abstract

Purpose

Crowdsourcing communities enable companies to post challenges that are completed by solvers (workers); their success depends on engagement, requiring both creativity and effort. This study explores solver engagement in online crowdsourcing communities, advancing the theory of trait engagement by investigating the mediating roles of: (a) task-related self-efficacy in linking conscientiousness, neuroticism and extraversion, with solver engagement, and (b) task complexity in influencing the mediation.

Design/methodology/approach

215 valid responses were obtained from solvers engaged in the popular Chinese crowdsourcing community, Epwk.com, using an online questionnaire. PLS was then used to analyze the data.

Findings

Results show that self-efficacy mediates the relationships for conscientiousness, neuroticism and extraversion, with solver engagement. Moderated mediation analysis revealed that self-efficacy mediates the relationships for: (a) conscientiousness and extraversion, for only solvers with high task complexity; and (b) neuroticism, for only solvers with low task complexity.

Originality/value

The authors’ findings underscore the importance of accounting for solvers' situational contexts when examining the relationships between personality, self-efficacy and solver engagement in online crowdsourcing communities.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 15 March 2021

Ahmed Metwaly, Ali ElKattan and Menatalla Kaoud

The purpose of the presented research paper is to explore the different aspects of crowdsourcing and its evolution over time. Supported by three different case studies…

Abstract

Purpose

The purpose of the presented research paper is to explore the different aspects of crowdsourcing and its evolution over time. Supported by three different case studies, the research focuses on the different factors that affect crowdsourcing for open innovation. Moreover, the findings give us a proposed managerial framework to be considered when adopting crowdsourcing in addition to factors that proved its huge effect on crowdsourcing activities.

Design/methodology/approach

A qualitative research approach for this research was the most convenient. It focuses on providing an in-depth understanding of the phenomena. Qualitative research represents the views and perspectives of the participants in a study besides it is driven by a desire to explain these events, through existing or emerging concepts (Yin, 2016). Adopting a case study research method that investigates a contemporary phenomenon (the “case”) in depth and within its real-world context, especially when the boundaries between phenomenon and context may not be evident (Yin, 2018) as in crowdsourcing based business model for open innovation.

Findings

The researchers presented the benefits and challenges when considering crowdsourcing establishing a managerial framework for open innovation. Additionally, the researchers identified the different factors that highly affect crowdsourcing proposing a model that can be used for adopting crowdsourcing. The research also presented insights about how crowdsourcing was introduced in the Egyptian market and how it evolved through the years.

Research limitations/implications

The study had some limitations to be considered in the following work. Company X used crowdsourcing within a high degree of limitations and confidentially consequently, restricting the effects and results of crowdsourcing. Another limitation was that the study has been only qualitative, and the addition of the quantitative approach will numerically support the findings. Moreover, the research depended on the businesses only as of the source of information and neglected the crowd sample.

Practical implications

The main aim of this study was to address the lack of research evidence on what it means to adopt crowdsourcing for open innovation in Egyptian firms. The authors have done so by adopting three case studies which enabled them to directly observe and report on the daily work of trust CEOs, with special attention to the practices. Whereby, these executives made themselves knowledgeable for all practical purposes, as dictated by their specific job. Accordingly, the first major contribution of the present research is that it provides much-needed empirical data on the actual practices of crowdsourcing in three Egyptian, yet international companies. Moreover, the results could be used as a guideline when considering crowdsourcing activities highlighting the advantages and disadvantages of such activities.

Originality/value

The paper discusses different perspectives of crowdsourcing presenting a new categorization for its types. Moreover, how these types have been used especially in the Egyptian market. On the other hand, the paper investigated and documented three different sized companies' experiences utilizing crowdsourcing for innovation. The collected information was used to suggest a new model by which companies can avoid the difficulties others had. Moreover, the research highlighted the benefits and challenges of using crowdsourcing for open innovation.

Details

American Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1935-5181

Keywords

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