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This purpose of this paper is to evaluate Millennials’ intention to use service mobile apps and assess gender as a moderator.

An extended technology acceptance model framework that includes information quality and self-efficacy guides this research. PLS-SEM is used to evaluate the data and test the hypotheses.

The study reveals that information quality, self-efficacy, perceived ease of use and usefulness, and attitude influence Millennials’ intentions to use service mobile apps. Additionally, gender is found to partially moderate the results.

Service companies that rely on mobile apps to deliver services ought to consider the disparities among the Millennial generation, increasing the likelihood that Millennial customers will adopt service mobile apps and that they receive acceptable customer experiences.

This paper examines the factors influencing adoption and use of service mobile apps among Millennials and examines gender as a moderator. Additionally, guidelines for service mobile app design are included.

This research aims to compare the preference of social media sites and institutional communication channels of a higher education institution by confronting elements that form perceived usefulness and user satisfaction with the system. Social media technologies are a part of the routine of the modern society in many diverse ways, including the support and even substitution of software designed specifically for knowledge acquisition and sharing. If students do not see value in the use of virtual learning environments and learning platforms, such tools might be prone to obsolescence as well.

The study was applied in a Brazilian public university located in a major city near São Paulo. The paper shows the results of the analysis of a survey with 108 answers, testing a model based on the information system success and on the technology acceptance model. The perceived usefulness of information technology is also subject to test through a Student t-test.

The paper shows that students perceive more value when using social media technologies to perform academic activities than in information systems provided by the university, mainly owing to the ease of use of the former. Service quality does not present a strong role as an antecedent variable in any case.

Students do not expect or do not see value in technical support during their general experience or usefulness for any of the analysed technologies. Thus, higher education institutions should focus their initiatives in providing availability, information quality and usability for institutional channels or, if they choose to do so, social media sites as well.

This study contributes to educational institutions by attaining better use of available IT tools for academic purposes. Previous studies looked for monitored or institutionalized use of social media tools in an educational context, but there was no in-depth analysis of spontaneous use by students to perform academic tasks.

This study aims to explore students' perceptions of a virtual reality simulation that enable nursing students to learn how to use a medical emergency crash cart.

The study was designed to explore how students' perceptions of ease of use and perceived usefulness from the technology acceptance model and the students' personal innovativeness in the domain of information technology explained their intentions to use the simulation. Six hypotheses were tested with a survey administered to 158 undergraduate nursing students at a midsized Southwestern university in the USA.

Data analysis based upon a structural equation modeling technique found support for all three research hypotheses based upon the technology acceptance model. Data analysis also found support for all three hypotheses drawn from the literature on personal innovativeness in the domain of information technology. Overall, the study's research model explained about 65 percent of the variance in intention to use the virtual reality simulation (R²=0.65).

This study suggests that future research should take into account the impact of an individual characteristic, personal innovativeness in the domain of information technology, in order to better predict users' intention to adopt an information technology innovation.

This study extends the knowledge of technology acceptance of a virtual reality simulation by incorporating the concept of personal innovativeness in the domain of information technology into the technology acceptance model.

Scientific advances and the emergence of a wide range of broadband services have resulted in the internet developing as a critical component of most peoples’ daily lives. The rapid development of the global economy and improvements to the information network speed and reliability have driven a radical evolution of the concept of “library.” Modern information technologies have not only drastically altered the functionality and accessibility of libraries, but it is no longer a matter of the library community to use scientific and technological innovation ideas and techniques to promote its business. The sample of this study was distributed to the consumers of the Guangdong Intelligent Library for the questionnaire.

A total of 520 questionnaires were distributed, returning 375 validresponses for an effective recovery rate of 72%.

Perceptual ease of use has a positive and direct impact on perceptual usefulness. Perceptual ease of use has a positive and direct impact on attitude. Perceptual usefulness has a positive and direct impact on attitude. Perceptual usefulness has a positive direct impact on behavioral intentions. Attitude has a positive and direct impact on behavioral intentions. Subjective norms have a positive and direct impact on behavioral intentions. Perceptual behavioral control has a positive and direct impact on behavioral intentions. Perceptual behavioral control has a positive and direct impact on behavior. Behavioral intentions have a positive and direct impact on behavior.

Based on the survey results and analysis, recommendations are made to help smart libraries integrate artificial intelligence methods to provide highly attractive service offerings in an extremely competitive environment.

This paper aims to provide a conceptual model that elucidates the role of cognitive absorption in explaining behavioural intentions in virtual health communities.

Data were collected from 361 contributing members of virtual health communities from Gauteng, South Africa, using a structured questionnaire. Structural equation modelling using AMOS software was used to analyse the data.

The findings show that cognitive absorption has a significant direct positive influence on content posters’ intentions to continue participating on virtual health community platforms. Cognitive absorption was also found to have an indirect influence on behavioural intentions through its influence on members’ attitude. It was also found to play a mediating role in the influence of perceived usefulness and behavioural intention.

The study shows the value of linking flow theory and the technology acceptance model to provide a comprehensive understanding of behavioural intentions in virtual health community forums.

Managers of virtual health communities need to pay attention to experiential aspects of their sites. Success in ensuring that community members are cognitively absorbed is key to the development of positive attitude and intentions towards virtual health community forums.

Virtual health communities play a new and growing role in the way health-related information and support is offered and accessed by those in need. Despite their importance, not much research has been done to explain the role of consumer experience in member behavioural intentions on such forums. The study contributes to this understanding by demonstrating the value of cognitive absorption in directly explaining users’ attitude and behavioural intentions. The study also sheds light on the role played by cognitive absorption in explaining the influence of perceived usefulness on behavioural intentions.

This study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the consumers’ utilitarian motivations to continue using them in the future.

A structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial least squares approach to analyze the causal relationships within an extended information adoption model (IAM).

The findings reveal that the research participants perceive the utility of interactive travel websites and are willing to continue using them, particularly the responsive ones. The research participants suggest that these sites are easy to use, capture their attention and offer them useful information on various tourism services. The results also indicate that they appreciate their source credibility (in terms of their trustworthiness and expertise of their curators) as well as their quality content.

This study integrates key measures from the IAM with a perceived interactivity construct, to better understand the individuals’ acceptance and use of interactive websites.

This research implies that service businesses ought to have engaging websites that respond to consumer queries in a timely manner. Hence, they should offer a seamless experience to their visitors to encourage loyal behaviors and revisit intentions to their online domains.

To the best of the authors’ knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring the individuals’ perceptions about the engagement capabilities of interactive media when investigating information and/or technology adoption.

The digital divide is a concern, as the inequality of information access might have significant influences on social development and quality of life. The purpose of this paper is to examine the perceived benefit of Digital Opportunity Centers (DOCs) programs on remote area participants from the perspective of computer anxiety and personal information ability.

The Taiwanese Government has built DOCs in remote areas to provide information technology (IT) training and learning programs to citizens residing in these areas. DOC program participants in Taiwan voluntarily completed a self-report questionnaire; the authors received 2,105 completed questionnaires, with a response rate of 84.2 percent. This research used partial least-squares (PLS) to empirical the research model.

Using PLS, the results show that information and communication technology ability influences the perceived benefit of DOC programs; computer anxiety has significantly negative effects on package software use, internet use, and IT usefulness; and internet use and IT usefulness have positive effects on perceived benefits.

IT is continuously advancing, but digital resources are still lacking within remote areas. DOCs provide citizens different types of learning experiences related to economic, social, and educational development. DOC programs provide participants with opportunities to obtain and improve basic IT knowledge and abilities and decreasing the digital divide.

Artificially intelligent (AI) assistant-enabled smart speaker not only can provide assistance by navigating the massive amount of product and brand information on the internet but also can facilitate two-way conversations with individuals, thus resembling a human interaction. Although smart speakers have substantial implications for practitioners, the knowledge of the underlying psychological factors that drive continuance usage remains limited. Drawing on social response theory and the technology acceptance model, this study aims to elucidate the adoption process of smart speakers.

A field survey of 391 smart speaker users were obtained. Partial least squares structural equation modeling was used to analyze the data.

Media richness (social cues) and parasocial interactions (social role) are key determinants affecting the establishment of trust, perceived usefulness and perceived ease of use, which, in turn, affect attitude, continuance usage intentions and online purchase intentions through AI assistants.

AI assistant-enabled smart speakers are revolutionizing how people interact with smart products. Studies of smart speakers have mainly focused on functional or technical perspectives. This study is the first to propose a comprehensive model from both functional and social perspectives of continuance usage intention of the smart speaker and online purchase intentions through AI assistants.

Examines the usefulness of two information technology (IT) managerial control measures in the insurance industry – the ratios of IT expense to premium income and total operating expense. Demonstrates the use of the ratios as predictors to differentiate organisational performance. Concludes that the predictive ability of the models can be used to identify areas where firms may be weak.

To investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry.

This empirical study used an online survey with 673 responses from consumers, with structural equation modelling for data analysis.

The results revealed that trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. A positive impact on consumer attitude towards consumer engagement was also exposed.

Trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. Hence, consumer attitude and consumer engagement have a positive influence on continuance intention.

The study offers guidelines for decision makers to expand long-term engagement with consumers and enable continuance use of mobile payment services.

The findings will ultimately guide fintech firms in the implementation of a more secure macro financial system.

This study highlights the importance of consumer attitudes and engagement in mobile payment and extends the TAM model for more extensive technological advancements.