Determining factors of continuance intention in mobile payment: fintech industry perspective

Abstract

Purpose

To investigate consumer continuance intention in mobile payment in the financial technology (fintech) industry.

Design/methodology/approach

This empirical study used an online survey with 673 responses from consumers, with structural equation modelling for data analysis.

Findings

The results revealed that trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. A positive impact on consumer attitude towards consumer engagement was also exposed.

Research limitations/implications

Trust, perceived usefulness, perceived ease of use, perceived risk and perceived security significantly affect consumer attitude. Hence, consumer attitude and consumer engagement have a positive influence on continuance intention.

Practical implications

The study offers guidelines for decision makers to expand long-term engagement with consumers and enable continuance use of mobile payment services.

Social implications

The findings will ultimately guide fintech firms in the implementation of a more secure macro financial system.

Originality/value

This study highlights the importance of consumer attitudes and engagement in mobile payment and extends the TAM model for more extensive technological advancements.

Citation

Laksamana, P., Suharyanto, S. and Cahaya, Y.F. (2023), "Determining factors of continuance intention in mobile payment: fintech industry perspective", Asia Pacific Journal of Marketing and Logistics, Vol. 35 No. 7, pp. 1699-1718. https://doi.org/10.1108/APJML-11-2021-0851