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1 – 10 of over 26000
Article
Publication date: 12 November 2018

Suliman Aladhadh, Xiuzhen Zhang and Mark Sanderson

Social media platforms provide a source of information about events. However, this information may not be credible, and the distance between an information source and the…

Abstract

Purpose

Social media platforms provide a source of information about events. However, this information may not be credible, and the distance between an information source and the event may impact on that credibility. Therefore, the purpose of this paper is to address an understanding of the relationship between sources, physical distance from that event and the impact on credibility in social media.

Design/methodology/approach

In this paper, the authors focus on the impact of location on the distribution of content sources (informativeness and source) for different events, and identify the semantic features of the sources and the content of different credibility levels.

Findings

The study found that source location impacts on the number of sources across different events. Location also impacts on the proportion of semantic features in social media content.

Research limitations/implications

This study illustrated the influence of location on credibility in social media. The study provided an overview of the relationship between content types including semantic features, the source and event locations. However, the authors will include the findings of this study to build the credibility model in the future research.

Practical implications

The results of this study provide a new understanding of reasons behind the overestimation problem in current credibility models when applied to different domains: such models need to be trained on data from the same place of event, as that can make the model more stable.

Originality/value

This study investigates several events – including crisis, politics and entertainment – with steady methodology. This gives new insights about the distribution of sources, credibility and other information types within and outside the country of an event. Also, this study used the power of location to find alternative approaches to assess credibility in social media.

Details

Online Information Review, vol. 43 no. 1
Type: Research Article
ISSN: 1468-4527

Keywords

Open Access
Article
Publication date: 27 October 2022

Anol Bhattacherjee

The purpose of this research is to evaluate the extent to which credibility of news sources and fact-checkers individually and jointly influence online users' beliefs and…

Abstract

Purpose

The purpose of this research is to evaluate the extent to which credibility of news sources and fact-checkers individually and jointly influence online users' beliefs and intended behaviors regarding online misinformation. The broader goal is to understand why fact-checking seems to have inconsistent effects on the beliefs and behavioral intentions about disinformation. 10;

Design/methodology/approach

An online experiment was conducted in a public health (COVID-19) context with 429 validated participants to test three hypotheses linking the main and interaction effects of two independent variables (news source credibility and fact-checker credibility) on three dependent variables (users' believability, reading intention and sharing intention of online news claims). The data was analyzed using multilevel (fixed effects) models controlling for individual differences, claim differences and order effects.

Findings

The author observed a nuanced pattern of effects; news source credibility had a positive main effect on believability but negative effects on reading and sharing intention; fact-checking credibility had a positive main effect on believability, but no effects on reading or sharing intentions, but negatively moderated the effects of source credibility on all three dependent variables.

Originality/value

This paper introduces, conceptualizes and tests whether a more credible fact-checker shapes the beliefs and intentions about online misinformation differently from less credible fact-checkers, especially when examined concurrently with similar effects of the original sources of misinformation claims. Additionally, it suggests that, on average, users have a low perception of credibility for fact-checkers (even reputed ones), which may explain why fact-checking is often ineffective in shaping the beliefs and intended behaviors.

Details

Journal of Electronic Business & Digital Economics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2754-4214

Keywords

Book part
Publication date: 30 September 2003

Philip R Beaulieu and Andrew J Rosman

Data were collected from loan officers using a computerized process-tracing program to help shed some light on how source credibility impacts the judgments made by loan…

Abstract

Data were collected from loan officers using a computerized process-tracing program to help shed some light on how source credibility impacts the judgments made by loan officers. Loan officers did not structure loans more restrictively regardless of whether they were in the positive or negative character condition or whether they approved or denied the loan. Negative source credibility affected decision process effort but did not produce the tradeoff between loan approval and loan structure that is suggested in the literature. Although significantly more (fewer) loans were denied when character information was negative (positive), a majority of loan officers in the negative character condition approved the loan. While most loan officers were aware of negative source credibility, they did not react by denying loans or adjusting loan structure.

Details

Advances in Accounting Behavioral Research
Type: Book
ISBN: 978-1-84950-231-3

Article
Publication date: 30 August 2011

Paul C.S. Wu and Yun‐Chen Wang

Based on message source theory, the purpose of this paper is to use positive electronic word‐of‐mouth (eWOM) settings to examine the influence of message source credibility

21804

Abstract

Purpose

Based on message source theory, the purpose of this paper is to use positive electronic word‐of‐mouth (eWOM) settings to examine the influence of message source credibility on brand attitude (brand trust, brand affection, and purchase intention). The current study also uses the elaboration likelihood model to examine the moderating effect of product involvement on the relationships between message appeals (rational vs emotional) and brand attitude, as well as between message source credibility and brand attitude.

Design/methodology/approach

Data were collected via internet questionnaires. Based on the internet investigation and pretest, this study chose the stimuli for research products, virtual brands, eWOM, and message source credibility. Via a 2 (notebooks vs shampoo) *2 (appeal: rational vs emotional) experimental design, 211 effective samples were collected to verify the hypotheses of this study.

Findings

The results, for both notebooks and shampoo, are: the positive eWOM message with higher message source credibility indicates a better brand attitude than the eWOM message with lower message source credibility, and this effect is not moderated by the degree of product involvement, indicating its robustness. Second, with a high degree of product involvement, the rational appeal indicates a better brand attitude than the emotional appeal; no significant difference is found when product involvement drops to a low level.

Originality/value

Previous research investigating the moderating effect of involvement on the effects of message‐appeal types and the message source credibility of eWOM is rare. The main contribution of this study is to fill this gap.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 23 no. 4
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 24 November 2022

Reijo Savolainen

This article aims to elaborate the context-sensitive nature of credibility assessment by examining how such judgments are made in online discussion in times of uncertainty…

Abstract

Purpose

This article aims to elaborate the context-sensitive nature of credibility assessment by examining how such judgments are made in online discussion in times of uncertainty caused by Finland's intent to join the North Atlantic Treaty Organization (NATO) in spring 2022.

Design/methodology/approach

The empirical findings draw on the qualitative content analysis of 3,324 posts submitted to a Finnish online discussion in February–March 2022. It was examined how the participants of online discussion assess the credibility of information sources referred to in debates on the NATO membership. It is assumed that the believability of the author of information is indicative of his or her expert power, for example based on the credentials of a scholar, while the credibility of information content, for example the provision of factual evidence is indicative of the source's informational power.

Findings

Political decision-makers, particularly the President of Finland were assessed as most credible information sources, due to their access to confidential knowledge and long-time experience in politics. The credibility assessments differed more strongly while judging the believability of researchers. On the one hand, their expertise was praised; on the other hand, doubts were presented about their partiality. Fellow participants of online discussion were assessed most negatively because information sources of these types are associated with low expert and informational power.

Research limitations/implications

As the study concentrated on credibility assessments made in a Finnish online discussion group, the findings cannot be extended to concern the credibility judgments occurring information in other contexts.

Originality/value

The study is among the first to characterize the role of expert and informational power in credibility assessment in times of uncertainty.

Details

Journal of Documentation, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0022-0418

Keywords

Article
Publication date: 4 April 2022

Rumen Pozharliev, Dario Rossi and Matteo De Angelis

This paper aims to examine a two-way interaction between social influencers’ number of followers (micro vs meso) and argument quality (weak vs strong) on consumers…

1364

Abstract

Purpose

This paper aims to examine a two-way interaction between social influencers’ number of followers (micro vs meso) and argument quality (weak vs strong) on consumers’ self-reported and brain responses to advertising posts on Instagram. Further, drawing upon source credibility theory and contemporary theories of persuasion, the Instagram users’ perceptions of the influencer’s credibility are predicted to mediate the hypothesized effects.

Design/methodology/approach

Through an online (N = 192) and a lab study (N = 112), the authors examined Instagram users’ responses to an advertising post from Instagram influencers in terms of perceived source credibility and electronic word-of-mouth intention, using validated multi-item scales from existing literatures and electroencephalogram (EEG) measures. The hypotheses were tested with a 2 (type of influencer: micro vs meso) × 2 (argument quality: weak vs strong) between-subject design using mediated moderated linear regression analysis.

Findings

The results highlight that meso-influencers are perceived as a credible source of information only when their product-related post provides strong argument quality. Moreover, this process involves an increase in users’ cognitive work (measured with EEG), with possible implications on marketing communication strategies and online message design.

Research limitations/implications

The limitations of the work can serve as ideas for future research. First, this study did not account for the influencer’s relevance and resonance. Second, the authors studied consumer responses to online communication produced by Instagram influencers within a single product category. Another important product type distinction that requires further attention is between hedonic and utilitarian products. Finally, the two studies only used positive review content. Further research should study how consumers evaluate the source credibility of a micro- vs meso-influencer when they are exposed to negative reviews containing weak vs strong arguments.

Practical implications

The results suggest that marketers should carefully consider Instagram influencers based on the trade-offs between credibility and reach. Specifically, micro-influencers are perceived as more credible sources of information than meso-influencers, which means that they have greater potential to affect Instagram users’ behavior. Moreover, the results suggest that meso-influencers should leverage argument quality to enhance their credibility and draw greater positive outcomes for the products and brands they endorse.

Originality/value

To the best of the authors’ knowledge, this study is the first to investigate how the interaction between the type of social media influencer and the argument quality affects consumers’ self-reported and brain responses to advertising posts on Instagram. Moreover, using neuroscience, this study aims to shed light on the neurophysiological processes that drive consumer responses to product-related communication posted by different influencer types.

Details

European Journal of Marketing, vol. 56 no. 3
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 15 March 2021

Matthew Tingchi Liu, Jin Xue and Yongdan Liu

This study aims to examine how the clickbait headlines influence the perceived source credibility, subjective norm, perceived benefit and purchasing intention of customers…

Abstract

Purpose

This study aims to examine how the clickbait headlines influence the perceived source credibility, subjective norm, perceived benefit and purchasing intention of customers on social commerce through social media platforms in different interpersonal relationship strength scenarios.

Design/methodology/approach

A total of three studies were employed online to test the hypotheses. Study 1 used a single-factor, two-condition (clickbait: yes vs no) between-subject design. Both study 2 and study 3 employed a 2 (clickbait: yes vs no) × 2 (relationships: close friend vs stranger) between-subject design. All data were sourced randomly from 729 respondents in China. Data and models were analyzed by using SPSS and Mplus.

Findings

Study 1 illustrated that clickbait has a negative effect on perceived credibility and purchase intention, and the perceived credibility mediated the relationship between clickbait and purchase intention. Study 2 replicated such finding and demonstrated that the interpersonal relationship strength interacts with the influence from clickbait to purchase intention. Study 3 enhanced the mechanism of source credibility found in the above studies and further revealed that perceived benefit and perceived norm had a mediating role in the purchase-making process online.

Originality/value

Research efforts to date concentrate on how to detect and reduce clickbait headlines. This paper adopts a different perspective, considering the consequences of clickbait in the marketing domain. This study reveals the effects of clickbait on purchase intention and the mechanism behind this process under different scenarios.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 9
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 22 December 2020

Deepak Verma and Prem Prakash Dewani

The purpose of this paper is to provide a comprehensive review on electronic word-of-mouth (eWOM) credibility. Further, the authors propose a comprehensive and integrated…

1822

Abstract

Purpose

The purpose of this paper is to provide a comprehensive review on electronic word-of-mouth (eWOM) credibility. Further, the authors propose a comprehensive and integrated model on eWOM credibility.

Design/methodology/approach

The authors conducted a systematic review of the extant literature on marketing, sociology and psychology to identify the factors that affect eWOM credibility. Further, the authors developed themes and identified factors which lead to eWOM credibility.

Findings

Four factors were identified, i.e. content, communicator, context and consumer, which affect eWOM credibility. Several variables associated with these four factors were identified, which result in eWOM credibility. Further, the authors developed 22 propositions to explain the causal relationship between these variables and eWOM credibility.

Research limitations/implications

The conceptual model needs empirical validation across various eWOM platforms, i.e. social networking websites, e-commerce websites, etc.

Practical implications

Managers and e-commerce vendors can use these inputs to develop specific design elements and assessment tools which can help consumers to identify credible eWOM messages. Credible eWOM messages, in turn, will increase the “trust” and “loyalty” of the customers on e-commerce vendors.

Originality/value

This paper provides a conclusive takeaway of eWOM credibility literature by integrating multiple perspectives and arguments from the extant literature. This study also presents an integrated model, which provides a theoretical framework for researchers to further examine the interaction effect of various variables, which results in eWOM credibility.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0263

Details

Online Information Review, vol. 45 no. 3
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 20 June 2020

Ahmad Daowd, Ruaa Hasan, Tillal Eldabi, Piyya Muhammad Rafi-ul-Shan, Dongmei Cao and Naphat Kasemsarn

With the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is…

Abstract

Purpose

With the ever-expanding online shopping, electronic word-of-mouth (eWOM) has become a significant factor affecting the consumer decision-making behaviour. This is specially the case when considering Generation Y (Millennials), who are old enough to be independent buyers and young to be almost immersed in online living. This article aims to assess the impact of eWOM on purchase intention by developing a conceptual model of hypotheses encompassing a multitude of factors that may be associated with this relationship.

Design/methodology/approach

The researcher investigates what factors impact eWOM credibility and make the consumer may adopt it when making a purchase. To examine our research model, a quantitative approach is employed for this purpose using a sample through online survey from Thailand – where there is a large number portion Generation Y consumer base.

Findings

It was found that source style as a visual attribute information is the most significant factor that may impact eWOM credibility in addition to source credibility, argument quality and source homophily, respectively.

Practical implications

From a practical point of view, it helps firms to understand what needs to be taken into consideration when building their marketing strategy.

Originality/value

This is believed to add significant insights into the eWOM literature by identifying its route of impact toward the purchase intention on Generation Y.

Details

Journal of Enterprise Information Management, vol. 34 no. 3
Type: Research Article
ISSN: 1741-0398

Keywords

Article
Publication date: 1 January 2007

David L. Schwarzkopf

To inform research on source credibility by providing insight into investors' perception and use of common information sources.

3935

Abstract

Purpose

To inform research on source credibility by providing insight into investors' perception and use of common information sources.

Design/methodology/approach

In total, 235 individuals with investing experience or intent ranked the perceived credibility of nine common sources that report unaudited corporate earnings estimates and nine sources of non‐financial performance measures. Respondents also assessed the relative value of source credibility to their investment decisions and indicated which common sources of information they use when investing.

Findings

Results indicate no significant differences in the rankings between more and less experienced investors. Respondents seemed to impute accountability or independence to certain sources without warrant. Source credibility was less valued in the non‐financial performance measurement context than in the earnings estimate setting. A surprisingly low proportion of investors reported using the auditor's report and financial statement notes in combination with financial statement data.

Research implications/limitations

Theory can usefully be expanded to address investors' assumptions about source accountability or independence and the data context's effect on the relative value of source credibility. Using US‐based participants potentially limits the ability to generalise results. More extensive lists of sources may refine the observed differences.

Practical implications

Results suggest that investors should question their assumptions about a source's typical behaviour. Similarly, financial reporting professionals may need to promote more heavily the value of credible sources of non‐financial performance measures while reminding investors of the importance of common financial reporting vehicles.

Originality/value

In addition to providing investor feedback on source credibility, this paper reveals areas for theory to address and raises questions for further performance measurement research.

Details

Managerial Auditing Journal, vol. 22 no. 1
Type: Research Article
ISSN: 0268-6902

Keywords

1 – 10 of over 26000