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The purpose of this study is to explore factors influencing customers’ purchasing behavior toward home-based small and medium enterprise (SME) products. Moreover, this study explores customer perception of home-based SME products and services, as assesses their satisfaction with the parking area layouts and delivery service systems of home-based SMEs.

Relevant variables were drawn from the literature review. A well-structured, internet-based customer questionnaire was developed for this empirical study and sent to a targeted sample of 117 respondents. The statistical methodologies such as ranking scale analysis, analysis of variance and Pearson’s correlation were used to assess the gathered data using SPSS software.

The main findings revealed that 83% of the customers perceived the quality of home-based SME products and services as “at least good,” and that convenience was ranked as 21.1% with the most crucial factor for customers, which includes easy access, effective delivery and quicker processes. Moreover, the study reveals that approximately 50.4% of customers rated the parking area layouts as “at least good,” while 33.9% considered it dissatisfactory. The evidence from the correlation analysis indicates that consumers’ purchasing behavior correlates significantly with accessibility, ease of finding online shopping sites and availability of parking areas at a 95% significance level.

The research findings will bring insights to SME owners and entrepreneurs to infer and fulfill customer expectations and achieve brand loyalty. However, research limitations include the relatively small sample size, as well as the study, focuses on home-based SMEs’ consumer behavior which cannot be generalized to other firm types.

This study provides useful information on the factors and issues influencing the purchasing behavior of customers toward home-based SME products in the UAE. Understanding of SMEs owners of customer experience would facilitate planning adequate strategies addressing customers’ needs, behaviors, expectations and future opportunities. Also, logistic and delivery companies can further support SME’s growth by providing an efficient delivery experience taking into consideration the quality of product condition and duration of the delivery cycle.

Home-based SMEs are emerging as intrinsic to the economic diversification process, especially in fast-growing and ambitious countries such as the UAE. The research objectives have drawn a better understanding of consumers’ preferences, perceptions and purchasing behavior which would better facilitate the growth and sustainability of home-based SMEs based on the UAE context.

The bread and butter of marginal communities primarily rely on their artisanal work, to which the communities’ women have notable contributions despite facing numerous challenges. This study aims to unveil the challenges along with latent opportunities of different marginal women entrepreneurs in the rural areas of Bangladesh.

This study used narrative inquiry to explore the real-life business phenomena of 15 marginal women entrepreneurs with more than 5 years of business experience living in 4 districts of Bangladesh. This approach was used to document participants’ responses through the storytelling of their daily business experiences.

The findings of this paper indicate that vulnerable living conditions, social negligence, availability of substitutes, frequent sickness, increasing price of raw materials, lack of entrepreneurial skills and lack of managerial skills are the major challenges of marginal women entrepreneurs. In contrast, minimum capital requirement, home-based business, traditional profession, retaining cultural heritage and lack of accountability are the main opportunities that motivate marginal women to continue their entrepreneurial activities.

The insight of this research can promote and sustain marginal women entrepreneurship and aid researchers, policymakers and businesses in improving the various entrepreneurial aspects of informal community entrepreneurs in developing countries. However, the study was limited to five marginal community entrepreneurs (Rishi, Kumor, Jele, Cobbler and Kamar) in Bangladesh. Therefore, conducting future research encompassing all marginalized communities is recommended, and empirical studies on this domain are highly encouraged.

The insight of this research can promote and sustain marginal women entrepreneurship and aid researchers, policymakers and businesses in improving the various entrepreneurial aspects of informal community entrepreneurs in developing countries.

In the authors’ knowledge, this is unique research on marginal women entrepreneurs in Bangladesh.

The research identifies literature on Home-Based Businesses (HBBs) from 2000 to August 2023, focuses on their economic roles, challenges for entrepreneurs and success strategies, reflecting societal and technological changes. This guides future studies and highlights knowledge gaps.

A systematic literature review of published, peer-reviewed research between the years 2000 and 2023 is performed to examine how research on HBBs has changed over time, areas needing more study and how research has been done.

A total of 58 articles were analyzed and categorized into five distinct themes. Key insights into the evolution, significance and multifaceted aspects of HBBs are presented, revealing the impact and role of these businesses in a modern economic context.

The synthesis of existing literature enhances our understanding of recent studies on HBBs, focusing on challenges, and identifies promising directions for future research.

The purpose of this paper is to provide information on the importance of information and communication technologies (ICTs) and social media for the development of informal home-based business (HBBs) community in Kuwait City.

This research is used as a qualitative methodology, which helps the researcher to come to original and direct quotations about the HBBs owners’ thoughts and experiences. In this paper, a multi case-based approach was used, respectively, we have used 14 cases, where 7 operate in the food sector and 7 in the entertainment/game sector. All these informal HBBs are located in Kuwait City.

The results of the research showed that the respondents use Instagram, WhatsApp, Snapchat, email and websites to communicate with customers and cooperate with business partners. Banks’ applications, such as “Edfali”, are used for doing the payments related to the business. Home-based owners are usually motivated by passion and love for the business, independence, additional source of income, succeeding in a family business, hobby or not finding an appropriate job in other companies.

Due to the COVID-19 pandemic, we had the opportunity to interview only 14 HBBs and only from two sectors, the food and entertainment/game sector. Further research can be done with more cases and more sectors to see how ICTs and social media help these businesses to develop their activity and spread the business in different places.

This paper provides useful information on the role of ICTs and social media for the informal HBBs, especially during the crisis, such as the COVID-19 pandemic. It might help business owners to prepare adequate strategies to cope with difficult situations and create better conditions for their businesses.

This paper is the first research that treats the informal HBB community in Kuwait City. It could serve as a good base for further studies related to the impact of ICTs and social media on the business performance.

The purpose of the study was to explore the intention of micro and small enterprises’ (MSEs) owners to adopt digital technologies as a strategy to catalyze sustainable growth of Uganda's economy.

This study adopted a qualitative, multi-case design. The unit of inquiry consisted of business owners operating in St. Balikuddembe Market, Kampala, Uganda. They were interrogated to explore their intention to adopt digital technologies during the total lockdown as a strategy to sustainably operate their businesses.

A total of four major themes emerged from the data analysis process and these are the impact of coronavirus disease 2019 (COVID-19) on business operations, awareness of digital technologies, usage of digital technologies and intention to use more digital technologies.

The findings of the study shed light on what policymakers, digital service providers and business owners can do to improve uptake of digital technologies among MSEs in Uganda.

This study contributes to the extant literature on digital technologies in MSEs using evidence from Uganda's informal sector. The results of the study may catalyze uptake of digital technologies as policymakers and digital service providers will devise appropriate strategies that will enable business owners to integrate these technologies into their business operations.

The outbreak of COVID-19 is one of the most serious health events in recent times. In the business landscape, its effects may be more detrimental to micro-, small- and medium-sized enterprises (MSMEs) because they tend to have limited financial and human resources to manage the challenges caused by COVID-19. To help MSMEs enhance their resilience, this paper aims to discuss how they can leverage mass collaboration to build social media-based knowledge ecosystems to manage interactions among internal and external stakeholders for knowledge creation and innovation.

The paper proposes a model for MSMEs to build an online knowledge ecosystem and a standalone text analytics tool to use the advanced data analytics, e.g. topic modeling, to analyze and aggregate collective insights. Design science research methodology is used to develop the model and the tool.

Through mass collaboration using social media and advanced data analytics technology, MSMEs can generate new business ideas, leading to enhanced resilience to meet the challenges caused by COVID-19 or other unexpected or extraordinary circumstances, such as natural disasters and financial crises.

To the best of authors’ knowledge, this paper is one of the first papers in social media adoption for knowledge creation and innovation research, providing detailed approaches for MSMEs to build a knowledge ecosystem on social media and to use advanced data analytics to mine the meaning of the generated data.

This paper reports on the difference between men and women's motivations for going into business and why they choose to operate their business from home. Reports the views of the operators regarding community attitudes towards home‐based businesses. Data was collected from a self‐administered survey distributed by post, from home‐based business operators in two local government areas in Western Australia. Two focus groups verified the findings of the survey and investigated the home‐based business operator's perceptions of the communities attitude towards them. It was evident that some sections of the community felt that home‐based businesses are extended hobbies and not to be taken seriously. The paper argues that this view ignores the significant financial and social contributions that home‐based businesses make to the economy and society in general and is not a view that is held by home‐based business operators themselves.

This paper examines the effect of personality disorders, namely loneliness and shyness, on the family business successors' attitude towards social networking services (SNS).

In this study the personality disorder and attitude towards using WhatsApp are analysed in a sample of 511 family business successors, aged 18 and up to more than 50 years. Participants completed questionnaires designed for the purposes of the study specifically using for loneliness factor the UCLA Loneliness Scale (Russell et al., 1978) and for shyness the Sociability Scale (Cheek and Buss, 1981). We use two statistical methods: the first statistical technique is an exploratory factor analysis to show that shyness can be measured down into two dimensions (1) lack of confidence and (2) hesitancy, while loneliness also can be measured into the two dimensions: (1) amiability and (2) abandonment. The second statistical method uses structural equation modelling (SEM) to fit the data to the proposed model.

The results indicate that neither a lack of confidence nor amiability has a significant effect on the attitude towards instant messaging, while hesitancy and abandonment both have significant effects on attitude. Moreover, abandonment has a stronger effect on attitude than hesitancy.

In this study were not included other related social disorders that other scholars normally study in such projects. For example, narcissism, addiction and socially anxious are very important and have results that conflict with ours.

The causal relations between the two independent factors of shyness and loneliness and the dependent factor of attitude towards using an Internet and SNS in family businesses from the Arab world have not yet been clearly and fully explored. This study aims to fill this gap through studying the impact of personality disorder (loneliness and shyness) on attitude to use SNS by the successors of family businesses.

This paper addresses the effects of a set of variables on sales performance of home‐based business in Dubai. The variables includes owner’s gender, private sources of funds, external sources of funds, usage of technology, business expenses, number of weekly hours an owner works, outsourcing or sub‐contracting, age of business, and number of the family members assisting the owner in running the business. The results showed significant positive effects for the average weekly hours an owner devotes to the business and mild effects for the use of technology. However, the remaining variables did not show any significant relationship with homebased business performance. Of particular importance is the lack of significant effects for gender. This indicates that business performance is not tied up to gender. Both men and women could do equally well in the field of home‐based business.

The purpose of this paper is to empirically investigate linkage among productivity, quality, and business performance in home-based brassware units in India.

This study involved action research of home-based brassware units applying procedures for three-stage least-squares (3SLS) regression analysis, with data obtained through questionnaire survey based on convenience sampling.

This study has supported the established belief that quality leads to productivity, and subsequently productivity leads to better business performance for home-based brassware units in India. The consistent and logical result of this study using 3SLS regression analysis has provided empirical understanding of the appropriate linkage among productivity, quality, and business performance.

This study has limitations of findings, as it studied the home-based brassware units in the Indian context only.

This study implies that marketable home-based brassware products are to be produced by taking into account boundaries of production within the framework of goals and value created by motivation and dependability for monitoring the business performance. Identifying an appropriate linkage among productivity, quality, and business performance may project a holistic evaluation of the policy development related to home-based brassware units.

This is an original study to test empirical linkages among productivity, quality, and business performance using 3SLS regression analysis particularly for home-based brassware units in India.