This paper reports on the difference between men and women's motivations for going into business and why they choose to operate their business from home. Reports the views of the operators regarding community attitudes towards home‐based businesses. Data was collected from a self‐administered survey distributed by post, from home‐based business operators in two local government areas in Western Australia. Two focus groups verified the findings of the survey and investigated the home‐based business operator's perceptions of the communities attitude towards them. It was evident that some sections of the community felt that home‐based businesses are extended hobbies and not to be taken seriously. The paper argues that this view ignores the significant financial and social contributions that home‐based businesses make to the economy and society in general and is not a view that is held by home‐based business operators themselves.
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