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Article
Publication date: 28 August 2019

Rennie Naidoo, Kalley Coleman and Cordelia Guyo

The purpose of this paper is to adopt a critical relational dialectics framework to identify and explore gender discursive struggles about social inclusion observed in an online…

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Abstract

Purpose

The purpose of this paper is to adopt a critical relational dialectics framework to identify and explore gender discursive struggles about social inclusion observed in an online gaming community, in South Africa.

Design/methodology/approach

The paper uses a technique called contrapuntal analysis to identify and explore competing discourses in over 200 messages on gender struggles about social inclusion posted in the local community’s gamer discussion board, based on seven threads initiated by women gamer activists.

Findings

The findings show how four interrelated gender discursive struggles about social inclusion and social exclusion animated the meanings of online gamer relations: dominance vs equality, stereotyping vs diversity, competitiveness vs cooperativeness and privilege vs empowerment.

Practical implications

Game designers should reinforce more accurate and positive stereotypes to cater for the rapidly growing female gamer segment joining the online gaming market and to develop a less chauvinistic and more diversely representative online gaming community. Enlightened gamers should exercise greater solidarity in fighting for gender equality in online gaming communities.

Originality/value

The critical relational dialectics analysis adopted in this study offers a promising avenue to understand and critique the discursive struggles that arise when online gamers from the different gender groups relate. The findings highlight the unequal discursive power and privilege of many white male gamers when discussing social inclusion. Advancing our understanding of these discursive struggles creates the possibilities for improving social inclusion in online gaming communities.

Details

Information Technology & People, vol. 33 no. 2
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 11 April 2016

Ali Salami and Amir Ghajarieh

The purpose of this paper is to examine the representations of male and female social actors within the subversive gendered discourse of “equal opportunities for men and women” in…

Abstract

Purpose

The purpose of this paper is to examine the representations of male and female social actors within the subversive gendered discourse of “equal opportunities for men and women” in Iranian English as a foreign language (EFL) textbooks.

Design/methodology/approach

From the methodological perspective, this study fused van Leeuwen’s (2003) “Social Actor Network Model” and Sunderland’s (2004) “Gendered Discourses Model”.

Findings

Data obtained from this study showed the subversive gendered discourse of “equal opportunities” was supported through such representations within a narrow perspective in line with dominant gender ideologies in Iran. The findings suggest the resistance against such subversive gendered discourse in Iranian EFL textbooks underpins gender norms and religious ideologies existing in Iran.

Originality/value

Such representations of male and female social actors in school textbooks show inclusive education and the discourse of “equal opportunities” have yet to be realised in education system of many countries, including Iran.

Details

Gender in Management: An International Journal, vol. 31 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 18 December 2019

Marjut Jyrkinen, Maria Väkiparta and Anna-Maija Lämsä

This paper focuses on how gendered processes of working life are (re)constructed and are also challenged discursively in paid and volunteer care and work in reception centers. The…

Abstract

Purpose

This paper focuses on how gendered processes of working life are (re)constructed and are also challenged discursively in paid and volunteer care and work in reception centers. The purpose of this paper is to show how caring work with asylum seekers can both enhance the traditional gender order and challenge it through enabling men to have opportunities to care.

Design/methodology/approach

The data were produced through qualitative interviews among paid workers and volunteers in reception centers, and analyzed through a discourse analysis approach.

Findings

Three discourses of care and work were identified: a discourse on solidarity and care; a discourse on control and order; and a discourse on caring men. The findings show that traditional attitudes toward gender are easily discerned in other cultures, but not as easily recognized in the everyday processes near at hand. Gender order is retained through traditional roles, which also reflects conventional attitudes in a society often seen as a model country for equality. However, change is possible, and one core issue is the need to involve men in care work and caring in general.

Social implications

The findings can be applicable to the deconstruction of traditional gender order in working life; to the disclosure of gendered xenophobia in work with asylum seekers, in particular through dialogue with “Others”; and to the enabling of care by men.

Originality/value

Little previous research has been done on care in reception centers and care as a gendered activity with value. In the future many countries are likely to encounter increases in asylum seekers, and therefore, intersections of gender and ethnicity are of importance in societies as regards migration, work and care.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 39 no. 2
Type: Research Article
ISSN: 2040-7149

Keywords

Article
Publication date: 21 August 2023

Sanjana Arora, Jonas Debesay and Hande Eslen-Ziya

The COVID-19 pandemic has resurfaced challenges to gender equality and gender relations both worldwide and in Norway. There have been massive public discussions on social media…

Abstract

Purpose

The COVID-19 pandemic has resurfaced challenges to gender equality and gender relations both worldwide and in Norway. There have been massive public discussions on social media platforms, highlighting the potential of analysing public discourses in a non-reactive manner (Rauchfleisch et al., 2021). Further, discourses from social media may affect cultural representations and broad discourses in society (Rambukkana, 2015), such as that related to gender. In this article, by studying the Norwegian Twitter users' discussion on gender as related to COVID-19 pandemic, the authors will examine the everyday gendered discourses.

Design/methodology/approach

Data for this project were collected from the social media platform Twitter. The authors conducted the search on 16th November 2020, and that resulted in a total of 485 results, inclusive of both original tweets and replies. The data were analysed qualitatively using thematic analysis.

Findings

The thematic analysis of the tweets revealed three main categories which were mirrored in recognisable and widespread discourses about gender: (1) stereotypical gendered behaviours, (2) construction of masculinities and (3) othering. The authors argued that the stereotypes on gendered behaviour, traits and ideology together attribute to the maintenance of unequal gender structures.

Originality/value

This article explored discourses on gender on Twitter, the networked public sphere of Norway during the COVID-19 pandemic. Given that discourses both reflect and shape social configurations, they have the power to shape gender realities. With the transcendence of social media across geographic boundaries, the authors’ findings are relevant both for Norway and globally.

Peer review

The peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-08-2022-0482

Details

Online Information Review, vol. 48 no. 2
Type: Research Article
ISSN: 1468-4527

Keywords

Article
Publication date: 23 September 2013

Katarina Pettersson and Malin Lindberg

Various studies indicate that men and certain masculinities are ascribed a normative role in innovation policies and innovation networks. This article aims to analyse which…

Abstract

Purpose

Various studies indicate that men and certain masculinities are ascribed a normative role in innovation policies and innovation networks. This article aims to analyse which feminist approaches have been used in order to articulate and perform resistance to the hegemonic “masculinist” discourses on innovation, applying the concept of paradoxical space coined by Rose. The paper specifically focuses on Swedish gender and innovation research and development (R&D) projects, as Sweden has been depicted as progressive in the theoretical and practical development of this field.

Design/methodology/approach

The paper analyses feminist approaches used in the “margin to the mainstream” of innovation R&D. The analysis is conducted on research and evaluation – where the authors have been involved as “outsiders within”. The empirical material is gathered through literature searches and interviews.

Findings

The paper concludes that three approaches to feminist resistance, outlined by Rose, are used in the analysed material: movements between the centre and margin; reaching beyond representation and definition, and paradoxical spaces used as separatism. A fourth approach – using paradoxical space for recognising differences in terms of, for example, “race”, class and sexuality – is mainly lacking in the material, except in a few cases. The theoretical contribution lies in clarifying and delineating the occurrence of different approaches to the application of a gender perspective on innovation R&D, and in highlighting the implication for gendered innovation discourses in policy, research and practice.

Practical implications

Implications based on the analysis include the need for applying different approaches to feminist resistance against the masculinist central discourse on innovation, since different approaches are able to perform resistance against the different aspects of the masculinist discourses. The findings indicate that policy support and specific calls in the field of gender and innovation are necessary for the development of this field. Further, policy support should enable various approaches to feminist resistance.

Originality/value

The article contributes by providing an overview of programs, projects and studies concerning gender and innovation R&D in Sweden – thus delineating the forefront of the scientific and practical field of gender and innovation. It also links feminist theories to practical efforts, identifying different approaches to feminist resistance towards a masculinist central discourse on innovation.

Details

International Journal of Gender and Entrepreneurship, vol. 5 no. 3
Type: Research Article
ISSN: 1756-6266

Keywords

Article
Publication date: 16 July 2020

Molly D. Siebert

The purpose of this paper is to explore research on the inclusion of women and discourses on gender in the social studies curriculum, with the goal of promoting gender equality.

Abstract

Purpose

The purpose of this paper is to explore research on the inclusion of women and discourses on gender in the social studies curriculum, with the goal of promoting gender equality.

Design/methodology/approach

To gauge how issues on gender are being taken up in classrooms around the world, the process started by exploring Compare, Comparative Education, Comparative Education Review and International Journal of Educational Development. Initially, studies related to the social studies curriculum were examined. The research then expanded beyond the social sciences and these journals. The next level of research used a mixture of the key search terms “inclusion,” “gender discourse,” “women,” “gender equality” and “curriculum.” Studies conducted around the world were examined to broaden the understanding of global research on women and gender discourses in the curriculum.

Findings

Although progress is evident, reform measures are necessary to ameliorate the inclusion of women and gender discourses in the curriculum. Implementing these strategies in social studies education may be effective steps to achieve gender equality: (1) consistently encourage students to critique power structures and systems of oppression; (2) include the exploration of gender fluidity, masculinity and the fluidity of masculinity in the curriculum; (3) examine intersectional identities such as race, gender and sexuality; and (4) utilize teacher education programs and professional development as key sites to help educators improve the amount of and approach to gender discourse in the classroom.

Originality/value

After reviewing these studies, the combined findings offer potential steps to achieve gender equality.

Details

Social Studies Research and Practice, vol. 15 no. 2
Type: Research Article
ISSN: 1933-5415

Keywords

Article
Publication date: 6 December 2022

Patricia Lewis and Yvonne Benschop

This paper aims to examine the discursive constitution of leadership identities by senior women leaders working in the City of London. This study draws on postfeminism as a…

Abstract

Purpose

This paper aims to examine the discursive constitution of leadership identities by senior women leaders working in the City of London. This study draws on postfeminism as a critical concept to explore this constitution, as it has produced the cultural conditions for the reconfiguration of masculine and feminine gender norms in leadership.

Design/methodology/approach

In a qualitative study, 13 women leaders in positions of power in the City of London were interviewed. Discourse analysis techniques were used to unpack the postfeminist shaping of leadership identities

Findings

At the heart of the leadership identities that senior women leaders construct is a gendered hybridity that is a multifaceted calibration of masculine and feminine attributes and behaviours. Postfeminist discourses of individualism, choice and self-improvement are entangled with discourses of authenticity, relatability and connectivity as particular leadership assets. The gendered hybridity of leadership identities unfolds the possibility for a fundamental makeover of leadership by opening-up space for a transformative change that accommodates women leaders.

Originality/value

To the best of the authors’ knowledge, this study is among the very few studies that foreground the leadership identities that women leaders construct within the confines of postfeminist gender regimes. It shows how these women invoke authenticity, unfolding possibilities for the transformational change of and political challenge to traditional gendered leadership in their organizations.

Details

Gender in Management: An International Journal , vol. 38 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 2 May 2008

Ann‐Kristin Juntti‐Henriksson

The overall purpose of this paper is to study gender and equality‐related issues by exploring gender functions in the northernmost borderland of Sweden (the Tornedalen area). The…

Abstract

Purpose

The overall purpose of this paper is to study gender and equality‐related issues by exploring gender functions in the northernmost borderland of Sweden (the Tornedalen area). The study focuses on women's views of their own lives and how local culture may shape their identity.

Design/methodology/approach

By analysing a large number of women's narratives through approaching feminist poststructuralism, the analysis focuses on gender relations and how women have adapted their lives according to the norms of the local society. The study involves a historical perspective from the middle to the late twentieth century. This includes transitions from an almost exclusively rural to a more urbanized life (within the countryside) and from a time when almost all women were full‐time housewives to a time when this has become a rarity.

Findings

The traditional culture in Tornedalen still existed in the late 1990s with pressure coming from the older generations to maintain traditional gender functions. From a feminist poststructuralist perspective, competing discourses affects the identity of the Tornedalen woman. Such competing discourses lead to, for example, women being impressed by masculine men who dominate the family whilst also, seemingly, expressing concern for equality issues. Many common gender identity characteristics also exist, such as (a feeling of) being strong (to be able to live in Tornedalen) and (a feeling of) being very much aware of (and claiming) local gender inequality. Originality/value – The paper provides new knowledge as to how inequality may persist in (a) local area(s) ruled by traditional norms. It also provides insights into women's lives and how identities evolve in (a) small local society(ies).

Details

Equal Opportunities International, vol. 27 no. 4
Type: Research Article
ISSN: 0261-0159

Keywords

Article
Publication date: 1 November 2014

Kathryn E. Engebretson

As the Era of Accountability has given rise to the prevalence of curriculum standards and multiple educational stakeholders have engaged in the writing of these documents, the…

Abstract

As the Era of Accountability has given rise to the prevalence of curriculum standards and multiple educational stakeholders have engaged in the writing of these documents, the National Council for the Social Studies has revised its original standards document published nearly two decades ago. This study investigated what the revised document reveals in terms of gendered discourses. Through employing the tools of discourse analysis, the dominant discourses advanced in the document’s curricular recommendations were revealed. Two discourses prevailed in the analysis: gender imbalance with a narrow view of valued masculinity and gender-free with a hidden discourse of males dominating in those spaces. A discussion of the presence of trans and other gender identities in the document is included. As gender is sparsely mentioned in the curricular recommendations, and a binary view of gender is adhered to throughout, there is little guidance for curriculum writers and teachers to teach in transformative ways that challenge the status quo.

Details

Social Studies Research and Practice, vol. 9 no. 3
Type: Research Article
ISSN: 1933-5415

Keywords

Article
Publication date: 10 June 2020

Beldina Owalla and Aziza Al Ghafri

This paper aims to critically analyze media discourses on women owner-managers/entrepreneurs (OMEs) in the Kenyan and Omani newspapers.

Abstract

Purpose

This paper aims to critically analyze media discourses on women owner-managers/entrepreneurs (OMEs) in the Kenyan and Omani newspapers.

Design/methodology/approach

A critical discourse analysis is carried out on a total of 408 online media articles (174 articles from Omani newspapers and 234 articles from Kenyan newspapers) on women OMEs over the period 2010-2018. Articles are also classified based on their framing of women’s entrepreneurship.

Findings

Five main categories of media discourses are identified, i.e. discourses on government/institutional initiatives; women OMEs’ dependency; women OMEs’ femininity; women OMEs’ societal impact; and normalization of women OMEs. These gendered media discourses and underlying assumptions further perpetuate women OMEs’ subordinate position in society, weaken their social legitimacy and trivialize their roles as managers and leaders in society.

Research limitations/implications

The analysis was limited to online articles published in mainstream media. Future research could focus on offline print media from smaller media distributors or other distribution channels.

Practical implications

Policymakers and media houses need to pay greater attention to the subtle mechanisms reproducing gender stereotypes. Women OMEs should also take a more active role in constructing their identity in the media.

Originality/value

This paper highlights the underlying assumptions of media discourses regarding women’s empowerment that negatively impacts their social legitimacy. This paper also draws attention to media’s role in the trivialization of women OMEs’ leadership and managerial roles and subsequent marginalization of their social status.

Details

Gender in Management: An International Journal , vol. 35 no. 6
Type: Research Article
ISSN: 1754-2413

Keywords

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