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Book part
Publication date: 17 October 2022

Kathryn Thory

This chapter explores women leaders’ outward appearance in the male-dominated world of rail, through the lenses of postfeminism and neoliberalism. Drawing on 31 interviews

Abstract

This chapter explores women leaders’ outward appearance in the male-dominated world of rail, through the lenses of postfeminism and neoliberalism. Drawing on 31 interviews with women leaders in rail, it maps how a postfeminist logic is evident in women leaders’ narratives of aesthetic femininity. Aesthetic femininity refers to women leaders’ outward appearance which they describe as feminine. The research participants justify their feminine ‘work style’ through postfeminist themes of individual choice, natural sex differences, irony, personal initiative, skill and empowerment. The findings also show a patterning of justification around aesthetic femininity that fits a neoliberal self-governance as enterprise, self-flexibility and self-confidence. It is argued that whilst these iterations of aesthetic femininity are rooted in postfeminist and neoliberal contexts, they have consequences for sustaining gendered inequalities and traditional feminine norms in the highly masculinised culture of rail. Women’s narratives, whereby gender inequalities are acknowledged then subsumed into individualised agency through dress and appearance, do little to challenge the gendered culture in this sector.

Details

Women, Work and Transport
Type: Book
ISBN: 978-1-80071-670-4

Keywords

Open Access
Article
Publication date: 22 March 2021

Marke Kivijärvi

This paper critically examines how female students at a Finnish business school understand gender in management.

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Abstract

Purpose

This paper critically examines how female students at a Finnish business school understand gender in management.

Design/methodology/approach

The analysis is based on female students' learning diaries from a basic management course.

Findings

The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.

Originality/value

This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 6
Type: Research Article
ISSN: 2040-7149

Keywords

Book part
Publication date: 2 July 2010

Alison Dahl Crossley

Purpose – The purpose of this chapter is to analyze how young women from diverse national backgrounds adopt or resist feminist identities. This research is founded on…

Abstract

Purpose – The purpose of this chapter is to analyze how young women from diverse national backgrounds adopt or resist feminist identities. This research is founded on three questions. First, what role does feminism play in the lives of young women from varying geographical and cultural locations? Second, how do media represent and shape understandings of feminism and enactments of femininity? Third, what is the interplay between the perceived relevance of feminism and focus on heterosexual partnering?

Methodology/approach – The research is based on semistructured individual interviews with 13 women. The theoretical framework is based on social movements, feminist, and postfeminist literature.

Findings – I found that the women adhered to media-fabricated stereotypes of feminists such as bra burners, and that despite their differing cultural backgrounds, they shared strikingly similar understandings of feminism. When asked questions about the film Bridget Jones's Diary, many of the women were conflicted with a simultaneous desire for independence and a yearning for traditional heterosexual relationships. The tensions surrounding tradition and modernity, coupled with the perception that feminism is the purview of lesbians resulted in many of them resisting feminist identities.

Originality/value of chapter – This chapter highlights the complexities and contradictions exhibited by young women negotiating feminist identities. It demonstrates how difficult it is for feminism to change with respect to broader shifts in social life when it is saddled with such monolithic and static stereotypes. We must strongly consider the future of feminism if young women fail to see its relevance to their lives.

Details

Interactions and Intersections of Gendered Bodies at Work, at Home, and at Play
Type: Book
ISBN: 978-1-84950-944-2

Book part
Publication date: 7 November 2011

Zuzana Chytkova and Dannie Kjeldgaard

Purpose – A crucial discussion within the feminist discourse in consumption studies concerns the role of the marketplace in women's emancipation. While some theorists…

Abstract

Purpose – A crucial discussion within the feminist discourse in consumption studies concerns the role of the marketplace in women's emancipation. While some theorists argue that women in contemporary society employ marketplace resources to construct individual, multiple identities, critics call attention to the fact that this argument may be applicable exclusively to Western, white, middle-class women, who possess sufficient capital to participate fully in the consumer culture. Our aim is to demonstrate that non-Western women with limited capital resources can benefit from the self-realizing modern woman discourse criticized by the second wave feminist research stream.

Methodology/approach – In support of the above perspective, we analyze depth interviews with fourteen Romanian women, aged 23–51, who had been living in Italy for one to twelve years at the time of the interview.

Findings – The internalization of the modern woman discourse featured in the marketplace is closely and interactively connected to the acquisition of cultural capital, leading eventually to the adoption of a self-reflexive cosmopolitan strategy that allows women to individuate and effectively resist the dominating discourses in the home and host societies.

Originality/value of paper – Our chapter adds a global dimension to the second wave and postfeminism discussions of the role of the marketplace in women's gender role negotiation. We illustrate that the modern woman discourse featured in the marketplace may act as an emancipating force for women who originated in a patriarchal society. By doing so, we also offer an overlooked gendered perspective on the discourse of global consumer culture.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

Keywords

Book part
Publication date: 30 November 2020

Diane L. Shoos

In this chapter I employ a hybrid critical framework that draws on feminist media studies, feminist critiques of post-feminism, theories of intersectionality, and genre…

Abstract

In this chapter I employ a hybrid critical framework that draws on feminist media studies, feminist critiques of post-feminism, theories of intersectionality, and genre theory to consider a range of domestic violence stories on screen. The chapter begins with a summary of prototypical patterns of narrative and character in contemporary Hollywood films about abuse and subsequently explores two recent media representations that, while conforming to certain of these patterns, also introduce alternative perspectives: the 2017/2019 Home Box Office miniseries Big Little Lies and French director Xavier Legrand's 2018 film Custody (Jusqu’à la garde). I argue that both of these media texts draw on familiar genres that engage audiences not simply to generate sympathy for the abused woman-turned-heroine, but to challenge persistent myths about domestic violence such as that abusers are monsters who never show love towards their partners; that abused women are weak, passive, and the victims of their own bad judgment; that the effects and repercussions of abuse end with the departure of the abuser; that, ultimately, the problem of abuse must be “solved” by the individual; that the “solution” is as simple as leaving; and that there is little as a community or a society that we can do. I conclude that, in different ways and to different degrees, each of these media texts succeeds in making small but significant interventions into the predictable formulas of mainstream Hollywood domestic violence films through narratives that foreground the complexities, contradictions, and dilemmas of abuse.

Details

Gendered Domestic Violence and Abuse in Popular Culture
Type: Book
ISBN: 978-1-83867-781-7

Keywords

Article
Publication date: 23 August 2022

Melissa Yoong

This study offers a lens for exploring women leaders’ production of resistance through postfeminist discourses. Through the case study of Bozoma Saint John, a high-profile…

Abstract

Purpose

This study offers a lens for exploring women leaders’ production of resistance through postfeminist discourses. Through the case study of Bozoma Saint John, a high-profile Black C-Suite executive, this study examines micro-acts of subversion and considers the extent they can promote feminist thinking in the corporate world and the implications for feminist theorising about women in leadership.

Design/methodology/approach

Interviews with Saint John were collected from YouTube and examined using feminist critical discourse analysis informed by intersectionality, feminist poststructuralism and Foucault’s notion of “reverse discourse”.

Findings

Saint John reproduces elements of the postfeminist confidence discourse to defy stereotypes of Black women, while simultaneously reversing the individualistic conception of confidence in favour of corporate and collective action. This has the potential to facilitate positive change, albeit within the boundaries of the confidence culture.

Research limitations/implications

Combining reverse discourse, intersectionality and feminist poststructuralism with a micro-level analysis of women leaders’ language use can help to capture the ways postfeminist concepts are given new subversive meanings.

Originality/value

Whereas existing studies have focused on how elite women’s promotion of confidence sustains the status quo, this study shifts the research gaze to the resistance realised through rearticulations of confidence, illustrating how women-in-leadership research can advance feminist theorising without vilifying senior women even as they participate in postfeminist logics of success.

Details

Gender in Management: An International Journal , vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2413

Keywords

Book part
Publication date: 13 April 2022

Dunja Antunovic

The purpose of the chapter is to overview the sociological literature related to social media and digital technologies in sport, with particular attention to media…

Abstract

Purpose

The purpose of the chapter is to overview the sociological literature related to social media and digital technologies in sport, with particular attention to media representations, content production, and audience responses. The chapter examines how social media and digital technologies reproduce and challenge hegemonic representation strategies, while maintaining existing cultural norms in the industry. Further, the chapter evaluates how athletes and fans create digital communities to bring visibility to marginalized groups. Finally, the chapter considers the potential of digital media for social justice and advocacy.

Design/methodology/approach

The chapter synthesizes existing literature in sociology of sport, sport communication, and media studies to provide an assessment of the implications of social media and digital technologies for sport.

Findings

Scholarship on social media and digital technologies in sport has primarily focused on descriptive analyses. Sociological approaches provide a theoretical grounding for examining issues of power, inequality, and social justice in relation to media ideologies, production, and consumption.

Research limitations/implications (if applicable)

The chapter identifies future areas of study, including a more robust engagement with theory and an expansion of methodological approaches.

Originality/value

The chapter provides an overview of the literature on social media and digital technologies in sport of nearly 80 scholarly publications. The chapter moves beyond focusing on patterns in content to consider how structures, journalistic practices, cultural norms, and audience interactions collectively shape ideologies about gender, race, sexuality, religion, and disability in the sport media industry.

Details

Sport, Social Media, and Digital Technology
Type: Book
ISBN: 978-1-80071-684-1

Keywords

Article
Publication date: 9 November 2010

Elaine Swan

The purpose of this paper is to look back since the first edition of what was then Women in Management Review as a way of looking forward to suggest a future potential.

1915

Abstract

Purpose

The purpose of this paper is to look back since the first edition of what was then Women in Management Review as a way of looking forward to suggest a future potential.

Design/methodology/approach

The paper draws on some historical work on issues central to the literature and practices associated with women/gender in management. It also draws on feminist theories to outline what the author calls “testings” – theoretical, conceptual and activist challenges – to some of that early thinking.

Findings

The paper emphasises the importance of differentiating women in order to understand the complexity of inequalities, and white middle class women's part in reproducing inequality. In addition, the different theoretical turns have emphasised the multiple and intersecting sources of discrimination – economic, cultural, psychosocial, social, linguistic and ideological.

Originality/value

The paper offers insights into gender in management, histories and futures.

Details

Gender in Management: An International Journal, vol. 25 no. 8
Type: Research Article
ISSN: 1754-2413

Keywords

Book part
Publication date: 13 March 2019

Louise Flockhart

In this chapter, I discuss the development of the cannibal picking up from Jennifer Brown’s (2013) study, Cannibalism in Literature and Film. Brown (2013, p. 7) argued…

Abstract

In this chapter, I discuss the development of the cannibal picking up from Jennifer Brown’s (2013) study, Cannibalism in Literature and Film. Brown (2013, p. 7) argued that the cannibal is a sign of ultimate difference who ‘reappears in various guises at times when popular culture needs to express real fears and anxieties’. I argue that the most recent version of the cannibal is gendered female and that this coincides with a postfeminist media culture. I explore how the cannibal is positioned as an ambiguous figure which questions both humanity and monstrosity. I argue that this is complicated by gendering it female as women have traditionally straddled the line between human and less-than human in popular culture. I discuss three films: 301/302 (Park, 1995), The Woman (Torino, Van Den Houten, & McKee, 2011) and Raw (De Forêts & Ducournau, 2016) and explore how they use incest, objectification and dehumanization as well as cannibalism to explore the ambiguities of postfeminist subjecthood. I will argue that by performing acts of cannibalism the female cannibals in these films reclaim their subjectivity both by objectifying others and by identifying with their victims. The cannibalism also presents the opportunity for female-oriented families through shared consumption which ironically embraces patriarchal ideals of feminine feeding roles and challenges the patriarchal basis of the family.

Details

Gender and Contemporary Horror in Film
Type: Book
ISBN: 978-1-78769-898-7

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Abstract

Details

The Emerald Handbook of Computer-Mediated Communication and Social Media
Type: Book
ISBN: 978-1-80071-598-1

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