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Article
Publication date: 6 December 2022

Patricia Lewis and Yvonne Benschop

This paper aims to examine the discursive constitution of leadership identities by senior women leaders working in the City of London. This study draws on postfeminism as a…

Abstract

Purpose

This paper aims to examine the discursive constitution of leadership identities by senior women leaders working in the City of London. This study draws on postfeminism as a critical concept to explore this constitution, as it has produced the cultural conditions for the reconfiguration of masculine and feminine gender norms in leadership.

Design/methodology/approach

In a qualitative study, 13 women leaders in positions of power in the City of London were interviewed. Discourse analysis techniques were used to unpack the postfeminist shaping of leadership identities

Findings

At the heart of the leadership identities that senior women leaders construct is a gendered hybridity that is a multifaceted calibration of masculine and feminine attributes and behaviours. Postfeminist discourses of individualism, choice and self-improvement are entangled with discourses of authenticity, relatability and connectivity as particular leadership assets. The gendered hybridity of leadership identities unfolds the possibility for a fundamental makeover of leadership by opening-up space for a transformative change that accommodates women leaders.

Originality/value

To the best of the authors’ knowledge, this study is among the very few studies that foreground the leadership identities that women leaders construct within the confines of postfeminist gender regimes. It shows how these women invoke authenticity, unfolding possibilities for the transformational change of and political challenge to traditional gendered leadership in their organizations.

Details

Gender in Management: An International Journal , vol. 38 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Book part
Publication date: 17 October 2022

Kathryn Thory

This chapter explores women leaders’ outward appearance in the male-dominated world of rail, through the lenses of postfeminism and neoliberalism. Drawing on 31 interviews with

Abstract

This chapter explores women leaders’ outward appearance in the male-dominated world of rail, through the lenses of postfeminism and neoliberalism. Drawing on 31 interviews with women leaders in rail, it maps how a postfeminist logic is evident in women leaders’ narratives of aesthetic femininity. Aesthetic femininity refers to women leaders’ outward appearance which they describe as feminine. The research participants justify their feminine ‘work style’ through postfeminist themes of individual choice, natural sex differences, irony, personal initiative, skill and empowerment. The findings also show a patterning of justification around aesthetic femininity that fits a neoliberal self-governance as enterprise, self-flexibility and self-confidence. It is argued that whilst these iterations of aesthetic femininity are rooted in postfeminist and neoliberal contexts, they have consequences for sustaining gendered inequalities and traditional feminine norms in the highly masculinised culture of rail. Women’s narratives, whereby gender inequalities are acknowledged then subsumed into individualised agency through dress and appearance, do little to challenge the gendered culture in this sector.

Details

Women, Work and Transport
Type: Book
ISBN: 978-1-80071-670-4

Keywords

Article
Publication date: 19 December 2022

Laura L. Bierema, Eunbi Sim, Weixin He and Alexandra B. Cox

The purpose of this paper is to interrogate the “double-jeopardy” in widely adopted women’s leadership development interventions aimed at “fixing” women, explore critical feminist…

Abstract

Purpose

The purpose of this paper is to interrogate the “double-jeopardy” in widely adopted women’s leadership development interventions aimed at “fixing” women, explore critical feminist coaching (CFC) perspectives and practices and offer more equitable and just alternatives for developing women leaders.

Design/methodology/approach

This paper includes a literature review of post-feminist and critical feminist perspectives and a critical examination of coaching for women leaders from each perspective.

Findings

Postfeminist approaches in organizations are little scrutinized because of the dominant postfeminist discourse that women's subordination and oppression have been “resolved” through neoliberal, individualistic interventions, such as postfeminist coaching programs. Infusing the message of “fixing women” through emphasizing “4 C’s” – confidence, control, courage and competition – postfeminist coaching programs have been submitting women leaders to “double jeopardy.” The authors critique this postfeminist coaching paradox from a critical feminist perspective foregrounding “4 R’s” – reflecting, reforming, raising and rebuilding – promising more equitable, just development.

Originality/value

To the best of the authors’ knowledge, this is the first attempt to describe CFC and presentation of a conceptual and practical model of the process. The authors define postfeminist coaching as the disavowal of feminist values and failure to challenge gender hegemony in the coaching process. The authors propose a model of CFC defined as the explicit embrace of feminist values and challenge of gender hegemony in the coaching process. The authors offer alternatives for developing women leaders amid paradoxical, complex, capitalist systems, with a critical lens challenging postfeminism.

Details

Gender in Management: An International Journal , vol. 38 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Book part
Publication date: 25 March 2024

Keren Darmon

The PRCA December 2020 census tells us that, in the United Kingdom, the public relations (PR) industry continues to be predominantly female, with 68% of respondents ticking that…

Abstract

The PRCA December 2020 census tells us that, in the United Kingdom, the public relations (PR) industry continues to be predominantly female, with 68% of respondents ticking that box. It also highlights a ‘gender pay gap’ of 21%, an increase of 7% from March 2020 and states that ‘this can be explained by the fact that the respondents … are largely in senior roles which tend to be more male dominated’ (PRCA, 2020), thus demonstrating a leadership gap as well as a pay one. Both of the leading PR professional membership bodies in the United Kingdom – the PRCA and CIPR – acknowledge the gender pay and leadership gaps, made starker in an industry dominated by women, and have committed to tackle the disparity.

In this chapter, I build on Liz Yeomans' (2020) work, in which she suggests ‘new avenues for researching neoliberalism and postfeminism in PR’ (p. 44) to examine the ‘apparently progressive moves’ (Yeomans', 2020) by women's networking organisations. I analyse website texts from two women-only PR networking organisations – Women in PR and Global Women in PR – to explore the ways in which they construct their function, purpose and role, and to examine their position vis-à-vis the contemporary postfeminist media culture (Gill, 2007). The research takes a feminist, discourse analytic approach and sheds light on the reality of women in PR as constructed by organisations whose stated goal is to: ‘improve equality and diversity across the industry by increasing the number and diversity of women in leadership roles’ (Women in PR, 2022).

Open Access
Article
Publication date: 22 March 2021

Marke Kivijärvi

This paper critically examines how female students at a Finnish business school understand gender in management.

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Abstract

Purpose

This paper critically examines how female students at a Finnish business school understand gender in management.

Design/methodology/approach

The analysis is based on female students' learning diaries from a basic management course.

Findings

The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.

Originality/value

This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 40 no. 6
Type: Research Article
ISSN: 2040-7149

Keywords

Book part
Publication date: 2 July 2010

Alison Dahl Crossley

Purpose – The purpose of this chapter is to analyze how young women from diverse national backgrounds adopt or resist feminist identities. This research is founded on three…

Abstract

Purpose – The purpose of this chapter is to analyze how young women from diverse national backgrounds adopt or resist feminist identities. This research is founded on three questions. First, what role does feminism play in the lives of young women from varying geographical and cultural locations? Second, how do media represent and shape understandings of feminism and enactments of femininity? Third, what is the interplay between the perceived relevance of feminism and focus on heterosexual partnering?

Methodology/approach – The research is based on semistructured individual interviews with 13 women. The theoretical framework is based on social movements, feminist, and postfeminist literature.

Findings – I found that the women adhered to media-fabricated stereotypes of feminists such as bra burners, and that despite their differing cultural backgrounds, they shared strikingly similar understandings of feminism. When asked questions about the film Bridget Jones's Diary, many of the women were conflicted with a simultaneous desire for independence and a yearning for traditional heterosexual relationships. The tensions surrounding tradition and modernity, coupled with the perception that feminism is the purview of lesbians resulted in many of them resisting feminist identities.

Originality/value of chapter – This chapter highlights the complexities and contradictions exhibited by young women negotiating feminist identities. It demonstrates how difficult it is for feminism to change with respect to broader shifts in social life when it is saddled with such monolithic and static stereotypes. We must strongly consider the future of feminism if young women fail to see its relevance to their lives.

Details

Interactions and Intersections of Gendered Bodies at Work, at Home, and at Play
Type: Book
ISBN: 978-1-84950-944-2

Book part
Publication date: 7 November 2011

Zuzana Chytkova and Dannie Kjeldgaard

Purpose – A crucial discussion within the feminist discourse in consumption studies concerns the role of the marketplace in women's emancipation. While some theorists argue that…

Abstract

Purpose – A crucial discussion within the feminist discourse in consumption studies concerns the role of the marketplace in women's emancipation. While some theorists argue that women in contemporary society employ marketplace resources to construct individual, multiple identities, critics call attention to the fact that this argument may be applicable exclusively to Western, white, middle-class women, who possess sufficient capital to participate fully in the consumer culture. Our aim is to demonstrate that non-Western women with limited capital resources can benefit from the self-realizing modern woman discourse criticized by the second wave feminist research stream.

Methodology/approach – In support of the above perspective, we analyze depth interviews with fourteen Romanian women, aged 23–51, who had been living in Italy for one to twelve years at the time of the interview.

Findings – The internalization of the modern woman discourse featured in the marketplace is closely and interactively connected to the acquisition of cultural capital, leading eventually to the adoption of a self-reflexive cosmopolitan strategy that allows women to individuate and effectively resist the dominating discourses in the home and host societies.

Originality/value of paper – Our chapter adds a global dimension to the second wave and postfeminism discussions of the role of the marketplace in women's gender role negotiation. We illustrate that the modern woman discourse featured in the marketplace may act as an emancipating force for women who originated in a patriarchal society. By doing so, we also offer an overlooked gendered perspective on the discourse of global consumer culture.

Details

Research in Consumer Behavior
Type: Book
ISBN: 978-1-78052-116-9

Keywords

Book part
Publication date: 30 November 2020

Diane L. Shoos

In this chapter I employ a hybrid critical framework that draws on feminist media studies, feminist critiques of post-feminism, theories of intersectionality, and genre theory to…

Abstract

In this chapter I employ a hybrid critical framework that draws on feminist media studies, feminist critiques of post-feminism, theories of intersectionality, and genre theory to consider a range of domestic violence stories on screen. The chapter begins with a summary of prototypical patterns of narrative and character in contemporary Hollywood films about abuse and subsequently explores two recent media representations that, while conforming to certain of these patterns, also introduce alternative perspectives: the 2017/2019 Home Box Office miniseries Big Little Lies and French director Xavier Legrand's 2018 film Custody (Jusqu’à la garde). I argue that both of these media texts draw on familiar genres that engage audiences not simply to generate sympathy for the abused woman-turned-heroine, but to challenge persistent myths about domestic violence such as that abusers are monsters who never show love towards their partners; that abused women are weak, passive, and the victims of their own bad judgment; that the effects and repercussions of abuse end with the departure of the abuser; that, ultimately, the problem of abuse must be “solved” by the individual; that the “solution” is as simple as leaving; and that there is little as a community or a society that we can do. I conclude that, in different ways and to different degrees, each of these media texts succeeds in making small but significant interventions into the predictable formulas of mainstream Hollywood domestic violence films through narratives that foreground the complexities, contradictions, and dilemmas of abuse.

Details

Gendered Domestic Violence and Abuse in Popular Culture
Type: Book
ISBN: 978-1-83867-781-7

Keywords

Open Access
Article
Publication date: 23 November 2022

Karin Berglund, Helene Ahl, Katarina Pettersson and Malin Tillmar

In this paper, women entrepreneurs are seen as leaders and women leaders as entrepreneurial, making both groups an easy target of postfeminist expectations, governed by calls to…

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Abstract

Purpose

In this paper, women entrepreneurs are seen as leaders and women leaders as entrepreneurial, making both groups an easy target of postfeminist expectations, governed by calls to embody the entrepreneurial self. Acknowledging that the entrepreneurial self has its roots in the universal, rational and autonomous subject, which was shaped in a male form during the Enlightenment, the purpose of this study is to conceptualise feminist resistance as a process through which the autonomous subject can be de-stabilised.

Design/methodology/approach

Empirically, this study draws on an extensive research project on women’s rural entrepreneurship that includes 32 in-depth interviews with women entrepreneurs in rural Sweden. This study interpreted expressions of resistance from the women by using an analytical framework the authors developed based on Jonna Bornemark’s philosophical treatise.

Findings

Feminist resistance unfolds as an interactive and iterative learning process where the subject recognises their voice, strengthens their voice and beliefs in a relational process and finally sees themselves as a fully fledged actor who finds ways to overcome obstacles that get in their way. Conceptualising resistance as a learning process stands in sharp contrast to the idea of resistance as enacted by the autonomous self.

Research limitations/implications

This study helps researchers to understand that what they may have seen as a sign of weakness among women, is instead a sign of strength: it is a first step in learning resistance that may help women create a life different from that prescribed by the postfeminist discourse. In this way, researchers can avoid reproducing women as “weak and inadequate”.

Originality/value

Through the re-writing of feminist resistance, the masculine entrepreneurship discourse including the notion of the autonomous self is challenged, and a counternarrative to the postfeminist entrepreneurial woman is developed. Theorising resistance as a learning practice enables a more transforming research agenda, making it possible to see women as resisting postfeminist expectations of endless competition with themselves and others.

Details

Gender in Management: An International Journal , vol. 38 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

Article
Publication date: 23 August 2022

Melissa Yoong

This study offers a lens for exploring women leaders’ production of resistance through postfeminist discourses. Through the case study of Bozoma Saint John, a high-profile Black…

Abstract

Purpose

This study offers a lens for exploring women leaders’ production of resistance through postfeminist discourses. Through the case study of Bozoma Saint John, a high-profile Black C-Suite executive, this study examines micro-acts of subversion and considers the extent they can promote feminist thinking in the corporate world and the implications for feminist theorising about women in leadership.

Design/methodology/approach

Interviews with Saint John were collected from YouTube and examined using feminist critical discourse analysis informed by intersectionality, feminist poststructuralism and Foucault’s notion of “reverse discourse”.

Findings

Saint John reproduces elements of the postfeminist confidence discourse to defy stereotypes of Black women, while simultaneously reversing the individualistic conception of confidence in favour of corporate and collective action. This has the potential to facilitate positive change, albeit within the boundaries of the confidence culture.

Research limitations/implications

Combining reverse discourse, intersectionality and feminist poststructuralism with a micro-level analysis of women leaders’ language use can help to capture the ways postfeminist concepts are given new subversive meanings.

Originality/value

Whereas existing studies have focused on how elite women’s promotion of confidence sustains the status quo, this study shifts the research gaze to the resistance realised through rearticulations of confidence, illustrating how women-in-leadership research can advance feminist theorising without vilifying senior women even as they participate in postfeminist logics of success.

Details

Gender in Management: An International Journal , vol. 38 no. 2
Type: Research Article
ISSN: 1754-2413

Keywords

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