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Academic librarians have often been hesitant to foreground real-time engagement with social justice in our public facing library guides. The guides, more often than not, serve merely to provide access points to “academic” materials and traditional news sources. Perhaps there is a different path. This chapter suggests that engagement with Twitter can point patrons toward the real conversations happening outside (and sometimes inside) academia that are missed when we rely on traditional sources. The critical engagement with social justice issues such as race and technology, or migrant justice, is happening right in front of our eyes on Twitter. This chapter discusses how adding Twitter feeds to library guides can engage libraries (and our students) in critical conversations around racism and the foregrounding of traditionally marginalized voices. A problem with traditional library guides is that they center the voice and opinion of the librarian curating the guide. Adding in Twitter feeds can complicate this. Adding Twitter feeds from traditionally marginalized voices centers those voices in real time as opposed to centering the voice and authority of the, often white, librarian initially creating the guide. This centering occurs because while the librarian initially chooses which feeds to feature, the feeds are continuously updating in real time. This chapter reflects on why this centering of non-white voices is important, how it engages the counterpublic discourse on Twitter, and how doing so can push us all to be a little more critical, a little more subversive, in our work.

The purpose of this paper is to explore the scholarly literature relating to the usage of Twitter in library settings. Various uses of Twitter and strategies used to promote effective utilisation of Twitter in the library are given. The library uses Twitter accounts to support various information services, interact with users and for collecting feedback from users for the services given.

The Google Scholar database was consulted to extract the desired data published in the five years (2015–2019). Then, the content analysis method was used to analyse the retrieved literature.

The findings revealed that Twitter is used by both the library and its users. The library uses Twitter accounts to support various information services, interact with users and for collecting feedback from users for the services given. Furthermore, the findings revealed different ways that can be implemented to improve the effective utilisation of Twitter in the library.

The main limitation of this study is that the findings of the research are based on the data collected from Google Scholar in the five years only.

This study tries to explore how Twitter is used in the library settings and the strategies that when implemented can help to ensure that libraries reap the best from Twitter.

This chapter provides an overview of the specific legal, ethical, and privacy issues that can arise when conducting research using Twitter data. Existing literature is reviewed to inform those who may be undertaking social media research. We also present a number of industry and academic case studies in order to highlight the challenges that may arise in research projects using social media data. Finally, the chapter provides an overview of the process that was followed to gain ethics approval for a Ph.D. project using Twitter as a primary source of data. By outlining a number of Twitter-specific research case studies, the chapter will be a valuable resource to those considering the ethical implications of their own research projects utilizing social media data. Moreover, the chapter outlines existing work looking at the ethical practicalities of social media data and relates their applicability to researching Twitter.

The era of globalization has increased the challenges for multinational corporations (MNCs) to retain legitimacy. In striving for legitimacy, MNCs increasingly engage in dialogue processes with their stakeholders. However, the era of globalization and the parallel rise of the Internet and the new “Web 2.0” have dramatically widened the range of options for such dialogue processes. Non-governmental organizations (NGOs) in particular make use of “social media” (e.g., Facebook, Weblogs, Twitter) which enable them to quickly generate attention regarding socially and environmentally harmful business practices by MNCs. In response, MNCs have started applying social media technologies for corporate communication purposes. However, given the novelty of these activities, we lack knowledge on how these organizations make use of social media. Therefore, in this chapter, we examine how MNCs and NGOs utilize one particular social media application, that is, Twitter, for dialogic stakeholder communication.

In our empirical study, we examine current practices of Twitter usage by MNCs and NGOs. We investigate a dataset of more than 3,000 Twitter articles from 30 MNCs and 30 NGOs in the German-speaking world. Our analysis is based on the “conceptual orality or literality” scale by Koch and Oesterreicher (1994).

The comparative analysis shows that on average MNCs and NGOs exhibit a surprisingly similar profile on Twitter. Both tend toward conceptual literality. However, the analysis of Tweets per organization reveals a much larger variance. At the extreme poles, while some NGOs (like Greenpeace Youth) make extensive use of the medium’s potential for conceptual orality, some MNCs (like Deutsche Börse) almost entirely adhere to conceptual literality. In other words, these MNCs promote a classical one-way model of communication and fail to make use of the dialogue-like qualities of the medium.

We analyzed a small number of organizations and we restricted our study to MNCs and NGOs in the German-speaking world. Furthermore, Twitter only allows for short messages with a maximum of 140 letters or signs. This, in turn, renders questionable whether the medium is suited to establish deliberative dialogues between MNCs and NGOs that are based on more elaborate arguments which can be expressed in the short format.

Our study addresses the lack of research regarding new possibilities for stakeholder communication in the age of social media. Moreover, the study methodologically contributes to the study of social media in the context of corporate communication by applying the scale of “conceptual orality or literality” to MNCs’ and NGOs’ Twitter usage.

This chapter offers reflections on the successes and failures of integrating the micro-blogging platform Twitter into a first-year university class. Twitter, intended as a way to answer the question “What are you doing?” is now used in originally unexpected ways. Broadly speaking, Twitter's popularity can be traced to three factors: conversation between users; a decentralized ecosystem of third-party applications; and as a result, the distributed nature of the users. Adopted by educators in higher education, Twitter has been used as: an object for study, a tool to communicating classroom announcements, as a way to enable student to reflect on their learning, a chance to get instant feedback from students, and as the specific tool used to facilitate in-class conversations. The ongoing use of micro-blogging also appears to have an ability to change the social dynamics of a classroom, expanding the social of the classroom beyond the physical. While identifying Twitter's limitations, the chapter outlines the most significant outcome from the author's integration of Twitter: an evolution of blended learning, proposed as a plesiochronous learning model, where learning occurs outside the classroom, with learner and instructor in different places but occurring at (virtually) the same time.

The purpose of this chapter is to shed light on the interrelationships that exist between politicians' Twitter agendas, news websites agendas and public agendas at the first level during the 2019 Greek Parliamentary elections for the two front-runners of the elections, Kyriakos Mitsotakis and Alexis Tsipras. Three researches were conducted to assess the issues agendas of candidates' tweets, news websites coverage as well as the issue importance of the public for an 18-day period prior to the elections. At the issue level, although Twitter and media agendas align more, they are distinct from public agenda. Overall, Twitter proved to be an ineffective tool for influencing the news websites and public agendas during the 2019 Greek Parliamentary elections with online media agendas being slightly more powerful. Moreover, the public agenda did play a role in shaping Twitter as well as media content but in a counterbalancing manner. In addition, this study confirmed that agenda building and setting dynamics at both levels vary based on the issue and candidate being analysed.

Social media is noted for its usefulness and contribution to destination marketing and management. Social media data is particularly valued as a source to understand issues such as tourist behavior and destination marketing strategies. Among the social media platforms, Twitter is one of the most utilized in research. Its use raises two issues: the challenge of obtaining historical data and the importance of qualitative data analysis. Regarding these issues, the chapter argues that retrieving tweets using hashtags and keywords on the Twitter website provides a corpus of tweets that is valuable for research, especially for qualitative inquiries. In addition, the value of qualitative analysis of Twitter data is presented, demonstrating, among other things, how such an approach captures in-depth information, enables appreciation and inclusion of the nonconventional language used on social media, distinguishes between “noise” and useful information, and recognizes information as the sum of all parts in the data.