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This study systematically outlines a multifaceted approach to Persian culture using the anthropological acronym of KERP (kinship, economics, religion, and politics). Possible touch points between the tourist and both modern life in Iran and the historical world of Persian culture are identified. It is proposed that these touch points would be revealed through the knowledge emotions of surprise, confusion, and interest. The chapter examines the detailed accounts of experienced Iranian guides who reported on their tourists’ knowledge emotions about the visited culture. A comprehensive catalogue of the key incidents evoking these knowledge emotions is developed. The chapter further proposes a spectrum of cultural accessibility for Western tourists using this catalogue of emotional responses.

Over the past decade, there has been a significant increase in interest about fraud in food supply chain. Victims of food fraud and counterfeiting can be different actors in the supply chain: distributors, retailers and, most importantly, customers. Victims of food fraud face not only economic losses, but also health and safety risks when handling or consuming fraudulent products. The aim of this paper is to present the situation regarding counterfeiting and fraud in the food supply chain from a theoretical and practical point of view. The attitudes and opinions of consumers, experts in the field and retailers on the occurrence of food fraud and counterfeiting were explored. The results of an online survey of 326 consumers in Croatia showed that their awareness of food fraud is low. Most of them are only partially familiar with food fraud or do not know anything about this issue. The respondents are most familiar with mislabelling of organic products, meat packaging date fraud, and misuse of geographical indications (PDO/PGI). Consumers have low trust in all organisations that should protect them from food fraud (e.g. Croatian national institutions and authorities). A survey with eight food experts (olive oil, wine, milk and dairy products, honey, strong alcoholic beverages) found that they very rarely encounter food fraud in their work, usually two or more times a year. Retailers are aware of the existence of food fraud, but still do not take measures beyond the usual level in their quality assurance systems. To raise awareness of food fraud, education of all stakeholders by relevant institutions is needed.

This chapter presents a typology, a comprehensive overview and a deconstruction of food counterfeits. In this chapter, common targets, defined by type of commodity, supply chain (node) and location, are identified based on incident reports and vulnerability assessments in global food supply chains. As a second step, the effects of counterfeiting on brand owners, consumers and governments are detailed, which is followed by the characterisation of the groups of buyers and suppliers. To comprehend the counterfeiting process and its most important factors in greater detail, counterfeiting is disassembled into and analysed for existing motivational drivers, opportunities and control measures. Lastly, various strategies are proposed to deter counterfeiting and disrupt these practices.

Food fraud as intentional deception for economic gain relies on a low-tech food value chain, that applies a ‘paper-and-pencil approach’, unable to provide reliable and trusted data about food products, accompanied processes/activities and actors involved. Such approach has created the information asymmetry that leads to erosion of stakeholders and consumers trust, which in turn discourages cooperation within the food chain by damaging its ability to decrease uncertainty and capability to provide authentic, nutritional, accessible and affordable food for all. Lack of holistic approach, focus on stand-alone measures, lack of proactive measures and undermined role of customers have been major factors behind weaknesses of current anti-fraud measures system. Thus, the process of strong and fast digitalisation enabled by the new emerging technology called Industry 4.0 is a way to provide a shift from food fraud detection to efficient prevention. Therefore, the objective of this chapter is to shed light on current challenges and opportunities associated with Industry 4.0 technology enablers' guardian role in food fraud prevention with the hope to inform future researchers, experts and decision-makers about opportunities opened up by transforming to new cyber-physical-social ecosystem, or better to say ‘self-thinking’ food value chain whose foundations are already under development. The systematic literature network analysis is applied to fulfil the stated objective. Digitalisation and Industry 4.0 can be used to develop a system that is cost effective and ensures data integrity and prevents tampering and single point failure through offering fault tolerance, immutability, trust, transparency and full traceability of the stored transaction records to all agri-food value chain partners. In addition, such approach lays a foundation for adopting new business models, strengthening food chain resilience, sustainability and innovation capacity.

This ethnographic study of school food service employees at an elementary, middle, and high school in the Midwest introduces “feeding labor,” a concept to signify a form of gendered labor that entails emotional and bodily feeding activities.

This chapter is based on 18 months of participant-observation and 25 in-depth interviews.

I illustrate three characteristics of feeding labor: (1) the physical labor of attending to the feeding needs of customers, (2) the emotional labor of managing feelings to create and respond to customers, and (3) variations in the gendered performance of feeding labor as explained through the intersection of race, class, and age. These dimensions vary across different field sites and emerge as three distinct patterns of feeding labor: (1) motherly feeding labor involves physical and emotional attentiveness and nurturing with mostly middle- and upper-class young white customers, (2) tough-love feeding labor involves a mix of tough, but caring respect and discipline when serving mostly working- and lower-middle class racially mixed young teens, and (3) efficient feeding labor involves fast, courteous service when serving mostly working- and middle-class predominantly white teenagers.

These findings show that a caring and nurturing style of emotional and physical labor is central in schools with white, middle-class, young students, but that other forms of gendered feeding labor are performed in schools composed of students with different race, class, and age cohorts that emphasize displaying tough-love and efficiency while serving students food. Examining this form of labor allows us to see how social inequalities are maintained and sustained in the school cafeteria.

Food fraud has vexed the food industry throughout history. Today, it is still a present and multidimensional problem affecting all parts of the food industry. Food fraud encompasses adulteration, counterfeit, diversion of products outside of intended markets, over-run, simulation, tampering, theft, misrepresentation or mislabelling, malicious poisoning, bioterrorism or sabotage. It is difficult to detect and trace the source of unintentional contamination and related food safety concerns and even more difficult to detect instances of product fraud. The most common product categories that are associated with food fraud are olive oil, milk and milk-based products, fish and seafood, wine, tea, honey and organic foods. On the other hand, knowledge on what influences the occurrence of fraud in food supply chain is limited. The main research aim in this chapter is to determine key factors which influence the occurrence of food fraud within the organic supply chain, and how these factors differ between various organic marketing channel members. We focus on the application of qualitative methods for detecting key food fraud aspects including broad practical areas, such as opportunities and motivations to commit fraud, as well as the presence or lack of suitable food fraud control measures. These three key aspects are assessed to identify the perceived fraud vulnerability of the organic supply chain. The research is conducted with special attention to the context of the transition economies, since these markets require a new, comprehensive strategic approach to preventing and detecting food fraud and adulteration. The entire analysis is conducted on the Serbian market.

Crisis management (CM) has gained prominence in the last decades, as the complex global business environment has forced executives to pay attention to practices that may safeguard organizations against potential crises. However, despite the fact that various scholars point to the need for autonomy and delegation of authority when responding to crises, it appears that the overarching rationale in the crisis literature is geared toward a centralized approach. This suggests that preventive actions and response to crises lie mainly with the leader of the organization and with designated crises teams. It is also apparent that this literature places too much weight on contingency plans and classification schemes. Although behavioral factors have been discussed by some authors as a fundamental element in dealing with crises, it is not clear how to develop these traits. It is our contention then that these conventional perspectives, although valuable to CM, are insufficient to deal with the uncertainty that characterizes global business today where firms must be prepared for the unexpected. We discuss the limitations of this traditional approach and argue for a combination of central control with decentralized execution when responding to unexpected crises situations. This enables management to better comprehend the complexity embedded in any crisis and allows adaptive practices to emerge throughout the organization. An analysis of two cases paired with empirical field studies support our proposition.

In his first two months at the immigration detention facility, euphemistically called a ‘shelter’, Deruba consumed his daily lessons of vocabulary and math. ‘Good morning. My name is Deruba. What is your name?’ he would chant. ‘I am from Guatemala. Where are you from?’ ‘Good afternoon. How are you? I am fine’. He had only attended school for four years in Guatemala before his parents died in a bus accident forcing him to support his younger sister, Isura. ‘It was not a good time. We did not have anybody. No aunts, no uncles to help us. My grandparents died long ago. I don't even remember them. It was just me and my little sister’.⁵ Deruba, 13 years old at the time, and Isura, then 11 years old, lived on the streets of Livingston, Guatemala for over 2 years. He worked as a boat hand on boats [lanchas] transporting tourists to Livingston, painting cars at a small auto body shop and selling marijuana to young German and American tourists coming to soak up Livingston's bohemian environs.⁶