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In this paper, we bridge the gap between imitation and creativity, as we examine whether and how it is possible to succeed in imitation, understood here as the intentional creation of alikeness and, at the same time, the production of something novel and valuable. By distinguishing processes of copying, echoing, and eluding, we scrutinize how different imitation processes intended to create alikeness lead to the emergence of novelty. Using empirical data from two distinct empirical fields, music and pharmaceuticals, we discuss if and how these processes may even lead to emulation and thus the emergence of novelty superseding the imitated original. We find that novelty emerges during processes of imitation from the interplay of a guiding structure obtained from existing originals and the performative variation embedded in processes of imitation. We thereby identify performance enactment, translations between an imitated core and surrounding opportunities as well as the generative effects of intellectual property regulation as key ingredients to foster emulative novelty.

The purpose of this study is to simultaneously investigate a comprehensive analysis of the extent to which strategic orientations, namely, imitation and innovation orientations, and knowledge management affect firm performance.

Drawing on the theoretical frameworks of the resource-based view and dynamic capability theory, this scholarly inquiry has proposed a comprehensive framework that delineates the relationships amongst imitation, innovation, absorptive capacity (ACAP), innovation performance and financial performance. To scrutinize the proposed research model, bootstrap routines were used through Smart partial least squares to estimate the procedures. To collect the necessary data, a questionnaire and financial statements were acquired from a sample of 100 Iranian firms listed on the Tehran Stock Exchange. The findings of the study have important implications for both scholars and practitioners seeking to enhance firm performance through the effective utilization of imitation, innovation and ACAP.

The results indicate that imitation activities have directly led to the improvement in innovation performance, even in the presence of innovation and ACAP. However, the relationship has not been confirmed by financial performance.

Imitation and innovation orientations have been identified as pivotal strategic orientations that can significantly affect firm performance. As far as the authors know, this investigation represents the first comprehensive examination of both imitation and innovation activities as a critical transition in emerging markets (EMs) characterized by complex economies, such as Iran. The findings may aid firms in enhancing their performance by providing insight into the strategic importance of imitation and innovation orientations in EMs.

This study explores whether the peer effects of internationalization exist within the subdivision industry of enterprises in the engineering field and assesses the imitation paths for the peer engineering enterprises within the industry when implementing internationalization strategies under the peer effects.

This study collected secondary and objective data on 38 Chinese engineering enterprises from the Engineering News-Record's list of the top 250 international contractors between 2013 and 2021. It employed a regression analysis to test the research hypotheses.

The findings reveal that in the process of internationalization: (1) peer effects exist within the subdivision industry of internationalization of engineering enterprises; (2) engineering enterprises within the same industry and region imitate each other; (3) non-state-owned engineering enterprises imitate state-owned engineering enterprises within the same industry; and (4) in the industry follower–leader imitation process, industry followers imitate leaders according to enterprise size and return on assets.

The results contribute to a better understanding of how peer effects influence engineering enterprises' internationalization process. This study also proposes imitation paths based on the law of imitation to provide recommendations for engineering enterprises' better development in the international market.

To provide an explicit model to address the relationships between the structural characteristics of a network and the diffusion of innovations through it. Further, based on the above relationships, this research tries to provide a way to infer diffusion curve parameters (innovation coefficient and imitation coefficient) from network structure (e.g. centralization).

Based on the network and innovation literatures, we develop a model explicitly relating the structural properties of the network to its innovation and imitation potential, and in turn to the observed diffusion parameters (innovation and imitation coefficients). We first employ current theoretical and empirical results to develop postulates linking six key network properties to innovation and imitation outcomes, and then seek to model their effects in an integrative manner. We argue that the innovation and imitation potentials of a network may be increased by strategically re‐designing the underlying network structure. We validated the model by searching the published empirical literature for available published data on network properties and innovation and imitation coefficients.

We validated the model by searching the published empirical literature for available published data on network properties and innovation and imitation coefficients. The results reported from various relevant research papers support our model.

This research shows that the innovation and imitation potentials of a network may be increased by strategically re‐designing the underlying network structure; hence, provide guidelines for new product managers to enhance the performance of innovative products by re‐design the underlying network structure.

The model developed in this paper is a breaking through result of synthesizing various traditions of diffusion research, ranging from anthropology and economics to marketing which were developed independently. The research explicitly modeled the diffusion process in terms of the underlying network structure of the relevant population allowing managers and researchers to directly link the diffusion parameters to the structural properties of the network. By doing so, it added value by making it possible to infer diffusion potential from directly measurable network properties. Vis‐à‐vis the network diffusion literature in particular, we added value by “unpacking” the diffusion process into innovation and imitation processes that form the building blocks of contagion. Moreover, we developed a holistic structural model of network diffusion which integrates the several network properties that have hitherto been studied separately.

Shadow organizing refers to the emergence of parallel arrangements that sit alongside and imitate mainstream or conventional ways of organizing. It can be a response to challenges that require new ways of working without abandoning what is valuable about conventional arrangements. However, the processes through which shadow organizing is accomplished are not well understood; there is a need to go beyond traditional notions of mimicry and metaphor. The paper aims to discuss these issues.

This paper demonstrates how a Tardean approach to imitation can address this gap. It deploys imitation as an explanatory concept, based on contemporary readings of Tarde, as well as understandings of organizing as an unfolding process. Child and Family Centres in Tasmania (Australia), are used as an example of shadow organizing, delivering integrated health and education services in an emerging parallel arrangement.

The analysis highlights an imitation dynamic which is far from straightforward mimicry. Rather, it comprises repetition and generation of difference. This dynamic is conceptualized in Tardean fashion as three patterns: the imitation of ideas before expression; the selective nature of imitation; and insertion of the old alongside the new.

The paper moves beyond metaphors of shadow organizing, and understandings of shadow organizing as mimicry. Conceptualizing imitation in an alternative way, it contributes fresh insights into how shadow organizing is accomplished. This enriches and expands the conceptual apparatus for researchers wishing to understand the betwixt and between of shadow organizing.

The present study fills some of the void in the literature on the concept and phenomenon of innovation and imitation. Basing our arguments on features that the literature indicates are characteristics of innovation, we delimit the concepts of innovation and imitation. Using these features and considering a company’s degree of entrepreneurial and market orientation, we devise a typology of companies ranging from radical innovators to strict imitators. We also argue that some key factors and the choice of appropriate strategy determine whether innovative and imitative companies can obtain and maintain their sustainable competitive advantages.

The authors attempt to answer the basic questions: How is imitation tied to innovation? This question is addressed in the context of China's innovation system in the 2000s where Chinese industrial firms simultaneously implement innovation and imitation strategies in their new product developments.

The authors first build on lattice theory and supermodularity theory to provide a rigorous and careful mathematical proof. The authors further conduct the empirical analyses using an original data on Chinese manufacturing firms' innovation and imitation strategies in the development of new products in 2002.

This article reveals the complementarity relation between imitation and innovation strategies and identifies external knowledge search as the boundary condition that influences the extent to which two strategies reinforce each other.

The findings of the imitation-innovation complementarity suggest that imitation is not only an indispensable strategy independent of innovation, but also is vital to the effectiveness of innovation itself.

The imitation-innovation complementarity finding provides some evidence for the contention that Chinese latecomers exploit the synergies of imitation and innovation, transforming themselves from imitators to innovators and vibrant competitors in the global market (Wu et al., 2016) and, as a result, national innovation system has evolved from a state-sponsored imitation program to the imitation-innovation mixture.

In contrast to earlier innovation studies in which innovation and imitation are unrelated, this study reveals that imitation complements innovation, and the extent of Chinese firms' external knowledge search affects the complementary relationship between imitation and innovation. These findings add important insights to the innovation management literature and contribute empirical evidence to the interplay of innovation and imitation enhancing national innovation system.

This research aims to explore the impact of an overlooked variable, brand typicality, on brand evaluation and the categorization of counterfeits and imitations.

The research design is a 2 × 2 × 2 × 2 mixed design with the first three variables as between-subjects variables and the last as a within-subjects variable on a convenience sample of 287 respondents split into eight experimental conditions. Data are analyzed using Linear Mixed Models.

Results show that brand typicality and brand name and product appearance manipulations impact brand evaluation and categorization. Regarding brand evaluation, under high typicality conditions, any manipulation of brand name and/or product appearance, from identical to different, results in a less favorable evaluation, whereas under low typicality conditions, only brand name manipulation negatively impacts brand evaluation. Concerning categorization, under high typicality conditions, any change in brand name and/or product appearance results in the item’s categorization as an imitation or a counterfeit, whereas under low typicality conditions, the item may be categorized as either genuine or as imitation or counterfeit.

This research demonstrates the impact of brand typicality on both the evaluation and categorization of changes in brand name and product appearance. It also suggests that brands and product classes are not equal vis-à-vis counterfeiting and imitation. High typicality brand seems less vulnerable to counterfeiting and imitation. Findings are discussed regarding brand vulnerability to imitation and counterfeiting, the importance of considering competitive context, brand management and brand strategy.

The purpose of this paper is to examine the relationships among organizational learning, absorptive capacity, imitation and innovation in the Chinese context.

Based on the organizational learning theory and innovation theory, the paper presents a framework linking organizational learning, absorptive capacity, imitation and innovation. Using a key informant technique, a survey questionnaire was designed and sent to the middle or top management managers of 115 firms located in Peking, People’s Republic (PR) of China. Structural equation modeling (SEM) with the maximum likelihood (ML) estimation procedures was applied to test the hypotheses developed in the research.

The empirical results show that both organizational learning and absorptive capacity have positive impacts on innovation; imitation has a positive impact on absorptive capacity; absorptive capacity mediates the relationship between imitation and innovation.

This study has implications for firms aiming to enhance innovation by organizational learning, absorptive capacity and imitation.

Despite the number of studies concerning organizational learning, absorptive capacity, imitation and innovation, research that encompasses the interrelationships between the four concepts simultaneously remains scarce. The paper provides a framework linking organizational learning, imitation, absorptive capacity and innovation, and it advances the argument that absorptive capacity is an important factor in predicting the Chinese firms’ transition from imitation to innovation.

The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use of an innovation). This estimation can be used to provide a new form of forecast for the likely market demand for an innovation.

This method, termed imitation analysis, is based on imitation theories from the behavioural sciences and is applied in two recent case studies in The Netherlands: broadcast TV on mobile phones and a mobile friend‐network service.

These cases illustrate how: the market segments with the highest potential can be identified; marketing communication can be focused on specific issues important for each segment (e.g. based on the highest imitation potential); product design can be improved (by highlighting the characteristics with the most room for improving the imitation potential); and market demand can be modelled (the overall chance of imitation occurring).

Management implications for the two services, as well as the usefulness of imitation analysis in forecasting studies, are discussed.

The paper expands on original work published in this journal in 2005, showing the value of the approach in real‐world settings.