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1 – 10 of 61Fenfang Lin, Jake Ansell, Alasdair Marshall and Udechukwu Ojiako
This paper aims to distil the management challenge pertaining to B2B SME branding strategy, communication and constraint in the emerging market context of Chinese manufacturing.
Abstract
Purpose
This paper aims to distil the management challenge pertaining to B2B SME branding strategy, communication and constraint in the emerging market context of Chinese manufacturing.
Design/methodology/approach
Complemented by 19 interviews, this paper adopted a novel methodological approach – netnographic analysis – to investigate a selection of Chinese manufacturing SMEs.
Findings
Findings revealed three managerial approaches to B2B brand management: conservative, flexible and integrated-exploratory.
Practical implications
Understanding the three approaches offers managerial implications for Chinese manufacturer SMEs to redesign their branding practice. Informed with a better understanding of the available option, they will be able to achieve high value-added production through branding to gain competitiveness. This study sheds light on B2B SME branding from an emerging market perspective, an area that has been largely neglected in the existing literature.
Originality/value
Findings make a novel contribution to B2B SME brand management literature by clarifying practical management issues pertinent to Chinese emerging market manufacturers in particular, and offering widely generalizable lessons for B2B brand management research.
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Omid Maghazei and Torbjørn Netland
Although the industrial application of drones is increasing quickly, there is a scarcity of applications in manufacturing. The purpose of this paper is to explore current and…
Abstract
Purpose
Although the industrial application of drones is increasing quickly, there is a scarcity of applications in manufacturing. The purpose of this paper is to explore current and potential applications of drones in manufacturing, examine the opportunities and challenges involved and propose a research agenda.
Design/methodology/approach
The paper reports the result of an extensive qualitative investigation into an emerging phenomenon. The authors build on the literature on advanced manufacturing technologies. Data collected through in-depth interviews with 66 drone experts from 56 drone vendors and related services are analyzed using an inductive research design.
Findings
Drones represent a promising AMT that is expected to be used in several applications in manufacturing in the next few years. This paper proposes a typology of drone applications in manufacturing, explains opportunities and challenges involved and develops a research agenda. The typology categorizes four types of applications based on the drones’ capabilities to “see,” “sense,” “move” and “transform.”
Research limitations/implications
The proposed research agenda offers a guide for future research on drones in manufacturing. There are many research opportunities in the domains of industrial engineering, technology development and behavioral operations.
Practical implications
Guidance on current and promising potentials of drones in manufacturing is provided to practitioners. Particularly interesting applications are those that help manufacturers “see” and “sense” data in their factories. Applications that “move” or “transform” objects are scarcer, and they make sense only in special cases in very large manufacturing facilities.
Originality/value
The application of drones in manufacturing is in its infancy, but is foreseen to grow rapidly over the next decade. This paper presents the first academically rigorous analysis of potential applications of drones in manufacturing. An original and theory-informed typology for drone applications is a timely contribution to the nascent literature. The research agenda presented assists the establishment of a new stream of literature on drones in manufacturing.
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Arsalan Safari and Ali Salman Saleh
Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in emerging…
Abstract
Purpose
Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in emerging markets. The purpose of this study is to look at capacity building to accelerate SMEs’ export performance.
Design/methodology/approach
This study draws on contingency theory and takes a resource-based and market-based view to provide a holistic understanding of the issue. This study uses primary data collected via extensive surveys from active SMEs in three main industrial regions in Vietnam to undertake confirmatory factor analysis and structural equation modeling for quantitative analysis.
Findings
The results confirm and show the significant effects of various determinants on firms’ export performance. These research findings have scientific contribution and significant implications by understanding the effective internal and external export drivers and mediators in an emerging market and enhancing SMEs’ export performance.
Practical implications
This study helps SMEs to improve their export performance by systemizing their decision-making in export activities, improving main export drivers highlighted in this study and developing required training programs for their teams. The outcomes also helps policymakers and regulators to improve the current SME ecosystem in Vietnam through training programs, improving policies, facilitating trades, providing more government assistance etc. The results of this study can be extended to other emerging markets with a similar economic structure and legal system.
Originality/value
Given the need for more work on export performance, this paper develops and tests a holistic conceptual framework that accounts for all aspects of export drivers, and provides a more comprehensive model for examining SMEs’ export drivers. This theoretical framework also incorporates three potential mediators (i.e. innovation strategy, export marketing strategy and business strategy) to investigate the effect of internal and external factors on export performance, highlighting the importance of the mediating effects on SMEs in achieving growth and competing in the international arena.
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Emanuela Conti and Andrea Chiarini
This paper aims to investigate the phases of new product development within the design-driven innovation (DDI) process, the role of designers and collaborators in the process and…
Abstract
Purpose
This paper aims to investigate the phases of new product development within the design-driven innovation (DDI) process, the role of designers and collaborators in the process and how this process relates to some quality principles.
Design/methodology/approach
This study adopted a qualitative approach using Gioia methodology. In particular, four Italian manufacturing companies in the home appliances and furniture industry were selected, and data mainly collected through direct interviews were analysed through content analysis.
Findings
The new product development related to DDI includes the following phases: the company brief, the designer research, the concept of the designer, the design, legal protection, prototyping, production and the market launch. Designers play a strategic role in the above phases of DDI, but other actors also cooperate and some quality principles affect positively on the process. This study proposes a model for a DDI process in the home appliances and furniture sector.
Research limitations/implications
Although this exploratory study was conducted on only four companies, it advances the DDI research in relation to new product development.
Practical implications
This study makes recommendations to entrepreneurs and managers on how to innovate successfully and to effectively manage designers and collaborators to ensure competition.
Social implications
This analysis highlights that design-based innovation contributes to improving the quality of life of consumers.
Originality/value
To the best of the authors' knowledge, this is the first qualitative study to examine the phases of new product development in DDI process, the actors involved and relationship to quality principles for the Italian home appliances and furniture sector.
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Marta Gasparin and Martin Quinn
This paper develops a new model of policy development for the creative industries in a transitional economy setting. These sectors could potentially make a significant…
Abstract
Purpose
This paper develops a new model of policy development for the creative industries in a transitional economy setting. These sectors could potentially make a significant contribution to the continuing growth of the Vietnamese economy; however, they are currently held back by a lack of policies designed to support them
Design/methodology/approach
The paper uses data collected from a mixed-methods study of the creative and cultural sectors in Vietnam. The paper combines quantitative results from a mapping project with ethnographic observations and several qualitative interviews to identify the policy needs of the sector.
Findings
The paper develops the INCITE model of policy development composed of four parts: education and human resources, infrastructure, intellectual property rights and freedom of speech.
Originality/value
The paper contributes to our understanding of the kinds of policies needed to support the creative industries by exploring their development in an economy transitioning from a state planned economy to a market-driven one.
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Ryszard Kłeczek and Monika Hajdas
This study aims to investigate how art events can enrich novice visitors by transforming their practices.
Abstract
Purpose
This study aims to investigate how art events can enrich novice visitors by transforming their practices.
Design/methodology/approach
This research uses an interpretive case study of the art exhibition “1/1/1/1/1” in the Oppenheim gallery in Wroclaw. It draws on multiple sources of evidence, namely, novice visitors’ interviews, observation including photo studies and content analysis of art-makers’ mediation sources. This study is an example of contextual theorizing from case studies and participatory action research with researchers as change agents.
Findings
The evidence highlights that aesthetic values and experiences are contextual to practices and are transformable into other values. The findings illustrate the role of practice theory in studying how art-makers inspire the transformation of practices, including values driving the latter.
Research limitations/implications
The findings provide implications for transformations of co-creating contextual values in contemporary visual art consumption and customer experience management.
Practical implications
Practical implications to arts organizations are also provided regarding cultural mediation conducted by art-makers. Exhibition makers should explain the meanings of the particularly visible artefacts to allow visitors to develop a congruent understanding of the meanings. The explanations should not provide ready answers or solutions to the problem art-makers suggest to rethink.
Social implications
The social implication of our findings is that stakeholders in artistic ventures may undertake adequate, qualified and convergent actions to maintain or transform the defined interactive practices between them in co-creating contextual aesthetic values.
Originality/value
The study provides new insights into co-creating values in practices in the domain of contemporary art exhibitions by bringing the practice theory together with an audience enrichment category, thus illustrating how novice visitors get enriched by transforming their practices led by contextual values of “liking” and “understanding”.
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Oscar F. Bustinza, Luis M. Molina Fernandez and Marlene Mendoza Macías
Machine learning (ML) analytical tools are increasingly being considered as an alternative quantitative methodology in management research. This paper proposes a new approach for…
Abstract
Purpose
Machine learning (ML) analytical tools are increasingly being considered as an alternative quantitative methodology in management research. This paper proposes a new approach for uncovering the antecedents behind product and product–service innovation (PSI).
Design/methodology/approach
The ML approach is novel in the field of innovation antecedents at the country level. A sample of the Equatorian National Survey on Technology and Innovation, consisting of more than 6,000 firms, is used to rank the antecedents of innovation.
Findings
The analysis reveals that the antecedents of product and PSI are distinct, yet rooted in the principles of open innovation and competitive priorities.
Research limitations/implications
The analysis is based on a sample of Equatorian firms with the objective of showing how ML techniques are suitable for testing the antecedents of innovation in any other context.
Originality/value
The novel ML approach, in contrast to traditional quantitative analysis of the topic, can consider the full set of antecedent interactions to each of the innovations analyzed.
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During the 2014 independence referendum in Scotland, there was much debate about the future broader political direction of the country but little discussion about its impact on…
Abstract
Purpose
During the 2014 independence referendum in Scotland, there was much debate about the future broader political direction of the country but little discussion about its impact on Scottish tourism. The purpose of this paper is to explore and discuss the impact of the different future political options from a tourism perspective.
Design/methodology/approach
From the literature, four main political drivers were identified, and using Scotland as a reference, they were used in discussions with six experts to explore how tourism could develop under different political options. The outcomes from these discussions were combined by the researcher to develop in conjunction with the experts an agreed discussion note. This discussion note formed the basis for the exploration of the impact on tourism under four different future political options.
Findings
Of the four political options (devolution limited, devolution plus, devolution max/fiscal autonomy/federation and full independence), it is clear that all options had different positive and negative impacts for tourism. The devolution max option, however, was perceived as most damaging to tourism, because tourism would not be considered a priority, relative to other policy issues. The study concludes with six key lessons that destination management organisations (DMOs) should contemplate when considering the impacts of different political futures.
Research limitations/implications
Being focussed on one country with a strong political party whose raison d'être is independence makes it difficult to extrapolate the results. Nevertheless, given the strong commonality of agreement of the impacts within the experts consulted, this study suggests that DMOs can and should engage in political debates about the future of tourism in their destination.
Originality/value
The 2014 independence referendum in Scotland failed to achieve its primary aim of independence for Scotland, but it did provide space for other political options to be explored. This paper provides a perspective on how tourism could develop under different political options, and so help raise its profile in any future debates, both in Scotland and other destinations.
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Since 1988 Russia and Korea have been developing bilateral economic relations. After the conclusion of, the first trade agreement, Korea has become one of the largest trading and…
Abstract
Since 1988 Russia and Korea have been developing bilateral economic relations. After the conclusion of, the first trade agreement, Korea has become one of the largest trading and investment partners of the Russian Far East. Annually, Korea has increased trade and investment flows to the Russian Far East, a region with high growth potential. By the 2000s Korea has become the Russian Far East’s third largest trading partner. This article considers trade and investment flows from the 1990s to the present, analyses the prospects of achieving goals, and the problems of developing further bilateral cooperation between Russia and Korea.
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Niall Sreenan, Saba Hinrichs-Krapels, Alexandra Pollitt, Sarah Rawlings, Jonathan Grant, Benedict Wilkinson, Ross Pow and Emma Kinloch
Although supporting and assessing the non-academic “impact” of research are not entirely new developments in higher education, academics and research institutions are under…
Abstract
Although supporting and assessing the non-academic “impact” of research are not entirely new developments in higher education, academics and research institutions are under increasing pressure to produce work that has a measurable influence outside the academy. With a view to supporting the solution of complex societal issues with evidence and expertise, and against the background of increased emphasis on impact in the United Kingdom's 2021 Research Excellence Framework (REF2021) and a proliferation of impact guides and tools, this article offers a simple, easy to remember framework for designing impactful research. We call this framework “The 7Cs of Impact” – Context, Communities, Constituencies, Challenge, Channels, Communication and Capture.
Drawing on core elements of the Policy Institute at King's College London's Impact by Design training course and the authors' practical experience in supporting and delivering impact, this paper outlines how this framework can help address key aspects across the lifecycle of a research project and plan, from identifying the intended impact of research and writing it into grants and proposals, to engaging project stakeholders and assessing whether the project has had the desired impact.
While preparations for current and future REF submissions may benefit from using this framework, this paper sets out the “7Cs” with a more holistic view of impact in mind, seeking to aid researchers in identifying, capturing, and communicating how research projects can and do contribute to the improvement in society.
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