Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion

Abstract

India is the place of many religions, customs and traditions. Religious events are regularly an exceptional tourist opportunity, and there are several religious events that take place in India throughout the year. These events not only focus on the importance of people engaging in religious events and having spiritual experience but also act as a promotional opportunity for any country. With changing times, these religious places have become a site for tourism; relatively a mere pilgrimage and digital marketing is especially useful in promoting these events and places to new potential attendees as well. Therefore, this research stresses upon the small- and medium-sized religious events that take place in various regions of India and the importance of digital marketing in sustaining and promoting the event tourism.

Citation

Arora, S. and Sharma, A. (2020), "Digital Marketing for Religious Event of India for Tourism Sustainability and Promotion", Hassan, A. and Sharma, A. (Ed.) The Emerald Handbook of ICT in Tourism and Hospitality, Emerald Publishing Limited, Leeds, pp. 453-465. https://doi.org/10.1108/978-1-83982-688-720201029