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This paper aims to investigate the manner in which technological innovation in the European electrical-grid sector has developed by focusing, in particular, on the effect of public policy on innovation. To achieve this aim, this paper highlights how technological innovation and development progressed from the 1960s to the 1980s, and contrasts this period with the deregulated/privatization environment.

The paper is based on a series of in-depth multiple company case studies of grid companies, some of their suppliers and other actors in their broader business network. Empirical data were collected through 55 interviews.

The authors find that a phase of mutual collaboration was encouraged in the first period, which led to strong technological innovation with a focus on product quality and the development of functionality. Buyers played a pivotal role in the development of products and posed technical requirements. In contrast, the current role of the buyer has transformed principally into one of evaluating competing bids for specific projects. Today, buyers face increasing pressure to substantially lower CO₂ emissions and transform the energy grid system. These goals are difficult to achieve without a new way of thinking about innovation.

Models to achieve innovation must not only focus on individual research projects; instead, the innovation should be factored into normal business dealings in the supply chain.

We propose that policymakers and regulators need to: accommodate for innovation and address the collaborative elements of innovation when developing policies and regulations. Furthermore, regulators have the option of either developing a strategic vision for the electrical-grid network or incorporating sustainability into the evaluation of electrical grids and, thus, consumers’ willingness to pay.

This paper makes a distinctive contribution in the area of innovation for electrical grids. Our paper shows how innovation and the development of new technology for electrical grids changed over time. Furthermore, this paper describes the energy sector in terms of a business network comprising the different actors involved in innovation and development and, thus, their role in the energy supply chain.

This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market.

The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview of the current scenario in Malaysia. Various marketing strategies are suggested to market electrical and electronic household appliances to the teenagers market.

The paper finds that there is a need to listen to the needs and wants of these teenagers. Marketers are then able to direct their marketing strategies to fulfill the needs and wants of these teenagers segment.

Results are limited to practitioners involved in the electrical and electronic household appliances industries only.

Managerial implications suggest several strategies to market electrical and electronic household appliances to these teenagers, with a great emphasis on the impact of technological means towards the teenagers market.

New technological approaches are proposed as a means to market electrical and electronic household appliances to the teenagers market. Previously, the importance of teenagers' influence on the purchase of electrical and electronic household appliances has been largely ignored due to an underestimate of these young consumers' power.

This study aims to explore the effect of eco-labels on green product purchase intention among consumers of electrical/electronic products in an emerging market context.

This study adopted an extended theory of planned behaviour to assess the effects of eco-labels. To measure the key constructs, scales pertaining to the relevant literature were used to design a structured questionnaire for empirical examination. A final data set of 680 consumers was analysed using structured equation modelling.

The results indicate that eco-labels significantly impact perceived behavioural control, attitude, subjective norms and consumers’ willingness to pay higher prices for environmentally friendly green products.

The findings not only complement research on green consumerism but also serve as an important direction for socially responsible marketers who aim to play an important role in propagating pro-social consumption among emerging cohorts of consumers. The importance of eco-labelling as an effective marketing tool is highlighted, with valuable insights for future research and practices pertaining to emerging consumer markets.

This study fills a void in contemporary research by examining consumers of electrical/electronic products that typically involve long-term usage, with potentially greater environmental footprints.

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships.

Using a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model.

The study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility.

In green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations.

Help brand managers to design advertisements that add brand credibility in environmentally-aware urban markets.

It helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing.

This paper aims to explore how home economists, employed by the Good Housekeeping Institute, may have influenced the use of principles from the home economics movement in advertising appeals for electric appliances.

A content analysis of more than 400 print advertisements from Good Housekeeping magazine, from 1916 to 1929, was conducted to determine whether manufacturers used appeals derived from the home economics movement in their advertising. Then, the Good Housekeeping Institute’s history is explored to suggest how its relationship with manufacturers may have resulted in the use of the home economics movement’s principles in advertising appeals for electric appliances.

The content analysis shows that principles of the home economics movement appeared in advertising appeals for electric appliances in advertisements placed in Good Housekeeping magazine during the period studied. Through its unique relationships with electric appliance manufacturers, the Good Housekeeping Institute seems to have taught manufacturers how to position electric appliances by incorporating the principles of the home economics movement in their advertising appeals.

This research demonstrates how a commercial organization successfully navigated its relationships with manufacturers and consumers for mutual benefit.

This work is the first to link the Good Housekeeping Institute’s work with manufacturers to its influence on advertising appeals. This work also expands understanding of the influence of women on marketing practice. Existing literature on women’s publications is also broadened by analyzing Good Housekeeping, rather than the more frequently studied Ladies’ Home Journal.

Environmental sustainability is one of the most pressing issues faced by the electric and electronics industry today. Industries are being challenged to incorporate environmental initiatives in their corporate strategies. Thus, this study aims to investigate the impact of stakeholder pressures (regulatory, internal and market) on green supply chain management and green corporate resources as well as their effects on the economic and environmental performance of Taiwan's electric and electronic industry.

A total of 194 valid questionnaires were collected out of the 1,000 questionnaires distributed to Taiwan's electric and electronic product manufacturers. A structural equation modeling, using Amos 22.0, was used to test the hypotheses.

The results of the analyses show that stakeholder pressure has a significant positive impact on corporate green resources and green supply chain management practices while green supply chain management practices have a significant and positive impact on organizational performance. Moreover, corporate green resources provide a mediation between organizational stakeholder pressure and green supply chain management.

The results may be of value and interest to supply chain managers and policymakers on the push factors for implementing green supply chain management practices and their consequences.

This paper shows the complementarity of stakeholder and resource-based theories in influencing organizational performance in the electric and electronic industry in the context of sustainable development. This also enhances the understanding of the antecedents and consequences of green supply chain management and provides robust findings on the relationship between environmental and economic performance.

Corporate social responsibility (CSR)‐based strategies have become important concepts in dealing with firms' stakeholders. The purpose of this paper is to focus on the processes of stakeholder legitimacy and interest detection, namely ethical considerations and community obligations, to promote CSR as an intangible strategic asset.

The two relatively large service‐based firms (contrasting not‐for‐profit with for‐profit) that were selected for study were Pittsburgh‐based, namely the largest single employer of the metropolitan area of Pittsburgh (The University of Pittsburgh Medical Center (UPMC)) and WESCO, a distributor of electrical construction products and electrical and industrial maintenance products and the largest domestic provider of integrated supply services.

It was found that the management teams at UPMC and WESCO approach CSR‐based strategies and its initiative from completely different perspectives. UPMC functions a not‐for‐profit organization while WESCO is a for‐profit entity. They also approach CSR differently as a result from its geographically based service and product offerings, UPMC being more local/regional and WESCO going for global markets. These differences promote differences in the groups and types of CSR that each company is currently engaged in promoting.

The paper demonstrates that both not‐for‐profit and for‐profit entities have a reason to be socially responsible, whether they are local or global firms. The overarching fact is that consumers expect firms to be conscience of the social concerns of the community in which they operate and socially responsible to the various stakeholder groups they serve.

IN metal aeroplane construction the advantages of spot welding compared with riveting are very marked: production costs are reduced, components are lighter, and the skin can bo made smoother. In the production of aeroplanes of the Junkers Works at Dessau these advantages were recognized at an early date; as long ago as 1915, electrical contact resistance welding was used to a large extent in one of the earliest types, the steel J.2. In the subsequent change over from steel to light alloys, electrical contact resistance welding could not be continued; obstacles were presented by the good electrical conductivity of light alloys and their great sensitivity to the effects of short exposure to high temperature, also by their strong tendency to stick to the copper electrodes.

The purpose of this study is to draw on several perspectives rarely used in reverse logistics (RL) research – such as sustainable development, the natural resource-based view and green innovation – to examine the relationship between RL innovation and environmental and economic performance while incorporating institutional theory to verify how institutional pressures moderate these relationships.

A questionnaire survey is used to investigate Taiwan's electrical, electronic and information industries, as well as maintenance and retail stores selling computers, communications and consumer electronics. First, a hierarchical regression analysis is used. Next, moderating relationships are examined along with the related regulatory, competitor and customer pressures.

The results indicate that RL innovation is positively associated with environmental and economic performance. Moreover, three institutional pressures positively moderated the relationships between RL innovation and environmental performance. However, investment in greater RL innovation under higher-level institutional pressures did not always enhance economic performance.

Reverse logistics innovation comprises five components, one of which is cross-functional integration, the process of obtaining information from marketing, production and logistics managers about how their firms created the marketing-operations interface to better handle RL. However, we obtained RL innovation information only from individual respondents. In addition, this study focuses on the economic and environmental aspects of RL activities. Future studies should apply the RL perspective on social sustainability to probe RL issues from sustainability's environmental, social and economic points of views.

Contrary to the conventional wisdom that RL imposes costs, reduces productivity and curbs competitiveness, this study finds that RL innovation can enrich environmental and economic performances, indicating that firms with more innovative RL capabilities yield more sustainable outcomes for environmental protection, social responsibility and economic performance.

This study contributes to the RL literature by applying multiple perspectives – including sustainable development, the natural resource-based view and green innovation – to explore the relationship between RL innovation and performance while using institutional theory to probe the moderating effects of institutional pressures on RL innovation and performance.