Search results

1 – 10 of over 5000
To view the access options for this content please click here
Article
Publication date: 1 June 2003

Barbie Clarke

Stresses the importance of examining the changes that children go through in moving from “tweenagers” of eight to 12 years to the more difficult stage of teenagers, and…

Downloads
589

Abstract

Stresses the importance of examining the changes that children go through in moving from “tweenagers” of eight to 12 years to the more difficult stage of teenagers, and also that teenager characteristics change between generations. Outlines some of these changes and concerns, and characteristics of teenagers such as daydreaming, the search for identity, and the high degree of techno‐literacy and communication skills ‐ featuring for example mobile phones. Describes a research study carried out for the Carphone Warehouse by Kids and Youth: this compared parents’ and teenagers’ views on why teenagers would contact a helpline, and other issues concerned with communication between teenagers and their parents. Observes that teenagers are not only consulted by their parents on marketing decisions over products like the internet and mobile phones, but they are becoming more altruistic and politically involved compared to earlier generations.

Details

Young Consumers, vol. 4 no. 3
Type: Research Article
ISSN: 1747-3616

Keywords

To view the access options for this content please click here
Article
Publication date: 28 July 2021

Sanne Holvoet, Liselot Hudders and Laura Herrewijn

This study aims to explore whether parents perceive themselves as responsible for helping their teenage children (aged 13–17 years) cope with the persuasive effects of…

Abstract

Purpose

This study aims to explore whether parents perceive themselves as responsible for helping their teenage children (aged 13–17 years) cope with the persuasive effects of personalized advertising and the related process of online data collection. In addition, this study aims to examine how this parental responsibility is shaped.

Design/methodology/approach

A survey among parents (N = 354) of teenagers between the ages of 13 and 17 years was conducted.

Findings

Exploratory analyses showed that parents are highly concerned about their teens’ exposure to personalized advertising and online data collection, and that they consider themselves and the commercial companies behind these practices as responsible for protecting teenagers. Furthermore, the study showed that parents who believe that their children have higher levels of media skills presume less negative and more positive influences of personalized advertising on their children. The presumed negative influences increase parental concerns and responsibility, while presumed positive influences decrease parental concerns and responsibility.

Originality/value

Most previous studies on personalized advertising and online data collection were conducted among the teenagers themselves or discussed the regulatory framework concerning this topic. This study, however, focuses on one of the most important socialization agents that could help teenagers cope with these practices. To the best of the authors’ knowledge, this is one of the first studies to examine parents’ views regarding personalized advertising targeting teenagers and it provides insights in how parents perceive their own responsibility.

Details

Young Consumers, vol. 22 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

To view the access options for this content please click here
Book part
Publication date: 12 December 2015

Marina Micheli

In recent times the relationship between social stratification and internet use has become more complex. In order to understand the new configuration of the digital…

Abstract

Purpose

In recent times the relationship between social stratification and internet use has become more complex. In order to understand the new configuration of the digital divide, this paper examines the relationship between socioeconomic background and digital engagement among youths.

Methodology/approach

This study explores digital inequalities among Italian teenagers from a holistic perspective. It draws on primary data obtained with a triangulation of methods: a survey on a representative sample of 2,025 high school students and 56 semi-structured interviews with teenagers from different social classes.

Findings

The statistical models indicate that cultural capital and parents’ occupational status do not associate with broader social media use but are positively related with online information-seeking. The interpretative analysis suggests that teenagers from the upper-middle class make sense of the internet “vertically,” in affiliation with parental socialization, and are more concerned with capital enhancing activities. Instead, teenagers from less advantageous social contexts appropriate the internet “horizontally,” jointly with peers, and are mostly interested in social-networking and UGC production.

Practical implications

School track, along with parents’ socioeconomic status and cultural capital, influences teenagers’ internet use. Further studies could explore whether school tracking contributes to digital inequalities.

Originality/value

The study extends Annette Lareau’s theory of parenting styles and social reproduction, but also obtains innovative results related to digital inequalities among youth. Contrary to expectations, teenagers from less advantageous social backgrounds enrolled in vocational schools have better chances to actively participate in social media than teens from the upper-middle class in academic-oriented high schools.

Details

Communication and Information Technologies Annual
Type: Book
ISBN: 978-1-78560-381-5

Keywords

To view the access options for this content please click here
Article
Publication date: 11 November 2014

Ann Veeck, Fang Grace Yu, Hongyan Yu, Gregory Veeck and James W. Gentry

– This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment.

Downloads
1268

Abstract

Purpose

This study aims to examine the major influences of food choices of Chinese teenagers within a dynamic food marketing environment.

Design/methodology/approach

The paper reports findings from semi-structured interviews with high school students which examine teenagers’ guidelines for selecting food, along with their actual eating behavior.

Findings

The results reflect on how four major influences – personal, family, peer and retailer – may intersect to affect the eating behaviors of Chinese adolescents, as they navigate an intense education schedule during a time of rapidly changing cultural values. Different norms of food choice – nutrition, food safety, taste, body image, price, convenience, sharing, friendship and fun – are evoked according to the social context and concurrent activities of the teenagers.

Social implications

The findings offer tentative insights related to the potential for promoting healthier eating habits for adolescents in urban areas of China.

Originality/value

The study demonstrates how, within this rapidly changing food environment, food retailers are creating alliances with teenagers to meet needs of convenience, speed, taste and social interaction.

Details

Young Consumers, vol. 15 no. 4
Type: Research Article
ISSN: 1747-3616

Keywords

To view the access options for this content please click here
Article
Publication date: 6 January 2012

Amily Fikry

This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market.

Downloads
1503

Abstract

Purpose

This paper aims to describe the ways to market electrical and electronic household appliances to the teenagers market.

Design/methodology/approach

The paper reviews the debate and key statistical insights on Malaysian teenagers are described to show the overview of the current scenario in Malaysia. Various marketing strategies are suggested to market electrical and electronic household appliances to the teenagers market.

Findings

The paper finds that there is a need to listen to the needs and wants of these teenagers. Marketers are then able to direct their marketing strategies to fulfill the needs and wants of these teenagers segment.

Research limitations/implications

Results are limited to practitioners involved in the electrical and electronic household appliances industries only.

Practical implications

Managerial implications suggest several strategies to market electrical and electronic household appliances to these teenagers, with a great emphasis on the impact of technological means towards the teenagers market.

Originality/value

New technological approaches are proposed as a means to market electrical and electronic household appliances to the teenagers market. Previously, the importance of teenagers' influence on the purchase of electrical and electronic household appliances has been largely ignored due to an underestimate of these young consumers' power.

Details

Business Strategy Series, vol. 13 no. 1
Type: Research Article
ISSN: 1751-5637

Keywords

To view the access options for this content please click here
Article
Publication date: 15 May 2017

Wenhui Wang, Yin Zhang, Jing Han and Ping Liang

As one of the nearest and most important groups of resource guardians, local teenagers are an important force for current and especially future world heritage protection…

Abstract

Purpose

As one of the nearest and most important groups of resource guardians, local teenagers are an important force for current and especially future world heritage protection. Nurturing their awareness of world heritage protection is an important way to achieve the sustainable development of world heritage sites (WHS). The purpose of this paper is to present a case study of local teenagers of Tai’an city in China with the aim of examining how they have developed consciousness of their role as “world heritage guardians.”

Design/methodology/approach

Semi-structured interviews are used to examine the awareness of 15 local teenagers on world heritage protection. The interview results are then qualitatively analyzed by using a systematic coding process.

Findings

The analysis shows that the formation of the guardianship role is realized through three dimensions: recognition, emotion, and action, which are subjected to role awakening, role identifying, and role strengthening stage by stage. The personal experiences of the interviewees, as well as the impact from surrounding groups both serve to influence the formation of their role as “world heritage guardians.”

Research limitations/implications

The framework constructed in this study on the development of teenagers’ role consciousness cannot only apply to world heritage and environmental contexts in terms of awareness of the need for conservation, but be used toward behavioral studies of other age groups.

Practical implications

The findings can be used as a practical guide for school teachers, government officials, and heritage managers to better carry out educational programs in terms of heritage tourism and sustainable development of WHS for teenagers.

Originality/value

The teenagers’ population is underrepresented in the literature in terms of community involvement with world heritage. This study is meaningful because the focus is on improving local teenagers’ awareness of the value and importance of world heritage and their preservation.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 7 no. 2
Type: Research Article
ISSN: 2044-1266

Keywords

To view the access options for this content please click here
Article
Publication date: 11 May 2012

Björn Frank

Past research showed that overly positive attitudes and intentions towards fast food contribute to obesity. In the face of rising childhood obesity, the purpose of this…

Downloads
7271

Abstract

Purpose

Past research showed that overly positive attitudes and intentions towards fast food contribute to obesity. In the face of rising childhood obesity, the purpose of this paper is to explore attitudinal and behavioral reasons behind adolescents' suboptimal food choices. It tests hypotheses about differences between teenagers and adults in customer attitudes and intentions regarding fast food restaurants.

Design/methodology/approach

The hypotheses are tested with German survey data and moderated regression analysis.

Findings

Teenagers do not underestimate the negative effects of fast food. However, their decision making fails to incorporate existing knowledge on competitive advantages and gives greater weight to customer satisfaction compared with adults. Behavioral differences between teenage and adult consumers result from differences in cognitive development rather than social pressure.

Research limitations/implications

As this study uses subjective consumer data from Germany, future research could validate the conclusions with objective behavioral data from various countries.

Practical implications

Of importance to fast food restaurant managers, the primary determinants of customer attitudes and intentions are food quality, the public brand image, social recognition, and perceived competitive advantages. By contrast, service quality and perceived value are less influential. Satisfying teenage customers is more important than informing them about competitive advantages.

Social implications

The results imply that fast food‐related childhood obesity may be caused by lack of rationality rather than peer pressure or lack of knowledge.

Originality/value

As an original contribution, the paper compares adolescents' and adults' decision making regarding fast food restaurants and captures the regularly overlooked influences of the public brand image, social recognition, and perceived competitive advantages.

Details

Managing Service Quality: An International Journal, vol. 22 no. 3
Type: Research Article
ISSN: 0960-4529

Keywords

To view the access options for this content please click here
Article
Publication date: 18 April 2017

Kristien Daems, Ingrid Moons and Patrick De Pelsmacker

This study aims to explore which media 9- and 10-year-old children and 12- and 13-year-old teenagers encounter and which campaign elements (media, spokesperson, appeal and…

Downloads
1812

Abstract

Purpose

This study aims to explore which media 9- and 10-year-old children and 12- and 13-year-old teenagers encounter and which campaign elements (media, spokesperson, appeal and message) are most appreciated by these target groups in awareness campaigns to raise their advertising literacy.

Design/methodology/approach

The study applies a methodology that is commonly used in design sciences to the field of advertising. Co-creation workshops with minors and professionals are used for the development of awareness campaign stimuli. In the first study, four co-creation workshops with 19 children (11 girls and 8 boys) of the fourth grade and four co-creation workshops with 16 teenagers (10 girls and 6 boys) of the seventh grade were organised. In the second study, nine professionals who work for and/or with minors or have experience in product design or marketing participated in a co-creation workshop.

Findings

Children are best approached though traditional media, whereas social media are used best to reach teenagers. Children prefer cartoons, whereas the results for the most appealing spokesperson in teenagers are mixed. Humoristic campaigns with a short message are preferred by both target groups.

Research limitations/implications

The results offer implications for practice and public policy with respect to awareness campaign building and social media marketing campaigns targeted at children and teenagers. To further corroborate the findings of this study, more pupils from different schools and different age groups should be studied. Moreover, the method used in this study can be applied in future research on awareness campaigns aimed at minors for other causes.

Originality/value

The methodological contribution of the study is the application of co-creation tools and techniques on the development of advertising campaigns for minors.

Details

Young Consumers, vol. 18 no. 1
Type: Research Article
ISSN: 1747-3616

Keywords

To view the access options for this content please click here
Article
Publication date: 2 May 2014

Paramjeet Kaur Walia and Nitu Sinha

The purpose of this study was to attempt to answer some plausible questions like what do teenagers prefer to read at leisure, how do they read and why do they read? With…

Downloads
1530

Abstract

Purpose

The purpose of this study was to attempt to answer some plausible questions like what do teenagers prefer to read at leisure, how do they read and why do they read? With the rapid changes in information technology, there is tremendous change in means of communication. Today, much more information is available from electronic and digital media as compared to traditional books. A paradigm shift in information delivery from just information to infotainment has also affected the preferences of the information seekers. Teenagers are a demographic group under transition and they are not untouched by these rapid changes in technology and their impact on their reading preferences.

Design/methodology/approach

For this purpose, a survey among 223 school-going (public/convent and government-/aided) teenagers aged between 12 and 18 years was done using a semi-structured questionnaire.

Findings

The findings revealed a decline in sports and outdoor recreational activities during leisure, and only 20.6 per cent teenagers preferred reading during leisure. However, self-perception as an avid reader was expressed by majority (53.8 per cent). Fictions were liked by > 75 per cent teenagers; however, non-fictions were also liked by majority (61.8 per cent). The reading preferences of the children were found to be affected by their age, their gender and the type of schools they attended. A significant inverse relationship of television watching and movie-going was observed with reading time.

Research limitations/implications

The biggest limitation was inability to directly interact with the students and inability to gather data from more schools.

Practical implications

By knowing the current reading trends, leisure time habits and exposure to different means of information technology, the choice of medium for knowledge dispersal could be done. The study would help in providing a basis for a strategic change in the ratio of conventional books and other information media in the library.

Social implications

By identifying the media exposure time and popularity, proper steps may be taken in order to enrich the particular media and to ensure that quality of information available on the media can be directed for social benefit in large.

Originality/value

The impact of demographic and environmental variables on reading habits of teenagers has not been evaluated in this part of the world, especially in view of the paradigm shift in information technology and the growing influence of electronic media and social networking. An understanding of this mutual relationship would help in modifying the reading behaviour of the teenagers.

Details

Library Review, vol. 63 no. 1/2
Type: Research Article
ISSN: 0024-2535

Keywords

To view the access options for this content please click here
Article
Publication date: 1 October 2002

Sue Peattie

Skin cancer is the world’s most prevalent form of cancer, yet it is one of the most preventable. Examines the challenge of communicating the “sun‐safety” health education…

Downloads
1925

Abstract

Skin cancer is the world’s most prevalent form of cancer, yet it is one of the most preventable. Examines the challenge of communicating the “sun‐safety” health education message to teenagers. Teenagers represent a key audience, because skin‐cancer risks are strongly linked to sun‐exposure behaviour and experiences during adolescence. Focus groups involving those concerned with child sun‐safety were conducted in both Australia and the UK. In‐depth interviews with UK teenagers were used to explore their experience of the Internet and their opinions on its potential as a channel for promoting sun‐safety. Both Australian and UK teenagers felt that they lacked information on sun‐safety. Interviews showed that teenagers thought that a good Web site should have speed of access, ease of reading and navigation, good links, audio‐visual effects and interactivity. They saw the Internet as potentially useful in providing information about sun‐safety, suggesting the use of celebrities, prizes with competitions, and teenage‐ rather than health‐oriented sites. The evidence from this research suggests that sun‐safety is a health education issue on which the particular communication characteristics of the Internet can be utilised to good effect. The results suggest considerable synergy between the Internet as a medium, sun‐safety as a message and teenagers as an audience.

Details

Health Education, vol. 102 no. 5
Type: Research Article
ISSN: 0965-4283

Keywords

1 – 10 of over 5000