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The purpose of this paper is to develop and propose an espoused model of women's entrepreneurship (EMWE) and test its predictive power on women's entrepreneurial intentions. Also, the authors examine the moderating role of entrepreneurial self-efficacy, given its dynamic nature that can be influenced by training.

Data was collected from 303 female students from undergraduate/postgraduate programs in reputed Indian higher education institutions using a self-administered questionnaire.

The study confirmed that all four factors – perceived entrepreneurial potential, perceived relational support, perceived educational support and perceived structural support – were positively related to the women’s entrepreneurial intentions. Simultaneously, results confirmed the moderating effect of entrepreneurial self-efficacy.

The study presents that more women may be inclined towards adopting entrepreneurship as their career based on their potential and self-efficacy if adequate educational, relational and structural support was provided.

Existing studies in entrepreneurship have focused primarily on men. This work fills this gap and not only proposes but empirically examines the EMWE in the Indian context. It also provides evidence of a significant impact of perceived entrepreneurial potential and perceived relational support on women’s entrepreneurial intentions and posits the role of entrepreneurial self-efficacy as an important moderator, unlike past studies.

Social media (SM) platforms tempt individuals to communicate their perspectives in real-time, rousing engaging discussions on countless topics. People, besides using these platforms to put up their problems and solutions, also share activist content (AC). This study aims to understand why people participate in activist AC sharing on SM by investigating factors related to planned and unplanned human behaviour.

The study adopted a quantitative approach and administered a close-ended structured questionnaire to gather data from 431 respondents who shared AC on Facebook. The data was analysed using hierarchical regression in SPSS.

The study found a significant influence of both planned (perceived social gains (PSGs) , altruism and perceived knowledge (PK)) and unplanned (extraversion and impulsiveness) human behaviour on activist content-sharing behaviour on SM. The moderating effect of enculturation and general public opinion (GPO) was also examined.

Sharing AC on SM is not like sharing other forms of content such as holiday recommendations – the former can provoke consequences (sometimes undesirable) in some regions. Such content can easily leverage the firehose of deception, maximising the vulnerability of those involved. This work, by relating human behaviour to AC sharing on SM, offers significant insights to enable individuals to manage their shared content and waning probable consequences.

This work combined two opposite constructs of human behaviour: planned and unplanned to explain individual behaviour in a specific context of AC sharing on SM.

Experiential learning pedagogy has been an increasingly popular mode of learning in educational and training programs. While there have been methods such as role plays which have been popular in training and educational programs, applied theatre in corporate training (ATCT) is gaining popularity because of its great potential in connecting intellect and emotions, to meaningfully challenge norms and assumptions. This article aims to present empirical and “participant-centric” evidences to posit ATCT as a potentially powerful participant-centric pedagogical tool in corporate training programs that is likely to make the learning process more engaging for participants and more fruitful for the organization.

This paper used qualitative approach. Focused group discussion (FGD) and author's first-hand experience of observing ATCT helped gather data for further analysis. Review of related literature from management, organizational behavior and training and development was done to identify the major themes.

The findings suggest that ATCT is a novel, innovative mode of enhancing individual learning and development by utilizing all the four modes of experiential learning as conceptualized by Kolb. ATCT also helps in developing organizational aesthetics (OA) among participants that help businesses to better execute their strategies.

The application of ATCT could enable greater involvement of employees from across different levels and of different backgrounds in looking at organizational issues. ATCT helps participants gain greater insights and understanding of organizational situations beyond technical nuances by establishing deeper connections between intellect and emotions and collectively contributing to resolving them.

The study points to the possibility and potential of using participant-centric ATCT in organizational learning which goes beyond basic skill development. It also draws attention towards a participatory form of organizational development via ATCT by improving OA among participants.

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Experiential learning offers a powerful way for companies to enhance training efforts relating to different areas. Through applied theater in corporate training, employees as participants or audience members can draw from the performance to utilize feelings and emotions alongside intellect to better understand and find novel solutions to problems facing the firm.

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

This paper studies the role of heritage walks and tours in promoting inclusive education. It assesses if these walks are an effective method of exhibiting culture and facilitating inclusive heritage learning. The purpose of this paper is to attempt to establish that walks can play an imperative role in creating greater sensitivity towards heritage and conservation.

The study uses a case study approach using mixed methods. Participants for qualitative interviews were chosen using purposive sampling and six interview schedules were sent to walk leaders. Walk participant data were collected through participant observation and standardised survey with randomly selected participants of the case walks. Surveys were sent to participants electronically.

Heritage walks play a crucial role in not only imparting knowledge about history and heritage but also as a tool for learning other crucial skills, competencies, values, attitudes, etc. This paper attempts to highlight that walks are an effective and inclusive way to shed light on the alternative and forgotten stories. As an educational tool these walks can not only encourage the development of historical knowledge and appreciation but also assist in the development of competency to “de-construct” mainstream “grand narratives”, questioning and learning about the forgotten.

This paper has limited itself to the study of select cases in New Delhi. Since the study has followed a case study design, it does not produce a largely generalizable result, but rather examines and understands the dynamics of particular walks and produces insights that may well be applicable in other contexts. Whilst this paper makes an attempt to understand the changes in perception and attitudes, it does not study behavioural changes.

In the long run, walks allow for meaningful citizen engagement with tangible heritage such as monuments as well as intangible heritage such as practices and festivals. This allows for appreciation for the value of heritage resources and leads to a demand for better conservation and preservation from the authorities. In a few cases, local citizens themselves lead heritage management and development activities in a bid to promote their local culture. This paper has shown that heritage walks can be helpful tools in giving “forgotten” voices and stories recognition in contemporary society.

As heritage walks have recently gained popularity, there has been very limited research in the field especially linking heritage walks to heritage education. This is especially true for India. Even a city like New Delhi, which boasts of a robust heritage and is one of the tourism hubs of the country, heritage walks have been a very recent phenomenon. This research aims to address this lacuna in academic research and contribute meaningfully to the field of heritage education and conservation by studying how heritage walks support and promote inclusive heritage education.

Service quality is a perceptual construct that is likely to differ across industries, customer segments and markets. The purpose of this paper is to explore the construct of retail service quality in the Indian context, and identifies quality components as a precursor to developing a quality measure.

Initially, the construct comprehension was done using exploratory research involving customer depth probes and juxtaposing it with the available literature. After defining the broad contours of retail service quality and surface considerations, the study attempted to discover retail service quality dimensions by factor analyzing the collected data.

It was found that retail service quality construct is composed of seven critical dimensions – ambience and layout, salespeople, merchandise, convenience, services, prices and customer care.

The specific quality component structure found in this study highlights the need for managers to prioritise their retail operation and marketing efforts in sync with the uncovered quality dimensions.

This paper explored the quality phenomenon in the Indian retail context using a bottom-up approach. This paper provides the much-needed insights to firms that are entering the Indian market on what the quality means and the components it is made up of.

This paper aims to explore the nature and degree to which marketing affects consumption behavior of bottom of the pyramid (BOP) population. The objective of the study is to examine, identify and explain aspects of consumption behavior that evidences the influence of marketing practices on the BOP consumers.

The study uses a long interview-based approach for an in-depth qualitative investigation of consumption behaviors of BOP consumers.

Key findings that emerged from the research are: widespread usage of international brands and expenditure on products outside of the core bundle of consumption, susceptibility to sales promotions, need to look and feel good and use “fairness” creams, susceptibility to advertising and celebrity endorsements and influence of store personnel.

For managers, this research suggests a careful examination of the likely consequences of their marketing actions. A set of guidelines are provided to them for doing business in a responsible manner at the BOP markets.

Recommendations for public policymakers are offered that stress on the need for ethical marketing exchanges to address the concern over possible exploitation of this vulnerable population.

Extant literature on BOP has largely been conceptual in nature, relying on various case studies. This study empirically examines the nature and influence of marketing in the purchase behavior of BOP consumers. This is perhaps the first study providing empirical support to the argument that the poor consumers divert their scarce financial resources from fulfilling basic needs to purchasing non-essential discretionary products under the influence of BOP marketing.

Among the various global options for self-employment, venturing into the micro-enterprise sector has been recognized as an important way for employment generation and poverty alleviation in many developing/emerging economies. In this context, women-owned businesses at the grassroots play a vital role in developing countries like India far beyond contributing to job creation and economic growth. The informal sector is a sizeable and expanding feature of the contemporary global economy.

However, the informal economy operates at the cusp of the institutional framework, which makes them susceptible to many risks like lack of formal financing options, legal aid or increasing margin through access to formal markets. Non-Profit Development Agencies (NPDAs) have emerged as a viable and essential middle ground support in promoting women entrepreneurship in their capacity to contribute beyond governmental institutions.

The study adopted an inductive qualitative option through a case study design to explore the approaches adopted by NPDAs in promoting micro-entrepreneurship among women at the base of the pyramid (BoP) in the urban informal sector in India. The findings suggest that the NPDAs created an impact through the services, which translated into monetary earnings for the entrepreneurs. They could make financial contributions to their families, which boosted their self-confidence and overall personality. The findings also indicate positive changes like increased self-confidence, self-dependence, and inner strength as reported by the entrepreneurs.

Women establish their enterprise for economic independence and empowerment. This study aims to identify the factors that promote women entrepreneurship in Uttarakhand, a state in India. Although, women have the potential to become entrepreneurs, they do not have the right opportunities to explore it. Therefore, the role of non-government organizations (NGOs) is imminent in supporting women's entrepreneurial cause.

The problems of women entrepreneurs during venture creation have been explored. Case studies of women entrepreneurs and NGOs operating in Uttarakhand have been developed through an in-depth interview method.

Entrepreneurial learning occurs because of certain personal, social and environmentally driven motivational factors. Entrepreneurial learning helps in the development of personal, social, managerial and entrepreneurial competencies. These competencies are essential for the performance of an enterprise.

This study provides directions to policymakers and researchers to focus on developmental programmes for women entrepreneurs.

This study explores a conceptual framework for the promotion of women entrepreneurship.