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1 – 10 of over 138000
Article
Publication date: 20 June 2017

Pingying Zhang and Kevin W. Cain

Entrepreneurial intention is regarded as a useful and practical approach to understanding actual entrepreneurial behavior. Planned behavior has been widely applied to…

1715

Abstract

Purpose

Entrepreneurial intention is regarded as a useful and practical approach to understanding actual entrepreneurial behavior. Planned behavior has been widely applied to examine entrepreneurial intention. Nevertheless, how risk aversion affects entrepreneurial intention using the model of planned behavior is not well understood. The purpose of this paper is to develop an integrated model based on planned behavior to examine the direct and indirect effect of risk aversion on entrepreneurial intention concurrently.

Design/methodology/approach

The paper first uses factor analysis to study the latent constructs underlying determinants of planned behavior, risk aversion, and entrepreneurial intention. Then, it applies the technique of structural equation modeling to explore relationships among latent constructs. There are 306 survey responses collected from dental school students to run the analysis.

Findings

The determinants of planned behavior are positively associated with entrepreneurial intention. There is no direct relationship between risk aversion and entrepreneurial intention. Risk aversion only indirectly reduces entrepreneurial intention through determinants of planned behavior.

Research limitations/implications

The results of the integrated model may be constrained by the sample context of dental students. Replicating the model by using other samples with various educational backgrounds can strengthen the implication of the study. Another limitation is the weakness of the cross-sectional study design, leaving room for improvement by using longitudinal data in the future.

Practical implications

Risk aversion only indirectly reduces entrepreneurial intention. To establish an environment with a strong entrepreneurial intention, a focus on developing a positive attitude and strengthening entrepreneurial skills are perhaps more fruitful than lowering risk aversion. This study also suggests that non-business students may need additional business education to improve the perception of self-efficacy.

Originality/value

The integrated model of this paper is original. The development of the model draws support from planned behavior adjusted to the context of starting a business.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 23 no. 5
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 3 August 2012

Fang Meng and Yingjiao Xu

This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the…

8129

Abstract

Purpose

This research attempts to expand the understanding of the nature of tourist shopping behavior. More specifically, this study aims to explore the influences of the components of planned behavior, impulsive behavior, and experiential consumption on tourists' intentions to shop/purchase in the tourism context.

Design/methodology/approach

This conceptual study reviews and investigates the major current research in the areas of planned behavior, impulse purchase, experiential consumption, as well as tourism shopping behavior/experience. By reviewing and assessing important relevant concepts, this study proposes a conceptual framework of tourist shopping behavior.

Findings

Based on the extensive review and discussion of the related literature, this study proposes that tourist shopping intention and actual purchase behavior are influenced by various indicators, including planned behavior, impulsive behavior, and experiential consumption factors. In other words, tourist shopping behavior is a mixture of planned, impulsive, and experiential consumption behavior.

Originality/value

The study of tourism shopping is still limited and in an exploratory stage. The resulting theoretical framework of this study is an inclusive overarching structure systematically explaining the nature of tourist shopping behavior from the perspectives of planned behavior, impulsive buying, and experiential consumption. This study is expected to provide better information and understanding of the factors influencing tourist shopping behavior, which, in turn, will lead to improved planning, marketing and management of sales, expenditures and opportunities in the tourism and retail industries.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 6 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

Article
Publication date: 12 June 2020

Christopher Kusemererwa, John C. Munene, Orobia A. Laura and Juma Waswa Balunywa

The purpose of this paper is to establish whether all the dimensions of individual learning behavior matter for self-employment practice among youths, using evidence from Uganda.

3385

Abstract

Purpose

The purpose of this paper is to establish whether all the dimensions of individual learning behavior matter for self-employment practice among youths, using evidence from Uganda.

Design/methodology/approach

This study is a correlational and cross-sectional type. A questionnaire survey of 393 youths was used. The data collected were analyzed through SPSS.

Findings

The results indicate that meaning-oriented learning behavior, planned learning behavior and emergent learning behavior do matter for self-employment practice among youths in Uganda unlike instruction-oriented learning behavior.

Research limitations/implications

This study focused on self-employed youths who have gone through tertiary education in Uganda. Therefore, it is likely that the results may not be generalized to other settings. The results show that to promote self-employment practice among youths, the focus should be put mainly on meaning-oriented learning behavior, planned learning behavior and emergent learning behavior.

Originality/value

This study provides initial evidence on whether all the dimensions of individual learning behavior do matter for self-employment practice among youths using evidence from an African developing country – Uganda.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 14 no. 3
Type: Research Article
ISSN: 1750-6204

Keywords

Article
Publication date: 24 January 2018

Joy Parkinson, Rebekah Russell-Bennett and Josephine Previte

There is a dominance of cognitive models used by marketers when studying social phenomena, which denies the complexity of the behavior under investigation. Complex social…

3559

Abstract

Purpose

There is a dominance of cognitive models used by marketers when studying social phenomena, which denies the complexity of the behavior under investigation. Complex social behaviors are typically emotionally charged and require a different perspective. The purpose of this research is to challenge the planned behavior approach and reframe marketers’ perspectives on how to study complex social phenomenon such as breastfeeding.

Design/methodology/approach

An online survey of 1,275 American and Australian women was undertaken to test the Model of Goal Behavior in a breastfeeding context. Structural equation modeling and multi-group analysis of novice (first-time mothers) and experienced mothers is used to test the hypotheses.

Findings

The findings demonstrate emotion and experience matter when understanding a complex social behavior such as breastfeeding. The emotional variables in the model had significant relationships, while the cognitive variables of instrumental and affective attitude did not. As women progress through their customer journey (from novice to experienced), the behavioral drivers change.

Practical implications

This research demonstrates an emotion, and experience-focused approach should guide the design of social marketing interventions aimed at changing complex social behaviors.

Originality/value

This research presents empirical evidence to challenge the pervasive use of planned behavior models and theories in marketing. Importantly, in social behavior models, emotion rather than attitudes have a larger role in determining intentions and behaviors.

Details

European Journal of Marketing, vol. 52 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 5 December 2016

Yuhee Jung, Norihiko Takeuchi and Tomokazu Takeuchi

The purpose of this paper is twofold. First, it empirically examines two theory-based models of applicants’ job search developed from planned happenstance theory (PHT) and…

Abstract

Purpose

The purpose of this paper is twofold. First, it empirically examines two theory-based models of applicants’ job search developed from planned happenstance theory (PHT) and theory of planned behavior (TPB). Second, it tests the cross-cultural compatibility of these models in Japan and Korea.

Design/methodology/approach

The authors tested two theory-based job search models, PHT model and TPB model based on samples of college students from Japan (n=175) and Korea (n=172).

Findings

The results indicated that the TPB model was a significantly better fitting to the data than the PHT model. Moreover, a multi-group test of the TPB model demonstrated that the TPB model was invariant between the Japanese and the Korean samples.

Originality/value

Although there had been an important question among job search literatures regarding how important the planned behavior in the job search processes would be, the study gave an empirical support to the TPB job search model in contrast to the PHT model. Another contribution is that the study tested the Western-driven theories using Asian samples from Japan and Korea, constituting an important benchmark for further studies that attempt to test the generalizability of the TPB model, particularly in countries/areas that employ different employment systems.

Details

Evidence-based HRM: a Global Forum for Empirical Scholarship, vol. 4 no. 3
Type: Research Article
ISSN: 2049-3983

Keywords

Article
Publication date: 1 March 2019

Emre Seles and Yasemin Afacan

This study aimed to broaden Theory of Planned Behaviour (TPB) by including healthy urban performance attributes of the residential neighbourhoods as an additional…

Abstract

This study aimed to broaden Theory of Planned Behaviour (TPB) by including healthy urban performance attributes of the residential neighbourhoods as an additional predictor for walking behaviour. First, the study reviewed the literature on TPB and walkability in residential environments, and then constructed a TPB model based on walkability to set the hypotheses. The study explored the correlations among walkability attributes and walkability behaviour through a survey conducted with residents in Ankara, Turkey (n= 220). To analyse the data, first confirmatory factor analysis and later, structural equation modelling were used. The findings of the study highlighted two aspects of planning for a walkable neighbourhood: (i) a walkability model based on the three constructs of TPB should not neglect the measured and experienced urban performance; (ii) utilizing pedestrian environment for walking as fully as possible requires a collaborative and an experiential approach as well as a multi-parameter decision-making process.

Details

Open House International, vol. 44 no. 1
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 21 April 2022

Mei-Fang Chen

This study aimed to explore the determinants of household food waste behavior to mitigate the negative effects of consumption on climate change through a model that…

Abstract

Purpose

This study aimed to explore the determinants of household food waste behavior to mitigate the negative effects of consumption on climate change through a model that extends the theory of planned behavior (TPB) by integrating motivations to reduce food waste – in addition to moral norms – as well as situational factors – in addition to planning and shopping routines – that affect food waste.

Design/methodology/approach

Online self-report questionnaires were used to collect empirical data in Taiwan; a total of 304 responses were retrieved. Two-step structural equation modeling was subsequently conducted.

Findings

The results indicated that the extended TPB model, which notably included motivations to reduce food waste and moral norms regarding reducing food waste, explained 56.84% of the variance in intention not to waste food. Perceived behavioral control regarding reducing food waste was associated with food planning and shopping routines. Intention not to waste food, food shopping routines, and situational factors were determinants of food waste behavior and explained 15.72% of the variance in food waste behavior.

Originality/value

The main theoretical contribution of this study is that the extended TPB model that includes both moral norms and motivation to reduce food waste elucidates the role of motivations in the formation of attitudes. In addition, not only intention not to waste food and shopping routines but also situational factors explained food waste behavior. These findings provide practical and policy implications for enhancing people's intention not to waste food and for reducing their actual food waste behavior.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 18 March 2021

Vartika Pundir, Elangbam Binodini Devi and Vishnu Nath

This study aims to examine the collective impact of awareness and knowledge about fake news, attitudes toward news verification, perceived behavioral control, subjective…

1140

Abstract

Purpose

This study aims to examine the collective impact of awareness and knowledge about fake news, attitudes toward news verification, perceived behavioral control, subjective norms, fear of missing out (FoMO) and sadism on social media users’ intention to verify news before sharing on social media.

Design/methodology/approach

The current study’s conceptual framework is developed by a comprehensive literature review on social networking and the theory of planned behavior. The data for samples were collected from 400 respondents in India to test the conceptual framework using the partial least square–structural equation modeling technique.

Findings

The results show that awareness and knowledge, perceived behavioral control, attitudes toward news verification and FoMO are significant predictors of intention to verify news before sharing.

Research limitations/implications

The present study concludes implications for managers of social media companies and policy actors that want to take steps toward arresting the spread of fake news via social media.

Originality/value

Academic investigation on fake news sharing on social media has recently gained traction. The current work is unique because it uses the theory of planned behavior as a basis for predicting social media user’s intention to verify news before sharing on social media.

Details

Management Research Review, vol. 44 no. 8
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 1 April 2019

Hadi Harati, Fatemeh Nooshinfard, Alireza Isfandyari-Moghaddam, Fahimeh Babalhavaeji and Nadjla Hariri

The purpose of this paper is to identify and design the axial coding pattern of the factors affecting the unplanned use behavior of users of the academic libraries and…

1131

Abstract

Purpose

The purpose of this paper is to identify and design the axial coding pattern of the factors affecting the unplanned use behavior of users of the academic libraries and information centers.

Design/methodology/approach

The study as an applied research with a qualitative approach employed the grounded theory. The data collection tool was a deep and semi-structured interview. The interviews data were analyzed and coded during three stages of open, axial and selective coding using the MAXQDA 10 qualitative analysis software. The research population consisted of faculty members and experts in three areas of library and information science, management and psychology. Using the combined targeted sampling method (targeted and then the snowball), 12 subjects were selected as the sample size.

Findings

According to the research findings, the factors affecting the unplanned behavior of users in the use of academic libraries resources and services were identified as factors related to technology, environmental factors, information resources, information services, human resources, individual features, time position factor, cultural factors and social factors. Accordingly, the axial coding pattern of this type of behaviors was designed.

Research limitations/implications

The research limitations include the lack of theoretical basis related to the unplanned behavior issue in the field of library and information science and the lack of full familiarity of most of the experts in the field of library and information science with this topic. These factors lead to the necessity of explaining the subject under discussion.

Originality/value

The unplanned behavior of clients can be utilized to persuade users to use the information resources and library services so that the costs spent on their preparation and collection will be justifiable. The current research addressed this aspect of the unplanned information-seeking behavior.

Details

Aslib Journal of Information Management, vol. 71 no. 2
Type: Research Article
ISSN: 2050-3806

Keywords

Article
Publication date: 31 January 2022

Elmira Djafarova and Sophie Foots

This study aims to explore the factors that encourage Generation Z consumers to turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour

1407

Abstract

Purpose

This study aims to explore the factors that encourage Generation Z consumers to turn an ethical purchase intention into purchase behaviour. Theory of planned behaviour model is applied to understand the Generation Z ethical consumerism.

Design/methodology/approach

Qualitative method in the form of 18 semi-structured interviews was conducted on participants aged within the Generation Z cohort in the UK.

Findings

Research findings show that Generation Z has strong awareness and desire towards ethical and environmental issues. Driven in the main by the cohorts unlimited exposure to social media platforms and online resources where information is shared. Generation Z’s frugality limits them to purchase truly ethically in their current life stage. Financial aspirations from this target market suggest a future desire to purchase high value ethical items. Further trends discovered highlighted sustainable lifestyle choices within the generation. Recycling, diet choices and reduced consumption on clothing were expressed. The paper highlights that Generation Z are aware of ethical issues prevalent in society and are doing what they can at this life stage to make a positive impact.

Practical implications

This research has valuable implications for both academics and marketers. It provides new insights for scholars into understanding Generation Z decision-making in ethical consumption. It successfully applied the Theory of Planned Behaviour to understand generational consumer behaviour. The findings can assist practitioners to determine effective marketing strategies to persuade Generation Z to act ethically. The research can also be considered when dealing with government legislation when tackling social change in younger population as this appeared important factor for the researched consumers. Marketers should also consider digital influencers as part of their communication campaigns targeting Generation Z users.

Originality/value

This search offers a valuable contribution to current academic findings towards Generation Z research as ethical consumers incorporating TPB framework.

Details

Young Consumers, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1747-3616

Keywords

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