Search results

1 – 10 of over 2000
Article
Publication date: 8 July 2021

Deepak Jaiswal, Rishi Kant, Pankaj Kumar Singh and Rambalak Yadav

The use of electric vehicles has received popularity as alternative fuel vehicles to reduce greenhouse gas emissions and energy cost, which are expected to perform a crucial role…

3062

Abstract

Purpose

The use of electric vehicles has received popularity as alternative fuel vehicles to reduce greenhouse gas emissions and energy cost, which are expected to perform a crucial role in the near future of emerging mobility markets. The purpose of this empirical study is to analyse the role of electric vehicle knowledge in predicting consumer adoption intention directly and indirectly in the backdrop of an emerging market.

Design/methodology/approach

The study approached an extended version of “Technology acceptance model” (TAM) based on the integrated framework of “knowledge-beliefs-intention”. The model was tested via direct and indirect path analyses with the data collected from Indian respondents using an online survey.

Findings

The results indicate the robustness of the present research model, which shows that consumer adoption is significantly driven by electric vehicle knowledge, perceived usefulness, perceived ease of use and perceived risk. Electric vehicle knowledge has emerged as the most powerful cognitive measure, which directly affects the adoption intention along with the measures of “TAM”. Additionally, this also poses a higher indirect effect on adoption intention in the integrated model.

Research limitations/implications

The study has focused on potential young and educated consumers, which may not be warranted to generalise the research findings, while youth or millennials are more receptive to adopt innovative and clean technology products like electric vehicle. Based on the findings, implications are offered for encouraging electric vehicles in the backdrop of emerging automobile markets.

Originality/value

Concerning this cognitive phenomenon of knowledge, scant literature has been explored the role of subjective knowledge in consumer adoption for electric vehicles, particularly in the emerging markets like India. Thus, the present study analyses how consumers' knowledge about electric vehicle affects their decision to adopt this in the near future of Indian zero-emission mobility market.

Article
Publication date: 30 April 2021

Xingjun Huang, Yun Lin, Ming K. Lim, Ming-Lang Tseng and Fuli Zhou

Technological innovation is one of the remarkable characteristics of electric vehicles (EVs). This study aims to analyze how consumers' technological knowledge affects their…

1437

Abstract

Purpose

Technological innovation is one of the remarkable characteristics of electric vehicles (EVs). This study aims to analyze how consumers' technological knowledge affects their intention to adopt EVs.

Design/methodology/approach

Original data were collected via a survey of 443 participants in China. An extended technology acceptance model was constructed to identify the factors influencing consumers' intention to adopt EVs and related technological knowledge pathways.

Findings

The results show that consumer technological knowledge is positively and significantly related to EVs' perceived usefulness, perceived ease of use, perceived fun to use and consumers' intention to adopt EVs. In addition, no direct and significant relationship is found between perceived fun to use and willingness to adopt EVs, from the technical knowledge dimension.

Practical implications

Imparting consumers with EV technological knowledge and usefulness may be an effective way to enhance their awareness and willingness to use EVs. Moreover, the role of females in the decision to adopt EVs should not be ignored, especially in decisions to purchase a family car.

Originality/value

Prior studies lack a technological knowledge-based view, and few studies have discussed how to explore the effects of consumer technological knowledge about EVs on their adoption intention. This study fills the research gap.

Details

Industrial Management & Data Systems, vol. 121 no. 7
Type: Research Article
ISSN: 0263-5577

Keywords

Book part
Publication date: 13 December 2023

Divya Singh and Ujjwal Kanti Paul

Despite efforts to reduce environmental pollution and wasteful fossil fuel use, electric vehicles (EVs) are still rare on the road. Why is it so challenging to get widespread EV

Abstract

Despite efforts to reduce environmental pollution and wasteful fossil fuel use, electric vehicles (EVs) are still rare on the road. Why is it so challenging to get widespread EV adoption? One significant factor on which it heavily depends is one's awareness and understanding of EVs. However, due to an absolute lack of knowledge on the part of the populace, this factor becomes a huge impediment to the uptake of EVs. A systematic review of the electronic database Scopus for the years 2003–2022 was carried out on ‘EV awareness and adoption of EV’ while considering the ‘Preferred Reporting Items for Systematic Reviews and Meta-analysis’ (PRISMA) standards. A three-step identification process resulted in the ultimate detection of 41 papers, which were then thoroughly examined. A conceptual framework that encompasses the three key awareness aspects that influence EV adoption is developed. To encourage greater uniformity among EV researchers, this study's conclusions serve as a foundation for operationalising upcoming research efforts within a predetermined framework. The authors must therefore be optimistic that lingering technological, legislative, cultural, behavioural and business-model barriers may be overcome over time through widespread dissemination of knowledge and awareness related to EVs, making it possible for everyone to switch to greener, more economical and more efficient transportation solutions.

Details

Fostering Sustainable Development in the Age of Technologies
Type: Book
ISBN: 978-1-83753-060-1

Keywords

Article
Publication date: 7 February 2018

Roger Bennett and Rohini Vijaygopal

The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally…

7459

Abstract

Purpose

The purpose of this paper is to investigate the effects of gamification on connections between consumers’ self-image congruence in relation to the purchasers of an environmentally friendly product electric vehicles (EVs) and their possession of a stereotype of EV owners as being “unconventional”, and their attitudes towards EVs, having regard to their levels of environmental concern and prior knowledge of EVs. Additionally, the research explored the link between attitudes towards and willingness to purchase EVs.

Design/methodology/approach

Participants completed a questionnaire and an Implicit Association Test (IAT) both before and after playing a computer game wherein the player assumed the identity of an EV driver. A structural equation model was constructed to predict attitude to EVs. The relationship between attitude and willingness to purchase was examined via a conditional process analysis.

Findings

The experience of playing the game improved the favourability of the respondents’ stereotype of EV owners by an average of 19 per cent, and their attitude towards EVs by 17 per cent. Self-image congruence in relation to EV ownership increased on the average by 14 per cent and reported EV product knowledge by 8 per cent. However, willingness to purchase an EV was not substantially affected. The link between attitude and willingness to purchase was weak, but was significantly moderated by stereotype favourability and self-image congruence with EV owners.

Research limitations/implications

As with any IAT study, it was necessary to pre-specify a particular form of stereotype. Future research could employ alternative stereotypes. The investigation took place in a single country and involved a single environmentally friendly product.

Practical implications

Gamification has much potential for helping manufacturers and government agencies to stimulate the mass market for EVs. To negate unfavourable images of EV owners, marketing communications promoting EVs might usefully employ celebrities, sports personalities and/or leading political figures as exemplars of the types of people who drive electric cars.

Originality/value

The research is the first to explore the effects of gamification on product user self-image congruence and stereotype formation. It is novel both in its employment of an IAT to measure the consumer stereotype of an environmentally friendly product and in its examination of the moderating influences of stereotype and product user self-image congruence on the attitude-willingness to purchase link.

Details

European Journal of Marketing, vol. 52 no. 3/4
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 9 January 2024

Rishi Kant, Babeeta Mehta, Deepak Jaiswal and Audhesh Kumar

The purpose of this present study is to analyze the role of consumers' social-psychological attributes, fiscal incentives and socio-demographics in the adoption intention and the…

Abstract

Purpose

The purpose of this present study is to analyze the role of consumers' social-psychological attributes, fiscal incentives and socio-demographics in the adoption intention and the willingness to pay more for electric vehicles (EVs).

Design/methodology/approach

A cognitive linkage model of “beliefs-intention-willingness” is analyzed using valid responses obtained from Indian consumers. The model is statistically tested at three levels: direct path effect of social-psychological attributes with financial incentives (subjective norm, personal norm, affective attitude, perceived knowledge) on adoption intention and willingness to pay, followed by the mediation of intention and the moderation of socio-demographics.

Findings

The findings reveal that the adoption intention and the willingness to pay are directly driven by all analyzed factors except financial incentives, which is not significantly associated with willingness to pay. Moreover, the adoption intention partially mediated the relation between all socio-psychological measures and willingness to pay, whereas full mediation of incentives is supported. Furthermore, the moderating effect of socio-demographics (gender, education, income) supports the integrated research model.

Research limitations/implications

The generalizability of findings may be warranted due to the limited sample territory and the sample's youth. However, young people, or millennials, are more receptive to new technologies such as electric or carbon-free automobiles. The research advocates marketers and manufacturers to craft policy interventions and strategies to upsurge the EV demands in the backdrop of emerging markets.

Originality/value

This timely study adds to the extant literature on green and clean technology automobile adoption by exemplifying the relationship between socio-psychological beliefs, intention and willingness to pay at three dimensions of contextual factors. The current study endeavors to endorse the “beliefs-intention-willingness” cognitive linkage framework in the context of Indian green transportation.

Details

Management of Environmental Quality: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1477-7835

Keywords

Article
Publication date: 4 April 2024

Sze Yee Boo and Consilz Tan

This research intends to investigate the determinants that affect consumers’ purchase intention of electric vehicles (EVs) in Malaysia using an extended theory of planned…

Abstract

Purpose

This research intends to investigate the determinants that affect consumers’ purchase intention of electric vehicles (EVs) in Malaysia using an extended theory of planned behaviour (TPB).

Design/methodology/approach

Survey data were collected with a sample size of 306. The research used SmartPLS 4.0 structural equation modelling tool to analyse the data. Reliability and validity tests (discriminant and convergent validity) were used and subsequently assessed the measurement and structural models. Mediation analysis was conducted to identify the role of the latent constructs.

Findings

The findings indicated that a green purchase attitude plays a complete mediation role in the effect of environmental knowledge on the purchase intention of EVs. In the same notion, the effect of price perception and availability of charging facilities on the purchase intention of EVs passes completely through perceived behavioural control. However, the subjective norm was an insignificant mediator of the impact between government support and EV purchase intention.

Research limitations/implications

This paper helps to examine the latent constructs that impact purchase intention using environmental knowledge, government support, price perception and the availability of charging facilities. Successful green marketing and a sustainable consumerism framework are seen as a booster to promote the usage of EVs in Malaysia.

Originality/value

An extended TPB model has been employed in this research to study the effects of the above-mentioned constructs. The results show that most of the extended constructs are significant in explaining the purchase intention. The empirical results address the gap in the consumer green attitude and provide insight into this area of study.

Details

Journal of Contemporary Marketing Science, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2516-7480

Keywords

Article
Publication date: 23 March 2020

Ajitabh Dash

This study has a principal objective of exploring and analyzing the factors affecting adoption or acceptance of eco-friendly electric vehicles in India.

Abstract

Purpose

This study has a principal objective of exploring and analyzing the factors affecting adoption or acceptance of eco-friendly electric vehicles in India.

Design/methodology/approach

Primary data were gathered through a predesigned questionnaire from 355 vehicle owners of Delhi using simple random sampling method. Statistical softwares like SPSS and AMOS were used to analyze the primary data collected for the study. Statistical techniques like exploratory factor analysis, confirmatory factor analysis and structural equation modeling were usesd to infer a meaningful conclusion from the investigation.

Findings

Through this study, a statistically significant relationship between environmental concern, knowledge of EV, subjective norm and attitude toward electric vehicle were investigated. Similarly attitude is responsible for a significant variation in adoption decision.

Practical implications

The findings of the present study underscore the requirement for marketers to build up a systematic strategy for easier adoption of electric vehicles in India. On account of this, this study developed a model of potential determinants of adoption decision toward EVs in India, based on statistically significant evidences.

Originality/value

This study adds to the body of literature by exploring and testing the factors affecting the adoption of eco-friendly products like electric vehicle that were not emphasized earlier in Indian context and second by growing theoretically consistent operationalization for the marketing of electric vehicles. These upgrades brought about a last model with an unrivaled illustrative power.

Details

Smart and Sustainable Built Environment, vol. 10 no. 1
Type: Research Article
ISSN: 2046-6099

Keywords

Article
Publication date: 28 February 2023

Balan Sundarakani, Haile-Selassie Rajamani and Anas Madmoune

The UAE has set an ambitious target to become one of the most sustainable countries in the world. In addition, the country's infrastructure is playing a pivotal role in terms of…

Abstract

Purpose

The UAE has set an ambitious target to become one of the most sustainable countries in the world. In addition, the country's infrastructure is playing a pivotal role in terms of electric vehicle (EV) usability with regard to its roads, power generation capacity, availability of charging stations and the drive towards customer adoption. The readiness for EVs in the UAE is assessed in this study as part of its development towards its sustainable target. This research aims to study EV readiness among the UAE car users from a sustainability perspective.

Design/methodology/approach

The proposed methodology follows with a comprehensive literature review to identify the various drivers of EV readiness and their contribution to sustainability. A list of hypotheses was developed based on the identified drivers to EV readiness. A questionnaire survey was designed to validate the hypothesis, and data were collected from consumers in the UAE. In total, 140 complete responses were received across different consumers and the results were studied using partial least square based structural equation modeling (PLS-SEM) method.

Findings

An initial framework for EV readiness was developed, and analyses of the variables that are driving the relationships was done. The analysis confirmed that quality of service, power quality and infrastructure are positively linked to EV readiness in the UAE. However, the role of blockchain as a moderator to enhance the relationship between power quality, infrastructure and sustainability is not significant, indicating blockchain adoption in the UAE is still nascent in nature. However, its adoption has some potential to save energy.

Research limitations/implications

The research is limited to the UAE region in terms of sample collection and respondents' profile. Further, research on EV readiness seemed to be early at present and therefore this research on EV readiness and its associated variables could set future research directions.

Originality/value

Logistics industry and automotive industries will benefit from the outcomes of the study especially while operating in the UAE. Also, the research recommends EV makers to understand the relationship between quality of service, power quality, infrastructure, EV readiness and sustainability in order to move towards a more sustainable transportation future.

Details

Benchmarking: An International Journal, vol. 31 no. 1
Type: Research Article
ISSN: 1463-5771

Keywords

Article
Publication date: 13 December 2022

Oindrila Dey and Debalina Chakravarty

Electric street car (ESC) is a globally popular clean and safe electric transport system for urban agglomeration. India envisions achieving “all-electric transport” by 2030, yet…

Abstract

Purpose

Electric street car (ESC) is a globally popular clean and safe electric transport system for urban agglomeration. India envisions achieving “all-electric transport” by 2030, yet ESC as a modal transport alternative is not distinct in the policy discussion. The emerging market for electric transportation in urban spaces requires a detailed demand study at the service user level to remove behavioural barriers and design integrated energy planning in developing economies. This paper explores the probabilistic uptake intentions of the daily public transport commuters for ESCs over e-buses from the only Indian city with operational ESCs, Kolkata.

Design/methodology/approach

Using a random utility model on primary survey data from daily commuters, the authors identify demographic, psychometric and socio-economic factors influencing probabilistic uptake of ESC over e-buses.

Findings

It estimates that 38% of the commuters demand ESC over e-buses, given the alternatives' comparative details. Factors like frequent availability and technological upgradation would increase the uptake of ESCs.

Social implications

The study highlights that even though there are infrastructural challenges in the implementation of ESC, so does any other electric transport system; it is worth considering as a decarbonising transport alternative, given the high up-take intension of the users.

Originality/value

This is the first attempt to study the demand for ESC in developing economies, identifying the factors which may be considered in the sustainable urban transportation policy perspective.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 18 April 2023

Raphael Lissillour, Yuting Cui, Khaled Guesmi, Weijian Chen and Qianran Chen

This study aims to empirically examine the relationships among perceived environmental uncertainty (EV), the level of knowledge distance (KD) and the impact of value network on…

Abstract

Purpose

This study aims to empirically examine the relationships among perceived environmental uncertainty (EV), the level of knowledge distance (KD) and the impact of value network on firm performance.

Design/methodology/approach

The quantitative analysis is based on data from 243 Chinese companies with engineering, procurement and construction (EPC) business in the context of the COVID-19 pandemic.

Findings

The two dimensions of value network [network centrality (NC) and network openness (NO)] have a different impact on firm performance [financial performance (FP) and market performance (MP)]. NC has a positive impact on FP, but not on MP. NO has a positive effect on MP, but not on FP. A reduced KD mediates the relationship between value network and firm performance. Moreover, it fully mediates the relationship between NC and MP, NO and FP. Finally, during the COVID-19 pandemic, only EV has a moderating effect on KD and MP.

Research limitations/implications

This study is limited in terms of data set because it relies on a limited amount of cross-sectional data from one specific country. Therefore, researchers are encouraged to test the proposed propositions further.

Practical implications

The present findings suggest that EPC professionals should pay more attention to the EV, which may be impacted by policy, technology and the economy. This research has actionable implications for the reform of EPC in the construction industry, and practical recommendations for EPC firms to improve their corporate performance.

Originality/value

The results measure the complementary effects of both dimensions of value network (NC and NO) on two distinct aspects of firm performance (MP and FP) and assess the moderating effect of EV and KD in the context of the COVID-19 pandemics.

Details

Journal of Knowledge Management, vol. 28 no. 1
Type: Research Article
ISSN: 1367-3270

Keywords

1 – 10 of over 2000