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Book part
Publication date: 21 October 2020

José Luís Miranda and Catarina J. M. Delgado

The popularity of electric and hybrid cars has been growing worldwide, and Portugal is no exception. Companies have been offered incentives as a way to promote the…

Abstract

The popularity of electric and hybrid cars has been growing worldwide, and Portugal is no exception. Companies have been offered incentives as a way to promote the transition to more sustainable transportation systems and supply chains. Celebrities and influencers are endorsing the new technology, and consumer preferences are changing. However, in Portugal, there are still consumers with misconceptions about the autonomy, cost and reliability of electric cars, which may favour the choice of a conventional car, in a new car purchase decision-making process.

In this study, we analyse whether purchase intention in the near future of an electric car varies with a pro-environmental lifestyle, perceived symbolic value of the electric car, mobility patterns, age, and place of residence, (performance, social, financial and externalities) risk avoidance, consumer perceptions, knowledge about the cost, the autonomy and the existing infrastructures. A sample of 308 Portuguese consumers was collected with an online survey. Results from survey subsample analysis of 170 consumers who unequivocally claim that would opt for an electric vehicle or not show a positive relationship between the purchase intention of an electric car, the fuel cost increase, the proximity of convenient charging places and battery lifetime perception. It was also found that age, knowledge and perceived symbolic value of the electric car, in general, have a positive influence on consumers' choice of an electric car. A negative relationship was found between the purchase intention, social and financial risk avoidance, perceived symbolic value of the electric car in particular and the number of cars each family has.

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Case study
Publication date: 1 September 2017

Lakshmi Shankar Iyer and Goutam Dutta

The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the…

Abstract

The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. Its marketing strategies had limited consumer pull and had to be strengthened to gain consumer acceptance. The ecosystem worldwide is looking for support from governments on the concept and the infrastructure of this product category.

Details

Indian Institute of Management Ahmedabad, vol. no.
Type: Case Study
ISSN: 2633-3260
Published by: Indian Institute of Management Ahmedabad

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Book part
Publication date: 16 January 2012

Wolfgang Schade, Fabian Kley, Jonathan Köhler and Anja Peters

Purpose – Electric vehicles are very topical in developed countries. The breakthrough of new battery technologies and changing conditions driven by climate policy and…

Abstract

Purpose – Electric vehicles are very topical in developed countries. The breakthrough of new battery technologies and changing conditions driven by climate policy and growing fossil fuel prices has caused all major car manufacturing countries in the developed world to initiate R&D programmes to gain competitive advantage and to foster market diffusion of electric vehicles (EVs). This chapter looks at developments in China and compares them with observations from developed countries to draw conclusions about differences in their future paths of development.

Methodology – This chapter escribes the potentials and R&D approaches for different types of EVs in developing countries, using China as example, in comparison with developed countries. It looks at innovation strategies, policy framework and potential diffusion of EVs.

Findings – Market diffusion strategies in developed countries and China may differ, since, in the former manufacturers try to implement a premium strategy (i.e. offer high-price sophisticated EVs), while in the latter market, diffusion will probably appear at the lower end of vehicle types, i.e. via electric scooters and small urban vehicles. It is concluded that the market introduction strategies of EVs in developing countries and developed countries could converge because signs of downsizing of vehicles can be observed in the developed world, while upscaling from bikes and electric scooters can be expected for China, so that large-scale market introduction could occur via small city cars.

Implications for China – Instead of following the Western motorisation path, an option for China could be to develop a new one-stop-shop mobility concept integrating small EVs into such a concept.

Details

Sustainable Transport for Chinese Cities
Type: Book
ISBN: 978-1-78190-476-3

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Book part
Publication date: 6 August 2018

Sunasir Dutta, Hayagreeva Rao and Ion Bogdan Vasi

Do social movement organizations increase the supply of a public good? We address this question by investigating the role of generalist social movement organizations and…

Abstract

Do social movement organizations increase the supply of a public good? We address this question by investigating the role of generalist social movement organizations and technology-focused organizations for the development of the electric vehicle (EV) charging infrastructure in California from 1995 until 2012. We find that increases in the membership of Electric Auto Association (EAA) chapters in the cities of California enhanced the number of EV charging stations set up in each city. Our analyses also show that the organizational diversity of the environmental movement spurred the growth of EAA membership but did not directly increase the establishment of charging stations.

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Social Movements, Stakeholders and Non-Market Strategy
Type: Book
ISBN: 978-1-78754-349-2

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Abstract

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Urban Transport and the Environment
Type: Book
ISBN: 978-0-08-047029-0

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Article
Publication date: 19 August 2013

Majid A. Dehkordi, Seiichiro Yonekura and SeyedHadi Kohnepushi

The aim of this study is to identify and describe the factors associated with Nissan Company's electric vehicle (EV) development. In addition, Nissan's different…

Abstract

Purpose

The aim of this study is to identify and describe the factors associated with Nissan Company's electric vehicle (EV) development. In addition, Nissan's different commercialization strategies toward EV and HEV development will be discussed.

Design/methodology/approach

This study uses a descriptive case study approach to provide a deep understanding of successful or failed projects of Nissan. In this term, the company's green car development between 1996 and 2012 will be analyzed. Based on the market presence, Nissan's electric vehicle production trend is divided into two different generations with different characteristics. The gap between these two generations has a structural effect on the current state of Nissan's EV development.

Findings

One key factor behind Nissan's success and lead in the current electric vehicle market is the long-term experience with specific type of market structure, which has nurtured the company with a strong green vehicle development capability. The study shows that the electric vehicles market gap acted as a catalyst for later Nissan's successful cases. Also, the authors demonstrate how the dramatic shifts in Nissan strategies helped the company to revitalize its leadership as an electric car guru.

Originality/value

This study provides a better insight into the importance of early stage commercialization strategies in the re-born market of eco-friendly vehicles.

Details

Journal of Product & Brand Management, vol. 22 no. 5/6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 7 April 2015

Matthias Heinicke and Gerd Wagenhaus

Considering the well-known finiteness of resources and particularly in the light of previous concepts to ensure car-based mobility, this paper aims to outline to what…

Abstract

Purpose

Considering the well-known finiteness of resources and particularly in the light of previous concepts to ensure car-based mobility, this paper aims to outline to what extent the cost structure for sustainable mobility is still acceptable in the foreseeable future for the majority of people. The production and use of energy for mobility is a decisive factor for the future development of entire regions. This can be directly derived from the dramatically evolving energy cost in the recent years rooted in an increasing scarcity of known resources.

Design/methodology/approach

On the basis of available new technology components, researchers from the University of Magdeburg (Germany) have converted a conventional car into an electric vehicle. Hereby, energy efficiency and sustainability were in the direct focus of the product redesign. Furthermore, a LCC analysis complements the qualitative analysis.

Findings

Thus, a driving concept for electric mobility in the urban environment was drawn up which meets the criterion of suitability for everyday use due to an e-conversion. Moreover, the outstanding efficiency of the designed powertrain is demonstrated.

Research limitations/implications

Using the research electric vehicle Editha, the researchers point out which technical options can be inferred from available components for the creation of mobility in the urban environment. However, the source of energy is crucial to assess if the claim for sustainability is fulfilled.

Social implications

The paper illustrates that a monetary advantage of electric vehicles, such as the prototype Editha, arises after seven years due to disproportional purchase costs.

Originality/value

In this context, the proposed driving concept of the prototype represents a transitional solution from vehicles with central engine to hub wheel electric engines. In addition, Editha is the first roadworthy and suitable for daily use research vehicle using an individual electric motor for each rear wheel without manual gearbox.

Details

International Journal of Energy Sector Management, vol. 9 no. 1
Type: Research Article
ISSN: 1750-6220

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Article
Publication date: 6 August 2020

Rupesh Kumar, Ajay Jha, Akhil Damodaran, Deepak Bangwal and Ashish Dwivedi

The purpose of this study is to investigate the challenges before India for electric vehicle (EV) adoption by 2030. The study further looks into the measures taken by the…

Abstract

Purpose

The purpose of this study is to investigate the challenges before India for electric vehicle (EV) adoption by 2030. The study further looks into the measures taken by the Government of India (GOI) to promote research and development in EV sector and what is yet to be done.

Design/methodology/approach

In the present study, the challenges are identified allied to the commercialization of EVs in India. The data are collected, analyzed and compiled through secondary sources. The secondary data give a concise insight and comprehensive information regarding what is occurring around the globe as well as in the Indian context. Further, the challenges are investigated through a focus group study consisting of 11 participants from industry and academia.

Findings

The findings from the study are the critical roles of sharing economy and public utilities in the promotion of EV adoption, given the high cost of EV, lack of infrastructure and poor purchasing power of Indian customers. The sharing economy perspective provides various opportunities for the government to manage the resources (electric-powered transport system) optimally. Further, the study compares the global perspective in assigning the target figures.

Research limitations/implications

The study highlights the facilitating role of the shared format in EV technology promotion but ignores the hurdles that can come in its implementations. Also, the focus group study has its limitation as it relies more on participants' perceptions and opinions.

Originality/value

The present study assists GOI and various stakeholders in having a realistic plan rather than daydreaming with overambitious goals. The diffusion of technology as a shared format (especially in the context of EV) has not been academically approached in the past literature.

Details

Management of Environmental Quality: An International Journal, vol. 32 no. 1
Type: Research Article
ISSN: 1477-7835

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Book part
Publication date: 17 September 2012

André P. Slowak

This paper describes how “pre-market activities” shape the competitive context. Such activities are neglected in both empirical and conceptual studies of strategic…

Abstract

This paper describes how “pre-market activities” shape the competitive context. Such activities are neglected in both empirical and conceptual studies of strategic management scholars. Thus, pre-market activities have not yet been covered in the concept of the “competitive context.” Pre-market activities let firms collaboratively prepare for industry transition; firms also collaborate in standard-setting and gathering a shared view of future competition. Therefore, pre-market activities also shape next technologies’ business ecosystems where product offerings are systemic in their very nature. The author takes a Hayek–Schumpeterian economic perspective. In other words, markets are taken as the processes of making, integrating, searching, and destructing knowledge. Such a perspective is applied to competence-based theory because competences are built on knowledge in a broad sense.

Details

A Focused Issue on Competence Perspectives on New Industry Dynamics
Type: Book
ISBN: 978-1-78052-882-3

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Article
Publication date: 21 November 2016

Riccardo Giannetti, Laura Risso and Lino Cinquini

The aim of this paper is to explore the managing of cost drivers using a business model (BM) design. Particularly, the paper explores the link between a BM and cost driver…

Abstract

Purpose

The aim of this paper is to explore the managing of cost drivers using a business model (BM) design. Particularly, the paper explores the link between a BM and cost driver analysis adopting a service-dominant logic (SDL) perspective. The empirical domain addresses the dynamic and complex scenarios of electric cars, where many actors are involved, several marketing and technological aspects are still unclear and where the high cost of batteries delays the wide diffusion of electric vehicles. The paper explores how SDL could support the BM design and how the cost driver analysis and BM design are linked when the SDL perspective is adopted.

Design/methodology/approach

This paper analyses secondary data and findings collected by interviews performed with managers belonging to the automotive sector.

Findings

The results show that the BM design could be a solution to address cost problems and the cost driver analysis may play a role in formulating an economically sustainable BM. Splitting a product into a “package of services” can provide direction for research of an alternative BM design in an attempt to manage the impact of cost drivers and pursue economic sustainability.

Originality/value

This paper explores a topic that has not yet focused on cost management research, i.e. the link between BM and cost driver analysis adopting an SDL perspective.

Details

Measuring Business Excellence, vol. 20 no. 4
Type: Research Article
ISSN: 1368-3047

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