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Article
Publication date: 1 August 2000

Hiroko Yokura and Masako Niwa

The objective hand measurement of the materials used for disposable diapers has been looked into, with consideration given to aspects of both dermatitis and comfort. The…

506

Abstract

The objective hand measurement of the materials used for disposable diapers has been looked into, with consideration given to aspects of both dermatitis and comfort. The subjective hand of the commercially produced diapers both at the leg gatherings and at the center was assessed by mothers and female students. The mechanical and surface parameters of the diapers were measured with the KES‐FB system. The equations that connect the material properties to the subjective hand were obtained by using the stepwise block‐regression analysis method. It became clear that the hand of diapers could be predicted from the physical parameters, for which the calculated error was within the range of the standard deviation of the subjective hand value of each diaper. In a dry condition, it is expected that the hand of diapers could be satisfactorily evaluated by using only the surface and compression parameters.

Details

International Journal of Clothing Science and Technology, vol. 12 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 1 November 2011

O.L. Shanmugasundaram and R.V. Mahendra Gowda

Absorbent disposable products, such as diapers and sanitary napkins, are mostly one-time use items and designed to absorb and retain body fluids and solid waste. The…

Abstract

Absorbent disposable products, such as diapers and sanitary napkins, are mostly one-time use items and designed to absorb and retain body fluids and solid waste. The present research work deals with the development and characterization of baby diapers made from four different fibrous compositions namely, pure bamboo, pure cotton, bamboo/cotton (70/30) and bamboo/cotton (50/50). Antibacterial activity tests have been carried out on baby diapers against S.aureus and E.coli. The strongest antibacterial activity in terms of reduction of the organism is found in diapers produced from pure bamboo fibre and the weakest antibacterial activity is found in cotton diapers. Superabsorbent polymer (SAP), namely, sodium polyacrylate is incorporated into the diapers to enhance their absorption capacity. The diapers are subjected to tests such as absorption capacity, liquid strike-through, acquisition time under load and diaper rewet under load to study their performance. Upon an analysis of the results, it is found that the performance of diapers produced from a bamboo/cotton (70/30) fibre blend is superior in comparison to the other ones.

Details

Research Journal of Textile and Apparel, vol. 15 no. 4
Type: Research Article
ISSN: 1560-6074

Keywords

Case study
Publication date: 17 October 2012

Shahram Taj, Souheil Badaa, Sarena Garcia-DeLeone and Beena George

This case tackles the diaper industry in a developing country and can be applied to three different undergraduate or graduate level courses, including Marketing…

Abstract

Subject area

This case tackles the diaper industry in a developing country and can be applied to three different undergraduate or graduate level courses, including Marketing Management, Strategic Management, and Operations and Supply Chain Management. The case describes the industry, the manufacturing process, along with detailed information about Novatis Group's business and functions and the overall improving economic environment in Morocco.

Study level/applicability

The Novatis Group case has several objectives that can be applied to three different courses within undergraduate and graduate studies including Marketing Management, Strategic Management, and Operations and Supply Chain Management.

Case overview

The case focuses on Novatis Group, a diaper manufacturing company located in Morocco which competes against multinational companies (MNCs) such as Procter and Gamble and Kimberly Clark in order to satisfy the rising diaper needs of the country. Morocco is a developing country that is strengthening its manufacturing industries. The rising economic conditions have given way to a growing middle class and an increased demand for disposable baby diapers. Novatis uses two distribution channels for the diapers: the multi-tiered distribution channel and the streamlined (straight to retailer) channel. Novatis Group is producing diapers at full capacity; still demand has exceeded supply.

Expected learning outcomes

Students will understand the business processes in a developing country and how a small, local company can compete against large MNCs.

Supplementary materials

Teaching notes are available, please consult your Librarian to access.

Details

Emerald Emerging Markets Case Studies, vol. 2 no. 8
Type: Case Study
ISSN: 2045-0621

Keywords

Open Access
Article
Publication date: 23 November 2016

Zack Cernovsky and Yves Bureau

A patient in her 20s was referred to us for psychological assessment due to her depression and suicide attempts. She mentioned being anorgasmic except when diapered and…

Abstract

A patient in her 20s was referred to us for psychological assessment due to her depression and suicide attempts. She mentioned being anorgasmic except when diapered and emphasized her erotic preference for diapers. Her childhood included maternal deprivation in an impecunious family headed by an irritable physically disabled father on social assistance. Given the maternal deprivation in childhood, her erotic fixation on diapers parallels the emotional attachment to diapers observed by Harlow in mother deprived infant monkeys. Etiological hypotheses should also include the paradigm of avoidance learning from theories of behavior therapy. Our patient does not wish to change her sexual preference: in such cases, fetishism is not considered as an illness by DSM5. However, she needs to be treated for pathological levels of depression with suicidal ideation and low self-esteem.

Details

Mental Illness, vol. 8 no. 2
Type: Research Article
ISSN: 2036-7465

Keywords

Article
Publication date: 1 June 2002

Hiroko Yokura and Masako Niwa

The objective hand evaluation of the top sheet materials used for disposable diapers has been investigated, with consideration given to aspects of both dermatitis and…

Abstract

The objective hand evaluation of the top sheet materials used for disposable diapers has been investigated, with consideration given to aspects of both dermatitis and comfort. The objective hand evaluation system for men's suiting has been applied to assess the hand of top sheet nonwovens. The subjective hand of the top sheet nonwovens, separated from the disposable diaper product, was assessed by female students. It became clear that the hand of the top sheet nonwovens could be predicted by the equation developed for men's suiting, for which the calculated error was within the range of the standard deviation of the subjective hand value of each product. The correlations between the hand quality of the diaper and the mechanical properties of its top sheet nonwoven were also examined. The diapers with high total hand value (THV) of their top sheet nonwovens were estimated to have good hand under both dry and wet conditions.

Details

International Journal of Clothing Science and Technology, vol. 14 no. 3/4
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 12 June 2017

Edith Onowe Odia and Simon Ayo Adekunle

The purpose of this paper is to examine the critical factors that shape the green purchasing behaviour (GPB) of nursing mothers in their choice of baby diapers. The study…

Abstract

Purpose

The purpose of this paper is to examine the critical factors that shape the green purchasing behaviour (GPB) of nursing mothers in their choice of baby diapers. The study also investigates demographic influences on GPB.

Design/methodology/approach

Purposive and convenience sampling methods were used in selecting 150 respondents for the study. Questionnaires were administered to nursing mothers in University of Benin Teaching Hospital and Creches within Benin City, Nigeria. A total of 124 questionnaires were returned, out of which 116 (77 per cent) were found usable. The data collected were analysed using mean, factor analysis and analysis of variance.

Findings

Results reveal that environmental attitudes and perceived effectiveness of environmental behaviour are the critical predictors of GPB of nursing mothers in the selection of diapers. Age was the only demographic that significantly explain nursing mothers’ GPB.

Practical implications

International green marketers planning to offer baby diapers in Nigeria should seek to influence nursing mothers’ attitude by emphasizing the perceived effectiveness of their GPB. In the same vein, the municipal waste management in conjunction with the post-natal and child healthcare needs to educate nursing mothers of the danger of improper disposal and selection of non-degradable diapers.

Originality/value

The study is unique and seminal in nature, as it is first of its kind possibly in Nigeria to examine the GPB and environmental sensitivity of nursing mothers in the selection of baby diapers.

Details

African Journal of Economic and Management Studies, vol. 8 no. 2
Type: Research Article
ISSN: 2040-0705

Keywords

Article
Publication date: 1 June 2000

Scott B. Follows and David Jobber

A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of…

20058

Abstract

A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation.

Details

European Journal of Marketing, vol. 34 no. 5/6
Type: Research Article
ISSN: 0309-0566

Keywords

Article
Publication date: 16 February 2010

Sara Beckman and Michael Barry

Abstract

Details

International Journal of Innovation Science, vol. 1 no. 4
Type: Research Article
ISSN: 1757-2223

Article
Publication date: 1 February 2011

Cheng Qian

A new non-woven material is developed by using chitosan blending fibers via a spun-lacing method, which can be used as the inner layer of baby diapers for providing good…

Abstract

A new non-woven material is developed by using chitosan blending fibers via a spun-lacing method, which can be used as the inner layer of baby diapers for providing good permeability, water transmission, insulation, antibiotic protection and anti-odor functions. In the trial production process, the right blending ratios of chitosan, lyocell and bicomponent fibers of 45:45:10 are chosen by experiments. Then, through a close coordination of blending, carding and spun-lacing processes, the best production parameters are filtered out. The new non-woven material is thus made uniform with many oval holes that have a thickness of 0.5 mm. Tests show permeability and absorbency properties of the non-woven material are 212.26% and 121.07% respectively higher than those of ordinary materials (through-air bonding and calendar bonding) used in present baby diapers, and its strength is just proper enough for diaper materials. Moreover, the new non-woven material is also inherently antimicrobial, with a micro-organism resistance to both staphylococcus aureus and epiphytes that is above 95%, whereas in comparison, the ordinary material falls below 70%.

Details

Research Journal of Textile and Apparel, vol. 15 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 1 April 1987

Jeffrey Durgee

Focus groups have become popular vehicles for generating new product ideas. Samples of target buyers are brought together at interviewing facilities, and moderators…

Abstract

Focus groups have become popular vehicles for generating new product ideas. Samples of target buyers are brought together at interviewing facilities, and moderators facilitate and lubricate group discussions which trigger insights as well as new product concepts among observers in the viewing rooms.

Details

Journal of Consumer Marketing, vol. 4 no. 4
Type: Research Article
ISSN: 0736-3761

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