Search results

The purpose of this paper is to propose incorporating another theoretical perspective enabling corporate social responsibility (CSR) to be approached more structurally and with correspondingly broader impacts. Despite CSR being associated with competitive advantage and providing recognised sustainability related benefits, it is argued that the individual CSR results of each company and community acting separately remain insufficient not only in terms of individual competitiveness but also in terms of achieving a global and systemic improvement.

It is from this perspective that the clusters concept and the territorial social responsibility (SR) concept are advanced as susceptible to bringing important insights for advancing SR. This article seeks to reflect on the potential of SR networks for strengthening competitiveness and bringing about sustainable development. Based upon a theoretical review of the CSR literature, limitations are discussed before setting out alternative action strategies for the construction of networks focusing upon generating territorial dynamics within the logic of global sustainability.

The idea of CSR clusters and territorial SR presupposes groupings of companies located in the same territory and engaged in some degree of interaction with other local actors to optimise practices contributing towards sustained regional development in an integrated and global perspective. The definition of social goals shared by different actors structured within a network thus improves the design and implementation of actions that extend beyond a micro-scale of action, with significant benefits accruing to local communities. Analysis of these forms of social innovation, based on integrated CSR networks, constitutes the central objective of the present research.

This theoretical perspective is, in turn, based upon the assumption that only the consideration of a wider and more extensive conception of CSR, which aligns and guides various social actors (companies, civil society organisations and local authorities) and seeks to nurture integrated SR networks, will be able to drive development characterised by significant higher levels of sustainability.

These concepts (SR clusters and territorial SR) presuppose groupings of companies located in the same territory and engaged in some degree of interaction with other local actors are able to optimise practices contributing towards sustained regional development from an integrated and global perspective. The definition of social goals shared by different actors structured within a network thus improves the design and implementation of actions that extend beyond a micro-scale of action, with significant benefits accruing to local communities.

Considering a larger scope of intervention, connecting different social actors (companies, civil society organisations and local authorities) and working for the construction of a development model based on the concept of sustainability constitute the relevance of clusters to CSR and the SR of territories.

This article highlights the position that SR, to have any effective and widespread impact, has to extend beyond isolated actions uncoordinated with overall territorial development. The challenge involves establishing a connection between the business level and civil society organisations in which each acts within their own spheres and with their respective specific competences and skills whilst able to ensure cooperation and engagement in actions focussed upon improving the quality of life of the host community and bringing about cluster development in overall terms. This theoretical perspective is, in turn, based upon the assumption that only the consideration of a wider and more extensive conception of CSR, which aligns and guides various social actors (companies, civil society organisations and local authorities) and seeks to nurture integrated SR networks, will be able to drive development characterised by significantly higher levels of sustainability.

Maintaining human capital in the hotel industry is challenging due to high turnover. Through the implementation of circular economy theory, hotels are finding that human capital retention can be achieved via Quality of Life (QOL) outcomes by providing Corporate Social Resposibility (CSR) initiatives in the employee brand experience that focus on “place” attachment.

The approach is qualitative and three interviews were conducted with professionals from luxury hotels. The results were then compiled for each interview to determine whether QOL outcomes were in fact experienced by the interviewee in their designated hotel company.

Based on the interviews, all three hotels do incorporate CSR initiatives that focus on “place” attachment. Consequently, employees experience QOL outcomes that result in their retention within the hotel company.

An issue that hotels face is employee turnover. However, with experience-driven human capital management, retention can be achieved by ensuring that QOL outcomes are properly incorporated into the employee brand experience. In so doing, hotels can ensure that employees are engaged in their surrounding “place” through CSR initiatives that attach them to the local area.

To get beneath the surface of the focal concepts of public relations practice today, the major sociological theories of Jürgen Habermas and Niklas Luhmann have been fruitful as frames of interpretation. Two paradigms for reflection on the public relations phenomenon have been developed on their theories: the inter‐subjective and the social systemic public relations paradigms. These paradigms indicate fundamentally different interpretations of the concepts of conflict and social responsibility, with crucial consequences for the role of public relations in today's social order. Each perspective has its blind spots but the switching of perspectives allows us to see more. Habermas's theories make it possible to disclose the ideal perception which seems to prevail in the self‐understanding of public relations practice while, at the same time, setting out normative ideals for the practice. The ideal in the inter‐subjective paradigm is to re‐establish the system's coupling to the lifeworld. The public relations practitioner must act as an individual through communicative action. Public relations is a matter of ethical issues in a normative perspective. We might also call this the ethical, communicative or normative paradigm of public relations. The keyword is legitimation in post‐conventional discourse society. Luhmann's theories make it possible to disclose the social systemic mechanisms that can be viewed as the framework for public relations practice, and to set out functional conditions for that practice. The functions of the social systemic paradigm are to assist in maintaining the boundaries of the organisation system through strategic reflection and to assist in ensuring that society's differentiated system logics can function autonomously because they also understand how to function together. The sphere of action of the public relations practitioner is defined by the social systems. Public relations is a matter of functional issues in a cognitive perspective. We might also call this the functional, reflective or cognitive paradigm of public relations. The keyword is public trust in the context‐regulated society. This paper is based on a thesis by the author entitled: ‘The Inter‐subjective and the Social Systemic Public Relations Paradigms’, University of Roskilde, April 1996, also to be published in English.

A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation.

The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit‐based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure “where we are now” and “where to aim for next”. It prescribes a plan for translating “vision” and “strategy” into concrete action across four perspectives at different stages, depending on the business. These perspectives are “financial”, “customer”, “internal processes” and “learning and growth”, each of which is connected by cause‐and‐effect relationships that reflect the firm’s strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders’ financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, supplier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.

Presents the findings of a survey carried out in the UK but based on one in the USA, on whether academic development and teaching of a subject is inextricably tied to educators' conceptions of the field of study. Uses tables to show the results of the questionnaire and discusses them in depth. Concludes externally controlled marketing courses might well be pressurised to accommodate a broader conception of marketing.

Examines social capital as a theoretic construct with the potential to enhance our understanding of public relations contribution to the organizational bottom line. There are three classes of outcomes: increased and/or more complex forms of social capital, reduced transaction costs, and organizational advantage. Like economic capital, social capital is not always used wisely and can produce negative consequences for actors.

The paper aims to understand the different motivations / reasons for engaging in CSR initiatives by the organizations. In addition, the study also examines the relationship between CSR motivations and corporate social performance (CSP).

The data were collected from two power sector organizations: one was a private sector firm and the other was a public sector firm. A comparative analysis of the variables with respect to private and public sector organizations was conducted. A questionnaire survey was administered among 370 employees working in the power sector, with 199 executives from public sector and 171 from private sector.

“Philanthropic” motivation emerged as the most dominant CSR motivation among both the public and private sector firms. The private sector firm was found to be significantly higher with respect to “philanthropic”, “enlightened self-interest” and “normative” CSR motivations when compared with the public sector firms. Findings suggest that public and private sector firms differed significantly on four CSR motivations, namely, “philanthropic”, “enlightened self-interest”, “normative” and “coercive”. The CSP score was significantly different among the two power sector firms of public and private sectors. The private sector firm had a higher CSP level than the public sector undertaking.

Further studies in the domain need to address differences in CSR motivations and CSP across other sectors to understand the role of industry characteristics in influencing social development targets of organizations. Research also needs to focus on demonstrating the relationship between CSP and financial performance of the firms. Further, the HR outcomes of CSR initiatives and measurement of CSP indicators, such as attracting and retaining talent, employee commitment and organizational climate factors, need to be assessed.

The social issues are now directly linked with the business model to ensure consistency and community development. The results reveal a need for “enlightened self-interest” which is the second dominant CSR motivation among the organizations. The study makes a novel contribution by determining that competitive and coercive motivations are not functional as part of organizational CSR strategy. CSR can never be forced as the very idea is to do social good. Eventually, the CSR approach demands a commitment from within. The organizations need to emphasize more voluntary engagement of employees and go beyond statutory requirements for realizing the true CSR benefits.

The purpose of this conceptual paper is to introduce a new governance model based on collaborative co-creation of value that leads to the strategic integration of football clubs and their community trusts. This paper also introduces a new process framework that can be instrumental to practitioners and can be operationalised by researchers.

The paper is underpinned by social strategy literature, the service-dominant (S-D) logic framework of value co-creation, stakeholder thinking and the creating shared value (CSV) framework. The process framework is based on the P.A.S.C.A.L. (perception, analysis, synthesis, choice, action and learning) decision-making process introduced by Goodpaster (1991).

Although the evidence that we have presented shows that some clubs are already applying some of the strategies that are part of our process framework, the paper highlights further opportunities particularly for clubs with less-developed social schemes.

This paper is a conceptual paper based on an ongoing multi-case study of four English Premier League clubs. The evidence we introduce is to bring our proposed process framework to life. As implications for future research, the process framework can be tested empirically. Future studies might also focus on how the international footprint of the community trusts influences their strategic integration with the rest of the club. Lastly, the leader plus team might be used as a new unit of analysis in future research.

This conceptual paper can mitigate the separation fallacy that decouples social schemes from football and commercial objectives. Our process framework illustrates how stakeholder relationships are governed and lead to value creation. The strategies within the CSV framework are a roadmap for expanding social and economic value co-creation.

Our process framework for collaborative value co-creation can guide practitioners on how to develop and implement their social strategies.

The originality of this paper is in the application of the S-D logic and the CSV framework to social strategies in football clubs and the introduction of a process framework that may be operationalised by researchers and applied by practitioners as they develop and implement their social strategies.

The purpose of this study is to investigate the effect of implementing corporate social responsibility (CSR) initiatives (social responsibility, economic responsibility and environmental responsibility) on Jordanian Pharmaceutical Manufacturing (JPM) industry’s business performance.

This study follows a quantitative descriptive design. The data were collected from 116 managers working at seven JPM organizations by questionnaire. After confirming validity and reliability of the tool, the statistical analysis means, standard deviations and t-values were used to test implementation and finally multiple regressions were used to test the hypothesis.

Results show that there are relationships between CSR variables, and all the three variables are strongly related to business performance. The results also indicate that the three sub-variables together affect JPM industry’s business performance. The environmental responsibility has the highest effect on JPM industry’s business performance, followed by the economic responsibility, and then the social responsibility.

This study was directed toward pharmaceutical industry in Jordan. Generalizing the results to other industries and countries is questionable. Therefore, further research on other industries and countries will help mitigate the issue of generalizing conclusions.

CSR should be formulated clearly within JPM corporate strategy. The elements of CSR need to be integrated with the present performance management criteria, leadership development programs and organizational development programs, and a champion for CSR needs to be assigned.

The CSR initiatives should be derived from local culture and match with international initiatives because CSR is the responsibility of every person.

Still the topic of CSR is not well implemented and does not have priority by Jordanian companies; therefore, this study may be considered as one of the few studies dedicated to study this topic and create awareness about it in Jordan.