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Environmentally responsible purchase behaviour: a test of a consumer model

Scott B. Follows (F.C. Manning School of Business Adminstration, Acadia University, Nova Scotia, Canada)
David Jobber (University of Bradford Management Centre, Bradford, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 June 2000



A consumer model of environmentally responsible purchase behaviour was tested using covariance structural analysis. The model successfully predicted the purchase of environmentally responsible and non‐responsible product alternatives. A hierarchial relationship from values to product specific attitudes to purchase intention to purchase behaviour was confirmed. Individual consequences, which take the personal implications of consumption into account, were found to be just as important in predicting intention as the environmental consequences of a product. The study empirically tested a values typology as a basis to explain attitude formation.



Follows, S.B. and Jobber, D. (2000), "Environmentally responsible purchase behaviour: a test of a consumer model", European Journal of Marketing, Vol. 34 No. 5/6, pp. 723-746.




Copyright © 2000, MCB UP Limited

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