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The purpose of this conference report is to provide an overview of the Second UNWTO/UNESCO World Conference on Tourism and Culture: Fostering Sustainable Development.

This is a conference report that provides an overview of the Second UNWTO/UNESCO World Conference on Tourism and Culture: Fostering Sustainable Development. Based on the authors’ involvement in setting the scene for the conference and their attendance, they follow a thematic content analysis procedure to extract and synthesize the most important issues and concerns being discussed during the discussions and commentaries of the conference.

The report presents an overview of the conference, the main outcomes of its sessions and the main reoccurring themes during the conference’s sessions.

This is the first conference report on the Second UNWTO/UNESCO World Conference on Tourism and Culture: Fostering Sustainable Development.

Spatial integration and industrial clustering have become an important feature of the culture tourism business. When the core elements in both the culture industry and tourism industry are integrated, a model based on system science is constructed that combines the resources and capacity of the two entities to envisage the ways of creating integrated products and services from the two sectors. Guided by the system science, this study proposes a culture tourism system revealing the clustering and hierarchical structure of the industrial elements. The system contains two subsystems: internal system and external system. The agglomeration model of the system includes 26 indices and the PEF methods, which involved the Parallelogram Law, Entropy-weight Method, and Fuzzy Membership Function. Finally, this study deploys an empirical study involving all provincial territories (N=31) in mainland China. It analyzes the variability and degree of balanced development of the system. In addition, through the resultant data this research adds a typology of culture tourism system along with policy recommendations.

The purpose of this paper is to investigate the role of intersectoriality within the cultural, creative and tourism industries in Italian local development.

The research design builds on the literature on culture-led development and adapts the established body of empirical research on industrial districts to tourism and cultural development. The quantitative analysis of intersectoral specialization and the clustering of cultural, creative and tourism industries in Italian local labour systems (LLSs) combines specialization indexes with principal component analysis and cluster analysis.

About 50 per cent of Italian LLSs specialize in the economy of culture and tourism, mostly in material culture, although tourism has the highest level of specialization. There are three main patterns of agglomeration and clustering. The largest cluster is that of the cultural heritage and content and information industries, which coincides with the systems of medium-sized and large cities, followed by systems of tourism monoculture. The smallest is made up of material culture, typically made-in-Italy sectors. The tourism and material culture industries are monocultures – where tourism agglomerates, but material culture does not.

The analytical approach is quantitative and based on Istat’s Industry and Trade (2012) data set. Further studies are needed on the interaction between agglomerated specialized industries.

This paper contributes to the theoretical and political debate on the value generation and innovation potential of culture and creativity, and bridges the knowledge domains of local development and managerial studies. Novel statistical evidence on intersectoral specialization and the clustering of the cultural, creative and tourism sectors in Italy at the inter-municipal level is provided. This study helps to identify an Italian model of the economy of culture and tourism.

Given the increased importance of food in tourists’ travel experience, the purpose of this paper is to explore the current and future potential of local food and foodways in marketing Egyptian destinations online.

The content of 20 Egyptian destination marketing organization (DMO) websites was subject to a content analysis. A checklist was developed based on literature analysis. The frequencies of information related to food culture and cuisine marketing were tallied, followed by a qualitative assessment of contents from the various websites. The results were further discussed with DMO representatives to provide contextualized insights as to the future potential of utilizing local food and food tourism initiatives as a component of DMOs website marketing in Egypt.

The study noted some initial efforts for Egyptian DMO websites to market food culture and gastronomic practices; however, the results suggest that the usage of food culture on Egyptian DMOs websites is still in its infancy. The study also highlights the challenges that need to be tackled as well as the resources required for food tourism development.

This study illustrates the need and potential capacity of Egyptian DMO websites to market food culture and local cuisines (including traditional foods and table manners). These results are expected to help Egyptian DMOs to strategically embrace local cuisine and food culture as a vehicle for destination marketing.

This case study provides insights for African and other developing economies in their destination marketing. The proposed framework and guidelines are intended to potentially serve as a framework for destination marketers and entrepreneurs to optimize the tourism potential of food culture.

This paper aims to review the development of the relationship between culture and tourism over the past 75 years and outline some future developments over the coming 75 years.

This paper is based on a review of previous major work on cultural tourism.

Tourism and culture have been drawn inexorably closer over the years as culture has become one of the major content providers for tourism experiences, and tourism has become one of the most important income streams for cultural institutions. In the future, this is likely to change, as cultural institutions find it increasingly difficult to maintain their authority as the dominant producers of local, regional and national culture and as tourism becomes increasingly integrated into the everyday culture of the destination.

Cultural institutions will need to change their relationship with tourism as flows of tourists become more prevalent and fragmented.

The authority of high cultural institutions will be eroded as tourists increasingly seek authenticity in the culture of everyday life and the ‘local’.

This study reviews the dynamics of the cultural field and sketches the long-term future development of the relationship between tourism and culture.

The interaction between the culture and tourism industries is naturally concentrated in cities. However, the effect of their co-agglomeration on urban tourism development depends on their level of integration. This study aims to answer the following questions: Can culture–tourism co-agglomeration promote the development of the tourism economy? Is the effect of culture–tourism co-agglomeration on tourism development moderated by culture–tourism integration? Does culture–tourism co-agglomeration have spatial spillover effects?

Taking 262 prefecture-level cities in China from 2009 to 2019 as the research sample, this study measures the degree of culture–tourism co-agglomeration using a co-agglomeration index and measured culture–tourism integration using a coupling coordination degree model. Using a threshold model and a spatial econometric model, this study examined the effect of culture–tourism co-agglomeration on urban tourism development.

Culture–tourism co-agglomeration had a positive effect on the urban tourism economy, and the effect differed according to geographical location and city grade. Moreover, culture–tourism co-agglomeration’s effect on the urban tourism economy was affected by the level of culture–tourism integration. When the level of culture–tourism integration crossed the threshold, the positive effect of culture–tourism co-agglomeration on the urban tourism economy will be enhanced. Finally, culture–tourism co-agglomeration had positive spatial spillover effects on surrounding cities.

This study integrated culture–tourism co-agglomeration, culture–tourism integration and urban tourism economy into the same research framework and innovatively analyzed the effect of the scale and quality of culture–tourism interaction on the urban tourism economy.

文化产业和旅游产业之间的互动性使其天然地在城市中集聚发展。然而, 文化和旅游协同集聚对城市旅游发展的影响取决于它们的融合发展水平。本研究旨在回答以下问题：文化和旅游协同集聚能否促进旅游经济的发展？文化和旅游协同集聚对城市旅游发展的作用是否受到文化和旅游融合发展水平的调节影响？文化和旅游协同集聚对城市旅游发展的影响是否具有空间溢出效应？

本文以2009-2019年中国262个地级及以上城市为研究样本, 采用协同集聚指数测度城市文化和旅游集聚水平, 采用耦合协调度模型测度城市文化和旅游融合发展水平, 并通过构建面板门槛模型和空间计量模型, 检验文化和旅游协同集聚对城市旅游发展的影响。

文化和旅游协同集聚对城市旅游发展具有正向的促进作用, 而且这种影响会因为地理位置和城市等级的不同而存在差异。此外, 文化和旅游协同集聚对城市旅游发展的促进作用还受到文旅融合发展水平的影响, 当文旅融合发展水平跨越发展门槛后, 文化和旅游协同集聚对城市旅游发展的正向影响得到增强。最后, 文化和旅游协同集聚对周边城市具有积极正向的空间溢出效应。

本文将文化和旅游协同集聚、文化和旅游融合发展、城市旅游发展纳入统一框架, 创新性地分析了文化和旅游互动发展的规模和质量对城市旅游发展的影响。

This article develops a comprehensive cultural construct to explain and forecast tourists’ behaviour and quality judgements. A destination value chain is depicted to capture the possible influence of culture and cultural values on tourism behaviour. Cultural norms have an impact on both tourists’ expectations and their perceptions of received service quality for any of the six service elements frequently employed in tourism analyses. Tourism service encounters take place in the context of a tourism culture which is formed by four components: the national/regional settings of the tourist and the host region, the tourists’ various subcultures and the organisational culture of tourism enterprises in the tourism receiving region. A differentiated approach is developed which distinguishes between global, national and sub‐national cultural constructs.

With the worldwide growth of the Chinese tourism market, a number of studies have emerged, that attempt to understand the phenomenon, including the influence of Chinese culture on Chinese tourist behavior. This research aims to answer four questions: How has Chinese culture been adopted in tourism literature? What is the current state of tourism research on Chinese culture? What are the similarities, differences and research gaps between international and Chinese studies in this area of investigation? What are the directions that future tourism research will take?

The articles for this systematic review were published in major international hospitality and tourism journals and Chinese journals over a period of 20 years (1993-2012). A meta-review was carried out on 80 Chinese and English tourism literature dating from 1993 to 2012.

This review showed that Chinese culture has been fragmentally operationalized due to underdeveloped Chinese cultural theories in tourism, independent and unrelated extant cultural systems and perspectives and lack of empirical testing for theory development. Two major theoretical systems of Chinese culture in tourist research were revealed in this review: cross-cultural theory and traditional Chinese cultural framework. The current state of tourism research on Chinese culture was also analyzed. The similarities, differences and research gaps were identified between international and Chinese studies on this inquiry. Implications for future tourism research in this area were suggested.

Unveiling the evolving research progress of a single culture helps to provide a deeper insight into how culture was used to analyze the behavior of individual tourist markets, and hence to better understand a particular tourist market.

This research has synthesized a wide range of literature to unveil the extant understanding of Chinese culture as reflected in Chinese tourists and outline the ways forward in this area of investigation.

The purpose of this paper is to examine a multidimensional model of marketing culture and performance in tourism restaurants operating in Jordan. The paper introduces a model proposing certain associations between Webster’s (1990) marketing culture dimensions and attempts to underline how such associations affect restaurants’ performance.

A structured and self-administered survey was used, targeting managers and employees of tourism restaurants operating in Jordan. A sample of 334 tourism restaurants’ managers and employees were involved in the survey. A series of exploratory and confirmatory factor analyses were used to assess the research constructs dimensions, unidimensionality, validity and composite reliability. Structural path model analysis was also used to test the hypothesised interrelationships of the research model.

The empirical findings indicate that the marketing culture dimensions are seven rather than six, as proposed by Webster’s (1990) original model: service quality, interpersonal relationships, management–front-line interaction, selling task, organisation, internal communication and innovativeness. “Organisation” had positively and significantly affected “interpersonal relationships”. “Interpersonal relationships” had positively and significantly affected each of “management–front-line interaction”, “selling task” and “internal communications”. On the other hand, each of “management–front-line interaction”, “selling task” and “internal communications” had positively and significantly affected “innovativeness”. However, “innovativeness” itself had positively and significantly affected each of “service quality” and restaurant performance. Finally, “service quality” had positively and significantly affected restaurants’ performance.

Only seven dimensions of marketing culture were examined; meanwhile, there could also be other dimensions that affect restaurants’ performance. This paper has also examined the effect of a multidimensional model of marketing culture on restaurants’ financial performance only; the use of other types of non-financial measures could yield different results. The fact that paper’s sample consisted only of Jordanian restaurants further limits its generalisation potential.

The paper reinforces the importance of sound marketing culture to Jordanian tourism restaurants. It further underlines the importance of several marketing culture dimensions, particularly those related to employees’ selection, development and communication. Further, the paper emphasises the particular importance of front-office employees to the success of Jordanian restaurants. Tourism restaurants’ managers and executives can benefit from such findings for designing their marketing culture strategies to achieve long-term performance objectives.

This paper represents the first empirical attempt to examine the interrelationships between marketing culture dimensions introduced by Webster (1990). Accordingly, it should shed more light on the dynamics of marketing culture within service organisations, and how such dynamics affect organisations’ performance. Further, the paper is the first of its kind to study marketing culture dynamics in the context of Jordanian tourism restaurants industry. International tourism restaurants planning to expand their operations in Jordan’s tourism industry have now valuable empirical evidence concerning the marketing culture dimensions and their effect on performance.